ANALYTICAL CONSULTANT JOB DESCRIPTION

An Analytical Consultant in digital advertising translates campaign and measurement data into guidance clients use to plan media spend. The work sits between sales teams and client marketing leadership, requiring fluency in regional market dynamics across APAC or similarly structured multinational territories. Clients expect data backed points of view, not just reporting, especially when campaigns span multiple markets and languages. The role demands comfort presenting directly to senior stakeholders who control budget decisions.

As the Analytical Consultant, this person turns advertising and media data into strategies that influence client marketing budgets and outcomes across regional markets. The role sits close to sales teams and client leadership, translating measurement results into points of view that guide quarterly business planning.

Career Impact: Advising C-suite stakeholders on marketing and media strategy builds a track record of influence that few entry-level analytics roles offer.

Business Impact: Clients rely on this analysis to decide where advertising budgets go next, directly shaping their quarterly business outcomes.

Growth Opportunity: Experience translating data into client facing narratives across multiple regional markets opens paths toward senior client strategy or regional lead roles.

• Advise clients on marketing and media measurement methodologies across regional markets.
• Build data driven points of view that support client business pitches and planning.
• Engage senior stakeholders to influence advertising and media strategy decisions.
• Identify opportunities for clients rooted in qualitative and quantitative data rationale.
• Communicate complex analyses clearly to executive and cross functional audiences.
• Partner with sales teams to align analytics with client marketing objectives.
• Help clients interpret industry standards and measurement alternatives.

• Bachelor's degree in a quantitative or business field or equivalent work experience.
• 5 or more years of experience in digital advertising, media, or consulting analytics.
• Demonstrated ability to manage complex data sets with an analytical mindset.
• Experience crafting data backed points of view for client facing audiences.
• Ability to interact with senior leadership to present and defend analysis.
• Strong written and verbal communication across executive and operational audiences.

• Experience advising clients across multiple regional or multinational markets.
• Familiarity with marketing and media measurement standards and alternatives.
• Fluency in a regional language relevant to the assigned market.

• Client retention rate of the assigned portfolio, reflecting advisory effectiveness.
• Number of data backed points of view delivered per quarter to clients.
• Stakeholder engagement score from quarterly business reviews.
• Percentage of recommendations adopted by client marketing teams.
• Time to deliver actionable insight from request to client presentation.

• Base Salary Range: 85,000 to 120,000 dollars annually.
• Bonus: 10 to 15 percent of base, tied to client outcomes.
• Equity: Limited or none at this level.
• Health Benefits: Standard medical, dental, and vision coverage.
• PTO: 15 to 20 days annually plus standard holidays.
• Common Perks: Flexible work arrangements and professional development support.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected under federal, state, and local law. Candidates who require reasonable accommodation during the hiring process may request one. All offers are contingent upon successful completion of a background check, and candidates must be authorized to work in the United States.

Embedded within the analytics function, the Analytical Consultant owns the design, development, integration, platform administration and implementation of Einstein Analytics and Google Analytics tools, including data flows, dashboards and the migration from Adobe Analytics to Google Analytics 360. Working closely with business units across Marketing, Community and Commerce Clouds, this work builds the team's internal Einstein knowledge and supports reporting and insight delivery enterprise wide.

Key Responsibilities

• Develop and maintain data flows, datasets and dashboards using Analytics Cloud in Salesforce.
• Assist the teams in defining the direction of how and where Einstein Analytics should be used.
• Analyze large volumes of data using various tools including Salesforce Einstein Analytics, R and Python.
• Assist in the migration from Adobe Analytics to Google Analytics 360.
• Develop, manage and maintain the web analytics infrastructure including data collection, integration, platform administration and reporting.
• Oversee the implementation of marketing tags in Google Tag Manager using JavaScript and HTML or similar.
• Create and maintain technical spec documents and test cases.
• Develop and provide training of dashboards to various business units.
• Support ad hoc dashboard requests to provide insights to various teams.

