WHAT DOES A CORPORATE COMMUNICATIONS SPECIALIST DO?

Published: August 22, 2024 - The Corporate Communications Specialist crafts engaging and informative content that effectively captures employee attention and drives desired actions. Works seamlessly across multiple business units to ensure communication strategies are aligned and executed smoothly while managing communication plans, calendars, and external channels. Plays a crucial role in developing press materials, social media content, and tracking performance metrics to support the company's overall communication goals.

A Review of Professional Skills and Functions for Corporate Communications Specialist

1. Corporate Communications Specialist Duties

  • Communication Planning: Turn communication strategies into detailed plans laying out each task that needs to be completed, who is responsible for doing it, and the timeline.
  • Calendar Management: Maintenance of integrated communications calendar.
  • User Adoption: Assist in driving user adoption of various communications tools and resources, templates, and processes.
  • Creative Communication: Develop creative ways to communicate complex ideas or concepts in easy-to-understand formats.
  • Event Management: Manage or assist in special communications efforts or internal/external events as they occur throughout the year, including content development.
  • Analytics Reporting: Report on impact, pulling analytics to determine plan successes.
  • Research Support: Support the Corporate Communications team through research and situational analysis.
  • Cross-functional Collaboration: Work with cross-functional teams (e.g. marketing, product, paid social) to develop, advance, and deliver effective messaging to media and other constituencies (e.g. news releases, media advisories, presentations, FAQs, social media, and events).
  • Press Coordination: Identify and coordinate press opportunities and angles, execute strategies that drive reporter engagement and media coverage for DISH’s retail wireless brands.

2. Corporate Communications Specialist Details

  • Content Generation: Generate content for diverse Air Products platforms including but not limited to website, articles, op-eds, Yammer, video production, etc.
  • Multimedia Utilization: Taking a holistic approach to make greater use of video, photo, and infographics to maximize impact.
  • Strategic Advising: Act as an advisor for the business/senior management when it comes to internal and external (digital) communications.
  • Content Coordination: Coordinate the content creation with but not limited to the business/senior management, communications agencies, and external vendors, with respect to deadlines, business objectives, and the corporate communications strategy.
  • Media Monitoring: Monitor media platforms, track relevant thought leaders, and identify opportunities for Air Products to increase brand profile/meet business objectives in the field of Hydrogen for Mobility and the Energy Transition.
  • Campaign Evaluation: Support and evaluate results of communication campaigns across Europe to demonstrate business value and inform ongoing activities.
  • Social Media Management: Support the management of a social media schedule and development of content to ensure that events, news, and business updates are optimally posted in Northern Continent and European channels for H2fMET.
  • Crisis Preparedness: Play an active role in crisis preparedness including the planning and delivery of a European crisis media training program.
  • Team Support: Support the corporate communications team by taking a share of ownership on the many items that emerge day-to-day in Europe and as part of the global function.

3. Corporate Communications Specialist Responsibilities

  • Narrative Control: Ensure we control the narrative instead of someone else.
  • Content Strategy: Create, streamline, and drive all content to align with overall business objectives.
  • Communication Planning: Develop clear and concise plans for internal and external communications.
  • Email Campaign Management: Manage email campaigns for internal and external clients, integrating them with social media efforts.
  • Digital Marketing Innovation: Embrace a holistic approach to digital marketing, proposing and implementing innovative ideas.
  • Content Design: Design compelling and sophisticated print and digital content for corporate functions.
  • Project Collaboration: Manage tasks and projects, collaborating with internal clients to devise strategies and execute communication collateral across print, web, and multimedia.
  • Campaign Management: Oversee the management and execution of corporate campaigns that adhere to brand guidelines while promoting creativity and boldness.
  • Metrics Analysis: Analyze metrics to assess the effectiveness of new communication deliverables.
  • Social Media Management: Serve as a social media community manager and engage media through public relations efforts.
  • Integrity Compliance: Consistently adhere to the SGS Code of Integrity and Professional Conduct.

