Job Summary: 

• Work with business marketing and sales managers to design, execute and track integrated multi-channel marketing campaigns and direct sales campaigns
• Develop and manage revenue operations to deliver a quality lead to revenue management machine
• Deliver analytics to track, measure and optimize effectiveness and demand conversion
• Optimize demand generation campaign delivery from segmentation through to sales acceptance processes using data, analytics and automation capabilities
• Collaborate with functional leads in the sales ops on optimizing the marketing pipeline
• Manage E2E marketing funnel into the sales pipeline from digital campaigns
• Develop and implement data quality and enrichment programs utilizing external data sources
• Deliver best practices and training to enable marketing and sales peers to create integrated demand
• Work closely with product, sales, and marketing counterparts to build and execute compelling and relevant marketing campaigns.
• Report on demand generation programs.
• Analyze the marketing and sales funnel, and make recommendations on optimization.

Skills on Resume: 

• Multi-Channel Marketing (Hard Skills)
• Revenue Operations (Hard Skills)
• Data Analytics (Hard Skills)
• Demand Optimization (Hard Skills)
• Sales Pipeline (Hard Skills)
• Data Enrichment (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Campaign Analysis (Hard Skills)

Job Summary: 

• Lead the development and execution of the Demand Gen plan, optimizing the use of account-based marketing, online/digital, content marketing, live and in-person events
• Design, lead and execute multi-touch, integrated demand gen and account-based marketing programs and campaigns to drive qualified new business leads in alignment with company goals
• Continually measure, monitor and drive improvement in program approaches
• Employ industry best practices and look for opportunities to increase effectiveness and efficiency to fulfill sales and demand gen pipeline generation. 
• Utilizing Hubspot, Salesforce, Google Analytics and other tools
• Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services
• With a customer-centric mindset, understand each of the customer personas intimately and invent ways to speak to them at the right time, via the right channel with the right message
• Build out a team to support Relay’s fast growth and ambitious company goals
• Work closely with marketing ops, content, design, sales and customer success
• Oversee all elements of lead and demand generation for Certain including leading development, implementation and prioritization of demand generation programs and strategy.
• Oversee all field events, tradeshows, and virtual events.

Skills on Resume: 

• Demand Generation (Hard Skills)
• Account-Based Marketing (Hard Skills)
• Program Measurement (Hard Skills)
• Best Practices Implementation (Hard Skills)
• Tool Proficiency (Hard Skills)
• Vendor Management (Hard Skills)
• Customer Persona Understanding (Soft Skills)
• Team Building (Soft Skills)

Job Summary: 

• Manage a team of demand gen specialists with a focus on verticalization by role, moving leads upstream, and co-marketing with partners.
• Own lead and signup goals that lead to revenue and activation.
• Help create and refine strategic vision and roadmap, working with key stakeholders to create some of first instances in demand gen.
• Work with team to open new lead gen channels, including negotiating rates, project managing content, design, and partner needs, and building evaluation frameworks
• Partner with Marketing Ops on lead scoring and nurture 
• Build dashboards that communicate performance and communicate these in business reviews and manager 1:1s
• Build a strong culture of engagement, innovation, and happiness within the team
• Communicate learnings and find ways to scale wins.
• Create promotional and product videos for ad campaigns and websites.
• Show greater engagement with the brand as measured by increased impressions, followers and traffic to the website.
• Manage all digital marketing including email, social, SEM, website and ads.

Skills on Resume: 

• Team Management (Soft Skills)
• Lead Generation (Hard Skills)
• Strategic Visioning (Hard Skills)
• Channel Development (Hard Skills)
• Lead Scoring (Hard Skills)
• Dashboard Creation (Hard Skills)
• Team Culture Building (Soft Skills)
• Digital Marketing Management (Hard Skills)

Job Summary: 

• Define the overall Modernize demand generation strategy, marketing mix, and investments aligned with the goals of the organization
• Drive the strategy, execution, and optimization of multi-channel digital marketing programs to expand marketing reach, increase website traffic, and inbound leads from the company's target customers
• Leverage marketing automation (Eloqua) and lead management tools to streamline, automate and measure all marketing tasks and workflows
• Work closely with the sales team to build a targeted account list and ideal customer profile, using data-driven insights
• Develop and orchestrate the execution of the ABM program plan— with highly personalized activities developed with sales, to marketing-led activities driven by the demand gen team
• Oversee the full lifecycle of marketing with customers, from pre-opportunity to close and post-sales to achieve company ARR objectives
• Work alongside Modernize Home Services' marketing (B2C) team to align the creative and messaging of landing pages, ads, emails, and other digital assets
• Develop and constantly iterate on a testing plan designed to identify incremental campaign improvements
• Establish and track KPIs and leading indicators as part of these campaigns
• Be a thought leader in the modern demand generation.
• Directly lead four teammates and continue to grow this team responsible for the execution of email marketing, search, referral, display, partner and event marketing, and other demand generation channels.

Skills on Resume: 

• Demand Generation Strategy (Hard Skills)
• Multi-Channel Marketing (Hard Skills)
• Marketing Automation (Hard Skills)
• Data-Driven Insights (Hard Skills)
• Account-Based Marketing (Hard Skills)
• Customer Lifecycle Management (Hard Skills)
• KPI Tracking (Hard Skills)
• Team Leadership (Soft Skills)