CONSUMER ANALYST JOB DESCRIPTION

Consumer Analyst work is deceptively straightforward until the data means something. When survey design is imprecise, VOC signals go untracked, or findings never reach the people who can act on them, business decisions default to assumption rather than evidence. The Consumer Analyst owns the research process from study design through stakeholder presentation, operating within insights, marketing, or strategy teams that depend on consumer data to guide product, experience, and campaign decisions. This role requires fluency in both quantitative methods and qualitative VOC programs, two disciplines that together make consumer behavior legible at the organizational level.

As the Consumer Analyst, you translate primary research, VOC monitoring, and behavioral data synthesis into actionable findings that inform decisions across Merchandising, Marketing, and Customer Experience. You report into an insights or analytics manager and work across multiple internal client groups, with scope spanning study design, recurring dashboard reporting, and executive-level presentation of results.

Career Impact: Deep ownership of quantitative survey design and VOC program management builds the kind of methodological credibility that distinguishes senior insights professionals from generalist analysts in the consumer research market.

Business Impact: The recommendations this role produces shape how product teams respond to customer needs and how marketing teams allocate spend, making the Consumer Analyst a direct input to decisions affecting millions of end shoppers.

Growth Opportunity: Exposure to a broad range of primary research approaches, from focus groups to text analytics to segmentation modeling, accelerates the path toward senior researcher, insights manager, or consumer strategy roles.

• Design quantitative and qualitative research studies, including surveys, online communities, and focus group protocols, aligned to business questions.
• Monitor Voice of the Customer sources across surveys, product reviews, app feedback, and social channels to identify customer experience gaps.
• Synthesize VOC data with transactional, behavioral, and demographic data to surface insights for cross-functional stakeholders.
• Develop and maintain recurring reporting dashboards and ad hoc analysis tracking consumer behavior, attitudes, and segment trends.
• Collaborate with Merchandising, Marketing, and Customer Experience teams to translate research findings into prioritized recommendations.
• Present research results and complex findings to executives and senior stakeholders in accessible, decision-ready formats.
• Drive continuous improvement of reporting processes by simplifying workflows, eliminating redundancy, and building new measurement tools.
• Support the manager in responding to client or business unit inquiries using existing research assets.

• Bachelor's degree in Marketing, Economics, Psychology, Statistics, Analytics, or a related field, or equivalent work experience.
• 3 or more years of primary research project execution experience, with demonstrated ownership of study design through delivery.
• Knowledge of quantitative data analysis, statistical techniques, and a broad range of primary research methodologies.
• Experience monitoring and synthesizing unstructured consumer feedback sources, including text analytics and VOC programs.
• Proficiency in data extraction and analysis, including relational databases and reporting software.
• Strong written and verbal communication skills, with demonstrated ability to translate complex findings into clear, insights-driven presentations.
• Ability to manage multiple concurrent research projects with attention to accuracy and deadline management.

• Advanced degree in a social science, analytics, or business-related field, with applied research experience.
• Familiarity with media research approaches, whether content-focused or publishing-related, as a complement to primary consumer research.
• Experience working within a brand, retail, or consumer durables organization where research informs merchandising or product strategy.
• Prior exposure to consumer segmentation schema development or predictive modeling in support of marketing decisions.

• Research study completion rate, measuring on-time delivery of designed studies from brief to final report.
• VOC gap identification count per quarter, reflecting active monitoring across customer feedback channels.
• Stakeholder report adoption rate, tracking how frequently research outputs are cited in business decisions.
• Insight-to-action conversion rate, measuring the share of recommendations that result in documented business changes.
• Dashboard accuracy rate, reflecting error-free recurring reports delivered to marketing and experience teams.
• Typical tools: survey platforms (commonly online self-service tools), data visualization software (commonly BI reporting platforms), and statistical analysis software.

• Base Salary Range: $60,000 to $90,000 annually, depending on seniority and market.
• Bonus: 5 to 10 percent annual performance bonus, common in insights and analytics functions.
• Equity: typically not offered at this level outside of technology or startup contexts.
• Health Benefits: medical, dental, and vision coverage standard across most US employers in this sector.
• PTO: 15 to 20 days annually, plus standard federal holidays.
• Common Perks: professional development budget, access to syndicated research databases, and hybrid work options.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring reasonable accommodation during the application or interview process may request one at any time. A background check is required as a condition of employment. All candidates must be authorized to work in the United States prior to their start date.

