PERFORMANCE MARKETING ANALYST JOB DESCRIPTION

Paid media budgets do not optimize themselves. A Performance Marketing Analyst is the person who turns raw campaign data into decisions - reading CPA trends, acquisition funnel drop-offs, and cross-channel attribution signals to tell the marketing team where money is working and where it is not. This role sits within the marketing analytics function, accountable to marketing leadership and cross-functional teams including product, data engineering, and channel managers. The role is defined by two things that rarely coexist neatly: comfort with large relational datasets and the ability to translate findings into executive-ready recommendations.

As the Performance Marketing Analyst, you own the measurement, reporting, and optimization of paid media investments across digital acquisition channels, converting data from Cost-Per-Action campaigns, A/B tests, and attribution models into strategies that improve conversion rates and reduce wasted spend. You operate within the marketing analytics organization, partnering with channel managers, product teams, and data engineers, with output that informs budget decisions at the leadership level.

Career Impact: Owning multi-touch attribution analysis and incrementality testing at this level builds the quantitative marketing credentials that senior growth and analytics roles require.

Business Impact: When acquisition funnel reporting is accurate and acted on, conversion rates improve and CAC drops - outcomes that directly determine how aggressively the business can scale paid spend.

Growth Opportunity: Exposure to media mix modeling, programmatic buying analysis, and cross-channel measurement methodology expands this role into senior analyst or marketing analytics manager trajectories.

• Analyze paid media performance across acquisition channels to identify optimization opportunities and inform budget reallocation decisions.
• Develop and maintain automated dashboards and reports that give marketing leadership a consistent view of campaign KPIs.
• Design and measure A/B tests across campaigns, including creative, audience, and bidding variables, to validate optimization hypotheses.
• Monitor acquisition funnel metrics including app installs, conversion rates, and cost-per-action against established performance targets.
• Conduct competitive research and benchmarking analysis to surface market trends relevant to channel strategy.
• Partner with product and data engineering teams to ensure measurement infrastructure is in place before campaign execution.
• Synthesize multi-source data from paid platforms, CRM systems, and web analytics into unified reporting objects for cross-functional use.
• Prepare and present performance findings and strategic recommendations to senior stakeholders and marketing leadership.

• Bachelor's degree in marketing, business analytics, statistics, computer science, economics, or equivalent work experience.
• 3 or more years of performance marketing analytics experience, with demonstrated ownership of paid media reporting and campaign measurement.
• Proven ability to design, execute, and interpret marketing A/B tests including incrementality and multi-touch attribution methodologies.
• Strong proficiency in SQL for extracting and manipulating data from relational databases and data warehouses.
• Experience analyzing digital acquisition funnels across paid search, paid social, and e-commerce channels.
• Ability to build and maintain complex dashboards and calculated KPI frameworks for varied stakeholder audiences.
• Strong written and verbal communication skills, including the ability to translate analytical findings into clear business recommendations.

• Experience with media mix modeling or programmatic media analysis in addition to direct-response campaign management.
• Familiarity with marketing automation platforms and API-based data ingestion from advertising platforms.
• Knowledge of statistical methods including regression, significance testing, or predictive modeling applied to marketing data.
• Prior experience in an agency environment managing paid media for multiple clients or brands simultaneously.

• ROAS by channel, measuring how efficiently each paid channel converts spend into attributed revenue.
• Cost per acquisition against CPA targets, reflecting optimization of bid strategy and audience targeting.
• A/B test velocity, counting the number of validated tests completed per quarter that produced actionable results.
• Attribution coverage rate, measuring the percentage of conversions with a complete and accurate multi-touch path assigned.
• Dashboard adoption rate among marketing stakeholders, indicating whether reporting outputs are used in actual decisions.
• Typical tools: BI and visualization (commonly Tableau or Looker), paid analytics (commonly Google Analytics and attribution platforms such as Appsflyer or Segment)

• Base Salary Range: $70,000 to $105,000 1xibility, professional development budget, paid platform certification reimbursement

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background checks, including employment history and criminal record verification, are a standard condition of hire for this role. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, and local law. Reasonable accommodations will be provided to applicants and employees with disabilities upon request. Candidates must be authorized to work in the United States at the time of application.

