BRANDING MANAGER JOB DESCRIPTION TEMPLATE

Brand equity is not an accident. A Branding Manager in consumer goods owns the deliberate construction of category presence, from packaging decisions that land at point of sale to NPD pipelines that take a product from concept brief to shelf. Short answer. This role reports into senior marketing leadership and works daily across trading, merchandising, and agency partners to keep brand strategy and commercial performance moving in the same direction. The category scope ranges from FMCG staples to specialty consumer lines, where ATL and BTL channel choices directly shape volume outcomes.

As the Branding Manager, you own brand strategy execution and category performance across consumer product lines, translating commercial goals into campaigns, packaging, and NPD outcomes that protect and grow market share. The role sits within the broader marketing function, contributing to P and L targets alongside Trading, Merchandising, and external agency partners.

Career Impact: Owning a named consumer category end-to-end, from NPD brief through ATL campaign delivery, builds the kind of cross-functional brand credential that opens doors to Senior Brand Manager and Brand Director appointments.

Business Impact: The work this role produces determines whether a product category grows, holds, or loses shelf presence, making it one of the most commercially accountable seats in a consumer marketing team.

Growth Opportunity: Exposure to P and L management, agency briefing, and category strategy at this level accelerates the path to senior brand leadership, where portfolio scope and budget authority expand significantly.

• Develop and deliver brand strategies across ATL and BTL channels to meet category sales and market share targets.
• Lead NPD projects from initial concept through to market delivery, partnering with the NPD team on customer-focused product development.
• Design and execute marketing campaigns and promotional activities, coordinating with agency partners and internal creative resources.
• Manage product packaging, point-of-sale materials, and branded merchandise to maintain consistent brand presentation at retail.
• Analyse category performance data and market trends to identify growth opportunities and recommend business actions.
• Report on brand and category performance, providing insights and recommendations to improve ROI across the marketing mix.
• Partner with Merchandising and Visual Merchandising to align inventory, promotional placement, and in-store brand environment.
• Support P and L and budget management, contributing to forecasting and commercial planning cycles.

• Bachelor's degree in Marketing, Business, or Commerce, or equivalent work experience.
• 2 or more years of brand or category management experience, with demonstrated ownership of consumer product marketing.
• Proven track record executing brand campaigns and initiatives across multiple marketing channels, including ATL and BTL.
• Strong analytical skills with the ability to interpret sales data, category performance metrics, and market research to drive decisions.
• Good commercial acumen, including experience contributing to P and L reporting and business case development.
• Effective project management skills, with the ability to balance competing priorities and manage agency and internal stakeholder relationships.

• Experience in FMCG, food and beverage, or a consumer specialty category such as health, wellness, or lifestyle products.
• Exposure to NPD processes, including briefing, concept development, and go-to-market planning.
• Familiarity with category pricing strategy, promotional planning, and competitive positioning in a retail or wholesale environment.
• Experience working with visual merchandising teams or retail execution partners to deliver in-store brand standards.

• Category revenue and volume growth, measured against annual sales targets for the managed product range.
• ROI on campaign spend, tracked per activation across ATL and BTL channels.
• NPD time to market, measuring the number of weeks from concept approval to first distribution.
• Share of shelf and in-store compliance rate, reflecting execution quality at point of sale.
• Brand health scores, including awareness and consideration metrics tracked through periodic consumer research.

• Base Salary Range: $75,000 to $100,000 per year, depending on experience and category scope.
• Bonus: Annual performance bonus, typically 8 to 12 percent of base salary.
• Equity: Not standard at this level in FMCG; may be available at larger CPG companies.
• Health Benefits: Medical, dental, and vision coverage, with employer contribution to premiums.
• PTO: 15 to 20 days per year, plus public holidays and sick leave.
• Common Perks: Product allowances, professional development budget, and hybrid work arrangements where available.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background checks, including employment history and reference verification, are a standard condition of hire for this position. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, and local law. Reasonable accommodations are available to individuals with disabilities throughout the application and employment process upon request. Candidates must be authorized to work in the United States.

