Client Marketing Manager Job Description

Client marketing, at its core, is the work of making a company's existing accounts grow louder and stay longer. Unlike demand generation, which chases net-new pipeline, this role is measured against the retention and activation rates of clients already under contract, a distinction that shapes every decision made. In B2B enterprise environments, where multi-year agreements and contractual KPIs for monthly active users govern the relationship, the stakes of every campaign are documented. The Client Marketing Manager holds direct accountability for translating client-specific data and performance reports into marketing strategies that move those KPIs.

As the Client Marketing Manager, you will own the development and execution of tailored marketing plans across a portfolio of enterprise accounts, ensuring each client's activation and retention metrics are met against contractual obligations. You partner closely with Account Management and Client Success functions, operating within a matrix structure where marketing performance is measured alongside client health and renewal trajectory.

Career Impact: Sustained work in this role builds deep expertise in B2B2C engagement strategy - a skill set that commands seniority in enterprise SaaS, health tech, and platform businesses where client retention directly governs revenue.

Business Impact: The campaigns and programs you develop determine whether clients renew, expand, or disengage - a direct connection between your marketing output and the company's net revenue retention.

Growth Opportunity: Experience managing contractual KPIs, client advocacy pipelines, and multi-channel activation programs positions you to step into a Regional or Director-level client marketing role with measurable portfolio outcomes to show.

• Develop and execute client-specific marketing plans that drive product activation, user retention, and account expansion goals.
• Partner with Account Management and Client Success teams to align marketing programs with contractual KPI commitments and client objectives.
• Analyze client performance data and engagement trends to recommend campaign adjustments and optimize channel mix.
• Design and manage multi-channel campaigns spanning email, digital, events, and content to drive member or end-user engagement within client accounts.
• Build and maintain client advocacy assets including case studies, spotlights, peer network programs, and reference materials.
• Monitor marketplace trends and competitive activity to surface insights that sharpen client-facing marketing strategy.
• Manage multiple projects simultaneously, coordinating internal approvals and client review cycles to keep programs on schedule.
• Represent marketing in client-facing meetings, presenting campaign results, recommendations, and forward-looking plans to senior stakeholders.

• Bachelor's degree in Marketing, Business, Communications, or equivalent work experience.
• 5 or more years of B2B marketing experience, with demonstrated ownership of client- or account-level marketing programs.
• Proven ability to develop and execute integrated marketing campaigns across digital, email, content, and event channels.
• Experience using client or campaign performance data to generate actionable insights and adjust marketing strategy.
• Strong project management skills with a track record of managing multiple concurrent programs against competing deadlines.
• Excellent written and verbal communication skills, including the ability to present recommendations to senior internal and external stakeholders.
• Experience collaborating with Account Management, Client Success, or Sales functions in a cross-functional environment.

• Experience marketing within healthcare, health plans, enterprise SaaS, or staffing industries where client contractual metrics govern program success.
• Familiarity with B2B2C marketing models, where end-user engagement drives value for an enterprise client.
• Experience building client advocacy programs, including peer networks, reference pipelines, or event-based engagement initiatives.
• Background in managing external agency partners and vendor relationships across integrated campaign execution.

• Monthly active user rate against contractual KPI targets, reflecting program activation performance within managed accounts.
• Client retention rate across the portfolio, indicating how well marketing programs support renewal and health scores.
• Campaign engagement rate by channel, measuring how effectively content and outreach drive member participation.
• Client advocacy pipeline size, tracking the number of accounts progressing through reference and case study development.
• Project on-time delivery rate, reflecting execution reliability across concurrent client marketing programs.
• Typical tools: CRM platforms (commonly Salesforce); marketing automation (commonly Marketo or HubSpot); project management (commonly Asana).

• Base Salary Range: $85,000 to $115,000 annually, depending on experience and industry segment.
• Bonus: Annual performance bonus of 10% to 15%, tied to portfolio KPI attainment.
• Equity: Equity participation varies; common at Series B and later-stage or public enterprise companies.
• Health Benefits: Medical, dental, and vision coverage; employer contribution standard.
• PTO: 15 to 20 days annually, plus federal holidays and sick leave.
• Common Perks: Remote or hybrid flexibility, professional development budget, and marketing conference attendance.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background check completion is a condition of employment for this position; financial and criminal history may be reviewed consistent with applicable law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, veteran status, or any other characteristic protected under federal, state, or local law. Reasonable accommodations are available to individuals with disabilities throughout the hiring process upon request. Candidates must be authorized to work in the United States.