The Performance Marketing Analyst owns the development of automated reporting and dashboards that enable data-driven decisions across internal marketing and operations teams. Working closely with team leadership and business owners, the analyst shapes how meaningful metrics are defined, maintained, and communicated through executive-level materials and ad-hoc analyses.

Key Responsibilities

• Execute reporting and analysis against the analytics needs of internal marketing teams to enable data-driven marketing and drive efficiencies through developing automated reporting and dashboards.
• Use analytical and database skills to develop reports and analyses to assist leadership and marketing and operations teams.
• Deliver recommendations and consultation to business teams regarding the efficiency of a variety of marketing tactics.
• Take input from team leadership and business owners to understand the goals of the business and define meaningful metrics to track those goals.
• Develop executive level materials on marketing insights and learnings.
• Maintain existing suite of automated reports.
• Perform ad-hoc analyses to answer business questions or generate data sets.

Required Qualifications

• Bachelor's degree in economics, business analytics, computer science, information systems, engineering, or other technical field.
• 3+ years of experience in a Business or BI Analyst role developing dashboards, analysis, reporting, and data warehousing solutions.
• Experience designing, executing, and measuring marketing A/B tests.
• Experience analyzing digital customer journey across paid media, web, and ecommerce channels.
• Expertise in SQL, relational databases, data warehousing, and automation.
• Experience with data visualization tools such as Tableau, building interactive reports and complex dashboards, and creating calculated KPIs by writing complex formulas.
• Strong project management skills with ability to handle multiple projects simultaneously in a high-paced environment.

Embedded within the growth marketing function, the Performance Marketing Analyst tracks advertising costs, researches consumer behavior, and explores digital market trends and opportunities to contribute to the growth stack. Working closely with the Data team and analysts across functions, the analyst supports the development of advertising efforts and capabilities to drive growth.

Core Functions

• Report on growth KPIs like app installs, conversion rates, website traffic, and transactions.
• Monitor budget distribution and performance of paid ad campaigns.
• Measure ROI of online advertising campaigns.
• Conduct competitive research and analyze benchmarking data.
• Recommend campaign, app, and website optimizations and run A/B testing accordingly.
• Work closely with product and marketing teams to identify opportunities for new client acquisition.
• Develop key analytical metrics and reporting framework across the entire conversion funnel.
• Partner with Data team and analysts across functions to fully leverage company level metrics model, BI tool, data structure, and data request process.

Qualifications and Experience

• Bachelor's degree in Business Administration, Mathematics, Statistics, Information System, Computer Science, Business Analytics, Data Science, or relevant field.
• 1-3 years of experience in running Cost-Per-Action advertising campaigns for mobile applications in a relevant role.
• Experience using attribution tools like Google Analytics, Appsflyer, Segment, or similar.
• Knowledge of mobile apps, business, finance, e-commerce, accounting, and economics.
• SQL skills and database knowledge.
• Experience using BI software such as Tableau, BigQuery, or Qlikview.
• Excellent skills in MS Office, particularly MS Excel, for data analysis.

Reporting to marketing leadership, the Performance Marketing Analyst supports data-driven decision making by conducting in-depth marketing performance analysis and developing strategies to propel growth across e-commerce markets. Partnering with senior leadership and cross-functional stakeholders, this role delivers country-level performance overviews, competitor intelligence, and customer behavior insights that improve advertising effectiveness.

Primary Duties

• Conduct in-depth marketing performance analysis and develop data-driven strategies to propel growth.
• Create dashboards, reports, and presentations to give senior leadership an overview of country performance.
• Perform data quality checks.
• Prepare reports on findings, illustrating data with graphs and translating complex results into clear written texts.
• Provide insights on performance against targets.
• Track and forecast trends in sales and marketing, identify growth areas, and propose strategies to capture growth opportunities.
• Gather information on competitors and analyze their sales, prices, and methods of distribution to provide marketing insights.
• Collect and analyze data on customer preferences, demographics, buying habits, and needs to identify market potential and factors influencing product demand.
• Measure the effectiveness of advertising, marketing, and communications strategies.

Skills and Qualifications

• At least 2 years of experience in e-Commerce, Performance Marketing, CRM, or a Data Analyst role.
• Advanced user of Excel and PowerPoint for reporting and data visualization.
• Experience with Tableau and SQL databases preferred.
• Highly analytical and able to make data-driven decisions.
• Excellent organizational skills and attention to detail.
• Strong problem-solving skills with ability to identify and propose solutions independently.
• Highly proficient in both spoken and written English.