The Branding Manager owns the internal operational planning, tracking, and performance reviews of marketing solutions targets across six countries, growing the client base by selling and promoting innovative advertising products. Working closely with advertisers, agencies, and demand side partners across the SEA market, this role enables regional revenue growth and campaign impact through integrated marketing collaboration.

Key Responsibilities

• Lead operational planning, tracking, and performance reviews of marketing solutions targets across six countries.
• Grow the client base by selling and promoting marketing solutions to advertisers, agencies, and demand side partners.
• Manage and develop relationships with key brands across the SEA market.
• Lead the continuous development of marketing solutions and advertising products across the region.
• Facilitate marketing solutions activities including communication, performance, regional alignment, and campaign delivery.
• Collaborate with relevant stakeholders to deliver impactful integrated campaigns.
• Foster innovation to bring campaigns ahead of the competition.
• Conduct in-depth analysis of campaigns and propose optimisation on the approach.

Required Qualifications

• University degree in Business, Marketing, or Finance.
• 4 or more years of experience in online media sales, business development, account management, or sales in a media house, e-commerce, fashion, or online publishing environment.
• Local knowledge of the SEA market.
• Solid analytical skills to evaluate KPIs, formulate recommendations on performance improvements, and manage accounts and billing.
• Experience in digital campaign management, project management, consumer research, and data analysis.
• Excellent written and verbal communication skills in English, with local SEA language skills as a plus.

Reporting to the CMO, the Branding Manager delivers brand strategies across grocery and wholesale channels, managing the Sacred Grounds Organic Specialty Coffee brand from packaging through to campaign execution. Partnering with agency partners, an internal graphic designer, and Business Development Managers, this role strengthens online revenue and brand equity across the full marketing mix.

Core Functions

• Inform and deliver brand strategies across all ATL and BTL channels.
• Deliver product packaging, point of sale, and branded merchandise development.
• Design and execute creative campaigns and marketing collateral with agency partners and an internal graphic designer.
• Help grow online revenue by improving the online consumer journey and experience.
• Support Business Development Managers with effective marketing collateral and POS for cafe partners.
• Lead NPD and collaboration and partnership opportunities.
• Report on brand performance, providing insights and recommendations to improve ROI.
• Analyse market activity and trends to identify challenges and growth opportunities.
• Support P and L and budget management.

Qualifications and Experience

• 2 or more years of experience as a Brand Manager, ideally within FMCG or food and beverage.
• Proven experience executing brand campaigns and initiatives across the marketing mix and managing agency partners.
• Strong analytical skills and attention to detail with proven ability to interpret sales and marketing results.
• Good commercial acumen and experience working with P and L and business cases.
• Business or Commerce degree with Marketing major preferred but not mandatory.
• Great project management skills including balancing priorities and keeping projects on track.
• Exceptional communication, influencing, and stakeholder management skills.
• Genuinely hands-on approach, working as part of a team and autonomously.

Embedded within the global Brand team, the Branding Manager maximises sales and profits for the Myvegan category through data-driven decisions and effective brand marketing. Working closely with the NPD team, Trading, Marketing, and the Senior Brand Manager, this role advances category growth by bringing new products to market and devising long-term strategies.

Primary Duties

• Maximise sales and profits for the Myvegan category through data-driven decisions and effective brand marketing.
• Work in the global Brand team alongside Trading and Marketing to ensure growth of the Myvegan category.
• Work with the NPD team to create a customer-focused offering and bring new products to market from initial concept to delivery.
• Develop internal relationships to help deliver the Myvegan category strategy.
• Work with the Senior Brand Manager to help devise long-term strategies for the Myvegan category.
• Liaise with marketing teams to determine competitive pricing and promotional activities for the product category.
• Report on the Myvegan category performance at all levels.
• Use and understand data in Excel to recommend appropriate business actions to optimise category performance.

Skills and Qualifications

• Degree qualified preferred at 2:1 and above.
• Good understanding of brand and category development.
• Good knowledge of the vegan market preferred.
• Strong knowledge of marketing processes.
• Strong analytical skills.
• Natural leader who brings enthusiasm to all projects and leads by example.
• Good communication and relationship-building skills.
• Calm under pressure with the ability to instil confidence in the team.