The Client Marketing Manager owns multi-channel campaign execution across several premier client accounts, recommending tailored marketing strategies to drive member awareness and utilization of wellbeing services. Working closely with Account Management and cross-functional business partners, including Marketing, Product Development, and Sales, this role enables measurable improvements in client engagement and campaign performance.

Key Responsibilities

• Operate as the client marketing manager across several premier client accounts to identify and recommend tailored marketing strategies.
• Conceptualize and execute multi-channel campaigns in alignment with client marketing campaign strategy and expansion of account management strategies.
• Partner with Account Management to consult on client communications and marketing campaigns to help drive awareness and utilization of wellbeing services to members.
• Participate in client meetings with account management to collect feedback, answer questions, and deliver on marketing plans and requests that meet client needs.
• Utilize data-driven client performance reports to proactively recommend adjustments to marketing campaigns and channel mix to meet client-specific goals.
• Inspire and compel Members to participate in the wellbeing offerings by being creative, strategic, and focused on bringing humanity to the workplace.
• Develop and maintain a strong collaborative relationship with business partners, including Marketing, Product Development, Sales, and Account Management.

Required Qualifications

• Bachelor's Degree in business or marketing.
• 5+ years of B2B experience in integrated marketing, communications, account management, and engagement optimization.
• Experience managing key client and partner relationships.
• Deep analytical skill set to identify insights and optimize execution of campaigns and programs.
• Ability to analyze data, refine best practices, and adapt innovative efforts to maximize impact.
• Strong strategic thinking with ability to plan and organize multiple projects to tight timescales and deliver to measurable objectives.
• Exceptional written and verbal communication and storytelling abilities.
• Team player, collaborating effectively with cross-discipline teams including marketing, sales, account management, implementation, and quality.
• Energetic, positive, resilient, and constantly learning.

Embedded within the local market team, the Client Marketing Manager develops and implements targeted clienteling campaigns across luxury product universes, leveraging CRM systems and data analysis to generate actionable insights on client trends and risks. Working closely with boutique staff and regional office counterparts, this role strengthens client recruitment, loyalty, and the overall clienteling culture across the market.

Core Functions

• Develop, implement, and study targeted clienteling campaigns to support sales across Women's, Men's, Fine Jewellery, Baby and Maison universes.
• Use systems to conduct in-depth data mining and analysis to provide actionable insights on client trends, opportunities and risks.
• Develop effective recruitment and loyalty programmes through CRM activities.
• Manage implementation of CRM systems and clienteling programmes, supporting the local market with daily usage and troubleshooting.
• Serve as ambassador for clienteling culture within the local market, using influence to promote data collection, outreach and data protection best practices.
• Support adoption of retail training and operational excellence activities that enhance the client experience.
• Assist the Client Marketing Manager in organising local events and local/international client treatments as needed.

Qualifications & Experience

• University degree or above in business, mathematics, sciences, or related disciplines, with graduates of other fields welcome if they have a compatible skill set.
• Previous experience in merchandising of luxury goods, service-related industries, or an analyst role is an asset.
• Logical and analytical, with a strong aesthetic sense and interest in the fashion and luxury industry.
• Intermediate Excel and PowerPoint, with general comfort with digital tools, relational databases, and data.
• Strong project management, execution, and detail orientation skills.
• Strong interpersonal communication skills, including the ability to engage diverse counterparts inside and outside the organisation.
• Dynamic, energetic, team-oriented, performance-oriented, and able to work under pressure with several simultaneous projects.

Reporting to Brand leadership, the Client Marketing Manager applies a comprehensive set of marketing skills, including analysis, strategy, ideation, and performance reporting, to B2B client marketing programs for healthcare talent staffing clients. Partnering with Client Services and internal stakeholders, this role advances awareness and consideration for portfolio brands while ensuring marketing performance and business goals are met.