Sitting at the intersection of data analysis and campaign management, the Performance Marketing Analyst conducts deep-dive account analysis and metric correlation to recommend actionable next steps and monitor results. Operating across cross-functional teams and check-in meetings, the analyst drives continuous optimization of account performance to ensure identified KPIs are achieved.

Duties

• Conduct data analysis of account performance through deep dive work, competition insights, and metric correlation.
• Recommend actionable next steps based on analysis, implement changes, and monitor results.
• Prepare reports and presentations to show account performance and provide recommended actionable steps.
• Present performance reports during check-ins, discuss strategies, and answer relevant questions.
• Monitor performance of account and make necessary changes and optimizations to ensure achievement of identified KPIs.
• Apply tests and continuous learning initiatives to improve account performance.
• Work with different teams to coordinate tasks and ensure timely completion.
• Participate in improving processes between functions to continue sustainability.

Experience and Qualifications

• Bachelor's degree in Marketing or any related field.
• Minimum 1 year of work experience relevant to Performance Marketing.
• Experience with Google AdWords and Analytics.
• Experience with Demand Side Platform for Programmatic and Facebook Ads.
• Knowledge of SEM and website strategy.
• Highly skilled in MS Excel, including building and using complex models and formulas.

A key member of Kmart's Customer Analytics team, the Performance Marketing Analyst drives optimization of marketing campaigns for greater return on investment by leveraging techniques such as market mix modelling and multi-touch attribution. Collaborating across the Digital Engagement team and onsite and offshore analytics members, this role delivers impartial insights and strategic recommendations that shape future customer-focused marketing activity.

Accountabilities

• Drive optimization of marketing campaigns for greater return on investment and provide a robust view of channel performance through data and analytics, including market mix modelling and multi-touch attribution.
• Create strategic recommendations to shape future customer-focused marketing activity and provide campaign optimization inputs by presenting past learnings.
• Integrate and analyze data from multiple sources such as online advertising platforms, Email and CRM systems, and internal accounting and reporting.
• Create compelling and intuitive dashboards and reports with a focus on data automation, anomaly detection, and actionable data visualization.
• Work with stakeholders to understand business problems and drive commercial outcomes by providing impartial insights based on accurate and trustworthy data.
• Provide technical expertise in data management within marketing and advertising execution platforms to ensure efficient execution of campaigns.
• Manage delivery of insights by coordinating across business stakeholders and onsite and offshore analytics team members.

Education and Experience

• Bachelor's degree in a quantitative field such as Computer Science, Engineering, Statistics, or Mathematics.
• Prior experience in a hands-on data analytics role in retail, e-commerce, or agency environments.
• Strong SQL skills and familiarity with Python or R for working with large volumes of customer data.
• Familiarity with marketing and advertising execution platforms and enterprise data warehouses and visualization tools.
• Ability to foster strong relationships with team members and business stakeholders.
• Clear and concise communication style, flexible to suit relevant audience.

Efficient customer acquisition across paid, organic, and owned media channels depends on the Performance Marketing Analyst, who builds and manages performance marketing strategies spanning digital prospecting, remarketing, and budget allocation across all digital channels. Based within the marketing organization, this role guides A/B creative tests, incrementality tests, and spend scaling tests to maximize return on investment and cost-efficient CAC.

Activities

• Develop and manage a strong performance marketing strategy and execution plan across digital prospecting and remarketing campaigns.
• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
• Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and owned media channels.
• Identify and test new channels to meet or exceed established critical metrics.
• Drive campaigns from planning to execution to meet key performance metrics and constantly optimize to improve ROI.
• Allocate budgets and analyze and recommend modifications to ad spend.
• Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline.
• Test new channels and trends such as voice search, Augmented Reality, Virtual Reality, and Digital Out of Home.

Position Requirements

• Degree in Marketing, Business Administration, or related field.
• Prior experience in a similar role managing effective multi-channel marketing strategies including affiliate marketing, PPC, SEO, social media, and other digital channels.
• Expertise in strategy, setup, implementation, and management of Google Analytics and Google Tag Manager.
• Solid expertise in campaign and channel analysis and reporting.
• Excellent analytical skills leveraging data, metrics, analytics, and consumer behavior trends to drive actionable insights.

