Job Summary: 

• Partner with sales to drive and develop demand-generation strategies that effectively engage and nurture target accounts across ideal customer profiles and personas
• Test, evaluate, and track key success metrics to optimize ROI across the marketing spectrum.
• Apply consistent lead generation mechanisms (e.g. webinars)
• Launch multi-channel ABM campaigns (mailers, LinkedIn, email)
• Create or outsource dedicated content assets for specific campaigns, and specific PPC campaigns with custom landing pages
• Leverage data and insights to forecast, and recommend demand-generation efforts
• Define KPIs and dashboards to help Lambda regularly measure, optimize, and target growth and demand generation efforts
• Partner with sales, product, and finance teams on lead scoring, lead routing and efficient handoff processes
• Have the opportunity to touch on content and product marketing, deploying varying methods and cadence 
• Effectively support sales in targeting different verticals, and determine what/when to promote to multiple personas

Skills on Resume: 

• Demand Strategy (Hard Skills)
• ROI Optimization (Hard Skills)
• Multi-Channel Marketing (Hard Skills)
• Content Management (Hard Skills)
• Data Analysis (Hard Skills)
• KPI Development (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Audience Engagement (Soft Skills)

Job Summary: 

• Strategic marketing partner, responsible for developing and maintaining EMEA-wide campaigns for high-growth initiatives. 
• Based on input from Field Marketing teams and Local Commercial teams, the programs should be truly scalable and implementable across EMEA.
• Works with other marketing SMEs (Automation, Ops, Reporting, Web, Content, PR, and Social,) to facilitate EMEA campaign development, execution, translation and optimization.
• Owns the campaign execution and achievement of targets in partnership with Field Marketing.
• Develops campaign measurement frameworks and KPIs, monitoring measurement and optimizing tactics/channels based on performance.
• Acts as a bridge between US Teams and Local Field Marketing teams. 
• Represent EMEA requirements on global campaigns and during collateral development. 
• Deliver the corporate and US strategy back to the EMEA team.
• Liaises with EMEA field marketing managers to understand local objectives in each county and helps ensure local campaigns incorporate the global and regional message and strategy.
• Strongly collaborates with external partners and internal stakeholders across functions to deliver a unified and strong strategy that meets key business goals.
• Supports the roll-out of new products that fall into the high-growth categories

Skills on Resume: 

• Campaign Development (Hard Skills)
• Scalability Implementation (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Performance Measurement (Hard Skills)
• Global Strategy Alignment (Hard Skills)
• Local Market Understanding (Soft Skills)
• Stakeholder Engagement (Soft Skills)
• Product Rollout Support (Hard Skills)

Job Summary: 

• Support with the strategy of lead acquisition with an eye on driving measurable results across B2B and B2C segments
• Partner regularly with the sales and intake teams, based on geographic location, to help define and understand customer target segments and lead planning for campaigns and tactics
• Build and manage geo-targeted marketing campaigns across various geographic locations to support local business lead generation and conversion rates
• Leverage marketing automation and lead management to streamline, automate, and measure marketing tasks and workflows
• Monitor competitors and provide strategic recommendations to ensure receiving a maximum market share
• Measure, analyze, and report on campaign performance
• Work and manage external vendors such as PPC/SEO Agencies, Web Developers, Creative Designers, and advertising platforms to support with leading paid media acquisition strategy. 
• From planning to execution, while focusing on upper-funnel metrics like Traffic Reach, Cost per Lead, Marketing to Sales lead conversions
• Continuously evaluate tools and channel stack. Make recommendations for how we can augment them to increase efficiency, insight, and performance
• Communicate plans and roadmaps, represent the company in key meetings, and work with the company program manager on execution and on-time delivery of product launches.
• Contribute to creating and articulating the value proposition of marketing by showing results of key campaigns and being a strategic partner to leadership and sales teams

Skills on Resume: 

• Lead Acquisition Strategy (Hard Skills)
• Customer Segmentation (Hard Skills)
• Geo-Targeted Campaigns (Hard Skills)
• Marketing Automation (Hard Skills)
• Competitor Analysis (Hard Skills)
• Campaign Performance Measurement (Hard Skills)
• Vendor Management (Soft Skills)
• Value Proposition Communication (Soft Skills)

Job Summary: 

• Lead the entire demand generation function for Phorest UKI and DACH
• Develop and execute strategy by GTM segment to drive market awareness, educate and capture buyers’ interest, and ultimately build a pipeline across prospects and customers
• Forecast, measure, analyze, and report the impact of demand generation campaigns on MQL, SQL, pipeline, revenue, and sales cycle length
• Leverage quantitative skills to interpret data and gain insights that then translate into actionable changes
• Act as a key stakeholder and partner with operations teams to identify where sales and marketing technologies present an opportunity to increase effectiveness
• Manage the demand generation budget and ensure key deliverables are met.
• Work closely with Brand, Marketing and Product leaders to effectively position the demand generation campaigns in line with overall company objectives
• Develop and implement strategic marketing plans aligned with business goals to attract potential customers and retain existing ones
• Design account-based marketing strategies (focus on high-value accounts) as an account team leadership member to drive key strategic account goals
• Manage and coordinate cross-functional marketing teams to execute key campaign goals (global centers of excellence and local resources)
• Execute and track campaigns, continually monitoring and measuring program performance and providing recommendations for improvements

