Ethan Parker

Austin, TX

(512) 483-7291

ethan.parker@gmail.com

linkedin.com/in/ethanparker

SUMMARY

Results-driven Strategic Marketing Manager with 2+ years of experience in market analysis, campaign execution, and customer insights within industrial and B2B marketing. Proven record of achieving 18% increase in lead conversion through targeted campaigns. Expertise in data analytics and go-to-market strategy to optimize performance, mitigate market risks, and drive measurable growth outcomes.

SKILLS

Market Analysis

Campaign Execution

Customer Insights

Data Analytics

Go-To-Market

Sales Enablement

EXPERIENCE

Marketing Coordinator

BlueRidge Industrial Solutions, Austin, TX

June 2023 – Present

• Supported development of marketing campaigns and product launches, contributing to a 15% increase in qualified leads across targeted segments
• Analyzed customer and market data to identify trends, improving targeting accuracy by 12% and supporting strategic planning initiatives
• Assisted cross-functional teams in executing go-to-market programs, achieving 95% on-time campaign delivery across multiple projects
• Developed sales enablement materials and collateral, increasing sales engagement rates by 18% across key accounts

Marketing Assistant

Summit Growth Partners, Dallas, TX

May 2022 – May 2023

• Conducted competitor and market research, delivering insights that supported a 10% improvement in campaign positioning effectiveness
• Coordinated marketing activities and tracked campaign KPIs, improving reporting accuracy and visibility by 20%
• Assisted in trade show and event execution, contributing to a 22% increase in event-driven lead generation
• Supported CRM data analysis and segmentation efforts, enhancing customer targeting and engagement metrics by 15%

EDUCATION

Bachelor of Business Administration (BBA), Marketing

University of Texas at Dallas

Olivia Martinez

Chicago, IL

(312) 555-8462

olivia.martinez.marketing@gmail.com

linkedin.com/in/oliviamartinezmarketing

SUMMARY

Results-driven Strategic Marketing Manager with 5+ years of experience in market intelligence, digital campaigns, and product strategy within B2B and industrial sectors. Proven record of achieving 25% revenue growth through data-driven go-to-market initiatives. Expertise in segmentation and pricing strategy to optimize market positioning, mitigate competitive risks, and drive scalable business outcomes.

SKILLS

Market Intelligence

Campaign Strategy

Pricing Strategy

Customer Insights

Digital Marketing

Data Analytics

EXPERIENCE

Strategic Marketing Manager

GreenField Tech Solutions, Chicago, IL

March 2022 – Present

• Developed and executed go-to-market strategies, increasing segment revenue by 25% through targeted campaigns and channel optimization
• Led market intelligence initiatives, improving forecasting accuracy by 20% and enabling data-driven strategic decisions
• Collaborated with R&D and sales teams to prioritize innovation pipelines, resulting in 15% growth in new product adoption
• Managed marketing campaigns and KPIs, improving conversion rates by 18% through continuous optimization

Marketing Specialist

NorthStar Industrial Marketing, Milwaukee, WI

July 2019 – February 2022

• Conducted market segmentation and competitive analysis, enhancing positioning and increasing win rates by 17% across key accounts
• Developed value propositions and sales enablement tools, improving engagement metrics by 20% across targeted markets
• Supported pricing strategy and benchmarking initiatives, contributing to a 12% improvement in margin performance
• Coordinated cross-functional campaigns and events, achieving a 23% increase in lead generation from integrated marketing efforts

EDUCATION

Bachelor of Science (BS), Marketing

University of Wisconsin-Madison

Jonathan R. Whitaker

San Francisco, CA

(415) 729-3846

jonathan.whitaker@protonmail.com

linkedin.com/in/jonathanrwhitaker

PROFESSIONAL SUMMARY

Results-driven Strategic Marketing Manager with 10+ years of experience in market strategy, innovation management, and global marketing operations within industrial and technology sectors. Proven record of achieving 30% pipeline growth through integrated marketing and segmentation strategies. Expertise in market intelligence and go-to-market execution to optimize revenue performance, mitigate competitive risks, and drive enterprise-level growth initiatives.

