ENTERPRISE MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Feb 05, 2025 – The Enterprise Marketing Manager thrives in technology-driven environments with an entrepreneurial mindset. Skilled in marketing automation, email campaigns, analytics, and sales channels to drive growth. Expertise in enterprise IT marketing, cloud computing, and BI tools like Salesforce and Marketo.
Essential Hard and Soft Skills for a Standout Enterprise Marketing Manager Resume
- Campaign Management
- Demand Generation
- ABM Strategy
- SEO/SEM Management
- Marketing Analysis
- Budget Management
- Cross-channel Planning
- Content Management
- Market Analysis
- Brand Awareness
- Brand Stewardship
- Sales Collaboration
- Revenue Team Collaboration
- Relationship Management
- Cross-functional Collaboration
- Strategy Development
- Communication Skills
- Attention to Detail
- Teamwork
- Problem Solving
Summary of Enterprise Marketing Manager Knowledge and Qualifications on Resume
1. BA in Public Relations with 6 Years of Experience
- Proven experience in implementing tailored marketing tactics and campaigns at large enterprise accounts
- Record of successfully executing events, demand generation and engagement programs
- Collaborative approach, able to ensure people across multiple teams and geographies are aligned
- Ability to work independently and come up with innovative ideas to drive growth
- Prior experience handling CRM programs and marketing automation tools (eg Salesforce, HubSpot, Terminus, etc)
- Strong organizational and project management skills, able to manage multiple work streams within a fast-paced growth environment
- Proven ability to interface with and manage the expectations of internal stakeholders all the way up to C-Level
- Excellent communication, presentation and interpersonal skills
- A good understanding of the financial services space, including banks, custodians, asset managers, fund admins, brokers, and other market participants
- Experience working in a fast-paced, high-growth SME and/or a Software-as-a-Service (SaaS) technology company
2. BA in Communications with 7 Years of Experience
- Enterprise B2B marketing experience
- A solid understanding of cloud, high-level data network services, and enterprise IT
- Considerable experience with multi-touch campaigns for both technical and non-technical audiences, from prospect to advocacy
- Experience with social media and digital advertising platforms
- Experience with programmatic advertising
- Experience with marketing automation (eg. Marketo) and business analytics
- Must be enthusiastic about developing the plan and doing the work
- Very strong written and communication skills with an innate attention to detail – multilingualism
- Team attitude - understands the value of winning together
- Logical / data-driven thinker with the ability to prioritize amongst competing demands for time and budget
3. BA in Business Administration with 4 Years of Experience
- Demonstrated ability to build and execute a marketing strategy with clear goals and objectives to align with the ASEAN business and sales objectives and support the growth targets.
- Experience writing and/or editing marketing content.
- Familiar with email marketing, email development, and analysis tool
- Experience with building marketing/sales funnels and lead nurturing processes.
- Skill to plan and create appropriate content for the target audience.
- Fluent in written and spoken English
- Prior account-based marketing experience
- Proven track record of delivering targeted marketing results, using data and analytics to inform decisions
- Proven success developing and executing geo/regional marketing plans for key audiences: C-level, mid-level management, and key influencers
- Previous demand-generation, geo/field, and experience Dynamic, high-energy, and flexible self-starter
- Hands-on experience with marketing automation and CRM tools, processes, and reporting: Oracle, Eloqua, SFDC, etc.
4. BA in Marketing with 5 Years of Experience
- B2B marketing experience in a fast-growth environment- managing enterprise marketing programs.
- Ability to manage and support webinars
- Proven track record of planning and executing compelling trade shows and executive events (e.g., workshops and roundtables) ideally with some examples of virtual activation
- Working knowledge of Salesforce and building reports/dashboards
- Experience managing enterprise marketing programs such as email, webinars, events, paid ads with focus on KPI measurement
- Hands-on experience building programs and workflows in marketing automation software.
- Marketo experience
- Ability to work cross-functionally with people across the company to gather the necessary information to execute campaigns and programs
- Exceptional organizational skills and great attention to detail
- Exceptional verbal and written communication skills
- Self-starter, ability to thrive in a fast-paced, start-up environment
5. BA in Digital Media with 6 Years of Experience
- Proven multi-channel B2B marketing experience within enterprise software/SaaS
- Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
- The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 campaigns
- Experience building and delivering enterprise field marketing campaigns, events, executive and key account programs and joint partner activity
- Hands-on execution ability with effective project and time management
- Project management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and details-driven
- Ability to maintain an optimistic, approachable, and proactive attitude
- Fluency in English language
6. BA in Advertising with 4 Years of Experience
- Successful track record of building and executing audience specific marketing strategies with clear goals and objectives that align with business priorities and support revenue targets.
- Consistently demonstrated success in hands-on programs and campaign execution, and project management.
- Experience with building marketing and sales funnels, and lead nurturing processes.
- Strong stakeholder engagement (internal and external) with the ability to influence.
- Highly organised, data-driven and detail-oriented.
- Thrives in a fast-paced environment with the ability to work autonomously, prioritise, pivot and problem-solve
- Able to work on multiple, simultaneous programs that require strategic thinking as well as high-speed tactical execution.
- Interested in building programs and processes from the ground up and comfortable in ambiguous environments.
- A strong team player – comfortable and motivated working in a collaborative environment.
- Marketing experience working in rapid growth companies and industries Knowledge about cloud computing market and technologies
- Skilled in using BI tools to analyze data, Salesforce, Marketo and other digital marketing tools to execute
7. BA in Market Research with 5 Years of Experience
- Passion for technology and an entrepreneurial spirit
- Experience with marketing automation, email marketing, analysis tools and Sales Channels
- Ability to build and execute a marketing strategy with clear goals and objectives that align with the company’s business and support growth targets.
- Manage and monitor dedicated marketing spend, and optimize marketing results with clear ROI reporting.
- Experience in writing and/or editing marketing content.
- Fluency in English. Oral and written communication skills with attention to detail.
- Experience in field marketing within Enterprise IT marketing experience
- Experience working in rapid-growth companies and industries
- Knowledge about the cloud computing market and technologies
- Skill in using BI tools, Salesforce, Marketo and other digital marketing tools
8. BA in Graphic Design with 3 Years of Experience
- Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against business priorities.
- Experiences in both on-line marketing and off-line marketing, raising brand awareness and integrated marketing.
- Experience in B2B marketing, high-tech product/services.
- Ability think strategically while being hands on, organized, and detail-oriented.
- Motivated self-starter who flourishes with working in ambiguous, complex and challenging environments of a rapidly evolving business
- Flexibility and tenacity in the face of ambiguous, competing, and ever-changing priorities.
- Able to thrive in an agile environment, and be able to straddle between strategy and execution as needed.
- Strong project management, creative thinking and analytical skills.
- Excel at cross-group collaboration and problem solving.
- Ability to stay connected to details and maintain high standards, even under tight deadlines.
- Experience in a dynamic start-up or high growth environment
9. BA in Economics with 6 Years of Experience
- Experience in content marketing, digital marketing, research and brand marketing
- Fluent written and oral communication skills in both Japanese and English
- Superior oral and written communication skills with an innate attention to detail
- Knowledge of digital marketing tools
- Ability to work independently and autonomously
- Excellent communicator who can drive consensus and articulate recommendations and trade-offs to senior executives
- Solid project management skills with the ability to manage competing deadlines and priorities. Demonstrated ability to manage multiple programs and priorities.
- Strong analytical skills, and ability to understand and use web metrics to gauge trends and evaluate content performance.
- Experience in Marketing Management roles in B2B industry.
- Online marketing knowledge and experience.