4. Corporate Communications Specialist Accountabilities

  • Corporate Communication Strategy: Defines, designs, coordinates, and implements corporate-level communications.
  • Content Evaluation: Evaluates, maintains, monitors, and edits communications submitted for corporate issues and works closely with various departments to ensure messages are delivered clearly and effectively across a variety of communication platforms.
  • Marketing Strategy: Defines content marketing and outreach strategies in accordance with corporate communication goals.
  • Campaign Coordination: Ensures that communication campaigns are in line with the organization's brand, position, and strategic message, coordinates and executes associate messaging campaigns.
  • Communication Planning: Researches, prepares, and executes communication plans.
  • Content Development: Supports messaging and content development by researching, conducting interviews, and analyzing data or information.
  • Web Content Management: Writes and maintains content for web pages.
  • Marketing Implementation: Implements marketing and communications plans through appropriate communication channels.
  • Media Modification: Modifies media communications and prepares written, visual, audible, and other media.
  • Archive Management: Maintains communications material and content archive.

5. Corporate Communications Specialist Functions

  • Communications Calendar Development: Develops monthly, quarterly, and annual Communications Calendar in consultation with the Global Head of Communications.
  • Initiative Coordination: Coordinates with team leads to ensure seamless execution of Communication initiatives.
  • Message Development: Develop key communication messages for internal and external stakeholders.
  • Campaign Execution: Ideates, plans, and executes various communication campaigns with excellence.
  • Stakeholder Engagement: Celebrates successes and promotes understanding of priorities and business objectives with internal stakeholders.
  • Script Formulation: Formulates key messages or scripts for leadership communication.
  • Information Gathering: Coordinates with other departments to gather information and craft brand stories.
  • Event Collaboration: Collaborates with key stakeholders to facilitate Engagement activities including on-ground events.
  • Townhall Management: Maintains a leadership town hall calendar and manages their town halls.
  • Video Scripting: Creates and edits compelling, impactful video scripts.
  • Message Consistency: Ensures that messages are consistent across all mediums and departments and effectively cross-pollinates messages within key initiatives to ensure consistency.
  • Storyboard Translation: Storyboards or translates communication plans to the creative team of art directors and designers.

6. Corporate Communications Specialist Overview

  • Public Relations Promotion: Promotes products and services through public relations initiatives and works closely with the PR agency.
  • Thought Leadership Creation: Creates thought leadership content together with the product marketing teams.
  • Content Development: Creates and delivers press releases, media relations content, executive bios, and social media content.
  • Media Research: Researches media coverage and industry trends to propose fresh story ideas.
  • Media Outreach: Conducts extensive media outreach both in India and the rest of the world.
  • Competitor Monitoring: Monitors media for competitor analysis and tracking.
  • Brand Visibility Enhancement: Works with the Leadership team to improve the visibility of the brand on social media.
  • Team Support: Provides support to team members on communications-related projects, including writing and editing copy, trafficking requests.
  • Event Planning: Assists in planning press briefings, media sessions, and key events.
  • PR Management: Manages and maintains PR processes, policies, procedures, templates, and content review from a corporate communications perspective.

7. Corporate Communications Specialist Tasks

  • External Awareness Expansion: Assists in expanding Unit4’s external awareness, with an emphasis on media relations, including developing thought leadership, supporting product launches, global events, and sharing related industry news.
  • Trend Identification and Narrative Development: Plays a key role in proactively identifying technology trends, developing compelling narratives, and pitching to business, vertical, and industry trade publications.
  • PR Agency Management: Assists in managing Unit4’s network of PR agencies, ensuring they execute plans and meet a range of KPIs, including coverage.
  • Awards Management: Oversees awards identification and manages submissions from the PR team and other parts of the business.
  • Event Collaboration: Works with the PR and Global Events teams on speaking engagements at key events.
  • Storytelling and Writing: Acts as a creative and dynamic storyteller with outstanding judgment and writing capabilities.
  • Subject Matter Versatility: Acts with a sense of urgency, with the ability to switch seamlessly between corporate, industry, and technology-focused subject matters.
  • Story Sourcing and Sharing: Works with internal teams to source tech and product stories, and partners with the broader Marketing team to share these, as well as narratives that drive the brand and corporate story forward.
  • Communications Material Development: Develops a range of communications materials, including press releases, blogs, bylines, messaging, FAQs, PR plans, pitches, briefing documents, presentations, etc.
  • Internal Communications Support: Supports internal communications, including the management of channels such as SharePoint, Yammer, Unit4 Community 4U, internal blogs, and email communications.
  • Communication Effectiveness Measurement: Measures, interprets, and reports the effectiveness of communications strategies and associated activities, with the ability to pivot and adjust based on results and findings.

