Published: October 9, 2024 – The Data Strategist oversees the development of interactive web-based dashboards for cross-channel campaign performance and manages the production of analytics reports by data analysts. This role connects data across channels, such as Display Media, SEM, Social, SEO, and CRM, to provide a comprehensive view of marketing efforts and identify advanced analytics opportunities to address client challenges. Additionally, the strategist enhances reporting workflows, assists in creating measurement plans with established KPIs, and presents findings and recommendations to clients while coordinating deliverables with account and department leads.
Tips for Data Strategist Skills and Responsibilities on a Resume
1. Data Strategist, Analytics Solutions Inc, Denver, CO
Job Summary:
- Business strategy and use case development to help drive OIA’s focus on strategic use of data to enhance organizational performance.
- Plan for change management and its impact across the organization.
- Oversee comprehensive inventory of all platforms utilized throughout OIA
- Conduct review of new requests for additional platforms including how new platform will integrate with current platforms, return on investment, budget, resources needed to implement, etc.
- Develop and serve as lead data and technology advocate for the cross-departmental technology committee for OIA.
- Work with colleagues in central marketing, Finance, IS&T, and other campus partners on ways to share data and collaborate on mutually beneficial projects.
- Develop a strategy for implementing metrics and ROI related to digital initiatives and assist department leaders with making adjustments based on those metrics.
- Serve as business expert within the Information Management team.
- Collaborate closely with colleagues on the Information Management team to translate “the big picture” and data analyses into actionable data output for OIA leadership.
- Help define new data segmentation, data structures and predictive modeling needed to move OIA’s data strategy forward.
- Assist annual giving with testing related to messaging, segmentation and other aspects of direct mail and email solicitations to improve results and efficiencies.
- Interacts with co-workers, visitors, and other staff consistent with the company's values.
Skills on Resume:
- Strategy Development (Hard Skills)
- Change Management (Hard Skills)
- Platform Management (Hard Skills)
- Data Integration (Hard Skills)
- Technology Advocacy (Soft Skills)
- Cross-Department Collaboration (Soft Skills)
- Metrics Strategy (Hard Skills)
- Data Segmentation (Hard Skills)
2. Data Strategist, Insightful Data Corp, Austin, TX
Job Summary:
- Present strategies and implementation results to all levels of leadership
- Create and document data governance standards, including data lineage, data ownership, metadata (business glossary and data definitions) and data security.
- Develop and implement data quality standards, data protection standards and adoption requirements across the enterprise
- Assist with the development & maintenance of enterprise information maps
- Market and communicate the data governance program in any way that achieves maximum buy-in with key stakeholders and Senior Management
- Maintain and modify data governance program to align with industry best practices and Company requirements
- Monitor and enforce compliance with data governance standards
- Guide product management by regarding data governance
- Decompose large-scale data initiatives into actionable plans
- Audit systems to ensure that implementation guidelines were followed before the release of a data product
- Ensuring CI/CD requirements are met
- Design and implement data quality monitoring against operational data sources and data lake/warehouse to ensure adherence to standards with continuous improvement goals.
Skills on Resume:
- Strategy Presentation (Soft Skills)
- Data Governance Standards (Hard Skills)
- Data Quality Standards (Hard Skills)
- Information Mapping (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Compliance Monitoring (Hard Skills)
- Actionable Planning (Hard Skills)
- Data Quality Monitoring (Hard Skills)
3. Data Strategist, DataDriven Innovations, Seattle, WA
Job Summary:
- Develop data strategy capabilities in the company and the inclusion of data mindset and commitment to business strategies
- Engage with executive stakeholders and SMEs to develop the data strategy for Zurich Group, business units and group functions
- Establish clear goals and measurable objectives for data strategy that serve larger business strategy
- Create, evaluate and operationalize data-driven transformation plays in core business or new ecosystems pursuing growth, efficiency and/or innovation objectives
- Partner with business functions to assist in understanding client, product and business requirements and articulating needs through the data lifecycle
- Define and guide «data value management» with an intrapreneurial mindset to leverage data as a strategic asset for good
- Engage in structured data valuation efforts when it comes to the acquisition of trusted data (sets) or M&A cases
- Develop insights from quantitative and qualitative data sources
- Build and deliver reports and presentations that are rooted in data, engaging and measurable
- Collaborate with cross-functional research and analytics teams
- Perform tasks and responsibilities required with conscientiousness to produce high-quality, accurate results
- Analyze and interpret survey results, and build reports and presentations to communicate insights effectively
Skills on Resume:
- Data Strategy Development (Hard Skills)
- Executive Engagement (Soft Skills)
- Goal Setting (Hard Skills)
- Data-Driven Transformation (Hard Skills)
- Business Requirements Analysis (Soft Skills)
- Data Value Management (Hard Skills)
- Insights Development (Hard Skills)
- Report Building (Hard Skills)
4. Data Strategist, Smart Analytics Group, Boston, MA
Job Summary:
- Work with government and commercial organizations to align the data strategy to the overall business strategy and contribute to the strategic and functional implementation of data management practices.
- Serve as a data strategist, helping assess current state data and architecture, identifying gaps, providing recommendations, and building road maps and transition plans.
- Partner with business stakeholders as they analyze policies and procedures surrounding data governance.
- Help create, develop, and maintain enterprise data dictionaries, data catalogs, and other centralized guiding data documents.
- Interview senior-level executives and subject matter experts to record findings, then analyze data to develop conclusions and strategic recommendations to improve the data capabilities of organizations.
