AUDIENCE MARKETING MANAGER JOB DESCRIPTION

Audience marketing in media publishing is a defined discipline. The person in this role owns the strategies that connect editorial products - membership journals, legal news subscriptions, government media properties - to the readers and professionals those products were built to serve. They sit between the content and commercial teams, translating audience data into campaign decisions that move membership counts and engagement metrics. Early Career segment growth, subscriber retention rates, and demand generation revenue all fall within their accountability.

As the Audience Marketing Manager, you will lead audience development and integrated campaign execution across digital, email, and offline channels to meet membership, engagement, and revenue targets for media properties. You will manage a portfolio of audience segments, working alongside editorial, channel, and external vendor partners while reporting to a senior digital or marketing operations leader.

Career Impact: Owning audience strategy for distinct subscriber segments - from Early Career professionals to government and legal news readers - builds a measurable track record in one of publishing's most analytically demanding disciplines.

Business Impact: The campaigns this role designs determine whether new editorial products find their audiences and whether existing membership bases renew and grow.

Growth Opportunity: Experience managing demand generation revenue, database governance, and multi-channel campaign performance creates a clear foundation for senior marketing operations or director-level audience strategy roles.

• Define and execute integrated audience marketing campaigns across digital, email, and offline channels to meet segment-specific membership and revenue targets.
• Develop content marketing strategies that attract and nurture underrepresented or high-priority audience segments using existing editorial assets.
• Monitor campaign performance across the full customer journey, analyzing engagement data to identify improvement opportunities and report outcomes to stakeholders.
• Benchmark competitor audience and marketing strategies, identifying gaps in positioning to maintain commercial advantage within the media property's market.
• Establish demand generation systems and database governance policies that improve campaign forecasting, delivery efficiency, and cross-team data integrity.
• Manage a team of audience marketing associates, overseeing daily demand generation operations and acting as subject matter expert for internal and external stakeholders.
• Write and guide copy for social, email, blog, and advertising channels, collaborating with subject matter experts to ensure accurate and targeted messaging.

• Bachelor's degree in Marketing, Communications, English, or a related field, or equivalent work experience.
• 2 or more years of audience marketing, CRM marketing, or demand generation experience, with demonstrated ownership of campaign strategy and execution.
• Proven track record of growing and retaining audiences through data-informed campaign decisions across multiple channels.
• Experience using audience data and engagement metrics to drive improvements, forecast outcomes, and report results to senior stakeholders.
• Ability to prioritize competing projects, manage vendor relationships, and meet deadlines in a high-volume publishing or media environment.
• Strong written communication skills, including the ability to write and edit copy across email, social, and digital advertising formats.

• Experience within a subscription-based or membership media environment, including legal news, professional associations, or government media properties.
• Familiarity with marketing automation platforms and CRM analytics tools used to segment audiences and track lifecycle engagement.
• Prior experience managing or mentoring a small team of marketing associates within a demand generation or audience development function.
• Strategic understanding of editorial and commercial alignment in a media business, including competitor benchmarking and audience monetization models.

• Audience segment growth rate, measuring net new members or subscribers acquired per campaign cycle.
• Email engagement rate by segment, reflecting how well targeting and messaging connect with each audience cohort.
• Demand generation revenue reconciled monthly, tracking campaign delivery against committed media property targets.
• Campaign forecast accuracy, measured as variance between projected and actual audience delivery across properties.
• Competitor strategy coverage rate, tracking how consistently market benchmarking informs quarterly planning decisions.
• Typical tools: marketing automation platforms (commonly Eloqua or similar); CRM and analytics suites (commonly Google Analytics or Adobe Analytics).

• Base Salary Range: $65,000 to $90,000 annually, depending on seniority and market.
• Bonus: Performance-based annual bonus, typically 5 to 10% of base salary.
• Equity: Uncommon at this level in media; occasionally offered at director-adjacent bands.
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by organization.
• PTO: 15 to 20 days annually, plus standard federal holidays.
• Common Perks: Professional development stipends, media industry event access, flexible remote work options.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring a reasonable accommodation to participate in the hiring process are encouraged to submit a request at any time. A background check is required as a condition of employment. All candidates must be authorized to work in the United States prior to their start date.

