ANALYST RELATIONS MANAGER JOB DESCRIPTION

Browse real-world Analyst Relations Manager job descriptions, covering responsibilities, qualifications, and experience levels across the industry.

Analyst Relations Manager Job Description Template

1. About the Role

An analyst relations manager builds and protects how a software vendor is positioned to firms like Gartner, Forrester, and IDC. The role sits between product, marketing, and executive teams, translating technical roadmaps into language that shapes placement in reports such as Magic Quadrants and MarketScapes. Vendors selling cloud infrastructure or DevOps tooling depend on this positioning to influence enterprise buyer shortlists. The job is hard because a single weak briefing can shift a competitive rating for a full evaluation cycle.

2. Position Summary

As the Analyst Relations Manager, you own the strategy and execution of the company's industry analyst program across major research firms covering cloud and enterprise software. You will report into communications or marketing leadership and coordinate closely with product management and executive spokespeople to keep analyst-facing messaging current and accurate.

3. Why Join Us

Career Impact: Direct exposure to Gartner, Forrester, and IDC briefings builds a credential set valued across enterprise software communications careers.

Business Impact: Strong report placement in evaluations like Magic Quadrants directly shapes how enterprise buyers shortlist the company's products.

Growth Opportunity: Managing executive spokespeople and vendor evaluations is a common path into senior communications or product marketing leadership.

4. Key Responsibilities

  • Manage participation in industry analyst competitive assessment reports including Magic Quadrants, Waves, and MarketScapes.
  • Schedule and coordinate analyst briefings, inquiries, and advisory sessions with research firms.
  • Prepare executive spokespeople with key messages and talking points ahead of analyst engagements.
  • Respond to incoming analyst requests for information, research review, and customer references.
  • Partner with product marketing to translate roadmap updates into analyst-ready messaging.
  • Monitor analyst publications and track findings relevant to competitive positioning.
  • Negotiate and manage contracts with analyst firms to ensure full utilization of services.
  • Distribute analyst insights internally to inform marketing and sales strategy.

5. Required Qualifications

  • Bachelor's degree in communications, marketing, or a related field, or equivalent work experience.
  • 3 or more years of analyst relations experience in the enterprise software or cloud technology industry.
  • Demonstrated experience managing relationships with major analyst firms such as Gartner, Forrester, or IDC.
  • Strong written and verbal communication skills suited to executive-level audiences.
  • Experience preparing spokespeople for high-stakes briefings and evaluations.
  • Ability to manage multiple concurrent projects with cross-functional stakeholders.
  • Understanding of how analyst evaluations influence the enterprise sales cycle.

6. Preferred Qualifications

  • Experience managing vendor evaluations specifically for Magic Quadrant or MarketScape cycles.
  • Background in cloud computing, DevOps, or related enterprise technology domains.
  • Prior experience negotiating contracts directly with analyst firms.
  • Familiarity with dedicated AR tracking platforms such as ARchitect.

7. Success Metrics & Environment

  • Number of favorable placements secured in analyst reports per evaluation cycle.
  • Analyst briefing response time, measured in business days from request to completion.
  • Number of active analyst relationships maintained across covering firms.
  • Spokesperson readiness score based on pre-briefing preparation completion rate.
  • Volume of analyst insights distributed to internal stakeholders per quarter.
  • Typical tools: AR tracking platforms (commonly ARchitect); presentation tools (commonly PowerPoint).

8. Compensation & Benefits (US Market Benchmark)

  • Base Salary Range: 95,000 to 130,000 USD annually.
  • Bonus: 10 to 15% annual target bonus.
  • Equity: Modest RSU grant for mid-level roles.
  • Health Benefits: Medical, dental, and vision coverage.
  • PTO: 15 to 20 days annually.
  • Common Perks: Remote work flexibility, professional development stipend.


Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

9. EEO & Legal

Employment is contingent upon successful completion of a background check. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, veteran status, or any other characteristic protected under federal, state, or local law. Reasonable accommodations are available upon request for applicants with disabilities. Candidates must be authorized to work in the United States.

Analyst Relations Manager Job Description Example

1. Analyst Relations Manager (Enterprise Communications)

The Analyst Relations Manager owns the long-term AR strategy for Grammarly, building and executing programs that accelerate enterprise category awareness and strengthen credibility with the analyst community. Working closely with product marketing and customer marketing teams, the manager assembles a spokesperson bench, executes research campaigns, and develops analyst days that connect business outcomes to analyst influence.