The Consumer Analyst owns the end-to-end implementation of primary research projects, including questionnaire design, data analysis, and presentation development, under supervisor direction. Working across brands and business units, this role supports the manager in addressing client inquiries and contributes to departmental initiatives that strengthen research delivery.

Key Responsibilities

• Manage questionnaire design, data analysis, and report or presentation development.
• Respond to follow-up questions and client information requests by leveraging existing research across brands and business units.
• Support the manager in responding to client inquiries using existing research.
• Participate in departmental initiatives and execute special projects as directed by supervisor.

Required Qualifications

• Bachelor's degree in a related field.
• 3+ years of experience in primary research project execution.
• Knowledge of quantitative data analysis and statistics.
• Experience with a broad range of primary research approaches and media research methods.
• Proficiency in Word, Excel, and PowerPoint.
• Experience with self-service survey tools preferred.
• Excellent written and spoken English communication skills, with ability to write clear, insights-centric presentations.
• Work experience in an overseas or US-based firm preferred.

Reporting to the pricing manager, the Consumer Analyst delivers pricing analysis, KPI reporting, and SAP price condition maintenance to support the consumer business. Partnering with finance and operations, this role ensures accurate accrual calculation, rebate processing, and competitor price tracking that keep pricing strategy grounded in reliable data.

Core Functions

• Maintain price conditions in SAP, calculate accruals according to policy and promotions.
• Provide pricing analysis and reporting for key KPIs.
• Maintain list price, condition price, and special price in SAP.
• Calculate and upload rebates for all channels.
• Perform GM tracking, historical price analysis, and competitor price analysis.
• Provide support to the pricing manager on ad-hoc strategic and operational pricing topics.

Qualifications and Experience

• Bachelor's degree in business, finance, statistics, or supply chain.
• Experience with ERP systems, ideally SAP.
• Strong business acumen with analytical and quantitative skills.
• Proficiency in Microsoft Office applications, especially Excel.
• Proactive and result-oriented with effective communication skills and ability to manage large data sources.

The Analyst Consumer will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Embedded within the Consumer Practice, the Consumer Analyst shapes research approaches and knowledge assets for the consumer durables topic, supporting case teams across sub-industries including appliances, power tools, and home furnishings. Working closely with senior stakeholders and global colleagues, this role advances the practice's intellectual capital and directly enables higher-quality, insight-driven client outcomes.

Primary Duties

• Support consulting staff in selecting research approaches, tools, and analyses for consumer durables topics.
• Monitor earnings and TSR trends and conduct durables-specific consumer research.
• Develop and maintain existing and new intellectual property, knowledge assets, and databases.
• Assist case teams in navigating the knowledge network and connecting with relevant materials and people.
• Codify knowledge and maintain assets and tools based on different client contexts.
• Formulate relevant research and analytical approaches to solve client problems.
• Communicate findings and recommendations to senior stakeholders in a credible and confident manner.
• Collaborate effectively in virtual group settings using agile ways of working.

Skills and Qualifications

• Bachelor's degree required, advanced degree preferred.
• 2-3+ years of experience in the consumer durables industry, with consulting experience preferred.
• Prior experience as a business analyst or market analyst in a consumer durables company preferred.
• Understanding of consumer durables industry value chain, market landscape, and competitive dynamics.
• Knowledge of digitalization, sustainability, and operations within durables.
• Proficiency in PowerPoint and Excel, with exposure to data tools such as Alteryx, Tableau, Traqline, or GFK.
• Fluency in English with outstanding interpersonal and communication skills.
• Strong entrepreneurial thinking and ability to navigate complexity and ambiguity.

We're a select group of like-minded businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. Sitting at the intersection of customer research and data strategy, the Consumer Analyst leads qualitative and quantitative studies, including surveys, focus groups, and online communities, to surface actionable insights across Merchandising, Marketing, and Customer Experience. Operating across multiple Voice of the Customer channels and behavioral data sources, this role enables the business to close experience gaps and continuously improve how millions of shoppers are served.