Education & Experience

• Hold a Bachelor's degree in Computer Science or related field.
• Hold Salesforce and Google Analytics certifications.
• Bring 8 plus years of experience in a Business Analyst or Analytics role.
• Bring 5 plus years of experience building solutions in Salesforce Einstein, Google Analytics 360 and GTM.
• Possess experience with Marketing Cloud, Community Cloud and Commerce Cloud.
• Possess experience building digital web and mobile native app analytics.
• Possess a technical background using BI tools within an enterprise or global environment.
• Use scripting tools including HTML and JavaScript.
• Write complex SQL queries and work with databases such as Oracle and MySQL.
• Use visualization tools such as Tableau, Qlik or TIBCO Spotfire.
• Demonstrate strong leadership, analytical and communication skills as a team player.

Reporting to the Analytics leadership team, the Analytical Consultant supports the transition of analytics activities to a cloud based platform and develops tooling to predict losses and optimize risk sharing in support of credit underwriting. Partnering with country organizations and the business, this work delivers data driven recommendations that strengthen risk pricing and lead conversion across DLL and its partners.

Core Functions

• Support transition of Analytics activities to a cloud based platform equipped with state of the art Analytics capabilities.
• Develop and maintain tooling to predict losses based on macroeconomic developments in support of credit underwriting.
• Participate in regular meetings with country organizations to discuss data requirements and data testing and reconciliation.
• Perform loss simulations for different customer segments to optimize risk sharing between DLL and partners.
• Perform change management and provide user support related to risk based pricing tooling.
• Develop and maintain predictive models and tooling to increase effectiveness of lead conversion.
• Participate in IT related projects focusing on improving the global risk infrastructure.
• Perform ad hoc data mining to create insights that improve business performance.
• Develop recommendations based on analysis and communicate results to the business.

Requirements

• Hold a Bachelor's or Master's degree in Econometrics, Actuarial Science, Statistics, Mathematics or another quantitative discipline.
• Bring demonstrated experience with mathematics, statistics and data analysis.
• Bring experience executing quantitative analyses using R or Python.
• Bring experience extracting data from various databases and communicating results to the business.
• Possess experience with Microsoft Azure and its main components.
• Use advanced or intermediate skills in MS Excel and proficiency in SQL.
• Demonstrate strong communicative and project management skills with strong customer focus and attention to detail.
• Speak fluent English.

Reporting to the Principals, the Analytical Consultant leads client interactions and manages project execution from planning through insight generation, identifying data sources and establishing analytics plans for biotech and pharma clients. Partnering with onshore and offshore analyst teams, this work delivers actionable strategic recommendations that grow the organization's analytics services.

Qualifications & Experience

• Hold a degree in engineering or science, with a Masters or MBA preferred.
• Bring at least 5 years of experience in management consulting, data analytics or similar roles in biotech or pharma.
• Possess deep knowledge of healthcare data sets.
• Use database manipulation tools such as SAS, SQL and Alteryx.
• Bring experience with an onshore offshore staffing model.
• Translate complex analysis into strategic insights and recommendations for sales and marketing teams.
• Demonstrate strong verbal and written communication skills.
• Demonstrate strong teamwork and collaboration in a fast paced environment.

Responsibilities

• Lead client interactions and build trusting and lasting relationships as a thought partner and subject matter expert.
• Manage project execution from planning and design to insight generation and final recommendations.
• Guide and coach on-shore and off-shore analyst teams in ensuring project success against set plans.
• Contribute to the broader success of the organization and participate in idea generation and innovation.
• Work with Principals to deliver and present high impact business solutions to clients.
• Understand business needs and manage client relationships.
• Contribute to internal initiatives and help drive development of new services and product offerings.

Sitting at the intersection of client research questions and offshore modelling delivery, the Analytical Consultant manages projects from sign off through report delivery, interpreting client questions into accurate project specifications. Operating across the solutions consulting and offshore modelling teams, this work supports the sales process and ensures quality and accuracy in client communications and deliverables.