Key Responsibilities

  • Build and execute a long-term analyst relations strategy that aligns with business goals and accelerates enterprise category awareness.
  • Develop an AR playbook establishing cross-functional rules of engagement and strategic pillars.
  • Manage day-to-day analyst relations and oversee existing AR plans.
  • Assemble and activate an analyst-spokesperson bench and prepare spokespeople for engagements.
  • Update and refine analyst presentation content and work with product marketing on analyst product demos.
  • Kick off AR strategies and build an annual AR plan that adjusts as needed.
  • Contribute to and execute research campaigns and analyst days with cross-functional partners.
  • Develop an approach to enhance customer evidence and reviews in partnership with customer marketing.
  • Build and maintain relationships with key analysts and analyst firms.


Required Qualifications

  • Has experience creating and driving long-term AR strategies and expanding brand awareness among key analysts and analyst firms.
  • Brings an established roster of relationships and contacts with relevant analysts.
  • Demonstrates experience building and reinforcing brand leadership through high-touch analyst programs.
  • Understands and explains technical products in clear, simple language for external audiences.
  • Conveys a product's story in words and images in a way that connects with the target audience.
  • Manages multiple projects across short-to-long-term horizons with cross-functional stakeholders.
  • Articulates ideas and feedback clearly and effectively, both verbally and in writing.
  • Is ethical, adaptable, gritty, empathetic, and remarkable in line with EAGER values.
  • Is able to collaborate in person 2-4 weeks per quarter, traveling if necessary.

2. Analyst Relations Manager (Cloud Infrastructure Services)

Embedded within Accenture Technology's marketing and communications function, the Analyst Relations Manager leads AR activities for cloud infrastructure and software engineering services to improve top-of-mind positioning with key analysts. Working closely with global leadership, marketing teams, and agency partners, the manager manages competitive assessment reports, shapes analyst events, and ensures accurate external positioning across all analyst engagements.


Core Functions

  • Lead analyst relations activities for cloud infrastructure and software engineering services to improve top-of-mind positioning.
  • Monitor analyst research publication timelines and analyst firm event schedules.
  • Manage key industry analyst competitive assessment reports such as Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes.
  • Facilitate timely completion of deliverables including analyst briefings, surveys, RFI responses, and client reference requests.
  • Prepare spokespeople for analyst briefings and facilitate prep calls, review key messages, talking points, and slides.
  • Host all analyst briefing calls, meetings, and demonstrations.
  • Shape and execute analyst events such as Analyst Days and Innovation Hub visits as well as virtual briefings.
  • Promote analyst reports, recognition, and events externally via digital channels and social media.
  • Communicate analyst reports and recognition internally, especially for use in sales.
  • Engage with industry analyst account representatives to facilitate logistical needs for analyst services.


Qualifications and Experience

  • Has a minimum of 4 years of analyst relations experience in a communications manager role.
  • Demonstrates strong project management capability and senior stakeholder management experience.
  • Has experience in content development and events management.
  • Possesses good writing skills with strong Excel and PowerPoint proficiency.
  • Understands Accenture Technology's marketing strategy, business vision, offerings, and ecosystem partnerships.
  • Engages confidently with senior leadership and partners with executives at all levels through relationship building and executive-level presence.
  • Is a self-starter with a hands-on, proactive working style and routinely brings forward new ideas.
  • Thinks strategically with the ability to draw actionable insights and apply them.
  • Demonstrates strong communications, collaboration, and leadership skills in professional settings.

3. Analyst Relations Manager (Global IT Services)

Reporting to senior marketing leadership, the Analyst Relations Manager creates, executes, and manages analyst relations programs in support of NTT DATA's global services strategy and operating companies. Partnering with executive stakeholders and international colleagues, the manager cultivates top-tier analyst relationships, supports critical report performance, and drives business results across multiple geographies and teams.


Primary Duties

  • Create, execute, and manage analyst relations programs in support of NTT DATA.
  • Cultivate and strengthen strategic relationships with top-tier analysts on NTT DATA's strategy, portfolio, and key executives.
  • Support and offer guidance for optimal performance in critical reports including Magic Quadrants, Waves, and PEAKs.
  • Provide analyst relations support for industry events and NTT DATA events.
  • Plan and execute analyst engagements, briefing tours, strategy days, and site visits.
  • Support team tools that drive planning and greater efficiency and use measurement programs to track results.
  • Leverage analyst resources to support key marketing and sales activities.
  • Act as analyst relations representative and liaison with executive stakeholders and international colleagues.
  • Partner with colleagues to drive and enhance business results across multiple geographies and teams.