Duties

• Participate in the design, implementation, reporting, and presentation of qualitative and quantitative research including surveys, online communities, and focus groups.
• Monitor multiple Voice of the Customer sources including surveys, product reviews, app feedback, and social media to assess customer experience gaps.
• Collaborate with internal partners to identify customers' underlying needs and implement solutions addressing root causes.
• Institute and maintain a formal process for cultivating, analyzing, and acting on customer feedback.
• Synthesize Voice of the Customer data with transactional, behavioral, demographic, and segment data to inform stakeholders.
• Drive reporting improvement by simplifying, automating, eliminating redundancy, and building new reports.
• Create and distribute regular reports and develop measurement approaches and reporting tools.
• Communicate research results to executives and other stakeholders.

Experience and Qualifications

• BA or BS in Marketing, Economics, Psychology, Sociology, Analytics, Mathematics, Statistics, or a related field, with Master's degree preferred.
• 5+ years of related work experience in retail, market research, or a related analytical field.
• Knowledge of research methodologies, statistical techniques, and unstructured data analysis including text analytics.
• Experience with data extraction and analysis tools including Clarabridge, Tableau, SQL, SAS, and Oracle.
• Proficiency in MS Office suite including PowerPoint and Excel.
• Strong analytic skills and customer focus with experience presenting complex findings in accessible terms.

A key member of the marketing analytics team, the Consumer Analyst builds and maintains a recurring suite of dashboards and statistical models that monitor fan behavior, campaign performance, and media effectiveness. Collaborating across marketing, research, and organizational partners, this role enables data-driven decisions that optimize fan engagement strategies and measure the impact of marketing activations.

Accountabilities

• Collect data for a recurring suite of dashboards to monitor performance and identify trends across marketing and media initiatives.
• Build, improve, and publish dashboards to support data-driven marketing strategies.
• Identify trends from first and third-party data sources and provide insights into consumer behavior, attitudes, and demographics.
• Assist in research studies including focus groups and quantitative surveys.
• Champion test-and-learn methodology by identifying campaigns to improve, compiling test results, and presenting findings.
• Build predictive and performance statistical models for fan segmentation, forecasting, and marketing optimization.
• Conduct fan research on brand awareness, guest experience, and new products.
• Identify analytics gaps and provide support for gaining buy-in for new tools and approaches.

Technical Qualifications

• Bachelor's degree in Business, Marketing, Analytics, Statistics, Mathematics, or a related field.
• 1+ years of experience in analytics and research with emphasis on marketing or media performance.
• Experience building statistical models and working with large datasets for customer segmentation.
• Proficiency in common reporting software such as Tableau, Power BI, or Domo.
• Experience with digital analytics tools such as Adobe Analytics or Google Analytics.
• Experience with relational databases and data extraction tools such as SQL, SAS, or Q.
• Proficiency in Microsoft Office including Excel and Access.
• Excellent communication and presentation skills with strong time management and multitasking ability.

The Analyst Consumer team is part of the Fraud and Claims Strategy and Operations organization (FCSO). The primary focus of the team is to ensure performance standards are met across the FCSO organization. Business partners include HR, Strategies and Operations. Key priorities for the team are focused on maximizing employee performance and managing overall FCSO performance management guidelines. Maximizing employee performance and minimizing financial risk across the FCSO organization depends on the Consumer Analyst, who develops executive dashboards, scorecards, and complex analytical models spanning fraud detection and claims operations. Based within the FCSO and partnering with HR, Strategies, and Operations, this role produces the performance insights that senior leaders rely on to make informed workforce and risk decisions.

Key Deliverables

• Develop and manage performance management strategies, executive dashboards, and performance reviews across FCSO.
• Conduct benchmark and metric analysis and manage employee scorecards.
• Serve as reporting liaison with operations, strategies, and HR business partners.
• Perform complex analysis and modeling for multiple products to maximize performance and minimize risk.
• Develop complex program models to extract data from multiple databases and acquire statistical data.
• Propose performance and metric changes within segmentation structure using performance trends.