Skills on Resume: 

• Demand Leadership (Hard Skills)
• Market Strategy (Hard Skills)
• Performance Analysis (Hard Skills)
• Data Insights (Hard Skills)
• Sales Alignment (Soft Skills)
• Budget Management (Hard Skills)
• Marketing Planning (Hard Skills)
• Team Coordination (Soft Skills)

Job Summary: 

• Develop an understanding of the demand campaign strategy & objectives, target audience, buyer needs and use cases
• Collaborate with demand leads and field marketing teams on quarterly campaign plans to achieve pipeline targets
• Develop cohesive and comprehensive strategy and plans and lead execution for key programs in support of campaign strategy
• Leverage BI dashboards to develop a strong knowledge base of historical program performance, and to develop projections and growth goals for programs
• Work across Demand, Content Marketing and PMM teams on content requirements to support campaigns, and ensure content meets the needs to support demand campaign activities
• Work with Digital Marketing teams on plans to support campaign objectives, deliver messaging and content by channel and journey stage, and identify opportunities for optimizing performance
• Ensure Nurture plans and content are aligned to campaign strategy and messaging and work with the team to ensure timely launch and optimization opportunities
• Define and deliver target lists for digital channels and programs in alignment with the campaign strategy
• Collaborate across digital teams and operational teams on plans for A/B testing, new personalization opportunities and/or web offers to support campaign objectives
• Manage vendors and agencies to create deliverables and execute program plans

Skills on Resume: 

• Campaign Strategy Understanding (Hard Skills)
• Collaborative Planning (Soft Skills)
• Program Execution (Hard Skills)
• Performance Analysis (Hard Skills)
• Content Development (Hard Skills)
• Digital Marketing Coordination (Hard Skills)
• Nurture Plan Alignment (Hard Skills)
• Vendor Management (Soft Skills)

Job Summary: 

• Responsible for managing programs and channels to acquire new leads that result in a pipeline for sales teams. 
• Partner closely with the nurture and content teams to develop a plan to grow the pipeline in each target segment and report on the results of the programs.
• Responsible for delivering high-quality sales opportunities for all business segments to fill the sales pipeline and contribute to revenue goals.
• Work with leadership to provide the campaign strategy aligned with growth objectives for each segment.
• Define and kick-start new demand and ABM initiatives, clearly identifying the KPI and targets, and see through to successful execution and on-time delivery
• Own digital channels like LinkedIn and lead generation partnerships like Content Syndication, Sponsored Webinars, etc.
• Work with the content team to identify and produce the content required for campaign deliverables (white papers, success stories, webpages, webinars, etc.).
• Work closely with the nurture and marketing ops team to ensure a consistent flow of leads into nurture programs
• Partner with the sales development team to track and manage lead flow and increase conversion rates at each stage of marketing and sales engagement.
• Understand market requirements and personas for B2B audiences
• Monitor and own key KPIs to take a data-driven approach to build campaigns that convert leads and report on performance for use in future campaign planning.

Skills on Resume: 

• Lead Acquisition Management (Hard Skills)
• Program Development (Hard Skills)
• Sales Opportunity Delivery (Hard Skills)
• Campaign Strategy Alignment (Hard Skills)
• Demand Generation Initiatives (Hard Skills)
• Digital Channel Ownership (Hard Skills)
• Content Production Collaboration (Hard Skills)
• Data-Driven Performance Monitoring (Hard Skills)

Job Summary: 

• Plan and execute B2B campaigns (e.g., emphasizing acquisition)
• Drive the demand generation and lead management strategy and execution
• Own the integrated marketing strategy, including developing and managing communication campaigns that integrate advertising, public relations, sales promotion, paid and social marketing channels to deliver consistent messages across the brand.
• Develop and manage nurturing campaigns
• Oversee the optimization of the online properties (website, blog, social) to drive leads to assisted sales opportunities
• Drive revenue, brand awareness, product adoption, and customer sat through increased customer acquisition and retention and a unified relevant market presence and messaging
• Work with the program manager to submit SOWs and POs to support program execution
• Work with the program manager to ensure the timely delivery of content and webinars 
• Consistently track & measure program performance/pacing to ensure programs are on track to meet goals
• Stay abreast of industry and marketing trends to identify more innovative ways to approach marketing channels and programs

Skills on Resume: 

• B2B Campaign Planning (Hard Skills)
• Demand Generation (Hard Skills)
• Integrated Marketing (Hard Skills)
• Nurturing Campaigns (Hard Skills)
• Online Optimization (Hard Skills)
• Revenue Growth (Hard Skills)
• Program Support (Soft Skills)
• Performance Tracking (Hard Skills)