CORE SKILLS

Market Strategy

Innovation Management

Go-To-Market

Market Intelligence

Pricing Strategy

Stakeholder Leadership

EXPERIENCE

Senior Strategic Marketing Manager

Pinnacle Advanced Solutions, San Francisco, CA

January 2020 – Present

• Led global go-to-market and segmentation strategies, increasing pipeline value by 30% and expanding market share across multiple regions
• Directed market intelligence programs and forecasting models, improving strategic planning accuracy by 25% and enabling executive decision-making
• Managed cross-functional teams and innovation pipelines, achieving 18% increase in successful product commercialization rates
• Established strategic partnerships and thought leadership initiatives, driving 22% growth in strategic account engagement

Strategic Marketing Manager

Apex Industrial Technologies, Denver, CO

June 2016 – December 2019

• Developed integrated marketing strategies and campaigns, delivering 20% increase in revenue across targeted vertical markets
• Implemented pricing and segmentation frameworks, improving margin performance by 15% and strengthening competitive positioning
• Led customer insight and VOC initiatives, enhancing customer satisfaction scores by 18% and informing product development strategies
• Coordinated global stakeholder alignment and campaign execution, achieving 95% on-time delivery across complex initiatives

EDUCATION

Bachelor of Science (BS), Business Administration

University of Arizona

• Defined and executed an integrated marketing strategy across two business units, aligning segmentation, market sizing, and competitive analysis to support revenue growth and long-term positioning initiatives.
• Directed cross-channel campaigns including digital, trade shows, and promotions, increasing qualified lead generation by 35% and improving conversion rates through targeted messaging and audience segmentation.
• Oversaw performance tracking against business plans, establishing KPI frameworks and dashboards that improved campaign ROI visibility by 40% and enabled data-driven budget allocation decisions.
• Led hiring, training, and performance management of a 6-member marketing team, optimizing daily operations and increasing team productivity by 25% through structured workflows and accountability systems.
• Conducted Voice of Customer and market research analyses, translating insights into product positioning and collateral development, contributing to a 20% improvement in customer engagement metrics.
• Evaluated sales methods, marketing costs, and campaign outcomes, refining strategies that reduced acquisition costs by 18% while strengthening brand consistency across all marketing and communication channels.

Core Skills:

• Marketing Strategy
• Digital Campaigns
• Lead Generation
• Market Analysis
• KPI Tracking
• Brand Management

• Monitored forestry market dynamics, including planted area trends, annual expansion rates, and emerging competitors, delivering insights that informed strategic positioning and protected market share across key regions.
• Developed and presented brand-specific marketing plans aligned with global and regional strategies, contributing to double-digit portfolio growth and strengthening executive decision-making at country and business unit levels.
• Drove cross-functional initiatives leveraging research, benchmarking, and academic partnerships, identifying new commercial opportunities that expanded forestry portfolio revenue by 15% and improved competitive differentiation.
• Managed and coached a team of 4+ field promoters, ensuring effective execution of marketing strategies that increased product demand by 20% and enhanced distributor engagement across multiple channels.
• Established digital and technological frameworks, integrating crop data and market intelligence to build a scalable project pipeline that accelerated innovation adoption and improved go-to-market efficiency by 30%.
• Implemented integrated marketing campaigns and client relationship programs, optimizing media investments and partnerships to boost customer retention rates by 18% while reinforcing Bayer’s positioning as a solutions-driven provider.

Core Skills:

• Market Intelligence
• Strategic Planning
• Digital Farming
• Campaign Management
• Data Integration
• Team Leadership

• Crafted targeted marketing claims and messaging frameworks for technical and sales teams, improving field communication effectiveness and increasing product adoption rates by 22% through aligned collateral and direct engagement strategies.
• Managed marketing investment budgets using SAP and reporting tools, delivering monthly performance reviews and action plans that improved spend efficiency by 18% while ensuring alignment with commercial objectives.
• Designed comparative pricing and product benchmarking models, enabling regional teams to respond to market shifts and optimize positioning, resulting in a 12% increase in competitive win rates.
• Developed comprehensive market intelligence systems integrating economic drivers and client portfolio data, enhancing forecasting accuracy by 25% and supporting more informed strategic decision-making across the forestry business.
• Implemented and maintained portfolio pricing models, adapting regional recommendations to local market conditions and improving margin performance by 10% through structured price positioning strategies.
• Led CRM strategy and deployment initiatives, integrating sustainability and cross-business synergies to strengthen customer relationships and increase retention by 15% while reinforcing brand value and long-term growth.