Primary Duties

• Partner with Client Services to execute and drive client B2B marketing programs to ensure that marketing performance and business goals are being met.
• Partner with Brand and with Client Services on the delivery of a proactive, strategic roadmap for current and future marketing for the healthcare talent staffing clients.
• Represent Brand and Marketing while working closely with internal stakeholders on integrated initiatives.
• Align with Client Services on competitive initiatives, sharing recommendations and implications to the broader organization.
• Proactively monitor the marketplace for category news, trends, competitive activity, and inspiration.
• Provide key insights and strategic opportunities in collaboration with clinician recruitment initiatives.

Education & Experience

• Four-year degree in Marketing, related field, or Business.
• 5 to 8 years of experience in marketing, advertising, creative programming, and/or digital marketing, including experience developing and implementing marketing strategy.
• Industry experience in a healthcare, staffing, or human resources environment.
• Prior experience implementing B2B marketing strategy as part of a team to drive awareness and consideration.
• Thorough proficiency in digital marketing including SEO, SEM, paid search, social media advertising, drip campaigns, attribution marketing, and native advertising.
• Experience with portfolio brands, development of a portfolio brand, and presenting the brand in market to drive awareness and consideration.
• Experience creating forward-facing content such as web content and marketing collateral in support of Client Services.

Sitting at the intersection of client success and product marketing, the Client Marketing Manager develops and executes client-specific marketing plans to drive product launch, user activation, and retention within health plan populations. Operating across regulatory approval processes, cross-functional product engagement teams, and Client Success partnerships, this role ensures contractual performance metrics for monthly active users are met.

Duties

• Develop and execute client-specific marketing plans leveraging best practices and assets to drive a successful product launch, ongoing user activation, and user retention.
• Manage materials efficiently through client approval processes, including regulatory and compliance reviews.
• Help ensure that contractual performance metrics for activation and retention are met.
• Work cross-functionally with product engagement teams to drive monthly active users.
• Partner with Client Success Directors to look for opportunities to provide additional value to clients to optimize and expand the relationship.
• Manage marketing projects to keep them on track.

Skills & Qualifications

• Bachelor's Degree in marketing, communications, journalism, or other relevant field.
• Minimum 7+ years of marketing experience, including 3 years working within health plans in Medicaid and/or commercial populations.
• Experience working with clients to ensure contractual performance metrics for activation and retention are met, with B2B2C experience as a plus.
• Strong project management skills and excellent relationship development skills.
• Proficient in Microsoft Office tools, Miro, Asana, and Salesforce.com.
• Ability to thrive in a fast-paced, technical, and mission-focused environment.

A key member of the regional marketing team, the Regional Client Marketing Manager builds and executes an integrated client marketing framework, developing advocacy pipelines, multi-format client success assets, and segmented engagement programs aligned to regional strategy. Collaborating across CSM, corporate, and leadership teams, this role enables clients to serve as active advocates through speaking opportunities, webcasts, peer networks, and events.

Scope of Work

• Work with the CSM team to identify the client advocacy pipeline.
• Execute on integrated client marketing framework as per guidance by Regional Marketing Director and GVP.
• Develop and maintain a client advocacy, progress, and engagement health check for clients.
• Segment clients for various speaking and participation opportunities aligned to regional strategy, including large-scale events, roundtables, experiential events, and peer network groups.
• Build client engagement opportunities and gain approvals from the leadership team.
• Work on building client webcast programs, editing, captioning, and posting on BrightTalk and website.
• Regionalise client personas based on market research and client surveys, and identify key client messages for campaigns and content.
• Build client presentations and scripts and gain all necessary approvals from corporate as needed.
• Develop multi-format client success assets including animations, videos, client spotlights, podcasts, surveys and NPS.
• Work with corporate team to upload relevant client content to website, assist in preparation of production schedules and social assets, and operationalise Peer Network Groups.

Experience & Qualifications

• Bachelor's Degree required.
• At least 5 to 7 years of marketing experience, ideally in customer marketing, advocacy, or reference manager role, preferably within enterprise software or B2B organization.
• Experience establishing strong working relationships internally and externally, quickly building trust and credibility with senior executives in large strategic customer accounts.
• Proficient in PowerPoint and Excel, with experience using Salesforce.com and Marketo desirable.
• Excellent organizational and project management skills with ability to manage and execute multiple projects under competing deadlines.
• Excellent verbal communication, writing, and editing skills, with ability to present creative ideas in a concise, professional manner.
• Self-motivated, accountable, adaptable, and confident working independently across global cross-functional teams.