As the Performance Marketing Analyst, this role manages and optimizes paid search campaigns for brick-and-mortar schools while executing growth marketing strategies for new academic program expansions. The marketing team relies on this work to maintain performance reporting, deliver consistent messaging across digital platforms, and collaborate cross-functionally on ad hoc projects.

Job Functions

• Support in managing and optimizing paid search campaigns including reviewing search terms, identifying areas for growth or cost saving, and generating ad copy or landing page test ideas.
• Follow established performance metrics targets with CPA or margin constraints and apply to paid search strategies.
• Communicate and collaborate with internal marketing team members to deliver consistent marketing messages across all digital platforms.
• Execute growth marketing strategies through paid search for new school or academic program expansions.
• Maintain performance marketing reporting and provide insights when necessary.
• Collaborate cross-functionally with internal teams on ad hoc projects.

Minimum Qualifications

• Minimum 3-4 years of experience in performance-driven digital marketing or acquisition marketing.
• Experience managing paid search campaigns including Google Ads and Microsoft Ads.
• Experience working in a lead-gen business or education industry.
• Experience working directly or indirectly with vendors or agencies.
• Knowledge or experience using automated bidding systems such as Google Smart Bidding, SA360, Kenshoo, or similar platforms.
• Ability to use Google Analytics and SQL to provide insights with metrics.
• Experience with display, video, or social media campaign management.

Performance Marketing Analyst leads the refinement, creation, and management of paid media dashboards spanning Facebook, Instagram, TikTok, Google Ads, Microsoft Ads, Linear TV, Connected TV, Pinterest, and Reddit, while also vetting and implementing attribution solutions. The work directly supports the ecommerce team's ability to identify new audiences, maximize reporting through GA4, and make informed channel investment decisions.

What You'll Do

• Conduct data analysis on organic social, affiliates, and influencers to help maximize those channels.
• Perform keyword and search data analysis to inform SEO strategies.
• Set up dashboards to track paid media testing.
• Lead the implementation and setup of GA4 alongside the development team and maximize reporting with Google Analytics and GA4.
• Vet and implement an attribution solution.
• Identify new audiences through data analysis and assess their potential problem-and-solution fit.
• Read and report on marketing channel performance including email, SMS, and paid media.

Background and Experience

• Bachelor's degree in an applicable field or equivalent years of experience.
• 3-5+ years of experience in AB testing and performance marketing.
• 3-5+ years of experience in media buying or analyzing media buying performance.
• Experience working in an ecommerce environment.
• Fluency in English and knowledge of other languages.

The Performance Marketing Analyst produces the digital marketing plan for paid media in social networks, SEO, and SEM, including daily monitoring and adjustments to campaigns on Google, Facebook, and programmatic media to ensure KPI achievement. Working alongside Sales and Operations departments and joining weekly review meetings with the team in Hong Kong, the analyst advances growth by tracking CAC, LTV, CPL, and ROI through A/B testing and content optimization.

Scope of Work

• Support the team with data and insights to build the company's communication strategy.
• Execute the digital marketing plan for paid media in social networks, SEO, and SEM by setting up campaigns on relevant tools.
• Monitor and make daily adjustments to paid ads campaigns on Google, Facebook, and programmatic media to ensure planned KPI achievement.
• Provide technical analysis and suggest SEO improvements.
• Create weekly and ad-hoc performance reports and conduct financial analysis of campaign spend.
• Monitor and optimize content and keywords to improve conversion rates of app installs and lead generation.
• Follow up on growth KPIs including CAC, LTV, CPL, ROI, and others, and conduct performance A/B testing to validate hypotheses.
• Support Sales and Operations departments to achieve their goals and identify opportunities for content, keyword trends, and other improvements.

Knowledge Skills and Abilities

• 2-3 years of experience with Google and Facebook performance campaigns.
• Experience with content management strategies.
• Degree in Marketing, Advertising, Business Administration, or similar.
• Advanced English proficiency.
• Able to be a real team player with positive vibes.

