FREELANCE COPYWRITER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Jun 13, 2025 - The Freelance Copywriter has extensive experience across digital, social, TV, print, and direct marketing channels, with a proven portfolio showcasing strong conceptual thinking and brand storytelling. This role requires mastery of English with excellent grammar, writing precision, and cross-platform execution in fast-paced environments. The copywriter also brings strategic insight, collaborative communication, and the ability to generate compelling, client-aligned content across multiple concurrent projects.
Essential Hard and Soft Skills for a Standout Freelance Copywriter Resume
- Copywriting
- Content Writing
- Proofreading
- SEO Strategy
- Brand Consistency
- Content Optimization
- Email Copywriting
- Translation Service
- Content Planning
- Brand Messaging
- Team Collaboration
- Strategic Thinking
- Creative Ideation
- Audience Engagement
- Feedback Adaptation
- Project Planning
- Multi-tasking
- Internal Communication
- Creative Brainstorming
- Client Understanding
Summary of Freelance Copywriter Knowledge and Qualifications on Resume
1. BA in Media Studies with 1 year of Experience
- Experience, preferably in advertising or a related field
- Proficiency with word processing programs
- Copywriter portfolio, or "spec" portfolio, demonstrating strong creative abilities
- Excellent oral communication and presentation skills
- Knowledge, background, and/or interest in science and medicine
2. BA in Journalism with 2 years of Experience
- Experience working in content marketing or copywriting
- Experience in using WordPress
- Strong creative thinking skills and the ability to think conceptually
- Comfortable working independently and confident in asking questions
- Excellent writing, editing, and proofreading skills
- Proven ability to demonstrate the Moraware tone and values
3. BA in Public Relations with 3 years of Experience
- Equivalent experience in communication or marketing
- Experience producing copy for print and digital media channels
- Proven success in producing copy for advertising or marketing campaigns
- Exceptional skill in social media writing, including use of hashtags and relevant acronyms
- Proficiency with common office software
- Experience with SEO concepts and social media marketing
- Creativity, adaptability, and the ability to work collaboratively with a team
4. BA in Communications with 5 years of Experience
- Experience in copywriting, either in-house or at an agency
- A strong portfolio of work that shows proficiency in writing for a variety of project types, mediums, and audiences
- Strong time-management and organization skills, consistently demonstrating the ability to handle multiple assignments simultaneously and meet deadlines
- Experience working with cross-functional teams on complicated projects
- Experience conducting or leveraging past user research to inform copy content and tone
- Strong writing and grammar skills, with obsessive attention to detail
- The ability to deliver polished copy with little guidance and limited feedback
- Equal parts creative writer and strategic thinker, and can experiment with the writing style while staying on brief
- A creative mind and a desire to push the boundaries
- An allergy to marketing-speak and corporate jargon
- Programming knowledge or familiarity with technical terms
- A passion for teaching the world to code
5. BA in Sociology with 1 year of Experience
- Strong understanding of advertising and marketing principles
- Experience writing as a freelancer or working for an advertising or marketing agency (traditional or interactive)
- A keen enthusiasm for and a basic understanding of web trends and technologies
- A strong understanding of SEO and SEM concepts
- Excellent Dutch writing skills and attention to detail
- Ability to work on multiple projects simultaneously and effectively juggle different writing demands
6. BA in Digital Media with 2 years of Experience
- Previous copywriting experience
- A strong grasp of current SEO content best practices
- Impeccable grammar, along with a love for the Oxford comma
- An engaging, active voice
- A love for research and a curious mind
- Familiarity with Google Drive/Docs
- Ability to write on any topic in any type of channel, from blog copy to landing pages to digital advertisements
- An independent work ethic, be someone who takes initiative with a get-'er-done attitude
7. BA in Linguistics with 4 years of Experience
- Strong organization and communication skills, and attention to detail (check out these semicolons!)
- Excellent time management skills
- Ability to understand the big picture and follow a detailed outline
- Ability to work independently and as part of a team, multitask and work on multiple projects, and switch gears based on changing priorities in a lightning-quick environment
- Ready to share recommendations/suggestions
- Problem solver, resourceful, and able to learn
- An ability to write clear, attractive copy with a distinct voice
- Able to interpret copywriting briefs to understand project requirements
- Able to collaborate with designers, PR, and other professionals on large- and small-scale marketing projects (e.g., email campaigns and landing pages)
- Experience working in conducting high-quality research and interviews
- Experience in editing and proofreading copy
- Working knowledge of SEO principles to maximize the copy’s reach
8. BA in Cultural Studies with 5 years of Experience
- Experience in professional copywriting
- Must be fluent in English (C1)
- Must have a clear, confident, and compelling writing style
- Excellent writing, editing, and proofreading skills
- Ability to adapt style and tone to suit the audience
- Ability to interpret creative direction and adapt points from creative briefs into persuasive copy concepts
- Simultaneously manage multiple projects with short deadlines
- Knowledge of SEO, blogging, email marketing, and social media
- Excellent time-management and organizational skills
9. BA in Business Administration with 3 years of Experience
- Business writing experience, preferably writing web content.