What You'll Do

• Manage projects from sign off through to the delivery of reports and results.
• Work closely with both the solutions consultant and the offshore modelling team.
• Undertake marketing activity and identify opportunities to improve performance.
• Support the solutions consultants in the preparation of client presentations and reports.
• Interpret clients' research questions into accurate project specifications.
• Coordinate with clients and media agencies to gather third party data inputs and agree study parameters.
• Follow existing processes and propose improvements.
• Attend client meetings and confidently manage client communication during projects.

Skills & Qualifications=

• Have previous relevant experience, potentially gained through a placement year, ideally with a data analysis or data management background.
• Provide an effective liaison between solutions consultant and offshore modelling consultants.
• Define comprehensive product grouping and product interaction matrices for analysis.
• Quality check modelling outputs and provide feedback to the modelling team.
• Provide support to the sales process.
• Demonstrate strong analytical skills with an aptitude for accuracy, no statistical background required.
• Demonstrate an interest in or understanding of marketing strategy.
• Demonstrate a concern for quality and accuracy in all areas of work.

A key member of the customer analytics organization, the Senior Analytical Consultant owns product development oversight, mentors analytical consultants, and serves as front line liaison between customers, account teams and data science using the C.H. Robinson Data Asset and Navisphere platform. Collaborating across business stakeholders, leadership and the data science team, this work prioritizes analytical needs and shapes data driven decisions for a division of the company.

Strategic Responsibilities

• Assist with or oversee product development and ensure dependent product teams and leaders are aware of progress.
• Prioritize enhancement requests through contact with business stakeholders and market analytical tools.
• Represent product performance and impact to relevant leadership and senior forums.
• Act as a front line liaison between customers, account teams and data science for all Labs engagements.
• Provide in person sales support to new and existing customer opportunities.
• Mentor and guide analytical consultants and prioritize other analysts' work.
• Extract and interpret data to answer ambiguous questions, working with personnel across the network.
• Incorporate statistical modeling in analysis through collaboration with data science.
• Understand data structures and guide implementation of additional data points into data domains.
• Develop additional custom reports and identify external data to incorporate into the data estate.

Professional Experience

• Hold a Bachelor's degree or equivalent experience, with an advanced degree related to analytics or supply chain preferred.
• Bring 4 plus years of experience developing business solutions using comprehensive, robust data assets.
• Bring 4 plus years of experience in business development or sales in a customer facing role, preferably in logistics.
• Be proficient in Microsoft Excel and Power BI, and expert in Navisphere Analytics and Navisphere Platform.
• Use advanced proficiency with T-SQL, Power BI and Excel.
• Hold basic to intermediate knowledge of a programming language such as Python or R.
• Build web visualizations using open source software such as R Shiny or Plotly Dash.
• Apply statistical methodologies such as regression analysis, clustering and tree models.
• Use NoSQL solutions such as Hadoop Hive, and advanced BI tools such as Qlikview or Tableau.
• Demonstrate strong self and project management discipline with the ability to lead and influence.
• Communicate effectively across multiple mediums and mentor colleagues while welcoming feedback.

Strategic decision making across the Association depends on the Senior Analytical Consultant, who designs, executes and delivers analytics and insights that gain a holistic view of the organization. Based within the management team, this work guides clubs, leadership and partners on solving business challenges and improving KPIs through clear and actionable insights.

Core Responsibilities

• Consult with assigned business lines to gather requirements, analyze information and report clear, actionable insights.
• Manage and deliver insights to clubs, Association leadership and partners focused on solving business challenges and improving KPIs.
• Provide ongoing insights support to guide business decisions.
• Manage projects to ensure timely delivery of products and services to departments, leadership, clubs and partners.
• Oversee activities for multiple projects, interfacing with customers, the technology team and partners to meet business objectives.
• Participate with the management team in data and insights strategies and roadmaps.
• Perform other related duties and directives as required.

Background & Experience

• Hold a Bachelor's degree in Data Science, Business, Statistics or related field.
• Bring three to seven years of related experience.
• Bring experience developing business intelligence roadmaps for stakeholders.
• Bring deep experience as an account manager working with business stakeholders in a consultant or advisor role.
• Use BI tools such as Tableau, Looker or ThoughtSpot.
• SQL experience preferred.
• Demonstrate excellent data analysis skills, pulling from many different data sources.
• Demonstrate leadership in providing technical expertise and guidance to team members.
• Demonstrate strong written and oral communication and excellent interpersonal skills.
• Be self-motivated and adaptable in a fast paced, deadline driven environment.

