COMMERCIAL STRATEGY MANAGER RESUME EXAMPLE

Published: July 30, 2024 - The Commercial Strategy Manager drives overall project management across commercial initiatives, collaborating with sales, logistics, operations, product, and tech teams to accelerate mid-term growth. Conducts in-depth analyses, builds forecast and planning models for business planning, and monitors market developments to provide strategic recommendations to the leadership team. Manages key commercial projects, tracking timelines, KPIs, and progress updates, while ensuring alignment of sales performance with the company’s strategic goals and communicating progress to the executive level.

Tips for Commercial Strategy Manager Skills and Responsibilities on a Resume

1. Global Commercial Strategy Manager, Apex Solutions Inc., Portland, OR

Job Summary:

  • Align project plan across service and sales stakeholders
  • Drive work to make required local adjustments to global model
  • Coordinate marketing activities related to service
  • Create training material and coordinate training effort across markets
  • Define backend processes and implement changes in corporation with customer care
  • Implement service KPIs and incentives
  • Ongoing follow-up with sales and service on performance
  • Develop offering in a digital direction


Skills on Resume:

  • Stakeholder Management (Soft Skills)
  • Localization Expertise (Hard Skills)
  • Marketing Coordination (Soft Skills)
  • Training Development (Hard Skills)
  • Process Improvement (Hard Skills)
  • KPI Implementation (Hard Skills)
  • Performance Monitoring (Soft Skills)
  • Digital Strategy Development (Hard Skills)

2. Commercial Strategy Manager, Horizon Group LLC, Austin, TX

Job Summary:

  • Develop ROI price strategy by retailer, (average price at brand/format/SKU level relative to competition supported with execution guidelines).
  • Delivery of local pricing KPI performance tracking (price, margin, volume, market share).
  • Recommendations for the right format, pack and price for each purchase occasion and shopper mission in every channel.
  • Development of retailer specific promotional guidelines by channel that deliver on brand objectives, fully optimised (mechanics, depth, frequency, and execution standards) to drive improving return.
  • Promotional performance evaluation and action planning to inform future decision making and optimised return.
  • Proactively identify new avenues of demand including partnerships with institutions like banks, gated communities, FMCGs etc.
  • Drive user acquisition through alliances and offline channels.
  • Work with clients and agencies to bring in ancillary revenue through bus advertising and other channels.
  • Build automated and scalable solutions to solve operational problems to enable cities and faster and leaner execution.


Skills on Resume:

  • Pricing Strategy (Hard Skills)
  • Performance Tracking (Hard Skills)
  • Market Analysis (Hard Skills)
  • Promotional Development (Hard Skills)
  • Performance Evaluation (Hard Skills)
  • Demand Identification (Soft Skills)
  • User Acquisition (Soft Skills)
  • Operational Solutions (Hard Skills)

3. Commercial Strategy Manager, Quantum Dynamics Ltd., Raleigh, NC

Job Summary:

  • Working closely with Commercial Finance teams to identify opportunities that require a commercial solution to be developed
  • Analysing a range of trends and intel – media expenditure, consumer, category, competitive, macro market and in-market 
  • Identify the most viable commercial opportunity areas for incremental revenue generation
  • Translating identified opportunities into tangible outcomes that Commercial teams can confidently leverage
  • Working closely with the Commercial Product Manager to define the best ways to package commercial opportunities to drive Sales enablement
  • Providing regular updates of business-critical intelligence to further ARN’s agility and credibility in market
  • Set up and communicate promotion strategies across brands during the customer planning cycle.
  • Understand and evaluate customer trends and needs and work with stakeholders to translate this into the shopper experience via displays and promotions
  • Coordinate launch timings, sales tools, processes and visibility for wider business.
  • Coordinate tracking, monitoring and evaluation of post-launch performance
  • Manage and develop My Perfect Store scorecards and KPIs across customer, brands and in-store teams/metrics, in order to generate insight and direction for customer and brand strategies.


Skills on Resume:

  • Opportunity Identification (Hard Skills)
  • Trend Analysis (Hard Skills)
  • Revenue Generation (Hard Skills)
  • Outcome Translation (Soft Skills)
  • Sales Enablement (Soft Skills)
  • Market Intelligence (Hard Skills)
  • Promotion Strategy (Hard Skills)
  • Performance Evaluation (Hard Skills)

4. Commercial Strategy Manager, Zenith Enterprises, Denver, CO

Job Summary:

  • Provide insights on topics related to pricing, promotions, assortment, customer analysis and other commercial topics.
  • Leverage diverse sources of data to be able to draw meaningful insights and conclusions for the leadership team to make decisions on commercial strategy.
  • Set-up and build reports and dashboards using excel, G-Suite and Tableau on a variety of commercial topics that can be presented to senior management.
  • Support in the creation of decks and PowerPoints to demonstrate your findings to both internal and external stakeholders.
  • Provide ad-hoc data analysis and insights for stakeholders across the business.
  • Proactively review and challenge existing approaches and come up with data-driven strategies for commercial growth.
  • Own strategic projects from start to finish in order to drive commercial and cross-functional strategy.
  • Execute data into local product systems and management of continuous improvements of cross-functional data information flow.


