BUSINESS MARKETING MANAGER JOB DESCRIPTION

A Business Marketing Manager in healthcare technology owns the commercial strategy for a defined product portfolio and the decisions about how solutions reach clinicians, procurement teams, and integrated health networks. This is not a communications role. It requires translating clinical evidence, reimbursement dynamics, and service lifecycle economics into pricing, segmentation, and go-to-market plans that hold up under P&L scrutiny. Patient monitoring, respiratory care, and connected diagnostics each carry distinct regulatory and procurement timelines that shape every campaign and launch sequence. The work sits where product roadmaps meet revenue commitments, and the outcome is measured in margin performance and design-win conversion.

As the Business Marketing Manager, you develop and execute localized go-to-market strategies for a healthcare technology portfolio, owning the revenue and margin targets within a defined market. You operate within a matrixed commercial structure, partnering with sales, clinical specialists, and global business units to ensure market strategy and product introduction plans are executed on time and on target.

Career Impact: Owning P&L responsibility for a regulated medical technology portfolio builds the kind of cross-functional commercial authority that opens pathways to regional director and general management roles in healthcare.

Business Impact: The go-to-market plans you develop directly determine whether new patient monitoring or respiratory care solutions reach the clinicians and procurement teams who need them, on schedule and at the margins the business requires.

Growth Opportunity: Exposure to NPI cycles, lifecycle propositions, and telemedicine integration sharpens a skill set that commands premium market value as healthcare systems accelerate their shift toward connected care.

• Develop and execute localized go-to-market strategies covering segmentation, targeting, positioning, pricing, and promotion for the assigned healthcare technology portfolio.
• Own the P&L for the business area, delivering on revenue, gross margin, and operating profit commitments within the annual budget.
• Lead new product introduction planning and execution, aligning global launch timelines with local market readiness and sales team capability.
• Generate market and competitive intelligence, including win/loss analysis and customer insights, to inform proposition development and roadmap input.
• Build and maintain service and solution lifecycle roadmaps, including phase-in of new offerings and structured phase-out of existing ones.
• Partner with sales, clinical specialists, and service account managers to develop selling tools, training materials, and customer-facing value propositions.
• Monitor business performance using LEAN-based continuous improvement processes, identifying and driving corrective actions to meet AOP targets.
• Collaborate with global business units to consolidate white-spot and roadmap requests, representing the regional market's commercial requirements.

• Bachelor's degree in Business, Life Sciences, Engineering, or a related field, or equivalent work experience.
• 8 or more years of marketing or commercial management experience, with demonstrated responsibility for P&L outcomes in a healthcare or medical technology environment.
• Proven track record of developing and executing go-to-market strategies, including product launches in regulated healthcare markets.
• Experience managing cross-functional relationships across sales, clinical, product management, and global business unit stakeholders.
• Strong analytical and business management skills, including the ability to synthesize market data and customer needs into actionable commercial programs.
• Demonstrated ability to operate effectively in a matrix organization, influencing without direct authority across multiple functions and geographies.
• Fluent in English with strong written and verbal communication and presentation skills.

• Master's degree in Business Administration, Health Economics, or a related discipline.
• Direct experience in one or more of the following healthcare segments: patient monitoring, sleep and respiratory care, or connected diagnostics and telemedicine solutions.
• Familiarity with LEAN methodology and its application to performance management and continuous improvement in a commercial setting.
• Proficiency in a second language relevant to the assigned regional market.

• Portfolio revenue and gross margin percentage, measured against annual budget commitments.
• NPI launch-on-time rate, tracking adherence to global and local product introduction schedules.
• Design-win conversion rate within the regional sales funnel for priority solutions.
• Service contract renewal rate across the managed installed base, reflecting lifecycle proposition execution.
• Win/loss ratio on key competitive bids within the assigned market segment.
• Typical tools: CRM platforms (commonly Salesforce or equivalent); marketing performance dashboards (commonly Power BI or equivalent); pricing and configure-price-quote systems.

• Base Salary Range: $110,000 to $145,000 annually, depending on market and experience
• Bonus: Annual performance bonus, typically 10 to 20 percent of base salary
• Equity: Restricted stock units or options common at larger healthcare technology companies
• Health Benefits: Medical, dental, and vision coverage; majority employer-paid
• PTO: 18 to 25 days annually, plus public holidays
• Common Perks: Home-office flexibility, professional development budget, clinical conference attendance

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background check completion, including any applicable drug screening consistent with healthcare industry requirements, is a condition of employment. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Applicants requiring a reasonable accommodation to participate in the hiring process should notify the recruiting team at the time of application. Candidates must be authorized to work in the United States.