Sustained growth in client and merchant activations depends on the Client Marketing Manager, who develops and executes the annual B2B2C marketing plan, manages co-marketing for new product launches, and leads local agency partners to deliver integrated campaigns aligned with key business priorities. Based within the regional marketing function and interfacing with product and sales teams as well as client banks and merchants, this role directly supports measurable improvements in client satisfaction and market reach.

Strategic Responsibilities

• Define the B2B2C strategy and Marketing plan to increase client and merchant activations by partnering with marketing on central and sub-regional levels, product owners, and client-facing teams.
• Manage co-marketing for new product launches to ensure maximum traction with clients and merchants, sharing subject matter expertise and acting in a mentorship capacity where appropriate.
• Manage and accurately report budgets and deliver projects on time.
• Develop innovative ways of maximising reach via clients and merchants.
• Ensure planned marketing activities align with key priorities and client objectives with well-defined business and marketing KPIs.
• Conduct analysis and provide locally focused thought leadership by leveraging data, metrics, and insights to share with internal teams, senior management, and external clients.
• Manage local agency partners to execute integrated marketing programs and communications, working together as one team.
• Champion the brand position in the market for B2B audiences and optimise the value of global sponsorship portfolio to deliver against client and merchant objectives.

Professional Experience

• Educated to degree level or equivalent professional experience, with a passion for Fintech and payments.
• Good understanding of the relevant markets, with good cultural understanding and sensitivity.
• Strong strategic trade marketing background with extensive experience delivering measurable business results.
• Experience developing multi-channel marketing programs and using data from multiple sources to optimize campaigns.
• Strong analytical and problem-solving skills with demonstrated intellectual and analytical rigor.
• Excellent project management skills, attention to detail, and excellent oral and written communication skills.
• Strong influencing skills to persuade and negotiate with internal and external stakeholders at senior levels.
• Fluent in French, Flemish, and English.
• Self-driven, highly motivated, sociable, team-oriented, and able to lead and adapt to change.

As the Client Marketing Manager, this role leads the development and execution of joint marketing business plans with strategic clients, coordinating internal and external stakeholders to implement a structured marketing service model across the market. The marketing team relies on this work to activate sponsorship assets, drive cross-selling, manage agency partners, and deliver measurable results that expand client relationships and advance business objectives.

Ownership Areas

• Lead the development and implementation of client marketing strategy in the market.
• Partner with the Consumer Marketing team to flawlessly execute key initiatives in the market.
• Build and enhance relationships across Product Management, Client Services, Merchant Marketing and Financial Institution Marketing to ensure effective implementation of joint marketing business plans.
• Identify client actionable consumer insights and opportunities via research programs.
• Drive the strategic cross-selling and cross-usage of global, regional, and local sponsorship assets across clients.
• Develop the local strategy and execution of the new marketing service model, continuously evaluating to identify opportunities to improve the model, service, and process.
• Work with Business Development Leaders to drive the usage of incentives by providing marketing recommendations that maximize the usage of assets.
• Lead the coordination and implementation of marketing for analytics plans and local activation of key sponsorship assets across clients.
• Work with finance, sourcing, and media teams to implement an efficient agency model, ensure compliance with brand standards, and manage marketing budget and performance metric reporting.
• Inspire, coordinate, and motivate local agency partners and direct reports to deliver best-in-class marketing programs.

Background & Experience

• 7+ years of brand and trade marketing experience, preferably in a multinational company or financial institution.
• Demonstrated track record of developing marketing strategies based on business objectives and executing programs that delivered measurable business results, with commercial experience leading account development as a plus.
• Experience working with issuers and/or merchants to understand their business model.
• Strong analytical and problem-solving skills with financial acumen and ability to develop business models, forecast costs and revenue, and summarize financial data for planning and decision-making.
• Ability to structure and manage complex projects and processes with multiple stakeholders at both senior and junior levels.
• Experience managing and motivating external partners, including agencies and clients.
• Demonstrated teamwork, relationship-building skills, and passion for leading change.