Published: July 31, 2024 - The Commercialization Manager develops and executes comprehensive launch plans, marketing messaging, and collateral, establishing all operational and support requirements. Manages the product pipeline, ensuring success through financial and customer value assessments, while guiding products to market success in collaboration with product developers, managers, and sales channels. Identifies new growth opportunities, applies agile methodologies, and conducts market viability tests to adapt product plans swiftly.

Tips for Commercialization Manager Skills and Responsibilities on a Resume
1. Commercialization Manager, GreenLeaf Solutions, Albany, NY
Job Summary:
- Independently manages recipe and product commercialization process with suppliers.
- Works with culinary team to document original recipes and translate recipes to manufacturers.
- Travel to manufacturing facilities to work with R&D teams and supervise production runs.
- Maintain commercialization and LTO timeline to ensure timely execution of projects.
- Lead product cuttings, evaluations and provide detailed feedback to suppliers.
- Support product testing at restaurant level.
- Documents product formulas and conducts product yield studies.
- Ensure accuracy of recipes in POS software program.
Skills on Resume:
- Recipe Commercialization (Hard Skills)
- Culinary Documentation (Hard Skills)
- Manufacturing Supervision (Hard Skills)
- Project Timeline Management (Soft Skills)
- Product Evaluation (Hard Skills)
- Restaurant Testing (Hard Skills)
- Formula Documentation (Hard Skills)
- Recipe Accuracy in POS (Hard Skills)
2. Senior Commercialization Manager, EcoTech Innovations, Madison, WI
Job Summary:
- Serves as the primary contact for headquarters for reading product transfers
- Coordinates transfers between supply chain teams and internal product teams
- Drives the approval process at each stage from confirmation (CFM) sample to buy-ready
- Provides recommendations and problem solving throughout the transfer process as needed to achieve the business goal
- In conjunction with sourcing and development teams, product development, engineering and quality assurance ensure transferred product meets organizational standards
- Creates and maintains manuals that outline manufacturing best practices
- Socializes best practices for manufacturing with design, product development, engineering, and quality assurance
- Conducts training sessions with internal teams as specified by management
- Assists in all design reviews, sample revisions and engineering tech teardowns
Skills on Resume:
- Contact Management (Soft Skills)
- Transfer Coordination (Hard Skills)
- Approval Process (Hard Skills)
- Problem Solving (Soft Skills)
- Standards Compliance (Hard Skills)
- Manual Creation (Hard Skills)
- Best Practices (Soft Skills)
- Training Facilitation (Soft Skills)
3. Commercialization Manager, BrightPath Enterprises, Portland, OR
Job Summary:
- Maintain and develop relationships with existing customers to maximize repeat sales opportunities
- Develop relationships with new customers, cold calling to arrange meetings with potential customers
- Respond to incoming email and phone enquiries, gathering market and customer information
- Effectively following the process of taking a call through from lead to booking
- Gain a clear understanding of customers’ requirements
- Working closely with the Production Team to create detailed proposal documents often as part of a formal bidding process
- Negotiate the terms of an agreement and closing sales
- Acting as a contact with existing and potential markets
- Representing CreateMe at trade exhibitions, events and demonstrations
- Review sales performance and recommend ways to improve the process and increase sales
Skills on Resume:
- Customer Relationship (Soft Skills)
- New Customer Outreach (Hard Skills)
- Inquiry Response (Hard Skills)
- Lead to Booking (Soft Skills)
- Customer Understanding (Soft Skills)
- Proposal Development (Hard Skills)
- Sales Negotiation (Soft Skills)
- Sales Performance Review (Hard Skills)
4. Associate Commercialization Manager, NexGen Products, Boise, ID
Job Summary:
- Coordinates and manages all aspects of new product and/or packaging from initial concept to delivery to customer using Workfront
- Applies contemporary project management techniques to execute projects while improving the effectiveness of the organization via business process improvements
- Builds cross-functional relationships with the key stakeholders to effectively lead each project
- Curates timelines based on the Workfront timeline template, functional expertise and in partnership with cross functional teams for each project
- Ensures timelines are adhered to by employing a variety of negotiation and influencing, tactics to ensure coworkers and projects remain on time
- Uses proactive problem-solving skills to influence the project timeline, identify and communicate critical hurdles throughout the project
- Leads cross-functional project status reviews and meetings
- Practices good meeting etiquette by sending out agendas ahead of meetings, recap and communicate notes and action items to the appropriate project stakeholders
- Utilize all BBC commercialization systems including Workfront, Proof HQ and SharePoint
- Champions ideas and opportunities for process improvements
Skills on Resume:
- Project Coordination (Hard Skills)
- Process Improvement (Hard Skills)
- Stakeholder Relationships (Soft Skills)
- Timeline Management (Hard Skills)
- Negotiation Tactics (Soft Skills)
- Problem Solving (Soft Skills)
- Status Reviews (Soft Skills)
- Meeting Management (Hard Skills)
5. Product Commercialization Manager, Cards/Payments, RiverRock Technologies, Denver, CO
Job Summary:
- Partner with Product, Banking-as-a-Service/Cards and Payments team to package products to create sellable, market-ready solutions
- Lead go-to-market strategy and manage cross-functional relationships for new payments and “banking as a service” products to ensure readiness for launch
- Develop targeted customer profiles for each business function
- Develop annual product commercialization plan for business teams
- Maintain and manage competitive analysis
- Translate customer needs into product requirements working together with product management and business development teams.