Skills and Qualifications

  • Has 3 or more years of experience working as an Industry Analyst or for an analyst organization such as Forrester or Gartner.
  • Demonstrates excellent interpersonal and executive presence skills with a proven ability to develop and maintain relationships.
  • Possesses strong written and verbal communication skills and the ability to think on their feet.
  • Demonstrates fluency in English and the ability to work in US time zones.
  • Synthesizes, interprets, and summarizes third-party analysis and research for cross-functional audiences.
  • Is comfortable with technology concepts and holds general knowledge of the IT industry.
  • Has mandatory knowledge of major analyst firm online resources such as Gartner, Forrester, and IDC.
  • Is knowledgeable of regional and cultural requirements and experienced in international business affairs.
  • Has experience with ARchitect and proficiency in online tracking and measurement tools.
  • Manages multiple concurrent projects comfortably with remote colleagues and stakeholders across disciplines and geographies.

4. Analyst Relations Manager (Application Security)

Sitting at the intersection of analyst relations and application security, the Analyst Relations Manager develops strategy and manages GitHub's security-focused AR program to grow relationships with analysts advising on DevSecOps adoption. Operating across product, revenue, communications, and sales teams, the manager delivers market insight reports, steers analyst engagement activities, and brings external analyst perspective directly into business planning.


Duties

  • Engage with industry analysts continuously to maintain a pulse on the application security industry and provide insights to product, revenue, and communications teams.
  • Act as a strategic advisor to business stakeholders by driving valuable insight, guidance, and feedback into the business.
  • Prioritize and manage incoming requests for information, research review, customer references, event speakers, and research participation.
  • Create, nurture, and manage positive relationships with application security industry analysts as a key contact.
  • Establish and maintain regular communication with analysts to engage and educate them on GitHub's strategy, roadmap, and product updates.
  • Plan, schedule, and manage analyst and influencer program activities such as research participation, conferences, advisory sessions, briefings, inquiries, and reporting.
  • Work with product and product marketing teams to create and curate relevant content in preparation for analyst engagements.
  • Drive alignment with sales, marketing, and product teams to maximize program impact.
  • Deliver market insight reports for sales enablement use in field education and competitive battlecards.


Experience and Qualifications

  • Has 5 to 7 years of experience in analyst relations or public relations, with agency experience preferred.
  • Possesses knowledge of the software development industry and DevOps concepts.
  • Demonstrates the ability to move seamlessly between high-level strategic thinking and nuanced tactical work.
  • Is skilled at cross-functional, influence-driven collaboration to achieve results.
  • Works effectively with product, marketing, sales, and market planning to distill and deliver messages.
  • Has experience working closely with executives and senior stakeholders.
  • Leverages first-party, third-party, and internal data to develop meaningful insights for internal and external audiences.
  • Is nimble, empathetic, collaborative, and able to maintain good judgment in high-stress environments.
  • Possesses excellent written and verbal communication skills.

5. Analyst Relations Manager (Social Media and Communications)

A key member of the corporate communications team, the Analyst Relations Manager owns Reputation's organic social media program across LinkedIn, Twitter, Instagram, and Facebook while supporting the Director of Global Communications on analyst relations activities. Collaborating across HR, Customer Marketing, and Public Relations, the manager brings social concepts through to completion and helps prepare executives for analyst briefings.


Accountabilities

  • Manage social platforms including creating, writing, and publishing all social posts for LinkedIn, Twitter, Instagram, and Facebook profiles.
  • Ideate social concepts and bring them through to completion, collaborating cross-functionally across departments such as HR and Customer Marketing.
  • Manage the social calendar in Asana for all social channels.
  • Work alongside Public Relations to ensure coverage is shared in a timely manner.
  • Partner with the Public Relations Manager and agency team to engage with relevant reporters and media outlets across social platforms with an emphasis on Twitter.
  • Engage, educate, and encourage internal advocates and grow the advocacy program.
  • Analyze performance of organic pages and craft reporting for internal groups to help shape and drive content.
  • Participate in social listening, build engaging content, and direct designers based on market trends.
  • Work with the Director of Communications to manage aspects of the analyst relations program including pitching and scheduling briefings, developing slide decks, and developing briefing materials for executives.