The Business Marketing Manager shapes global go-to-market strategies for semiconductor portfolios, leading campaigns and building regional sales networks to convert market opportunities and grow Sales Available Market share. Embedded within a cross-functional commercial team, this role owns competitor analysis, customer requirement insights, and business case inputs that directly inform product roadmap decisions and market expansion outcomes.

Key Responsibilities

• Identify measures to push products in the market, including finding adjacent markets, potential customers, and value chain partners.
• Develop, organize, and lead marketing campaigns to push the portfolio into the market based on identified application trends.
• Build up a global network based on regional sales teams to regularly discuss market and customer developments.
• Support the definition of future global focus promotion programs by proposing products and product families best suited for the China market.
• Define and implement segment- and/or application-specific go-to-market strategies to deliver concrete results with respect to market share and opportunity conversion.
• Gain insights on key market players, including understanding competitor dynamics, customer requirements, and reference design developers and manufacturers.
• Provide analysis on the success of the portfolio and identify and share additional design opportunities.
• Support identification and evaluation of white spots and roadmap requirements to increase the Sales Available Market.

Required Qualifications

• Knowledge of marketing tools and methodologies.
• Semiconductor device physics and electrical engineering knowledge preferred.
• Proficiency in Microsoft Office, including Excel and PowerPoint.
• Fluent in English, verbal and written.
• Excellent communication, presentation, and negotiation skills.
• Excellent analytical skills and a structured work approach.
• Highly self-motivated and team-oriented attitude.
• Strong customer focus and service orientation.

Embedded within the EMEA regional business group, the Business Marketing Manager leads analog and logic sales growth by owning regional product line targets and serving as the primary interface between the region and global marketing leadership. Working closely with sales teams, distributors, and product application engineers, this role delivers design-win results and consolidates customer requirements and competitive intelligence to shape global product strategy.

Core Functions

• Work with sales and marketing teams, plus distributors and sales representatives, to grow analog and logic sales in the EMEA region.
• Own and deliver regional product line sales and design-win targets.
• Serve as the voice of the business group within the EMEA region and act as a local expert on product line logic strategies.
• Serve as the voice of the EMEA region within the business group as a key member of the global marketing leadership team.
• Manage a small team of product application engineers, providing best-in-class support to grow the customer design-in funnel.
• Identify and anticipate customer requirements, consolidate white-spot and roadmap requests into product management, and highlight regional competitor activity.
• Organize and lead marketing campaigns to push selected portfolios into the market.
• Work with commercial marketing to provide pricing intelligence and optimize margin opportunities.

Qualifications & Experience

• Degree in Electrical or Electronic Engineering or a similar discipline, with additional business qualifications an advantage.
• Minimum 5 years of experience in a customer-facing role related to power electronics products and applications.
• Business-driven mindset, equally confident across strategy definition and tactical execution.
• Highly self-motivated and team-oriented attitude.
• Excellent communication, presentation, and negotiation skills in English, with other European languages an advantage.

Reporting to senior business leadership, the Business Marketing Manager leads P&L management and go-to-market strategy execution for hospital high-acuity patient monitoring, including segmentation, demand generation campaigns, and sales enablement initiatives. Partnering with cross-functional teams across sales, clinical specialists, and market intelligence, this role delivers profitable growth and customer satisfaction outcomes that advance the business's position in the high acuity healthcare segment.

Primary Duties

• Manage business P&L and deliver on financial performance commitments.
• Drive business strategy and execution in the market.
• Lead roadmap planning and execution with upstream product, service, and solution teams.
• Develop local go-to-market strategies, including segmentation, targeting, positioning, pricing, and promotion, to drive profitable growth.
• Develop demand generation plans, including digital campaigns, call campaigns, and events.
• Develop sales enablement initiatives, training, and selling tools.
• Drive customer satisfaction in partnership with cross-functional teams.
• Generate locally relevant insights as input for proposition, marketing, and sales strategy.
• Collaborate with cross-functional teams, including sales, sales support, clinical specialists, and market intelligence.

Skills & Qualifications

• Bachelor's degree with 10 or more years of industry experience, with a Master's degree preferred.
• Experience with P&L management, including revenue and margin management.
• Experience in successful strategic marketing and marketing analysis.
• An understanding of relevant approaches and tools.
• Experience in sales, marketing, healthcare, or medical technology products or solutions, including building customized value propositions for customers and markets.
• Results-oriented with commercial thinking.
• Demonstrated history of success in a complex matrix environment.