Reporting to senior leadership, the Performance Marketing Analyst develops data-driven analysis to measure performance of paid digital advertising channels including Paid Search, Social, and Display, managing campaigns for Autolist, Piston Heads, and the international app. Partnering with Product, Engineering, and Marketing teams, this role refines go-to-market strategies by scoping new acquisition channels and communicating key insights and recommendations to stakeholders.

Day-to-Day Responsibilities

• Manage paid digital advertising channels including Paid Search, Social, and Display, including informing budget, setting priorities, and managing execution.
• Manage paid performance campaigns for Autolist, Piston Heads, and international app.
• Measure performance of existing initiatives and conduct data-driven analysis to identify optimization and growth opportunities.
• Analyze market, competitive, and media landscape dynamics to scope potential new acquisition channels.
• Propose and manage tests in partnership with Product, Engineering, and Marketing teams.
• Communicate results, key insights, and recommendations to key stakeholders and senior leadership.

Professional Experience

• Bachelor's degree in an analytical or social science major such as math, statistics, or economics; Master's degree a plus.
• 5+ years of professional experience in consumer marketing, ideally managing paid digital advertising campaigns.
• Experience with Google AdWords and Facebook Business Manager.
• Basic to advanced knowledge of statistics.
• SQL and business intelligence tools such as Looker and Tableau strongly preferred.
• Data-oriented thinker with excellent strategic, analytical, and critical thinking capabilities.

The Performance Marketing Analyst oversees paid media campaigns across Google Ads, Facebook Ads, Snapchat Ads, TikTok Ads, and Twitch Ads, developing creative documentation and project briefs while tracking digital marketing results to recommend strategy optimizations. Working closely with stakeholders to align on marketing goals, the analyst advances the business by distilling product value propositions into impactful marketing copy for music gear audiences.

Role Responsibilities

• Examine market, industry, and design reports and identify important trends.
• Meet with stakeholders to discuss goals for a given marketing effort.
• Develop creative documentation and project briefs for marketing efforts.
• Understand the product at a deep level and distill value propositions into impactful marketing copy.
• Monitor and manage the progress of marketing assets throughout the development cycle.
• Set up campaigns in respective marketing channels.
• Track results of digital marketing efforts, gather performance insights, and generate regular reporting.
• Recommend refinements and optimizations to future marketing strategies based on performance insights.

Technical Qualifications

• Bachelor's degree in a relevant field of study.
• At least 1 year of paid media experience at an agency or in-house.
• Familiarity and ability to execute in Google Ads, Facebook Ads, Snapchat Ads, TikTok Ads, Twitch Ads, and similar platforms.
• Strong understanding of music gear and ability to distill what makes a product or brand unique.
• Test-and-learn mindset with understanding of how to test campaign elements to optimize performance.

The Performance Marketing Analyst will be part of a dynamic and highly performant team, which utilizes real time signals to adjust strategies and capture demand. The role will focus on analyzing performance marketing data and providing insights and recommendations to the business. The candidate will need to be very comfortable analyzing large data sets and applying critical thinking to guide their interpretation of the data. The Analyst will monitor the performance of multimillion dollar marketing channels-primarily paid search-and create reports and dashboards to help optimize day-to-day operations as well as constructing ad hoc analyses to guide broader performance marketing strategies

Key Deliverables

• Optimize marketing spend efficiency to drive company growth.
• Develop tools and reports that enable effective and efficient decision making.
• Identify and communicate opportunities within performance marketing channels.
• Monitor the competitive landscape and identify trends.
• Continuously innovate and test new ideas and strategies.
• Drive customer acquisition that leads to long-term relationships.
• Provide daily performance summaries to the team, highlighting opportunities and issues.
• Create custom reports and dashboards for the paid search team to optimize performance.
• Run ad hoc analyses to identify opportunities and inform future strategy.

Technical Qualifications

• Bachelor's degree in a quantitative field such as computer science, machine learning, operational research, statistics, or mathematics.
• 3-5+ years of industry experience in marketing analytics.
• Experience in running and interpreting tests with exposure to multi-touch attribution and incrementality testing.
• Experience with Google Analytics and search engine marketing and PPC campaigns.
• Advanced SQL skills for pulling data from relational databases and data warehouses.
• Proficiency with Excel and data reporting tools such as Tableau and Looker.

