ECOMMERCE CONTENT SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Mai 29, 2025 - The Ecommerce Content Specialist excels in web content and project management, optimizing content for consumer products and retailer websites. Proficient in SEO best practices and keyword research, with a keen eye for detail and strong project management abilities. Operates effectively in a fast-paced environment, managing multiple priorities with excellent organizational and time management skills, and proactively addressing tasks without direction.

Essential Hard and Soft Skills for a Standout Ecommerce Content Specialist Resume
  • Web Content Management
  • Project Management
  • Content Optimization
  • SEO Best Practices
  • Keyword Research
  • CMS Systems
  • HTML Coding
  • Marketing Automation Tools
  • Data Analysis
  • Graphic Design
  • Attention To Detail
  • Multitasking
  • Proactivity
  • Time Management
  • Team Collaboration
  • Problem Solving
  • Creativity
  • Adaptability
  • Communication Skills
  • Leadership Skills

Summary of Ecommerce Content Specialist Knowledge and Qualifications on Resume

1. BA in Graphic Design with 3 Years of Experience

  • Strong experience in eCommerce and the world according to Amazon
  • Familiar with Amazon Vendor Central, Seller Central, Syndigo, Salsify, and other PIM syndication platforms
  • Ability to change gears and turn around simple tweaks, updates and variations quickly
  • Understand how to follow specs/guidelines for development-ready handoffs
  • Familiarity with Excel and developing scripts for bulk uploads
  • Excellent interpersonal and communication skills (written and verbal)
  • Solutions-oriented with a drive to find efficiency
  • Multi-task and express strong prioritization skills while working on several brands daily
  • Strong attention to detail, accuracy, deadlines, and organizational skills
  • Ability to work in a fast-paced environment that requires working on multiple projects simultaneously and consistently meeting deadlines with high-quality work products
  • Professional, collaborative team player with good communication skills who takes ownership of tasks and who seeks and accepts other responsibilities
  • Strong experience in Adobe Suite products (primarily Photoshop and Illustrator)

2. BS in Information Technology with 2 Years of Experience

  • Extremely organized and detail-oriented with an ability to identify mistakes and eliminate inconsistencies.
  • Ability to manage a large volume of requests and respond in a timely fashion.
  • Ability to edit product copy using AP style.
  • Ability to QA content.
  • Comfortable in a fast-paced, deadline driven environment.
  • Demonstrated passion for the user and customer experience.
  • Able to attentively focus on a problem until it's solved.
  • Excellent written and verbal communication along with cross-functional teamwork skills.
  • Desire to take on new projects and learn new tools, processes and functionality.
  • Basic HTML knowledge 
  • Knowledge of web analytics or business intelligence tools such as Google Analytics

3. BA in Journalism with 4 Years of Experience

  • Strong planning and organization, priority setting, project management skills, and attention to detail
  • Confident written and verbal communicator
  • Detailed oriented and process driven (can define and establish new processes)
  • Ability to conduct analyses with data driven recommendations for improvements and advancements
  • Ability to troubleshoot and coordinate cross-functionally to provide timely solutions
  • Speed, resourcefulness, team player with a go-getter attitude
  • Experience in eCommerce sales or marketing, preferably in the digital space
  • Knowledge of consumables retail and digital shelf basics
  • Project management and data analytics experience
  • Experience using DAM or PIM services 
  • Proficiency in SQL, Excel and Powerpoint
  • Strong analytical and problem-solving skills

4. BS in Business Administration with 7 Years of Experience

  • Good knowledge of eCommerce content and marketing experience
  • Able to multi-task to handle multiple projects and detail-oriented
  • Proficient in MS Excel and Photoshop, experience in any online tracking system 
  • Fast learner, diligent and positive working attitude
  • Good organization capability and effective communication skills
  • Demonstrated creative thinking, resourceful and ability to deal with ambiguity
  • Experience in either sports/apparel industry merchandising or eCommerce site content management
  • Have hands-on experience or exposure in SalesForce Commerce Cloud, CMS such as CoreMedia or similar, PIM (Product Information Management) and DAM (Digital Assets Management) system 
  • Ability to draw insights from data, research and design practical and scalable solutions
  • High energy, self-motivation and ability to thrive in a fast-paced working environment with a customer-focused attitude
  • Logical thinking with excellent verbal and non-verbal communication skills

5. BA in Communications with 4 Years of Experience

  • Experience building audiences either online or offline through content optimization
  • Experience designing and implementing email / marketing automation campaigns through Marketo, Marketo Certified Associate/Expert 
  • Proficiency with common web platforms, content management system (CMS)
  • Understanding of HTML, JavaScript and CSS to build Marketo pages
  • Experience with data-driven pay-per-click (PPC) and SEO analysis and optimization best practices with the ability to analyze performance data and compose insightful reports for internal teams
  • Thorough knowledge of search ranking and optimization factors and strategies, as well as key algorithm updates
  • High proficiency in web analytics software (Google Analytics) and keyword tools (MOZ, SEM Rush), Google Adwords certified
  • Experience in implementing and measuring focused online pay-per-click campaigns through social media, e.g. Twitter, LinkedIn, etc.
  • Experience building multi-channel campaign performance dashboards using Tableau
  • Analytical skills to assess and evaluate content performance
  • Enthusiastic, flexible, and creative problem solver with excellent attention to detail
  • Excellent ability to collaborate with internal teams

6. BS in Marketing with 4 Years of Experience

  • eCommerce experience
  • Experience in e-commerce, merchandising and/or marketing
  • Past experience in hands-on content management for online channel 
  • Strong proficiency in MS Office Suite, Adobe Photoshop and basic HTML knowledge 
  • Responsible, accountable and proactive.
  • Highly organized, detail oriented, process focused, desire for continuous improvement.
  • Ability to multi-task and reprioritize in a dynamic environment. 
  • Must perform under deadlines and multiple pressures.
  • Excellent presentation skills. 
  • Must have the ability to effectively communicate with a wide variety of internal and external customers and suppliers.
  • Strong analytic and problem-solving skills 
  • Ability to work independently, yet collaborate as part of a team.
  • Must have a high level of integrity, energy, passion and excitement and drive to make a difference

7. BA in Advertising with 2 Years of Experience

  • Experience in web content management, web project management, and content optimization.
  • Experience with consumer products
  • Experience with retailers and website management 
  • Familiarity with SEO best practices and keyword research tools.
  • Strong attention to detail with the ability to focus on task completion.
  • Strong project management skills.
  • Must be organized and adept at handling multiple tasks in a fast-paced environment with minimal direction.
  • Working knowledge of retailer content portals and CMS systems.
  • Having an entrepreneurial spirit and mindset - a “make it happen" way of thinking.
  • Excellent organizational and time management skills, ability to manage multiple priorities.
  • Able to note things that need to be done without being prompted.

8. BS in Digital Media with 5 Years of Experience

  • Expert copywriting skills and SEO certification with a focus on Amazon
  • Experience with Amazon Vendor Central, Helium 10, Syndigo, Salsify
  • Experience with content management tools and marketing automation programs
  • Ability to handle multiple and competing priorities and assignments
  • Experience with various Microsoft Office programs 
  • Experience with SAP and Salsify
  • E-commerce copywriting experience
  • Experience with Sketch and Invision apps
  • Ability to work under tight deadlines within a fast-paced environment
  • Good stakeholder management and people management skills (large team)
  • Good teamwork, collaboration, networking skills
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