Sitting at the intersection of commercial strategy and clinical innovation, the Business Marketing Manager builds and executes go-to-market approaches for a Nordic sleep and respiratory care portfolio spanning therapy devices, diagnostics, ventilation, and telemedicine solutions, partnering with local and global Philips teams to deliver a localized value proposition. Operating across sales, digital marketing, and global business teams, this role shapes market strategy and drives customer engagement that reinforces the Philips brand in the Sleep & Respiratory Care segment.

Duties

• Develop and execute the go-to-market approach for a portfolio of products, solutions, and services in alignment with the overall marketing strategy.
• Develop a vision for the business and a localized value proposition.
• Define a multi-channel approach working across healthcare channels, both direct and indirect, including a novel approach to digital.
• Work with the global business to ensure flawless new product introductions and launches.
• Drive local product launches in line with the global strategy.
• Support the Nordic leadership in interactions with the business and in defining the Nordic market strategy.
• Support and coach sales teams as the first point of contact to global business teams and ensure marketing strategy and plans are aligned.
• Provide market and customer insights and trends to the business and review the value proposition in the product development phase.
• Capture, assess, and act on win/loss analysis.
• Support sales teams with market insights, competitive insights, and tools to maximize business opportunities.
• Create awareness assets and content for sales teams in close collaboration with marketing operations.
• Support the marketing and events team for customer-facing events.
• Develop and nurture relationships with thought leaders in the relevant therapeutic area.

Requirements

• Master's or Bachelor's degree with business and/or healthcare qualifications.
• Extensive business and marketing management experience, preferably in healthcare.
• Experience in or knowledge of the relevant clinical care space preferred.
• Experience driving continuous improvement via Lean methodology.
• Strong communication and engagement skills with the ability to work with stakeholders and customers at all levels within a matrix environment.
• Strong understanding of commercial organizations and functions.
• Ability to bring people together and align them around common goals.
• Customer-focused with a strong external orientation.
• Strong problem-solving skills with the ability to find solutions to complex issues.
• Fluent in English, verbal and written.

A key member of the global Marketing, Sales, Design, Product, and Insights teams, the Business Marketing Manager leads strategy and content development across international markets to drive awareness and consideration of business solutions for performance marketers, including region-specific narratives, events, and scaled distribution programs. Collaborating across cross-functional teams and external creative vendors, this role delivers marketing initiatives that build measurable ROI and strengthen client value for app and e-commerce advertisers worldwide.

Functions

• Lead strategy and planning efforts across key international markets to drive awareness and consideration of business solutions for performance marketers.
• Develop region-specific narratives for key markets focused on how app and e-commerce advertisers can succeed.
• Partner with the vertical marketing team to localize vertical playbooks and commission local insights.
• Lead content development for case studies, videos, and marketing collateral and develop scaled distribution plans, including webinars, email, and blog.
• Develop and execute a calendar for events, sponsorships, and speaking opportunities to ensure strong industry presence in market.
• Develop innovative marketing tools and resources that support sales teams' always-on education needs, including executive onboarding programs and product tutorials.
• Partner with design, creative, and external vendors to guide creative execution of deliverables.
• Measure the effectiveness of marketing activities and the ROI of expenditures.
• Work with cross-functional teams to optimize client efforts.

Experience & Qualifications

• 5 to 8 years of relevant marketing experience developing strategy, positioning, and messaging for a brand or product.
• Experience in marketing for the app, e-commerce, and gaming industries.
• Proven track record of success in regional and international marketing roles, B2B or B2C.
• Proven track record in project and program management, cross-functional leadership, and team management.
• Experience managing and executing events.
• Experience translating insights, product information, and data into client-facing marketing presentations that demonstrate client value.
• Experience guiding creative production of campaigns, collateral, presentations, websites, videos, and other marketing materials.
• Proven experience as a leader of change, achieving operational excellence by introducing performance measures, processes, and systems.
• Ability to initiate and drive projects to completion with minimal guidance, working independently and collaboratively.
• Deep proficiency in brand building with strong creative thinking and presentation skills.

Profitable services growth across the Nordic healthcare technology market depends on the Business Marketing Manager, who leads go-to-market strategy, services sales roadmaps, and performance management across four countries to drive annual operating plan achievement. Based within a complex commercial and services organization, this role owns commercial tooling, team management of services account managers, and continuous improvement practices that maximize margin and market visibility for the services business.

