Job Summary: 

• Contributing to and implementing an effective brand and communications strategy
• Conducting strategic and ad hoc customer and market research
• Utilising relevant data to create propositions and campaigns to grow the top line
• Developing customer segments, personas, testimonials, and case studies for target audiences
• Contributing to and improving the brand positioning, guidelines, tone of voice, and communications
• Supporting the implementation and management of PR, media buying, advertising, and sponsoring activities
• Planning, coordinating, and designing media campaigns, creative assets in print or digital, other multimedia, and collateral for all target audiences
• Publishing regular communications for all target audiences, via newsletters, content marketing, social media, and articles
• Working collaboratively across Digital, CRM Telesales, Product, and Operations teams to enable a best-in-class Brand experience
• Responsible for leading, managing, and coordinating internal design teams and third-party creative and brand agencies
• Working with product management and engineering teams to optimize landing page performance via SEO and other strategies.

Skills on Resume: 

• Brand Strategy (Hard Skills)
• Market Research (Hard Skills)
• Data Analysis (Hard Skills)
• Customer Segmentation (Hard Skills)
• Brand Positioning (Hard Skills)
• Media Buying (Hard Skills)
• Creative Planning (Hard Skills)
• Cross-Collaboration (Soft Skills)

Job Summary: 

• Lead, manage, and coach a team of 6 to deliver business and team objectives.
• Create and own the marketing plan through appropriate, proactive, and timely multi-channel marketing campaigns that look to drive customer growth through acquisition and retention
• Champion the understanding of consumers' behaviours and motivations to leverage growth, delivered through consumer-driven strategy and brand positioning
• Create brand tone of voice and brand values
• Accountable for developing and delivering appropriate brand assets and campaign materials
• Support on social media strategy to ensure social is continuously growing and that content is progressive as well as engaging
• End-to-end project management, from idea generation through to execution and measurement, ensuring, timeliness of delivery and to budget
• Challenge and influence at a senior level the direction of the Brand, bringing ideas, inspiration, and creative thinking
• Take responsibility for budget management and monthly reporting.
• Create excellent stakeholder communications and relationships.
• Budget management and monthly reporting, and reconciliation.

Skills on Resume: 

• Team Leadership (Soft Skills)
• Marketing Campaigns (Hard Skills)
• Consumer Strategy (Hard Skills)
• Brand Development (Hard Skills)
• Brand Assets (Hard Skills)
• Social Media Strategy (Hard Skills)
• Project Management (Hard Skills)
• Stakeholder Communication (Soft Skills)

Job Summary: 

• Be the lead and guardian of the brand and positioning, defining and communicating a distinctive positioning for this new market leader.
• Devise and deliver the brand vision, marketing strategy, and annual marketing plan.
• With an emphasis on earned and owned channels, drive consumer engagement across social media, PR/communications, brand partnerships, influencers, and brand ambassadors.
• Drive marketing initiatives from concept through to execution, developing a comprehensive marketing calendar with an emphasis on customer acquisition and advocacy.
• Lead creative direction, both campaigns, and content.
• Own the marketing P&L and optimise spend across channels to maximise impact.
• Support go-to-market initiatives with wholesale customers, in partnership with functional partners.
• Take responsibility for the leadership and development of one direct report.
• Constantly evolve and push boundaries in developing the brand and creative via product, brand/advertising, content, and experiences.
• Become an expert on business and audiences, and work cross-functionally to develop creative work that will engage multiple constituencies

Skills on Resume: 

• Brand Positioning (Hard Skills)
• Marketing Strategy (Hard Skills)
• Consumer Engagement (Hard Skills)
• Marketing Initiatives (Hard Skills)
• Creative Direction (Hard Skills)
• P&L Management (Hard Skills)
• Go-to-Market Support (Hard Skills)
• Leadership Development (Soft Skills)

Job Summary: 

• Develop strategy and manage multimedia marketing campaigns to ensure a coherent and creative brand voice across platforms, from print and audio to digital, content, OOH, TV, and more
• Understand who the ideal customer profile is by business unit, where they live online, and what makes them tick
• Create brand consistency in process and marketing execution across business units to make Trust and Will a leading household brand
• Create overarching brand campaign strategies based on market understanding (annual plan for campaign strategy, channels, etc.)
• Determine what marketing levers to pull to increase brand awareness across various audiences and channels
• Collaborate with the Creative Director and design team on campaign ideas from ideation to execution to production and beyond
• Grow, scale, and manage the Brand Marketing team
• Determine how and where we tell the story of Trust and Will and members to increase brand awareness
• Partner with key stakeholders to ensure creative work is addressing strategic goals, working closely with Product, Marketing, R&D, Quality, Sales, and Support to bring concepts to final execution.
• Understand in a data-driven environment, how to appeal to consumers' minds and hearts.

Skills on Resume: 

• Campaign Strategy (Hard Skills)
• Customer Profiling (Hard Skills)
• Brand Consistency (Hard Skills)
• Marketing Levers (Hard Skills)
• Creative Collaboration (Soft Skills)
• Team Management (Soft Skills)
• Brand Storytelling (Soft Skills)
• Stakeholder Partnership (Soft Skills)

Job Summary: 

• Convey the brand vision across investors, potential employees, current employees, press, advertisers, agencies, media companies, and market researchers. 
• Create and manage communications and PR to drive awareness and excitement about DISQO across key audiences.
• Drive and implement all corporate and marketing activities to ensure on-brand positioning and awareness of the DISQO brand across all aspects of the marketing mix.
• Develop an annual integrated marketing plan, including an events/editorial calendar, that strategically hits every potential target audience.
• Build a digital marketing discipline that elevates the brand and provides visibility for Sales, including a content marketing strategy, implementing an enterprise SEO/SEM strategy, and driving ROI through marketing analytics programs.
• Lead and implement content marketing initiatives across multiple channels (e.g., website, email, social, etc.) to increase customer engagement, particularly in the B2C space.
• Work with a team of professional creatives to develop top-notch visuals and maintain and evolve the look and feel of the DISQO brand.
• Create the style guide reflective of the DISQO positioning, ensuring that cross-functional team members have the materials and resources needed for internal and external communications.
• Work closely with the Product Marketing team to understand what the company is building, why, and who the target audience is, and when to reach them.
• Collaborate with Product Marketing to generate brand awareness, establish brand affinity, and improve customer retention.

Skills on Resume: 

• Brand Vision (Soft Skills)
• Communications Management (Hard Skills)
• Integrated Marketing Plan (Hard Skills)
• Digital Marketing (Hard Skills)
• Content Marketing (Hard Skills)
• Creative Collaboration (Soft Skills)
• Style Guide Creation (Hard Skills)
• Product Marketing Collaboration (Soft Skills)