Skills on Resume:

  • Insight Generation (Hard Skills)
  • Data Analysis (Hard Skills)
  • Report Building (Hard Skills)
  • Presentation Creation (Soft Skills)
  • Ad-Hoc Analysis (Hard Skills)
  • Strategy Development (Soft Skills)
  • Project Management (Soft Skills)
  • Data Management (Hard Skills)

5. Commercial Strategy Manager, Alpha Innovations Inc., Nashville, TN

Job Summary:

  • Analyse and evaluate commercial opportunities and present those to the key decision makers
  • Structure complex projects and manage the coordination processes across teams with hands-on support project involved VPs/Heads/Directors with steering and implementation of core commercial initiatives
  • Drive the overall project management across commercial initiatives to accelerate our mid-term growth, working with sales, logistics operations, product and tech.
  • Conduct in-depth analyses and build forecast / planning models in connection with business planning
  • Monitor market as well as internal developments and derive recommendations for the leadership team
  • Develop and maintain a strategic process to track all relevant market indicators while aligning market trends to the company’s commercial strategic intentions and strategies.
  • Develop and conduct a strategic process to align the sales performance results to the company’s commercial initiatives and projects.
  • Manage and track the key company’s commercial projects regarding their timelines, kpis, progress updates while implementing all necessary adjustments based on market conditions.
  • Develop and implement a process to communicate key project commercial projects progress to the company’s Executive level.
  • Coordinate all new commercial strategies and projects setting up and implementation.


Skills on Resume:

  • Opportunity Analysis (Hard Skills)
  • Project Structuring (Soft Skills)
  • Project Management (Soft Skills)
  • Forecast Modeling (Hard Skills)
  • Market Monitoring (Hard Skills)
  • Strategic Tracking (Hard Skills)
  • Sales Alignment (Soft Skills)
  • Executive Communication (Soft Skills)

6. Commercial Strategy Manager, Beacon Analytics LLC, Kansas City, MO

Job Summary:

  • Manage all elements of Sales Operations, considering both internal and external factors impacting ability to deliver budget and facilitate mitigation and corrective actions, to ensure financial and brand share objectives are met
  • Develop an insight-led Trading Strategy, and agree top down annual budgets by category & customer in line with Country Financial & Brand share objectives
  • Manage all aspects of RGM across all levers including cost price change and/or promotion strategy proposals
  • Post evaluation and analysis and appropriate recommended actions to meet Country budget requirements
  • Shape the UK Channel strategy and co-ordinate a cross functional team from commercial, marketing and supply chain functions in particular to execute in market and manage a check & adjust process to ensure delivery vs targets
  • Support brand team in the commercial delivery of their brand’s objectives across different customers and channels, ensuring all customer plans are aligned with the brand’s goals and strategy
  • Co-ordinate, and agree with CBU teams, input into Basis for Commercialisation as part of NPD launch process to ensure business alignment


Skills on Resume:

  • Sales Operations (Hard Skills)
  • Trading Strategy (Hard Skills)
  • Revenue Management (Hard Skills)
  • Post-Evaluation Analysis (Hard Skills)
  • Channel Strategy (Hard Skills)
  • Cross-Functional Coordination (Soft Skills)
  • Commercial Delivery (Soft Skills)
  • Business Alignment (Soft Skills)

7. Commercial Strategy Manager, Summit Strategies Ltd., Milwaukee, WI

Job Summary:

  • Provide support during strategy reviews, provide research and benchmarking analyses in processes to identify trends and new opportunities for Marketing BU and commodities
  • Provide support in processes to delivering strategic imperatives, e.g. refining brand value proposition, maintaining pipeline of breakthrough ideas for Marketing BU
  • Initiate research according to strategic themes, interpret potential implications to Anglo American and Marketing BU, propose action plans
  • Build relationship with commodity teams, generate commercial insight and identify opportunities to support commodities in delivering their commercial priorities
  • Generation of commercial insight and identify growth / improvement opportunities undertake complex quantitative and qualitative analyses that facilitate the assessment of established commercial approaches and initiatives
  • Lead and/or join the ideation sessions, build the hypothesis and identify ways to validate by working together with the team
  • Responsible for developing and driving long term business relationships and engagement with the senior leadership teams (C Suite) within UK NHS 
  • Responsible for developing and delivering the appropriate commercial strategies and value propositions that are tailored to the individual accounts to produce sales and profitable growth
  • Identify and develop real solutions to customer problems and needs. 
  • Implement and lead high level discussions, and be responsible for cross functional selling of the Getinge offer including capital sales, services, consumables & solutions. 
  • Facilitate the securing of new business opportunities through the relationships developed.


Skills on Resume:

  • Strategy Support (Soft Skills)
  • Research Analysis (Hard Skills)
  • Opportunity Identification (Soft Skills)
  • Relationship Building (Soft Skills)
  • Commercial Insight (Hard Skills)
  • Ideation Leadership (Soft Skills)
  • Business Engagement (Soft Skills)
  • Solution Development (Soft Skills)