The Performance Marketing Analyst will be responsible for execution and maintenance of product rating and review journey, product registration as well as the owner resources and purchase opportunities on our branded websites. This role works in collaboration with our Ownership Experience (OX) group, IT and other areas of Digital Marketing to ensure programs are created based on business requirements, are tracked and analyzed thoroughly, and are optimized continuously to drive business results. The ideal candidate will have experience managing programs from a digital marketing perspective, analyzing multiple inputs to determine status and optimization opportunities, working cross functionally to develop and execute work streams and owning program KPIs

Areas of Ownership

• Drive programs that support Loyalty aspects of the consumer journey across functions.
• Partner with Acquisition and Conversion Digital Marketing leads to track, manage, and improve a cohesive consumer journey.
• Own the program health and analysis of product ratings and reviews to drive optimal results.
• Manage and optimize program health of consumer product registrations in partnership with IT and Ownership Experience.
• Develop analysis tools such as dashboards to monitor Loyalty KPIs and socialize them across the organization.
• Create and improve processes for change management of Loyalty programs to ensure a structured approach to modifications.
• Coordinate creation and distribution of Loyalty content across digital channels such as brand websites and YouTube.
• Identify gaps in assets or information and provide recommended solutions.
• Regularly audit and evaluate Loyalty content effectiveness and optimize in an ongoing, agile process.

Experience and Qualifications

• 5+ years of related experience or equivalent in a corporate environment.
• Proven experience managing long-term digital programs with continuous improvement results.
• Experience with distributed content across digital marketing channels.
• Basic understanding of Content Management Systems, SEO, HTML, and analytics platforms such as Google Analytics.
• Working knowledge of digital marketing best practices and product ratings and review platforms such as BazaarVoice.
• Exceptional communication and organizational skills.
• Critical-thinking and problem-solving ability with proven experience working effectively within a cross-departmental team.

The Performance Marketing Analyst creates reporting and crafts data stories from findings to determine trends or areas of improvement related to loyalty and VIP programs. This role partners with internal stakeholders at Corporate, Penn Interactive and Penn Entertainment's retail casinos to execute strategic marketing initiatives

Strategic Responsibilities

• Analyze trends and KPIs related to campaign performance, loyalty partnerships, and customer behavior and perform regular data quality audits on guest activity data.
• Collaborate with database marketing, player development, loyalty marketing, and regional CRM leaders to analyze marketing initiatives and provide business recommendations.
• Manipulate and analyze large datasets using data discovery and visualization tools and perform statistical analysis to produce relevant insights.
• Assist in the preparation and maintenance of various monthly, quarterly, year-end, and as-needed performance metrics.
• Analyze effectiveness of partnership and VIP marketing initiatives and programs.
• Prepare analysis, commentary, and presentation materials for department and property reviews including financial results, business initiatives, and customer behavior.
• Utilize business intelligence tools to create interactive reports and dashboards to help operators understand their business and make data-driven decisions.

Background and Experience

• Bachelor's degree in Business, Finance, Economics, Marketing, or related field with 2+ years of gaming or related industry experience.
• Strong written and verbal communication skills in English.
• High proficiency with MS Office.
• Experience with relational databases, SQL, and other programming languages preferred.
• Strong organizational skills and attention to detail.

The Performance Marketing Analyst primarily focused on Microsoft Advertising and Google Ads and PPC campaigns, you will be challenged to understand the search intent of potential customers and develop targeted, regionalized campaigns to attract clicks that become high value conversions

Operational Focus

• Develop highly effective and brand-safe direct response creative assets.
• Formulate and monitor strategies to ensure campaigns deliver ROAS.
• Monitor and refine campaign budgets to safeguard against financial loss.
• Conduct keyword research and search query analysis to validate targeting accuracy.
• Respond to seasonal trends and market changes to deliver results.
• Monitor the competitive landscape and escalate trademark infringements.
• Collaborate with Account Managers at Google, Microsoft, and other platforms.
• Align digital with offline channels such as TV, radio, and outdoor to support multi-channel strategy.