Sitting at the intersection of brand strategy and retail operations, the Branding Manager develops marketing plans and product innovations to drive product growth while ensuring brand consistency across stores. Operating across merchandising, visual merchandising, and cross-functional teams, this role builds brand equity and delivers market share, sales, and profit targets.

Duties

Drive sales and profitability of the brand and stores.

Build brand equity and lead the business to achieve market share, sales, and profit targets.

Analyse market and competitor information to achieve business objectives.

Analyse sales figures and forecast future trends to maximise profits.

Work with Merchandising to place appropriate orders, optimise inventory, and oversee inventory integrity.

Initiate, develop, and execute promotions and marketing activities.

Work with Visual Merchandising to ensure the store environment is enticing.

Experience and Qualifications

• Bachelor's degree or higher in Business Administration or a related field.
• At least 5 years of experience in marketing or brand management in a retail business.
• Knowledge in marketing and the fashion industry.
• Strong leadership, communication, and negotiation skills.
• Planning and problem-solving skills with the ability to balance analytics with creativity.
• Passionate about fashion.

A key member of the Talent Attraction team, the Employer Branding Manager positions Flix as the employer of choice globally by executing recruiting strategy, elevating the onboarding experience, and activating Diversity, Equity and Inclusion initiatives. Collaborating across HR, leadership, and Employee Resource Groups, this role increases employer brand awareness and builds an inclusive culture at scale.

Accountabilities

• Execute the recruiting strategy, ensuring a smooth candidate and hiring manager experience across processes, tools, and SLAs.
• Evaluate relevant KPIs along the recruiting funnel and draw measures accordingly.
• Develop and elevate the onboarding strategy and experience for new colleagues.
• Support welcome days, build frameworks for leaders, and provide opportunities for new hires to engage with company culture.
• Activate the Flix EVP across all internal and external touchpoints to increase brand awareness globally.
• Execute the Diversity, Equity and Inclusion strategy by establishing and supporting Employee Resource Groups.

Education and Experience

• Bachelor's or Master's degree in a relevant field.
• Relevant experience as an employer branding manager, ideally in a fast-paced international environment.
• Experience in developing and driving global recruiting strategies, onboarding concepts, and Diversity, Equity and Inclusion strategies.
• Ability to interpret data and measure success by evaluating relevant KPIs.
• Excellent English language proficiency, with German or other languages as a plus.
• Structured and proactive working method with the ability to streamline projects and anticipate changes.
• Strong stakeholder management skills with the ability to identify and cater to stakeholder needs.

Sustained brand growth in the American battery-electric automobile market depends on the Branding Manager, who leads go-to-market plans for Certified Pre-Owned, Fleet, and affinity programs while co-governing marketing budgets and representing Americas across global core teams. Based within a collaborative brand marketing team, this role amplifies messaging across paid and organic media and develops vendor relationships to deliver campaigns on time and within budget.

Strategic Responsibilities

• Lead marketing initiatives and go-to-market plans for Certified Pre-Owned, Fleet, and affinity programs, developing processes where needed.
• Collaborate with global counterparts on campaigns and projects, representing Americas in core teams and disseminating information to key stakeholders.
• Co-govern the Marketing Team's fee and production budgets, forecasting spend and working with procurement and finance teams to manage billing and payments.
• Actively participate in yearly business planning, identifying opportunities for growth and putting forth associated funding proposals.
• Represent the Marketing team in management meetings, write briefs, and work with stakeholders to ideate, produce, and implement concepts.
• Work with regions to involve them in existing projects and support their marketing needs.
• Identify opportunities, present synergies, and amplify messaging across paid and organic media at national, regional, and retailer levels.
• Manage vendor and supplier relationships to ensure work is completed on time and within budget.
• Train and manage dedicated headcount to ensure growth and development.