Core Skills:

• CRM Systems
• Pricing Models
• Market Intelligence
• SAP Reporting
• Competitive Analysis
• Data Analytics

• Leveraged Voice of Customer methodologies to uncover unmet needs, informing innovation priorities and enabling development of solutions that increased customer satisfaction scores by 20% across targeted segments.
• Collaborated with R&D and product management to define Jobs-to-be-Done and pricing inputs, accelerating innovation pipelines and contributing to a 15% increase in organic growth opportunities.
• Monitored digital disruption and industry trends, translating insights into actionable strategies that improved market responsiveness and positioned the business ahead of emerging competitive threats.
• Benchmarked competitor activities and market developments, shaping dynamic go-to-market strategies that enhanced win rates by 18% and strengthened positioning in high-growth applications.
• Designed and executed segmentation, targeting, and positioning frameworks, enabling commercial teams to improve sales conversion by 22% through tailored value propositions and aligned market approaches.
• Cultivated strategic partnerships and coached cross-functional teams on market dynamics, driving organizational alignment and continuous improvement initiatives that elevated customer experience and sustained long-term growth.

Core Skills:

• VOC Analysis
• Market Segmentation
• Competitive Benchmarking
• Pricing Strategy
• Trend Analysis
• Strategic Partnerships

• Consolidated client briefs into integrated marketing plans aligned with business objectives, ensuring multi-channel execution that increased campaign effectiveness by 25% across digital and offline touchpoints.
• Coordinated cross-functional teams to deliver campaigns on schedule, optimizing production timelines and resource allocation, resulting in a 20% improvement in project delivery efficiency.
• Supervised creative development processes, approving outputs against brand guidelines and strategic briefs, maintaining consistency while enhancing brand engagement metrics by 15% across campaigns.
• Analyzed campaign performance using CRM systems and Google Analytics, generating actionable insights that improved conversion rates by 18% and strengthened data-driven marketing decisions.
• Managed multiple concurrent projects within a matrix organization, aligning internal and external stakeholders to ensure seamless execution and achieving a 95% on-time delivery rate.
• Presented strategic recommendations and challenged concepts with stakeholders, driving innovative campaigns that increased targeted audience reach by 30% and reinforced overall brand presence.

Core Skills:

• Google Analytics
• CRM Strategy
• Campaign Analysis
• Project Management
• Resource Planning
• Brand Governance

• Analyzed global competitor and customer insights to identify high-potential markets and segments, informing strategic planning and enabling deployment of core competencies that supported double-digit revenue growth initiatives.
• Led market intelligence programs across technologies, suppliers, and customers, developing centralized knowledge systems that improved internal data accessibility and increased team productivity by 30%.
• Conducted in-depth market and strategy analyses using primary and secondary research, delivering actionable recommendations that enhanced forecasting accuracy and guided business unit performance improvements by 20%.
• Directed evaluation of acquisitions, partnerships, and investment opportunities, supporting business development efforts that expanded market presence and contributed to a 15% increase in strategic deal success rates.
• Managed an international team delivering global intelligence insights, aligning cross-regional strategies, and strengthening collaboration to accelerate market entry and competitive positioning across key geographies.
• Advised commercial negotiations and strategic projects by integrating supply-demand forecasts and market dynamics, improving pricing decisions, and contributing to the margin optimization of 12% across business units.

Core Skills:

• Market Intelligence
• Competitive Analysis
• Strategic Planning
• Data Modeling
• M&A Analysis
• Forecasting Models

• Designed and executed integrated marketing strategies for sponsored and proprietary events, aligning campaigns with strategic priorities and increasing event-driven pipeline contribution by 28% across virtual and in-person channels.
• Advised senior stakeholders on value propositions and marketing objectives, strengthening positioning and enabling more targeted campaigns that improved engagement rates by 22% within priority segments.
• Negotiated and managed partnerships with third-party organizations, securing sponsorships and speaking opportunities that expanded brand visibility and generated a 30% increase in qualified leads.
• Optimized media investments across digital and print channels for major conferences, improving ROI by 18% through data-driven allocation and continuous performance monitoring against defined KPIs.
• Coordinated cross-functional teams, including brand, legal, and compliance, ensuring seamless campaign execution and achieving a 95% on-time delivery rate across complex, multi-stakeholder initiatives.
• Analyzed campaign performance and adjusted strategies in real time, enhancing effectiveness and increasing conversion rates by 20% while maintaining alignment with budget and strategic objectives.