Requirements

• High School Diploma or equivalent; Associate's or Bachelor's degree preferred.
• 1-2 years of experience managing PPC campaigns.
• Certification in Google Ads and Microsoft Advertising a plus.
• Proficient with analytics tools including Google Analytics and other reporting tools.
• Familiar with marketing attribution models and measuring campaign effectiveness.
• Proficiency in MS Excel, PowerPoint, and Word.
• Ability to communicate with different audiences locally and globally and explain specific topics to team members and stakeholders.

The Performance Marketing Analyst workforce management platform, was built on the years of experience navigating the challenges of quickly deploying and paying international employees, while ensuring compliance to local regulations, now making the world a lot smaller and easier to navigate for everyone. Through Their cloud-based platform, they deliver the Human Resources infrastructure that underpins international growth, leaving companies free to focus on the strategy that makes it happen

Performance Expectations

• Plan and execute measurement plans for digital media, social marketing, digital commerce, and retail and shopper marketing campaigns.
• Develop reporting templates and dashboards in Excel, Power BI, Tableau, and QlikView.
• Understand disparate data sources and toolsets for Ecommerce, Operational Performance, Social Commerce, and Social Media for collating data through their interface or API.
• Develop performance reporting presentations by partnering with the media team to build a cohesive story representing the client's business.
• Process, analyze, and store structured and unstructured data for building queries based on business questions.
• Help define measurement strategy and overall planning for customers.

Technical Qualifications

• Bachelor's degree in Marketing or equivalent.
• 3-5 years of experience in a quantitative data-driven field.
• Experience with concepts of database design and SQL including knowledge of MongoDB and Elasticsearch as well as JSON and BSON data structure.
• Knowledge of ad technologies, research techniques, and customer measurement.
• Experience with digital ad effectiveness research and familiarity with SAS, SPSS, R, or other advanced analytics software packages.
• Highly proficient with Excel and Power BI.
• Familiarity with Tableau and QlikView preferred.

The Performance Marketing Analyst creates growth opportunities for the hotel Meta team by conducting in-depth analysis of partner campaign performance drivers, recommending changes in spend levels, and building regular reports and dashboards to measure channel performance and manage P and L. Working with both internal and external partners including Account Managers and analytics teams, this role ensures continual campaign optimization to grow bookings at a set return on investment in the travel industry.

Core Responsibilities

• Recommend changes in spend level with partners, identify test opportunities, set measurement methodology, and evaluate results.
• Build regular reports and dashboards to measure channel performance, manage P and L, find opportunities and performance trends, and troubleshoot day-to-day issues.
• Ensure ads are performing as expected, functioning properly, and being tracked by internal and external systems.
• Troubleshoot day-to-day issues across internal and external teams to arrive at solutions quickly.
• Establish positive relationships with both internal and external partners.
• Proactively share industry news, test results, comparative and competitive reviews, and stay on top of the evolving travel industry.

Qualifications and Experience

• Bachelor's degree in a related field with strong analytical focus or equivalent professional experience.
• 3+ years of experience in online marketing with prior CPC campaign management preferred.
• Strong quantitative, analytical, and problem-solving skills with comfort in using data to make decisions.
• Experience with Tableau or other data visualization software preferred.
• Proficient in MS Excel with basic to intermediate SQL skills and knowledge of Python or other data processing scripts preferred.
• Strong communication skills with ability to develop productive relationships with peers, partners, and stakeholders.

The Performance Marketing Analyst executes and optimizes media campaigns across Walmart.com, Target, Instacart, and other retailer ecosystems for a portfolio of brands, managing daily spend pacing, keyword targeting, and bids to meet ROAS goals. Working closely with the eCommerce media and commercial teams and agencies, the analyst ensures continuous improvement of eCommerce media performance across retailer advertising platforms.

Key Responsibilities

• Develop, drive, and execute eCommerce retailer media strategies that improve performance and align with business objectives.
• Execute daily media spend pacing, campaign optimization, keyword targeting, and bids to meet sales goals and ROAS goals.
• Employ analytical reasoning, data analysis, and problem-solving skills to manage campaigns effectively and efficiently.
• Track progress and trends across key metrics and effectively communicate performance insights.
• Manage monthly media budget on a brand and retail level.
• Work with retail advertising teams to evaluate and identify new opportunities to improve brand performance.
• Manage agency relationships pertaining to eCommerce performance media.
• Perform keyword research using internal and external tools and manage campaigns through advertising software tools.