Accountabilities

• Develop local go-to-market strategies and growth plans, including segmentation, targeting, positioning, portfolio definition, pricing, and promotion, in close cooperation with each business area and the wider sales and service organizations.
• Set up and execute service sales roadmaps, including new product introductions, lifecycle propositions, and the phasing out of existing offerings to secure an optimal portfolio.
• Manage a team of services account managers across the market.
• Generate locally relevant insights on markets, competition, and product and application developments as input for proposition and roadmap development.
• Own all services commercial tooling and processes necessary for configuring, pricing, and quoting integral value propositions, as well as tooling for account and recurring revenue analysis.
• Drive visibility of the services business in the market and drive performance management and continuous improvement applying Lean.

Technical Qualifications

• Master's degree in business or equivalent preferred.
• Extensive experience in a complex marketing and sales environment, preferably within healthcare technology and service business.
• Strong business management acumen with P&L management experience, including revenue and margin management, and the ability to synthesize market analyses and customer needs into appropriate programs.
• Strong communication, influencing, and stakeholder management skills with the ability to lead, inspire, and build relationships with internal and external stakeholders at all levels.
• Solution-oriented approach with demonstrated passion for continuous improvement, change management, and Lean thinking.
• Fluent in English, with at least one Nordic local language an advantage.

As the Business Marketing Manager, this role leads the full marketing strategy for a Pharma/BioPharma product portfolio, including positioning, pricing, P&L management, and new product introduction across the pharmaceutical industry from drug development to manufacturing. The Pharma/BioPharma group relies on this work to align R&D collaboration, acquisition target evaluation, and team development of product managers and application specialists, driving profitable growth and competitive market placement.

Activities

• Lead the marketing strategy for product positioning, pricing, market penetration, and customer satisfaction.
• Remain abreast of emerging technologies, solutions, and markets relevant to the business segment.
• Manage P&L, including revenues, gross margin, expenses, and operating profit of the business segment.
• Engage with sales managers, regional business leaders, and application and product specialists.
• Develop a full understanding of customers' business needs, pain points, and future requirements.
• Facilitate collaboration and partnership between R&D and marketing.
• Identify and validate potential acquisition targets and build initial business cases and go-to-market plans with active involvement in concept reviews.
• Develop a marketing communications plan with the global marketing project manager.
• Ensure alignment with strategic customer program and segment marketing groups, as well as cross-segment alignment and resource use.
• Manage and develop the team, comprising product managers and application specialists.

Position Requirements

• Bachelor's or Master's degree in life science, such as chemistry, biochemistry, physics, or pharmacy.
• Good understanding of molecular spectroscopy techniques.
• Experience in sales and marketing within the pharmaceutical industry, including QC, formulation, R&D, and manufacturing.
• First experience in a management or leadership position.
• Proven track record of setting portfolio strategies and driving a profitable business.
• Excellent verbal and written communication skills in English.
• Proficiency in an additional language preferred.
• Strong leadership and interpersonal skills, and customer focus.

Business Marketing Manager builds strategies targeting new prospects and existing leads, leading a team of analysts to drive consumer acquisition growth through data-driven insights, multi-channel attribution frameworks, and personalization across marketing channels and products. Success in the position means delivering lifetime value analysis, acquisition cost forecasting, and cross-functional influence that translate into measurable bottom-line growth for the financial services business.

Operational Focus

• Build strategies to target new prospects and engage existing leads, driving consumer acquisition and bottom-line growth.
• Collect data through experimentation and analyze it to create data-driven insights.
• Analyze lifetime value and payback periods across multiple marketing channels and products.
• Leverage personalization to increase conversion, feature adoption, and retention.
• Partner with data scientists and engineers to build models and adopt new data sources.
• Design frameworks for evaluating performance across marketing campaigns, including multi-channel attribution.
• Forecast marketing growth and acquisition cost by marketing channel and product.
• Apply critical thinking and data analysis skills to develop robust member journey insights.
• Provide analyses, insights, and strategy to improve the member experience.
• Lead a team of analysts and influence cross-functionally to drive initiatives to execution.

Knowledge Skills & Abilities

• Bachelor's degree or higher in a quantitative field, such as mathematics, economics, or engineering.
• 5 or more years of experience in data-driven business strategy.
• 3 or more years of experience in new customer acquisition.
• 2 or more years of experience managing direct reports.
• Experience in FinTech or financial services.
• Strong leadership and communication skills.
• Strong quantitative, analytical, and problem-solving skills.
• Demonstrated ability to work in a dynamic, collaborative environment.

