CLINICAL MARKETING MANAGER JOB DESCRIPTION

A Clinical Marketing Manager translates clinical evidence into commercial strategy. In medical device markets governed by ADVAMED promotional guidelines and structured around therapy-area product pipelines, this role owns the territory where clinical science informs revenue decisions - from treatment planning environments to hospital purchasing committees. Few roles require equal command of a radiation oncologist's workflow and a regional sales forecast. The work demands deep product knowledge and the credibility to move both key opinion leaders and internal stakeholders.

As the Clinical Marketing Manager, you drive commercial growth by converting clinical data, therapy-area insights, and field intelligence into positioning strategies, launch plans, and sales tools that directly influence market share across assigned product lines. You operate within a cross-functional structure spanning Medical Affairs, HEOR, regulatory, and regional sales teams, often reporting to a global or regional marketing leader with accountability for both pre-launch milestones and post-launch revenue performance.

Career Impact: Owning therapy-area positioning and KOL relationships in medical device markets builds a profile that is valued at both global marketing leadership and commercial director levels.

Business Impact: The product launch forecasts, sales collateral, and clinical proof points this role produces directly shape whether a new device achieves its market penetration targets in the first 12 months.

Growth Opportunity: Exposure to HEOR, Market Access, and step-gate product development processes expands your scope toward Senior Marketing Manager or Global Product Director roles within MedTech.

• Define therapy-area positioning strategies and product messaging grounded in clinical evidence and competitive intelligence.
• Lead pre-launch, launch, and post-launch marketing activities to ensure commercial readiness across assigned product lines.
• Collaborate with Medical Affairs and HEOR teams to translate clinical trial data into commercially viable proof points.
• Develop and maintain reference site networks, cultivating KOL relationships that support scientific publications and conference representation.
• Deliver clinical presentations and sales demonstrations to hospital-level stakeholders, addressing clinical objections and aligning to customer long-term planning cycles.
• Train and support sales teams on product positioning, competitive differentiation, and appropriate use of clinical marketing materials.
• Monitor competitive products and market dynamics to provide actionable intelligence to product management and regional marketing teams.
• Partner with regional marketing teams to adapt global strategy to local market requirements and drive consistent commercial execution.

• Bachelor's degree in Life Sciences, Marketing, or a related clinical or scientific field, or equivalent work experience.
• 5 or more years of clinical marketing or medical device sales experience, with direct involvement in product launches and therapy-area commercialization.
• Demonstrated understanding of medical device promotional compliance frameworks, including ADVAMED or equivalent regional guidelines.
• Proven ability to synthesize clinical data and translate findings into positioning strategies and sales tools suitable for hospital stakeholders.
• Experience managing or contributing to cross-functional product development or commercialization teams across regulatory, clinical, and commercial functions.
• Strong verbal and written communication skills, with ability to deliver credible clinical presentations to both medical professionals and business audiences.
• Ability to build and maintain relationships with key opinion leaders, professional associations, and executive-level contacts within healthcare organizations.

• Advanced degree (Master's or MBA) with coursework or experience in healthcare economics, market access, or global marketing strategy.
• Background in a clinical or scientific setting such as radiotherapy, IVD diagnostics, or a related patient-care environment.
• Experience contributing to HEOR studies, health economic models, or market access submissions in support of device reimbursement.
• Familiarity with step-gate product development processes and early-phase commercial forecasting methodologies.

• Therapy-area market share growth, measured against launch-year penetration targets for assigned product lines.
• KOL engagement rate, tracking the number of active reference sites and scientific publication contributions per year.
• Sales team clinical training completion rate, reflecting readiness to position products against competitive alternatives.
• Launch plan milestone adherence, measured by on-time delivery of pre-launch assets and sales collateral.
• Forecast accuracy for new product unit and revenue projections within the first four quarters post-launch.

• Base Salary Range: $110,000 to $145,000 annually, depending on seniority and geography
• Bonus: Annual performance bonus typically 10 to 20% of base salary
• Equity: RSUs or stock options common at global-scope or senior individual contributor levels
• Health Benefits: Medical, dental, and vision coverage; FSA or HSA options typically included
• PTO: 15 to 20 days annually, plus standard US public holidays
• Common Perks: Conference attendance budget, travel reimbursement, continuing education support, and home-office stipend for field-based roles

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected under applicable federal, state, or local law. To support an inclusive hiring process, reasonable accommodations are available to applicants with disabilities upon request. All offers of employment are contingent on successful completion of a background screening. Candidates must be authorized to work in the United States.