The Audience Marketing Manager shapes integrated campaign strategy for the Early Career audience segment, owning digital, email, and offline channels to drive membership awareness and revenue for ACS offerings. Working alongside subject matter experts, channel managers, and external vendors, this role delivers data-informed messaging that connects prospective and current members to the full value of membership.

Key Responsibilities

• Serve as the audience marketing expert for Early Career members and prospects.
• Create and collaborate across the team to develop and implement strategic marketing plans to reach awareness, membership, and revenue targets.
• Collaborate with subject matter experts to inform copy creation and messaging.
• Build content marketing strategy to attract and nurture underrepresented audience segments, identifying ways to leverage existing society content to build interest and develop relationships.
• Write copy for social posts, blogs, email, ads, and other channels as needed.
• Collaborate with marketing channel team members and may select and manage work products of external vendors.
• Use data to track and analyze the effectiveness of campaigns, share data-driven insights, and make adjustments and/or recommendations for current and future planning.

Education & Experience

• Bachelor's degree in Marketing, English, Communication, or another related field, or equivalent experience.
• 1-3 years of experience in project management or related work.
• Experience using data and metrics to drive improvements and report on outcomes.
• Proficiency in project management tools, Eloqua email/marketing automation platform or similar system, and Google and/or Adobe CRM and Analytics.
• Proficiency in PowerPoint and multi-media presentation development.
• Proven track record of prioritizing, organizing, and multi-tasking in a flexible and fast-paced environment to effectively meet deadlines.

Embedded within the editorial and commercial teams, the Audience Marketing Manager leads audience engagement strategy for a Legal News offering, building measurement frameworks and iterative campaign programs that grow and retain subscribers across the full customer journey. Working closely with editorial, marketing, and commercial stakeholders, this role delivers benchmarked reporting and competitor analysis that shape content, marketing, and revenue strategies.

Core Functions

• Use your understanding of customer and audience engagement to create a strategy, framework, and measurement plan to drive increased engagement to our new Legal News offering.
• Track product usage, visits, newsletter signups, and broader KPIs to ensure we're reaching the right people with the right content.
• Closely monitor engagement campaigns across the whole customer journey and work iteratively to improve engagement metrics.
• Benchmark and report engagement data and communicate the success of engagement initiatives, including goals, methodology, impact, and next steps.
• Suggest recommendations to drive editorial, marketing, and commercial strategies within our Legal News offering.
• Monitor competitor offerings including marketing tactics, mapping competitors' strategies and identifying areas to maintain commercial advantage.

Qualifications & Experience

• Demonstrable experience in an audience management, CRM marketing, subscription generation/retention, social media, or content marketing role.
• Proven track record in growing and retaining audiences.
• Proven ability to think strategically about business opportunities and future customers, ideally within a legal news or business environment.
• Excellent data analysis and reporting skills.
• Excellent written and verbal communication skills.
• Collaborative nature, strong team ethic, and a desire to succeed and grow within the role.

Reporting to the Head of Digital Operations, the Audience Marketing Manager owns the development, execution, and strategy of all demand generation products across GovExec's federal, state, local, and defense media properties. Partnering with internal stakeholders and external clients, this role builds the systems, governance policies, and team operations that sustain monthly demand gen revenue and campaign delivery efficiency.

Primary Duties

• Oversee all federal, state and local, and defense demand generation campaigns.
• Reconcile and track monthly demand gen revenue.
• Establish systems to improve campaign forecasting and delivery efficiency.
• Establish database governance policies and cross-team monitoring.
• Manage a team of 3-4 audience marketing associates.
• Serve as subject matter expert in demand gen and act as a trusted advisor to internal and external stakeholders.

Skills & Qualifications

• 2+ years of experience in media, demand generation, and/or federal marketing.
• 1+ year of team management experience.
• Strong project management, organizational, and time management skills.
• Creative and strategic thinker who enjoys finding new solutions to challenges.
• Comfortable working independently, as part of a team, and in cross-team collaboration settings.