Professional Experience

• 5 or more years of marketing experience, with automotive industry experience preferred.
• Ability to translate brand vision and consumer insights into innovative marketing initiatives.
• Knowledge of relevant data with the ability to facilitate its use to glean insights and inform business briefs.
• Media-savvy with a strong understanding of paid and organic media channels and content leverage strategies.
• Ability to identify great creative and drive best-in-class output.
• Strong presentation, written, and verbal communication skills.
• Results-oriented with proven collaboration skills across cross-functional teams and organisations.

As the Branding Manager, this role develops and oversees a global communications strategy that positions Vantage as the brand leader, protecting corporate reputation through PR agency management, crisis communications, and strategic sponsorships. The communications and marketing teams rely on this work to align brand narratives across digital platforms, regional HR partnerships, and senior leadership engagements worldwide.

Ownership Areas

• Work closely with key stakeholders to implement a strong internal and external communications plan aligned with global business goals.
• Develop and oversee a communications strategy that positions Vantage as the brand leader and protects corporate reputation.
• Manage PR agencies and media relations globally.
• Manage crisis communications, corporate storytelling, and brand narratives.
• Collaborate with regional HR teams to establish strong company identity and cultivate a strong culture for employees and leadership.
• Leverage digital and online communications platforms and media analysis tools to achieve messaging objectives.
• Manage strategic projects including sponsorships and brand ambassadors.
• Work with Comms team members to conceptualise, manage, and deliver strategic and tactical communications plans.
• Monitor and present key business and industry-related information to management.

Background and Experience

• More than 5 years of experience in communications, PR, corporate communications, media agency, or advertising.
• Proven record in PR and corporate communications activities planning and execution.
• Strong media relationships across business, general, and trade outlets.
• Experience working with regional and global communications teams.
• Superb organisational and interpersonal skills.
• Comfortable working with senior leadership.
• Ability to be sensitive to cultural nuances globally.
• Strong communication skills in Chinese and English.

Branding Manager executes branding strategy and content across digital media, artwork, and videos to reposition the brand for growth in the financial markets sector, spanning forex, cryptocurrencies, and global share indices. The work directly supports business objectives by coordinating internal resources, analysing market trends, and delivering integrated online brand marketing campaigns.

Role Responsibilities

• Research and analyse market development including competitor SWOT, market trends, customer trends, and investment and trading behaviours to support brand strategy.
• Design and supervise branding strategy and content such as digital media, artwork, and videos.
• Reposition the brand for growth, implement, and execute brand and advertising strategy.
• Coordinate internal resources and monitor the performance of delivered content.
• Manage other branding and advertising-related duties as assigned.

Minimum Qualifications

• Bachelor's degree or above, majoring in Marketing, Communications, Journalism, or Digital Marketing.
• 2 or more years of relevant experience in digital marketing, with knowledge in blockchain, FX, derivatives, or CFD industry as a plus.
• Strong passion for financial markets including forex, global share indices, commodities, and cryptocurrencies.
• Familiar with integrated marketing and digital marketing, with hands-on experience planning online brand marketing campaigns.
• Fast learner with excellent communication skills and the ability to think systematically and creatively.
• Exceptional command of the English language.
• Conversational proficiency in Chinese.

The Branding Manager owns social media platform management, media relations, and market research activities supporting automotive brand promotion and PR across the Australian market. Working closely with the Chinese director and Australian media contacts, this role delivers consistent brand visibility through press releases, competitor analysis, and product surveys.

Key Deliverables

• Assist the Chinese director in carrying out marketing promotion and PR activities.
• Set up and manage social media platforms and websites, develop strategy, create content, monitor results, and prepare summary reports.
• Collect and analyse market information and competitor data, and prepare summary reports for head office reference.
• Establish and maintain relationships with Australian media, create press releases, and monitor posting and results.
• Conduct brand and product surveys and provide summary reports.

Knowledge Skills and Abilities

• Bachelor's degree or above in automotive engineering, machinery manufacturing, economics, or business management.
• More than 2 years of related work experience in car sales and marketing.
• Rich customer relationship establishment and maintenance capabilities.
• Strong communication, coordination, planning, and execution skills.
• Strong ability to withstand pressure with a proactive and innovative mindset.
• Proficiency in English.