The Business Marketing Manager develops new business opportunities and market growth strategies for marine vessel products and solutions, leading presentations to management committees and executing plans across new and existing markets through strategic customer partnerships. Reporting to senior leadership within a marine-focused commercial team, this role advances competitive positioning by gathering market intelligence from trade exhibitions and industry publications that inform strategic partnering and business development decisions.

Key Deliverables

• Identify, research, and develop new business opportunities for growth.
• Assist in formulating marketing strategies and business initiatives.
• Gather market intelligence via trade exhibitions, related events, publications, and announcements.
• Analyze market and industrial segment data and trends.
• Develop and implement plans for new and existing products and solutions.
• Develop, maintain, and grow new markets through strategic partnering with customers.
• Deliver presentations to management committees, VIPs, and internal and external forums as assigned.

Professional Experience

• Degree in engineering, business, or equivalent.
• At least 6 years of experience in related roles.
• Experience in the marine industry is required.
• Knowledge of marketing and business development relating to the marine industry.
• Knowledge of marine vessels and related products.
• Good communication and negotiation skills.
• Strong analytical and evaluation skills.
• Self-motivated with the ability to handle multiple opportunities and projects concurrently.

Embedded within a sports and entertainment agency, the Business Marketing Manager produces new business growth by owning the unidentified pipeline, leading outbound prospecting, and managing marketing channels, including social media, website, and communications, to generate new logo opportunities. Working closely with senior leadership, agency partners, and sister agencies, this role drives new client proposals, creative content development, and award submissions that strengthen the agency's commercial presence in the sports and entertainment marketplace.

Areas of Ownership

• Support senior leadership on new business pitches, including holding people to deadlines.
• Develop relationships within the broader network to generate leads and conversations around sports and entertainment.
• Generate new logo growth opportunities in the marketplace.
• Work closely with agency partners and sister agencies to identify new business opportunities.
• Own the unidentified new business pipeline and lead outbound prospecting to drive pipeline.
• Project manage and support the development of creative content, case studies, and credentials.
• Own marketing channels and output, including social media, website, and communications.
• Work with leadership on developing and delivering the communications strategy, managing the marketing and content calendar.
• Drive a proactive awards approach that identifies and improves award submissions to increase success.
• Proactively identify opportunities for improvement and develop new processes.
• Deliver appropriate metrics, optimize content, and prepare campaign performance reports.
• Help educate the wider business on how to support new client proposals and pitch processes.

Education & Experience

• Background and track record of delivering new business.
• Understanding of marketing for an agency.
• Knowledge of the sports and entertainment industry and sponsorship landscape.
• Ability to use own initiative with close attention to detail.
• Ability to manage multiple priorities under pressure.
• Excellent communication, interpersonal, and presentation skills.
• Strong problem-solving and organizational skills.
• Self-starter with a self-motivated and ambitious attitude.

Reporting to the product management and business unit leadership, the Business Marketing Manager refines and executes local market strategies for clinical informatics products, facilitating new product introductions, managing promotion programs, and tailoring global customer segmentation to specific market needs. Partnering with market, marketing-to-order, and business unit product management teams, this role advances demand generation and ROI-driven marketing communications that secure annual operating plan achievement across the clinical informatics segment.

Role Responsibilities

• Collaborate across market, marketing-to-order, and business unit product management teams to facilitate business growth.
• Drive the market development program and secure annual operating plan achievement.
• Generate demand in new and existing markets to maximize sales.
• Facilitate the new product introduction process and market training with business unit product management teams and launch new products and solutions to the local market.
• Support the product management team in setting and adjusting local market target prices to maximize value capture and inform local price corridors and discounting guidance.
• Understand business unit marketing customer segmentation and value propositions and provide feedback on how to tailor them to meet specific market needs.
• Manage and measure local promotion programs and marketing communications campaigns to deliver high ROI.
• Understand and utilize digital tools to improve analytics and prioritize activities with the highest ROI.

Background & Experience

• Bachelor's degree or above, with a medicine and/or clinical informatics background preferred.
• 8 or more years of experience in clinical informatics product management or marketing, with multinational company experience preferred.
• Proven track record of creating and delivering product marketing and training materials.
• Strong communication and interpersonal skills.
• Collaborative mindset with the ability to work across cross-functional teams.
• Excellent written English.