Core Skills:

• Event Marketing
• Campaign Strategy
• Media Planning
• Stakeholder Management
• KPI Tracking
• Partnership Management

• Synthesized complex datasets including customer research, market insights, and internal performance data to build strategic fact bases, enabling identification of growth opportunities that increased revenue potential by 20%.
• Generated innovative marketing and business solutions by translating insights into actionable concepts, improving campaign effectiveness and supporting resolution of complex commercial challenges across business units.
• Facilitated business unit planning processes, coordinating with cross-functional leaders to deliver data-driven presentations and aligning strategic objectives that enhanced planning accuracy and execution consistency.
• Established operational planning frameworks, defining timelines and deliverables that improved cross-functional alignment and ensured 95% adherence to strategic and commercial marketing objectives.
• Developed revenue and margin dashboards by geography and segment, delivering actionable analytics that improved profitability visibility and supported a 15% increase in margin optimization initiatives.
• Directed pricing strategy and market opportunity analysis, aligning with commercial leadership to refine pricing frameworks and segmentation, contributing to a 12% uplift in pricing performance and competitive positioning.

Core Skills:

• Data Analysis
• Pricing Strategy
• Market Segmentation
• Dashboard Reporting
• Strategic Planning
• Business Analytics

• Defined system-level customer requirements for next-generation audio connectivity solutions, aligning multi-market needs with product capabilities and enabling design wins that contributed to a 25% increase in pipeline value.
• Identified global market trends through customer engagement and competitive analysis, translating insights into strategies that strengthened positioning and accelerated adoption across automotive and consumer audio segments.
• Executed worldwide customer strategies with field teams, prioritizing high-value opportunities and securing key design-ins that improved forecasted revenue conversion rates by 20%.
• Built product ecosystems through partnerships with third-party collaborators, expanding solution offerings and enhancing interoperability, resulting in a 15% increase in customer solution adoption.
• Developed technical proposals and presentations with sales teams, promoting solutions that secured strategic customer commitments and improved win rates across complex, multi-stakeholder deals.
• Led cross-functional collaboration across engineering, applications, and marketing teams, delivering cohesive messaging, digital presence, and tradeshow execution that increased brand visibility and engagement by 30%.

Core Skills:

• Product Strategy
• Market Analysis
• Ecosystem Development
• Technical Marketing
• Customer Engagement
• Revenue Forecasting

• Developed and executed vertical marketing campaigns and product launch strategies aligned with corporate sales objectives, increasing sector revenue contribution by 22% through targeted go-to-market planning and execution.
• Defined target markets and crafted differentiated value propositions, strengthening customer positioning and improving engagement rates by 18% across key vertical segments and strategic accounts.
• Cultivated relationships with key customers and industry stakeholders, identifying new business opportunities that expanded pipeline value by 25% and accelerated adoption of integrated product solutions.
• Analyzed economic, industry, and market data to generate actionable insights, enabling leadership to make informed decisions that improved market share performance by 15% across priority regions.
• Synthesized primary and secondary research across channels and categories, delivering intelligence frameworks that enhanced forecasting accuracy and supported strategic planning across business units.
• Coordinated cross-functional line reviews and merchandising strategies with sales and product teams, driving successful product introductions and increasing sell-through rates by 20% in targeted markets.

Core Skills:

• Market Analysis
• Campaign Strategy
• Value Proposition
• Customer Insights
• Product Launch
• Sales Enablement

• Executed targeted vertical marketing programs across retail and channel environments, delivering merchandising, trade show, and promotional initiatives that increased in-market sales performance by 20% within assigned segments.
• Ensured brand consistency across all point-of-sale and campaign materials, strengthening brand recognition and improving customer recall metrics by 15% through disciplined adherence to guidelines.
• Developed sales enablement tools and market-specific materials, equipping teams with insights and resources that improved conversion rates by 18% across key customer touchpoints.
• Led cross-functional project execution, managing dependencies and critical paths to deliver commercialization plans on time, achieving a 95% success rate for product launches within target markets.
• Mitigated project risks and scope changes through proactive planning and stakeholder communication, reducing delays by 25% and ensuring continuity across complex, multi-team initiatives.
• Aligned with product marketing leaders to refine audience targeting and messaging, enabling more effective campaigns that increased engagement rates by 22% and supported sustained market growth.