As the Analytical Consultant within the Large Customer Sales team, this role accelerates business growth for customers and Google by developing strategies and actionable insights using measurement and brand analysis across APAC markets. The Large Customer Sales team relies on this work to advise customers on marketing and media challenges and to grow measurable impact through strong executive relationships.

Operational Focus

• Engage and influence executive internal and external relationships within the customer and industry.
• Build, customize and deliver solutions through workshops, presentations and other forums to achieve outcomes.
• Develop insights using a variety of internal and external qualitative and quantitative sources.
• Serve as an industry expert by developing and creating industry points of view.
• Advise customers on methodologies for marketing, media analytics and measurement.
• Help customers navigate industry standards and alternatives.
• Identify opportunities for customers rooted in data rationale.

Required Qualifications

• Hold a Bachelor's degree or equivalent practical experience.
• Bring 8 years of experience in travel, banking or financial services, technology start ups or consulting.
• Use Google's measurement suite products, website analytics platforms such as Google Analytics, and brand analysis techniques.
• Design and build scalable and robust data pipelines.
• Apply marketing analytics, return on investment or financial modeling, and statistical analysis.
• Draw strategic insights from data sets and manage customer relationships.

Analytical Consultant translates customer needs into analytic requirements and builds, tests and automates analytic models that bridge the gap between data and solutions for SAS customers in healthcare claims. Success in the position means conducting customer sessions for requirements gathering, data discovery and presentation across Medicaid and fraud detection use cases.

Activities

• Translate customer needs into analytic requirements.
• Support data validation, cleaning and preparation to facilitate analysis.
• Conduct customer sessions for requirements gathering, data discovery, analysis, reporting and presentation.
• Build and test analytic models.
• Create data visualizations and reports.
• Automate analytic processes.

Position Requirements

• Hold a Master's degree in statistics, mathematics, computer science, operations research or a related quantitative field.
• Bring 3 plus years of experience in data analysis or analytical consulting.
• Analyze data using statistical and analytic software.
• Bring industry experience in Medicaid or healthcare claims data, medical fraud, abuse and overpayment detection, or recovery techniques.
• Apply query and algorithm design and programming.
• Bring previous experience working with large data volumes and customer site consulting.
• Be willing to relocate to or currently located in the Madison, WI area.

The Analytical Consultant owns business growth for clients and Google across Asia Pacific markets, developing strategies and actionable insights using industry, marketing and third party research. Reporting through the client strategy function, the Analytical Consultant partners with clients and partners to navigate marketing and media standards, communicating complex analyses clearly to C-suite audiences.

Job Functions

• Engage and influence executive internal and external relationships within the client and industry.
• Build, customize and deliver solutions through workshops, presentations and other forums to achieve outcomes.
• Help create forward thinking, data driven points of view, narratives and business pitches to support client business.
• Help clients understand and reach their consumers using industry, marketing or third party research.
• Serve as an industry expert by developing industry points of view and insights from internal and external sources.
• Advise clients on methodologies for marketing and media strategy, and navigate industry standards and alternatives.
• Communicate complex analyses in a simple, understandable way through written or verbal forms.

Knowledge Skills & Abilities

• Hold a Bachelor's degree or equivalent practical experience.
• Bring 5 years of experience in retail, Consumer Packaged Goods, banking, technology startups or consulting.
• Manage large and complex data sets with an analytical mindset across all value chains of data.
• Influence audiences by crafting points of view using data that elicits empathy or creates buy in.
• Partner with, lead and influence clients, partners and service providers as a trusted advisor.
• Interact with C-suite leaders to present, defend or clarify concerns regarding existing projects or solutions.
• Interpret insights in Malay language sources and provide cultural context to the data.