- Deliver reports, presentations, and other products to clients in both written and oral formats, research industry best practices, and evaluate alternatives.
- Serve as a task lead for projects by managing delivery, including resource planning communicating status and tracking completion and client relationships
- Participate in marketing activities, including white papers, proposals, and other capability-building activities.
- Work alongside the Commercial Sales team to present the vision of a data-led strategy underpinned by the Calligo service portfolio
- Collaborate as part of the Commercial team to produce proposals and statements of work and the supporting collateral (presentations etc) needed to win new business
- Operate as a principal consultant for the delivery of strategy engagements, an example of which could be the delivery of a Data Strategy Assessment
- Collaborate with subject matter experts on focus areas and deliver as part of a team a holistic data strategy for clients
Skills on Resume:
- Data Strategy Alignment (Hard Skills)
- Data Architecture Assessment (Hard Skills)
- Governance Analysis (Soft Skills)
- Data Documentation (Hard Skills)
- Executive Interviewing (Soft Skills)
- Reporting and Presentation (Hard Skills)
- Project Management (Soft Skills)
- Marketing Collaboration (Soft Skills)
5. Data Strategist, NextGen Data Services, Raleigh, NC
Job Summary:
- Responsible for providing data-driven strategies to clients who will use insights to make business and marketing decisions
- Work across a variety of tools and methodologies as part of their wider Research and Insights team.
- Constant communications with the agencies within the Publicis Groupe and line management of a team of Analysts.
- Delivering high-quality, high-accuracy insights, with a focus on digital marketing data points
- Conducting in-depth analysis across social listening, 1st party social platform data, paid media, site analytics and search data
- Providing actionable, audience insight via audience segmentation, supported by 3rd party research
- Continuously improving the standard of deliverables by understanding their client’s objectives and incorporating knowledge of industry trends and news
- Liaising with clients on deliverables and answering feedback
- Working in an agile and fast-paced environment
- Helping to grow their client base by contributing strategic insight across client pitches
- Participate in internal initiatives to develop thought leadership and best practices related to analytics
Skills on Resume:
- Data-Driven Strategy (Hard Skills)
- Tool Proficiency (Hard Skills)
- Team Communication (Soft Skills)
- Insight Delivery (Hard Skills)
- In-Depth Analysis (Hard Skills)
- Audience Segmentation (Hard Skills)
- Client Liaison (Soft Skills)
- Thought Leadership (Soft Skills)
6. Data Strategist, Precision Insights LLC, Portland, OR
Job Summary:
- Defining the data strategy and working alongside the team to create the reporting cadence for all strategic campaigns, projects and workstreams
- Lead for all digital reporting including all channels, report key metrics, analyze trends and provide actionable insights using data dashboards
- Reviewing results and outputs to identify the key data and insights that have been generated, connecting the dots across multiple campaigns, strategies and projects
- Ecommerce data insight lead – owning all reporting and data analysis for ecommerce platform
- ROI analysis on the impact of different channels and how they interact to drive conversions
- Analyze on-site behavior, conversions data and customer journeys, and funnel analysis to provide insights on audience behavior
- Campaign analysis to demonstrate ROI and share key learnings
- Audience profiling for marketing funnel opportunities
- BI lead for marketing, building marketing BI dashboards for all digital data across the market
- Build and maintain internal and external reporting dashboards, business metrics and data sets.
- Provide high-quality people data, reporting, analyses and insights.
- Work cross-functionally with IT and HRIS to plan, design and implement data sets, and dashboards for talent groups.
- Build models to analyze historical results and predict future performance.
- Create clear and impactful business strategies and updates.
Skills on Resume:
- Data Strategy Definition (Hard Skills)
- Digital Reporting (Hard Skills)
- Insights Analysis (Hard Skills)
- Ecommerce Data Insight (Hard Skills)
- ROI Analysis (Hard Skills)
- Audience Behavior Analysis (Hard Skills)
- Campaign Performance (Hard Skills)
- BI Dashboard Development (Hard Skills)
7. Data Strategist, Strategic Data Partners, Minneapolis, MN
Job Summary:
- Supervise the development of interactive web-based cross-channel campaign performance dashboards
- Oversee the preparation and production of analytics reports on a weekly, bi-weekly and monthly basis executed by data analysts
- Cross-channel dashboards including Display Media, SEM, Social, SEO, Web analytics, CRM, email
- Connect the dots across channels through data to provide a holistic view of marketing efforts
- Identify opportunities to bring advanced data analytics to clients to solve marketing challenges (e.g. data modeling, use of AI, natural language processing, digital phenotyping, etc.)
- Develop workflows and processes to improve efficiency and accuracy in reporting
- Developing or updating Alteryx workflows to automate various data blending and data cleanup tasks
- Assist in the development of measurement plans for marketing campaigns
- Recommend optimizations to multi-channel marketing campaigns
- Present reports and recommendations to clients and answer questions about methodology and reporting
- Work directly with account and department leads where appropriate to coordinate high-level client deliverables, new business responses and internal data projects
Skills on Resume:
- Dashboard Supervision (Hard Skills)
- Report Production (Hard Skills)
- Cross-Channel Analytics (Hard Skills)
- Data Integration (Hard Skills)
- Advanced Analytics Solutions (Hard Skills)
- Workflow Development (Hard Skills)
- Alteryx Automation (Hard Skills)
- Client Presentation (Soft Skills)