8. Corporate Communications Specialist Roles

  • Employee Communication: Creates compelling and informative communications that capture the attention of employees and clearly convey desired calls to action.
  • Cross-Functional Collaboration: Works collaboratively across business units in a highly matrixed environment and serves as a key point of contact for the communications community.
  • Communication Planning: Updates and manages communication plans and calendars while keeping key stakeholders aligned and informed.
  • Relationship Building: Develops rapport and credibility across the Brand, Marketing, and Communications teams, promotes ideas, and maintains an enterprise-first mindset.
  • Project Tracking: Tracks and effectively communicates project goals, timelines, and metrics.
  • Special Project Management: Manages special projects and adapts as needed.
  • External Communication Management: Manages external communication channels and oversees the posting of content for the newsroom, blog, and social media platforms.
  • Press Material Development: Assists with the development of press materials and relevant content types, including messaging documents, talking points, speeches, fact sheets, and Q&A documents for industry and financial analysts, press, and other stakeholders.
  • Social Media Content Creation: Recommends and creates social media content based on business priorities, company activities, and industry trends.
  • Editorial Calendar Maintenance: Maintains the external communications editorial calendar.
  • Content Performance Tracking: Tracks content performance and metrics, and develops insights and reports from the data.

9. Corporate Communications Specialist Additional Details

  • Project Management: Supports Sr. Director, Corporate Communication to develop project plans, tactics, timelines, and executes to successful and timely completion.
  • Communication Strategy Development: Analyzes situations, provides counsel, develops, and aligns communication objectives/goals.
  • Opportunity and Challenge Identification: Identifies opportunities and challenges, creates key messages by audience type, and develops, manages, and implements communication strategies/plans.
  • Program Management: Manages the company's giving and volunteering program, working with Ventura Foods' manufacturing sites to guide and support their charitable activities and administers the company's volunteering and giving software platform.
  • Content Development: Develops and maintains communications content and collateral, including the company internal newsletter, and publishes content across multiple platforms (intranet, social media, and other communications channels).
  • Sustainability Reporting: Collects, analyzes, and reports on Ventura Foods' sustainability initiatives, collaborates cross-functionally to populate web-based customer and third-party surveys, meeting various deadlines.
  • Event Support: Supports corporate events including the company's annual and quarterly leadership meetings and global townhalls.
  • Research and Analysis: Conducts research and analyzes trends and opportunities that inform corporate citizenship strategic direction.
  • Relationship Management: Manages customer and partner relationships, including internal stakeholders and external agencies, vendors, and other external partners.

10. Corporate Communications Specialist Role Purpose

  • Program Support: Supports PR, influencer, awards, and rankings program, logistics for quarterly financials, crisis planning, research, and related communications deliverables.
  • Event and Campaign Logistics: Manages PR and influencer-related event and campaign logistics with guidance from Corporate Communications team member leads.
  • Campaign Measurement: Supports media and influencer campaign measurement.
  • Editing and Proofreading: Provides editing and proofreading support and assists with internal and external communications as needed.
  • News Reporting: Delivers Daily MarketWatch news reports and supports broader reporting, including news alerts, ad hoc, and quarterly news tracking and reporting.
  • Collateral Management: Coordinates, manages, and maintains centralization of key collateral/reports/calendars, corporate messaging repositories, and libraries.
  • System Updates and Tracking: Updates, tracks, archives, and manages access permissions leveraging Micron systems, workflow tools, and processes.
  • Meeting Facilitation: Sets up and facilitates the scheduling of team meetings, including taking and distributing meeting minutes, action item follow-up, etc.
  • Performance Tracking: Assists in tracking performance metrics and measuring results.
Relevant Information
What Does A Corporate Communications Manager Do?