- Experience related to IT and Salesforce
- Strong understanding of how to write effective marketing copy for the web.
- Extreme attention to detail concerning writing accuracy, grammatical correctness, etc., and no tolerance for errors.
- Ability to adapt to different writing styles informed by industry and client-specific strategy.
- Familiarity with search engine optimization (SEO) and marketing best practices
- Organization and time management skills with the ability to handle various writing assignments at once, while being able to meet deadlines.
- Excellent creative and writing skills.
- Excellent communication skills.
10. BA in English Literature with 6 years of Experience
- Relevant experience creating content independently and with cross-disciplinary teams
- Experience working in a design studio and know how to deliver on work in a client servicing environment
- Experience in systemic thinking
- Strong knowledge of design principles and methodology, particularly as applied to experience and/or service design
- Portfolio of work that demonstrates high-calibre copy within a variety of complex problem-solving projects
- Passion for writing compelling content that resonates emotionally with people
- Aspirations to a broader mindset about design, research, multidisciplinary, and human-centred approaches as the foundation for content creation
- Experience with using industry standard software and tools, including Keynote, MS Office products, Adobe Creative Suite
- Desire for individuality and a strong point of view surrounding design, narrative, voice, and tone
11. BA in Marketing with 2 years of Experience
- Strong understanding of advertising and marketing principles.
- Experience writing as a freelancer, working for an advertising or marketing agency
- A keen enthusiasm for and basic understanding of web trends and consumer behavior.
- A strong understanding of SEO and SEM concepts.
- Native or near-native English speaker.
- Outstanding attention to detail and perfect use of the English language (grammar and lexicon).
- Ability to work on multiple projects simultaneously and effectively juggle different writing demands.
12. BA in Journalism with 5 years of Experience
- Experience across disciplines (Digital/Social, Interactive, TV, Print and Direct Marketing, etc.) with a portfolio of engaging work across all advertising disciplines
- Experience as a full-time copywriter in a full-service advertising agency
- Outstanding command of the English language with solid writing and grammar skills
- Strong writing and word processing abilities across all advertising disciplines, including digital and social media.
- Strong knowledge of branding and conceptual development
- Ability to listen and understand client feedback and feedback from internal critiques
- Ability to talk about expertise and work both internally and externally
- Ability to inform and drive synergy across communication platforms
- Ability to evaluate what ideas/concepts are valid and those that are not worth pursuing
- Can create and execute ideas in an efficient, organized way with strong conceptual skills
- Ability to work on multiple projects simultaneously, work under pressure, and meet deadlines
- Strong presentation and negotiation skills
13. BA in Creative Writing with 4 years of Experience
- Professional experience in Finance and/or Tech writing
- Previous experience writing for a millennial audience
- Strong business acumen with an understanding of online retail consumer behavior and how good copy can educate and sway behavior
- Portfolio of previous work and references
- An ability to work in a fast-paced environment
- Solid writing, spelling, and grammatical skills
- Organization, communication, and presentation skills
- Critical thinking, and conceptual (big ideas, not just executions) skills
- Desire to make a mark on the agency and industry at large
14. BA in Advertising with 6 years of Experience
- Previous copywriting experience
- An impressive portfolio and experience with in-house brand writing
- Superb command of the English language
- Rigorous attention to detail and accuracy
- A passion for Frankly and its mission
- A deep understanding of the Frankly voice and a great sense of humor
- An ability to multitask and prioritize tasks efficiently
- A can-do attitude towards tasks, big or small
15. BA in Communications with 5 years of Experience
- Professional copywriting experience along with a compelling portfolio
- Social media or content marketing experience
- An energetic, highly skilled, and innovative writer with a keen eye for detail.
- Experience working with content management systems, WordPress, etc.
- Ability to work independently and with the team to meet deadlines
- Excellent organizational skills and multitasking ability
- Proficiency in Microsoft Word, Excel, and PowerPoint.
16. BA in Digital Media with 2 years of Experience
- Proven work experience as a Content Manager/Copywriter
- Proven working experience in social media marketing
- Excellent writing skills in English
- Working knowledge of SEO and ASO management
- Extreme attention to detail
- Good organizational and time-management skills
- Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills
17. BA in Linguistics with 4 years of Experience
- Experience in journalism, content creation, or copywriting for an agency
- Exceptional writing and editing skills, including attention to proper grammar, spelling, and adherence to editorial guidelines
- Experience with CMS platforms, Mailchimp, and/or Sailthru
- Ability to work cross-functionally, particularly with content producers, creative and editorial teams, field marketing, and externally, with customers and agencies
- A customer-first approach with a passion for storytelling and creative marketing
- Creative and inventive problem solver
- Can-do, positive, inspiring attitude and appetite for trying new things
- Track record of success in a dynamic, sometimes hectic environment