- Create positioning and differentiated product messaging based on market intelligence, customer feedback, and competitive analysis
- Develop sales collateral, sales tools, and product content to support payments and banking as a service sales
Skills on Resume:
- Product Packaging (Hard Skills)
- Go-to-Market Strategy (Hard Skills)
- Customer Profiling (Soft Skills)
- Commercialization Planning (Hard Skills)
- Competitive Analysis (Hard Skills)
- Requirements Translation (Soft Skills)
- Product Messaging (Soft Skills)
- Sales Collateral Development (Hard Skills)
6. Commercialization Manager, UrbanGrowth Inc., Charlotte, NC
Job Summary:
- Responsible for reporting risks that are identified to the appropriate team and/or management.
- Responsible for managing, monitoring and reporting risks within the scope of work area, including, but not limited to Information Security risks.
- Oversees the development, coordination, planning and implementation of new Product processes and procedures to create efficiencies, provide transparency, and deliver consistent product methodology.
- Drives commercialization and related activities in accordance with the mission and the goals of the assigned product.
- Develops new initiatives to support the strategic direction of the organization.
- Develops and implements long-term goals and objectives to achieve the successful outcome of the assigned product.
- Develops a product evaluation framework to assess the strengths of the product and to identify areas for improvement.
- Ensures commercialization activities operate within the policies and procedures of the organization.
- Facilitates the delivery of services among different product activities to increase effectiveness and efficiency.
Skills on Resume:
- Risk Reporting (Hard Skills)
- Risk Management (Hard Skills)
- Process Coordination (Hard Skills)
- Product Commercialization (Hard Skills)
- Strategic Initiatives (Soft Skills)
- Goal Development (Soft Skills)
- Product Evaluation (Hard Skills)
- Service Facilitation (Soft Skills)
7. Product Commercialization Manager, BlueSky Ventures, Austin, TX
Job Summary:
- Partner with Product, Marketplace Lending and Small Business Lending team to package products to create sellable, market-ready solutions
- Lead go-to-market strategy and manage cross-functional relationships for new marketplace lending and small business lending products to ensure readiness for launch
- Develop targeted customer profiles for each business function
- Develop annual product commercialization plan for business teams
- Maintain and manage competitive analysis
- Translate customer needs into product requirements working together with product management and business development teams.
- Create positioning and differentiated product messaging based on market intelligence, customer feedback, and competitive analysis
- Develop sales collateral, sales tools, and product content to support payments and banking as a service sales
Skills on Resume:
- Product Packaging (Hard Skills)
- Go-to-Market Strategy (Hard Skills)
- Customer Profiling (Soft Skills)
- Commercialization Planning (Hard Skills)
- Competitive Analysis (Hard Skills)
- Requirements Translation (Soft Skills)
- Product Messaging (Soft Skills)
- Sales Collateral Development (Hard Skills)
8. Commercialization Manager, PeakPerformance Solutions, Salt Lake City, UT
Job Summary:
- Create a vision for a Partner Program targeting organizations whose collaboration can improve Sustainalytics’ business size, profitability, and leadership position in the ESG market, from consultants, to governments and corporations.
- Define a set of customer specifications, working with the Research Manager and Product Managers, and other internal experts to create this Program Definition from legal documentation to market strategy.
- Partner with marketing to support Offer objectives, conduct market research, competitor research, and organize a presence at key events
- Train the business development team and support them in client calls to ensure the Partnership Program is successfully marketed and implemented.
- Be responsible for growing revenues from the partnerships established by the business development team based on the strategy design.
- Work closely with Research Managers and Product Managers from other teams, whose role is to build the Offers
- Manage Solutions according to company product management processes, including stakeholder engagement, approval processes, roadmap management, and reporting.
- Become a thought leader and industry expert for assigned Solutions, present at events relating to them, and be active in social media and other marketing forums to promote them.
Skills on Resume:
- Partner Program Vision (Soft Skills)
- Customer Specifications (Hard Skills)
- Market Research (Hard Skills)
- Team Training (Soft Skills)
- Revenue Growth (Hard Skills)
- Stakeholder Engagement (Soft Skills)
- Solutions Management (Hard Skills)
- Thought Leadership (Soft Skills)
9. Commercialization Manager, OceanWave Enterprises, Miami, FL
Job Summary:
- Create and execute complete launch plans, marketing messaging and collateral as well as establishing all operational and support requirements for the launch
- Develop processes to manage the product pipeline and ensure product success
- Assess the financial & customer value and potential of the products and how they fit with customer needs and provide assessments to department leadership on readiness for launch
- Work with Product developers, Product managers, partners and sales channels to guide products to success
- Work closely with clients, partners and internal teams to outline product scope, objective and value
- Assess how well products are working in market, make investment decisions and provide feedback to product development and product management teams
- Identify new growth opportunities and promote opportunities to stakeholders
- Apply an agile methodology to the day to day work
- Conduct experiments within their portfolio, test products for viability and adapt product plans quickly
Skills on Resume:
- Launch Planning (Hard Skills)
- Pipeline Management (Hard Skills)
- Financial Assessment (Hard Skills)
- Product Guidance (Soft Skills)
- Client Collaboration (Soft Skills)
- Market Evaluation (Hard Skills)
- Growth Identification (Soft Skills)
- Agile Methodology (Hard Skills)