The Global Clinical Marketing Manager leads pre-launch, launch, and post-launch activities across assigned therapy areas, overseeing product positioning, competitive intelligence, and commercial execution worldwide. Reporting to executive and corporate marketing leadership, this role shapes market share and profitability goals by bridging clinical data, regional strategy, and cross-functional teams including R&D, Medical Affairs, and HEOR.

Key Responsibilities

• Develop strategic plans and direct others in the development and execution of strategy via market assessments and marketing research, delivery of effective product mix, sales tools, value analysis, pricing, and problem resolution.
• Work closely with Medical Affairs to translate clinical data and medical insights into commercial opportunities.
• Cultivate strong cross-functional relationships with key functions including R&D, new business development, regulatory, clinical, operations, regional and corporate marketing, HEOR/Market Access, and sales.
• Lead cross-functional teams with specialty backgrounds to support development and commercialization requirements globally including project management, platform performance, clinical knowledge/training, and ethical promotion following ADVAMED and EUMED guidelines.
• Maintain ongoing contact with customers, medical professionals, representatives of professional organizations, and executive/management levels within the business.
• Oversee development of marketing plans for specific therapy areas, products, and product enhancements ensuring proper positioning strategies.
• Lead pre-launch, launch, and post-launch activities and collaborate with regional marketing to drive commercial execution and ensure accountability.
• Provide direction on product design and functionality, promotional materials, sales force collateral, and customer communication materials.
• Establish and be accountable for effective launch plans, early forecasts, market share and penetration goals, and profitability.
• Acquire, evaluate, store, and disseminate information on competitive products and competitive intelligence.

Required Qualifications

• Bachelor's degree or equivalent education and experience required, Master's degree preferred.
• Minimum 7 years of experience in marketing and/or sales in a pharmaceutical or biotech environment, ideally in a global role with clinical marketing and medical affairs collaboration, launch experience highly desirable.
• Extensive knowledge of assigned product applications, therapies, and relevant markets.
• Strong knowledge of product positioning and competitive markets worldwide.
• Advanced sales and marketing techniques with working knowledge of market and clinical execution.
• Demonstrated knowledge of step-gate product development processes and strategic planning through to program delivery.
• Knowledge of global marketing and sales strategies and market requirements.
• Ability to assess customer needs and market trends and translate findings into effective marketing strategies.
• Ability to work effectively across multiple levels within hospital and business environments.
• Thorough understanding of marketplace dynamics as they relate to product, price, and promotion.
• Proficient in relevant PC software applications.
• Demonstrated ability to communicate effectively both verbally and in writing.

Embedded within the EME regional marketing structure, the Regional Clinical Marketing Manager owns the interface between global marketing guidelines and cluster/subsidiary teams, ensuring portfolio strategy translates effectively into local market execution. Working closely with global and regional Medical Affairs, commercial teams, and key opinion leaders, this role delivers evidence-based value propositions and clinical training that maximize EME business results.

Core Functions

• Demonstrate in-depth knowledge of clinical solutions supporting the designated portfolio to define customer offers and key differentiation points versus competition.
• Animate the regional clinical marketing community through information sharing, best practice identification, training, and competency development.
• Leverage global and regional medical affairs teams to deliver evidence, economic, and patient outcome data to sales and marketing teams.
• Build sufficient knowledge of key product lines to support synergistic co-positioning and cross-selling.
• Ensure value propositions of clinical solutions are clearly established and shared with regional sales and marketing teams.
• Collaborate with global and regional teams to adapt and deliver impactful training for sales and marketing teams.
• Serve as the interface between global and cluster/local teams to introduce new products to market, supporting subsidiaries with limited marketing resources.
• Work with local teams to identify untapped business opportunities and support communication events.
• Maintain a network of regional key opinion leaders driven by global and local medical affairs teams.
• Contribute to regional budget and strategic plan elaboration and support local teams in improving forecasting accuracy.

Qualifications & Experience

• Graduate degree in Science and/or Marketing required.
• Minimum 10 years of experience in a business environment in the healthcare industry, ideally in IVD related to AMR/AMS or Sepsis.
• Strong business acumen with a pragmatic, adaptable approach.
• Ability to perform both qualitative and quantitative analysis including recommendations and forecasting.
• Knowledge of financial tools including business plan creation.
• Ability to handle priorities and deliver commitments on time.
• Demonstrated leadership through influence with active promotion of knowledge sharing.
• Excellent communication and interpersonal skills with ability to build strong relationships.
• Ability to develop and manage key relationships with key opinion leaders and relevant organizations.
• Thrives working cross-functionally in a matrix and multicultural structure.

Reporting to regional sales leadership, the Clinical Marketing Manager delivers clinical presentations and hands-on application support for the CyberKnife and TomoTherapy Systems, directly enabling customer success in treatment planning, delivery, and QA. Partnering with marketing, development teams, and the Asia Pacific sales force, this role builds reference sites and drives regional growth by translating clinical expertise into effective positioning and training.