Skills and Qualifications

• 3+ years of experience managing ecommerce paid media at an agency or brand.
• Experience managing and executing on-platform media including Instacart and other key retailers.
• Strong understanding of retailer media tactics, competitive research, conversion analysis, keyword research, and executing search strategies.
• Experience pulling, mining, and analyzing performance data and summarizing findings via reports and presentations.
• Strong understanding of advertising software tools such as Criteo and Pacvue.
• Strong attention to detail in campaign setup, management, and ongoing optimization.
• Ability to collaborate with counterparts internally and externally and thrive in dynamic and demanding situations.

The Performance Marketing Analyst guides measurement strategy across all marketing spend by analyzing performance results, developing cross-channel measurement plans, and promoting experimentation to identify growth opportunities. Reporting to the Manager of Marketing Analytics and working closely with Marketing, Data Engineering, and Product Marketing teams, the analyst coordinates with analytics and ad operations teams to ensure measurement capabilities are in place before every campaign launches.

Core Functions

• Analyze and optimize marketing investment across performance marketing channels.
• Develop campaign insights to evaluate marketing effectiveness and inform optimization and future go-to-market strategies.
• Keep a pulse on the latest measurement methodologies to measure efficacy of spend across all marketing channels.
• Work with channel and product marketing teams to establish campaign goals and develop cross-channel measurement plans.
• Work with analytics, ad operations, and data engineering teams to ensure measurement capabilities are in place before campaign execution.
• Provide regular reports on marketing performance with relevant insights ensuring consistency and accuracy.

Required Qualifications

• 4+ years of experience evaluating marketing campaign effectiveness and performance analytics.
• Experience working for an agency or marketing department with an understanding of marketing strategy.
• Experience working with marketing measurement tools including multi-touch attribution, media mix modeling, incrementality testing, matched market testing, and A/B testing.
• Expertise in marketing concepts and appropriate measurement capabilities across online and offline channels.
• Familiarity with marketing automation and optimization platforms.
• Experience maintaining complex spreadsheets and SQL and data visualization tools such as Looker or Tableau.

The Performance Marketing Analyst ability to proactively work with multiple internal teams will be essential. This role requires a strong aptitude towards strategic thinking, music gear knowledge, as well as hands-on digital marketing experience. A successful candidate will be a highly organized self-starter with a broad understanding of advertising, ad technology, and design

Key Deliverables

• Examine market, industry, and design reports and identify important trends.
• Meet with stakeholders to discuss goals for a given marketing effort.
• Develop creative documentation and project briefs for marketing efforts.
• Understand the product at a deep level and distill value propositions into impactful marketing copy.
• Monitor and manage the progress of marketing assets throughout the development cycle.
• Set up campaigns in respective marketing channels.
• Track results of digital marketing efforts, gather performance insights, and generate regular reporting.
• Recommend refinements and optimizations to future marketing strategies based on performance insights.

Experience and Qualifications

• At least 1 year of paid media experience at an agency or in-house.
• Familiarity and ability to execute in Google Ads, Facebook Ads, Snapchat Ads, TikTok Ads, Twitch Ads, and similar platforms.
• Strong understanding of music gear and ability to distill what makes a piece of gear or brand unique.
• Test-and-learn mindset with understanding of how to test campaign elements to optimize performance.
• Bachelor's degree in a relevant field of study.

The Performance Marketing Analyst will assist in the planning, execution, and optimization of our paid media campaigns. The ideal candidate will have a passion for all things marketing and technology

Work Activities

• Develop, launch, manage, and optimize comprehensive paid social media ad campaigns.
• Navigate Facebook Business Manager and Google Ads Manager professionally.
• Audit and optimize new and existing ad campaigns to ensure KPIs are met including budget, cash return on ad spend, specified conversion events, reach, impressions, and more.
• Identify new opportunities to increase brand booking conversions.
• Communicate consistently and professionally with the Marketing Manager.
• Manage 4 to 5 figures in daily ad spend.

Minimum Qualifications

• Minimum 2 years of experience managing advertising budgets.
• Strong experience running paid ads on Facebook Business Manager and Google Ads Manager.
• Strong understanding of Social Media Marketing.
• Experience setting up and managing campaigns in a variety of online ad platforms.
• Fluency in English and knowledge of other languages.