Embedded within the data engineering and analytics function, the Data and Analytical Consultant designs, architects and implements complex batch and real time data analysis solutions spanning business intelligence, predictive analytics and information management. Working closely with multiple clients and stakeholders, this work publishes best practices and delivers reusable cloud data platform solutions using Synapse Analytics, Databricks and Snowflake.

Technical Responsibilities

• Design, architect and implement complex batch and real time data analysis solutions in business intelligence, predictive and prescriptive analytics, data science and information management.
• Design, develop and implement data collection, transformation and integration solutions.
• Publish and enforce Big Data Analytics Tools best practices and configuration recommendations.
• Provide technical guidance as SME and hands on delivery team member across multiple clients and engagements.
• Contribute to thought leadership and demonstrate excellence in the application of advanced analytics techniques.
• Understand data engineering, data warehousing and BI best practices.
• Understand cloud data platform concepts, including the difference between Infrastructure as a Service and Platform as a Service.

Technical Qualifications

• Bring 3 to 5 years of experience with cloud data lake and data warehouse platforms such as Synapse Analytics, Databricks or Snowflake.
• Bring 3 to 5 years of experience in cloud data platforms, IAAS or PAAS, end to end.
• Use ETL tools such as Data Factory, along with SQL, Python and Scala.
• Use BI tools such as Power BI, Tableau, Spotfire, Qlik or ThoughtSpot.
• Apply data modeling approaches such as dimensional or data vault.
• Develop reusable template designs using designated style guides.
• Demonstrate experience across a wide range of industries and consulting environments with numerous stakeholders.
• Communicate complex technical concepts effectively to business users.

Reporting to the client partnerships team, the Analytical Consultant develops research based proposals and presentations that align Google's products with client marketing objectives and generate insights and narratives supporting client growth. Partnering with sales teams and advertising clients, this work drives quarterly business reviews and supports new business opportunities through deep industry knowledge.

Day-to-Day Responsibilities

• Develop smart, integrated and research based proposals and presentations to enhance Google's reputation with clients.
• Use comprehensive knowledge of Google's products to align them with client marketing objectives and identify new business opportunities.
• Help drive the quarterly business review and business planning processes, and develop and share best practice.
• Acquire and share deep knowledge of supported industries, landscapes, client products and key business issues.
• Utilize measurement tools to add relevant data to client presentations and business proposals.

Experience & Qualifications

• Hold a Bachelor's degree or equivalent practical experience.
• Use SQL to extract and manipulate data, or other programming or scripting languages such as R or Python.
• Apply data visualization to translate data into business recommendations.
• Translate business questions into an analysis framework.
• Work closely with sales teams and clients, and influence key stakeholders across all levels.
• Demonstrate excellent problem solving skills with attention to both granular and big picture issues.
• Demonstrate good verbal and written presentation skills.
• Speak and write fluently in English and German.

Analytical Consultant manages growth across technology and cybersecurity advertiser brands by identifying hypotheses, developing strategic business plans and deploying dashboards rooted in programmatic data and insights. The work directly supports improved efficiency of programmatic operations through consultative partnership with customers and sales teams.

Areas of Ownership

• Work collaboratively within an organization to manage growth with data driven, cross platform digital solutions tailored to various technology and cybersecurity brands.
• Identify hypotheses and analyses to diagnose opportunities, using various tools and data sources to support these hypotheses.
• Develop strategic business plans and narratives for advertisers using programmatic technology rooted in data and insights.
• Demonstrate consultative skills when partnering with customers.
• Develop and deploy dashboards for key metrics.
• Generate insights to improve the efficiency of programmatic operations.

Minimum Qualifications

• Hold a Bachelor's degree or equivalent practical experience.
• Bring experience in an analytical, research or project management role, working with data to identify trends.
• Use SQL to extract and manipulate data, or other programming or scripting languages.
• Bring experience with programmatic buying tools such as DV360.
• Demonstrate knowledge of Google's core media products including DV360, Campaign Manager and GA4.
• Work closely with sales teams and customers, influencing key stakeholders across all levels.
• Deliver results under deadlines within a team set up.
• Speak and write fluently in English and Polish.