Background and Experience

• 2-5 years of experience in workforce management, support, or a leadership role.
• Experience in fraud detection, claims resolution and recovery, and capacity planning.
• Strong Excel, PowerPoint, and SQL skills with proficiency in data mining and analysis concepts.
• Proficiency in SAS with minimum 1 year of experience.
• Strong project management and organizational skills.
• Ability to communicate effectively with multiple levels of management and connect data points to identify root causes.

As the Consumer Analyst, this role leads web and marketing analytics strategy in partnership with the eCommerce and Marketing teams, tracking site performance through Adobe Analytics and Google Analytics to deliver daily, weekly, and monthly reporting. The eCommerce team relies on this work to identify personalization opportunities, optimize campaigns, and surface consumer-oriented growth opportunities across footwear and apparel business units.

Role Responsibilities

• Develop and lead web and marketing analytics strategy in partnership with the eCommerce and Marketing teams.
• Track website performance using Adobe Analytics and Google Analytics and analyze consumer paths to provide data-driven insights.
• Provide daily, weekly, and monthly reporting, performance monitoring, and insights via dashboards and ad hoc analysis.
• Support personalization strategy and optimization by proactively identifying business opportunities from web analytics data.
• Work with the Marketing team to track campaign efforts and generate actionable insights for campaign optimization.
• Lead promotion analysis and effectiveness evaluation.
• Collaborate with Product, Merchandising, and Marketing teams to identify consumer-oriented growth opportunities.

Professional Experience

• Undergraduate degree in Marketing, Business Analytics, Economics, or a related field.
• 5+ years of professional analytics experience, preferably at an e-commerce company.
• Experience working with industry data providers.
• Advanced proficiency in analytics and BI tools including Adobe Analytics, Google Analytics, and Excel.
• Strong analytical, financial, and problem-solving skills with ability to communicate insights to key stakeholders.
• Passion for the athletic footwear and apparel industry preferred.

Consumer Analyst supports the execution of foreign exchange risk management for the New Consumer Health Company, including daily FX trade execution, derivatives hedging, and management reporting. The work directly supports treasury and finance teams across global markets, ensuring compliance, accuracy, and effective currency risk mitigation through collaboration with bank counterparties and cross-functional business partners.

Job Functions

• Assist with the execution of foreign exchange risk management and daily management of foreign currency exposure and payments.
• Execute daily FX trades including derivatives hedging with bank counterparties.
• Prepare daily, weekly, and monthly management reporting and assist with analyzing various scenarios and risks.
• Assist with accounting activities related to derivatives to ensure compliance and accuracy.
• Contribute to FX projects including ad hoc analysis, M and A transactions, tax, and business initiatives.

Education and Experience

• Bachelor's degree in business administration, finance, accounting, or economics.
• Certified Treasury Professional certification preferred.
• 2+ years of related experience in treasury operations or general finance.
• Knowledge of cash management, accounting, finance, tax, banking relationships, and financial markets.
• Experience in foreign exchange and interest rate hedging strategies.
• Experience with SAP, Bloomberg, and other business intelligence applications, including Treasury Management Systems.
• Strong analytical, verbal, and written communication skills with intellectual agility and curiosity.
• Fluency in English.

The Consumer Analyst delivers customer request fulfillment and cross-functional coordination across Operations, QA, Sales, Legal, and Accounting within a consumer packaged goods environment. Working closely with Customer Service Managers and plant-level quality teams, this role ensures complaint documentation, communication, and issue resolution meet expected standards and timelines.

What You'll Do

• Work closely with Operations, Regulatory, R and D, QA, Sales, Legal, and Accounting to fulfill customer requests.
• Maintain communication between customers, sales, service providers, and division personnel regarding requests and deadlines.
• Maintain complete documentation of requests, inquiries, and related problem-solving activities.
• Collaborate with Plant and Corporate Quality Assurance to maintain complaint documentation and responses.
• Make decisions and coordinate responses with short lead times.
• Collaborate on special projects, process improvements, and system improvements with Customer Service Managers and others across the organization.

Knowledge Skills and Abilities

• Bachelor's degree preferred.
• 5 years of prior customer service and/or master or quality data experience.
• Knowledge of the Consumer Packaged Goods (CPG) industry preferred.
• Proficiency in Microsoft Office.
• Strong time management, organizational skills, and ability to multitask in a fast-paced environment.