Primary Duties

• Deliver clinical presentations with strong ability to position both technologies to customer long-term plans and handle relevant clinical objections.
• Support customers' clinical needs in treatment planning, treatment delivery, imaging, QA, and other treatment-related areas.
• Host application training workshops beyond basic product training level for existing customers.
• Provide phone support, on-site support, and training to ensure customers can effectively utilize their systems.
• Participate in the development of user and support personnel documentation to facilitate successful system use.
• Act as liaison between customers and marketing and development teams to provide suggestions for product improvements and enhancements.
• Stay up to date on all clinically related information including publications and treatment protocols to support regional growth strategy.
• Assist with the identification and establishment of reference sites in the Asia Pacific region.
• Assist in training sales teams on products, positioning, competition, and appropriate use of clinical marketing collaterals.
• Support local and regional trade shows as needed.

Skills & Qualifications

• Degree in Radiological Sciences, Dosimetry, Radiation Therapy, or Radiation Physics required.
• 6+ years of experience in medical device, clinical radiotherapy, or radiosurgery settings preferred.
• Experience troubleshooting or supporting Linac operation from within a radiotherapy department or in a support role preferred.
• Experience in a customer support or training role for medical imaging or radiation treatment environments required.
• Knowledge of Medical Physics principles and practices desirable.
• Excellent oral and written communication skills in English required.
• Functional oral and written communication skills in Mandarin Chinese highly desirable.

Sitting at the intersection of clinical expertise and commercial strategy, the Global Clinical Marketing Manager shapes product perception and clinical workflow integration across the Elekta portfolio by building key partnerships, managing reference sites, and delivering proof points at national and international conferences. Operating across sales, internal training, and product management functions, this role drives advanced mentoring, competitive intelligence, and customer-facing demonstrations that directly support market adoption.

Duties

• Work with at-risk and key customers to address concerns and improve clinical solutions perception through software and hardware combinations.
• Develop projects and programs to deliver relevant proof points.
• Manage reference sites and act as a point of contact between them and internal teams.
• Provide market intelligence and feedback to encourage collaborative product management and clinical workflow integration.
• Build key clinical partnerships to increase representation at national and international conferences and through scientific publications.
• Assist and promote engagement in plan comparison studies and other studies that support the product offering.
• Attend and participate in the organization of regional workshops in conjunction with customers and local support structures.
• Provide sales demonstrations and support for key customers and prospective opportunities.
• Identify internal training needs and provide advanced mentoring support for staff including support, trainers, and sales personnel.
• Maintain up-to-date clinical product knowledge including competitor products and industry trends.
• Develop techniques to improve and streamline clinical workflows.

Experience & Qualifications

• Medical Physics or Radiation Therapy certification or BSc degree in Therapeutic Radiography or similar field required.
• Treatment Planning/Dosimetry certification or equivalent desirable.
• Minimum 5 years of clinical experience or proven clinical expertise in the industry required.
• Treatment planning support and training experience with ability to produce high-quality plans required.
• Excellent verbal and written communication skills for product demonstration, customer training, and support required.

A key member of the localized marketing team, the Clinical Marketing Manager builds technical credibility with customers by developing solutions-based demonstrations, supporting installed sites, and penetrating competitive accounts across clinical testing and analytical chemistry markets. Collaborating across sales, service, and global marketing functions, this role delivers customer success outcomes that directly advance Waters business growth in local territories.

Functions

• Develop solutions based on products to meet market needs.
• Handle demonstration experiments and demonstrate total solutions for prospective clients.
• Support installed sites to help customers achieve success and maintain installed base customer satisfaction.
• Build technical competency on clinical solutions to be recognized by customers as a credible resource.
• Visit customers to highlight solutions and help address technical challenges.
• Develop new prospects and penetrate competitive accounts.
• Collaborate with sales teams to ensure business growth.
• Work closely with global marketing teams for market development and activity implementation.

Requirements

• Bachelor's, Master's, or above degree in clinical science, toxicology, chemistry, pharmaceutical science, metabolomics, health science, or a related field required.
• Experience with LC/MS systems highly valued.
• Ability to drive projects independently and prioritize multiple projects simultaneously.
• Proficient in web tools, Word, PowerPoint, and Excel.
• Excellent interpersonal and communication skills with strong written English ability.
• Passionate about learning high-technology science.
• Action-oriented and self-driven for results.
• Strong organizational skills with a team-player and self-starter mindset.
• Adaptable to dynamic and changing environments with willingness to travel frequently.