Core Skills:

• Project Management
• Sales Enablement
• Brand Compliance
• Go-To-Market
• Stakeholder Alignment
• Campaign Execution

• Identified and captured new growth opportunities across target segments, developing and executing marketing strategies that increased profitable revenue by 25% while aligning with short- and long-term business objectives.
• Built deep market understanding through segmentation and customer analysis, enabling proactive opportunity management that improved customer acquisition rates by 20% and strengthened competitive positioning.
• Developed value-driven market expansion strategies, establishing differentiated positioning and driving entry into new segments that expanded addressable market potential by 30%.
• Led innovation pipelines in collaboration with R&D, prioritizing projects based on financial impact and strategic fit, resulting in a 15% increase in successful product commercialization rates.
• Orchestrated cross-functional product launches, accelerating market penetration and achieving early adoption targets that boosted new product sales contribution by 18% within the first year.
• Optimized value capture across existing and new solutions, refining business models and channel strategies to improve profit margins by 12% while strengthening long-term customer relationships.

Core Skills:

• Market Segmentation
• Innovation Management
• Product Strategy
• Channel Strategy
• Customer Insights
• Revenue Growth

• Developed and led integrated marketing and communications strategies aligned with agency goals, establishing KPI frameworks that improved campaign effectiveness by 30% and strengthened cross-departmental alignment.
• Defined and standardized brand messaging and value propositions, ensuring consistency across all channels and increasing audience engagement metrics by 22% through customer-centric communication strategies.
• Oversaw content governance, including PR, media releases, and content systems, implementing structured processes that enhanced content quality and reduced approval cycle times by 25%.
• Directed data-driven strategic planning using Voice of Customer and stakeholder research, enabling refined segmentation and improving targeting accuracy by 20% across diverse audience groups.
• Managed marketing operations, budgets, and vendor partnerships, optimizing resource allocation and delivering cost efficiencies of 15% while supporting scalable marketing technology initiatives.
• Led team development and cross-functional collaboration, building high-performing marketing capabilities that improved delivery efficiency by 28% and strengthened organizational marketing impact.

Core Skills:

• Brand Strategy
• Marketing Analytics
• Content Governance
• Stakeholder Engagement
• Budget Management
• Team Leadership

• Architected market segmentation and channel strategies, identifying high-potential target markets and defining value propositions that increased qualified pipeline growth by 28% across key end-user segments.
• Formulated opportunity models in collaboration with marketing intelligence teams, delivering data-driven roadmaps that improved strategic decision-making and accelerated revenue capture by 20%.
• Engaged cross-functional leaders to align on unified “one brand” strategies, ensuring execution consistency and achieving a 25% improvement in go-to-market effectiveness across business units.
• Identified unmet customer needs through Voice of Customer insights and trend analysis, driving new product concepts that contributed to a 15% increase in innovation pipeline value.
• Cultivated relationships with industry leaders and top-tier customers, strengthening market positioning and expanding strategic account penetration by 18% within priority markets.
• Maintained and prioritized high-value target account lists, enabling focused engagement strategies that improved conversion rates by 22% and supported sustained commercial growth.

Core Skills:

• Market Segmentation
• Channel Strategy
• Value Proposition
• Customer Insights
• Opportunity Modeling
• Account Targeting

• Defined and optimized channel-to-market strategies across target segments, increasing market penetration by 24% through effective partner alignment and data-driven channel selection.
• Established strategic partnerships with industry leaders and trade organizations, strengthening market intelligence capabilities and elevating brand credibility across priority segments and competitive landscapes.
• Secured speaking engagements and thought leadership opportunities, enhancing brand visibility and generating a 30% increase in qualified engagement within key target markets.
• Managed marketing and channel budgets, including advertising and exhibitions, improving ROI by 18% through disciplined investment planning and performance tracking.
• Enabled sales organizations through training and collaboration, translating segment insights and value propositions into actionable strategies that improved sales effectiveness by 20%.
• Orchestrated integrated channel campaigns with partners, delivering measurable ROI and expanding market exposure while strengthening relationships with key decision-makers and strategic accounts.

Core Skills:

• Channel Strategy
• Partner Marketing
• Budget Management
• Thought Leadership
• Sales Enablement
• Campaign Optimization

• Designed and executed market research programs to generate actionable intelligence, transforming insights into sales enablement tools that improved win rates by 18% across targeted segments.
• Collaborated with marketing and external partners to develop segment-specific collateral and deliverables, enhancing sales effectiveness and increasing engagement metrics by 20% across campaigns.
• Led and developed Market Intelligence Analysts, strengthening data capabilities and improving insight delivery speed by 25% to support critical business decision-making needs.
• Conducted Voice of Customer interviews and analyzed feedback, identifying improvement areas that increased customer satisfaction scores by 15% and informed product and service enhancements.
• Enabled sales teams through training and knowledge transfer, translating market insights and value propositions into actionable strategies that improved conversion rates by 22%.
• Established trade show strategies and industry partnerships, securing speaking opportunities and collaborations that increased brand exposure by 30% and reinforced thought leadership positioning.

Core Skills:

• Market Research
• VOC Analysis
• Sales Enablement
• Data Analysis
• Stakeholder Training
• Trade Show Strategy

• Contributed to European marketing strategy development, aligning regional initiatives with corporate objectives and supporting demand generation programs that increased qualified leads by 20% across key markets.
• Drove web and social media strategies, enhancing digital engagement and boosting inbound traffic by 30% through targeted content and optimized channel execution.
• Executed integrated marketing campaigns focused on lead generation, improving conversion rates by 18% through data-driven targeting and performance optimization.
• Developed long-term brand positioning and thought leadership content with subject matter experts, strengthening brand authority and increasing audience engagement metrics by 22%.
• Analyzed campaign performance and digital analytics, delivering actionable recommendations that improved marketing ROI by 15% and supported continuous optimization efforts.
• Collaborated with sales, stakeholders, and event teams to execute cohesive strategies, including trade shows, ensuring consistent messaging and achieving a 25% increase in event-driven pipeline growth.

Core Skills:

• Digital Marketing
• Lead Generation
• Marketing Analytics
• Content Strategy
• Social Media
• Event Marketing

• Led go-to-market strategy for Food and Environmental segments, developing integrated plans that increased revenue growth by 25% through targeted market expansion and strategic positioning initiatives.
• Built market models and forecasting frameworks for organic and inorganic growth, improving planning accuracy by 20% and enabling more effective allocation of resources across regions.
• Analyzed macro market trends and business performance data, identifying new opportunities that expanded addressable markets and supported a 15% increase in pipeline development.
• Coordinated cross-functional planning sessions with business groups, aligning stakeholders and ensuring execution consistency, resulting in a 95% achievement rate of quarterly marketing objectives.
• Designed data-driven member engagement strategies and onboarding programs, increasing adoption rates of key offerings by 18% and improving overall customer experience metrics.
• Managed annual and quarterly marketing plans and forecasting processes, strengthening collaboration with P&L owners and improving revenue predictability by 22% across business units.

Core Skills:

• Go-To-Market
• Market Modeling
• Forecasting
• Data Analytics
• Stakeholder Alignment
• Customer Engagement

• Established cross-segment KOL and solution strategies, aligning sales, application, and segment teams to enhance customer engagement and increase strategic account influence by 22% across key markets.
• Drove Voice of Customer integration through continuous dialogue and feedback systems, improving customer satisfaction scores by 18% and strengthening responsiveness to diverse customer needs.
• Led new market development initiatives by identifying emerging opportunities and conducting opportunity assessments, expanding growth pipeline value by 25% across targeted segments.
• Built and maintained strategic partnerships with industry leaders, enhancing ecosystem collaboration and increasing joint business opportunities by 20% through aligned go-to-market initiatives.
• Executed holistic digital marketing strategies, delivering personalized campaigns that increased lead generation by 30% and improved customer lifetime value through targeted engagement.
• Analyzed campaign performance and enabled regional teams with actionable insights, improving KPI attainment by 20% and ensuring consistent execution of high-impact marketing programs globally.

Core Skills:

• KOL Management
• Digital Marketing
• Customer Insights
• Market Development
• Campaign Analytics
• Partnership Strategy

• Led product introductions and go-to-market planning for North American portfolios, coordinating cross-functional teams to deliver launches that increased new product revenue contribution by 20%.
• Collaborated with sales, innovation, and technical teams to execute portfolio strategies, driving growth through partnerships and projects that expanded market share by 15%.
• Contributed to short- and long-term strategic planning, aligning poultry and micronutrition portfolios with market trends and enabling sustained revenue growth across key segments.
• Monitored customer insights, competitive activity, and market dynamics, translating findings into strategic actions that improved positioning and accelerated opportunity conversion by 18%.
• Engaged key customers to define system-level requirements and partnership strategies, strengthening technical relationships and increasing solution adoption rates by 22%.
• Developed comprehensive go-to-market programs, including collateral, training, and channel execution, supporting sales enablement and achieving a 25% improvement in campaign effectiveness.

Core Skills:

• Go-To-Market
• Product Strategy
• Market Analysis
• Sales Enablement
• Customer Insights
• Portfolio Management