Background and Experience

  • Has 3 to 5 or more years of experience leading Twitter, LinkedIn, Instagram, and Facebook channels.
  • Has a nuanced understanding of each social platform and how to optimize copy and content across them.
  • Has experience in analyst relations and familiarity with Forrester and Gartner platforms.
  • Manages the social calendar using Asana.
  • Possesses an analytical and action-driven mindset with the ability to turn data into actionable content strategies.
  • Is a self-starter who thrives while juggling multiple projects and is obsessed with organization and detail.
  • Demonstrates limitless creativity and a keen eye for detail with an obsession for social media.
  • Brings an eagerness to learn more about communications and a can-do attitude.

6. Analyst Relations Manager (B2B Enterprise Software)

Analyst engagement strategy across eCommerce and enterprise software markets depends on the Analyst Relations Manager, who creates an overarching plan to pursue analyst interactions, manage report participation, and inform internal teams across US, North America, and APAC time zones. Based within the broader marketing function and reporting to senior leadership, the manager develops spokespeople, manages Magic Quadrant and Forrester Wave participation, and uses analyst insights to sharpen marketing and sales strategy.


Strategic Responsibilities

  • Create an overarching plan to pursue and manage analyst interactions, report participation, and use of collected information to inform internal teams.
  • Manage analyst interactions including scheduling, planning, preparing, and following up on inquiries, briefings, events, and speaking opportunities.
  • Develop and prepare spokespeople for analyst interactions with necessary materials such as key messages, talking points, and slides.
  • Manage participation in industry analyst competitive assessment reports such as Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes.
  • Use analyst insights from interactions and reports to contribute to marketing and sales strategies.
  • Assist the marketing team in promoting analyst reports, key industry findings, and events.
  • Promote analyst activities and key findings internally to help drive business.
  • Organize activities across multiple timezones, primarily in US, North America, and APAC, and travel occasionally to connect with analysts and meet with teammates.


Professional Experience

  • Has 7 or more years of experience working as an Analyst Relations Manager or with industry analyst firms such as Forrester, Gartner, and IDC in B2B enterprise software and services.
  • Has experience in eCommerce business or marketing roles with merchant or technology vendor organizations.
  • Understands how to build and maintain relationships with key influencers, leading analysts, and analyst firms.
  • Has prior significant experience working with senior executives.
  • Possesses excellent project and time management skills.
  • Demonstrates excellent written and oral communication skills.
  • Is a self-starter with a strong sense of ownership who can prioritize in a complex, fast-paced, and lean organization.
  • Has a passion for building a world-class analyst relations program and a desire to own and refine key operational processes.

7. Analyst Relations Manager (Platform and Ecosystem Technology)

As the Analyst Relations Manager, this role shapes global analyst awareness of Google Platforms and Ecosystems, Chrome, and Android by planning and executing briefings, strategy days, and major analyst evaluations from communications strategy through to tactical deliverables. The broader Platforms and Ecosystems team relies on this work to establish Google as a recognized leader in relevant markets and to bring analyst insight directly into go-to-market priorities and strategy.


Role Responsibilities

  • Drive global analyst awareness of Google Platforms and Ecosystems, Chrome, and Android to expand understanding of Google's value proposition and differentiation.
  • Be the trusted strategic partner to P and E leaders to drive analyst insight into the business and shape go-to-market priorities and strategy.
  • Identify and educate key industry analysts and market influencers globally and develop ongoing relationships.
  • Plan and execute briefings, inquiries, and strategy days with relevant analysts and company spokespeople to establish Google as a leader in relevant markets.
  • Prioritize and manage inbound requests for information, report reviews, speaking engagements, and customer references.
  • Create and manage communications to different global audiences including external industry analysts, internal audiences, and executives.
  • Manage corporate-level narratives and identify opportunities for thought leadership and differentiation in analyst engagements.
  • Manage major analyst evaluations from communications strategy to tactical deliverables.

Education and Experience

  • Holds a bachelor's degree or equivalent practical experience.
  • Has 2 or more years of analyst relations, communications, or product marketing experience in the tech industry.
  • Has experience working with large cross-functional teams and managing multiple stakeholders.
  • Demonstrates strong bias toward action with the ability to advise and make decisions quickly.
  • Balances strategic thinking with tactical and detail-oriented execution.
  • Possesses outstanding project management and leadership skills.

8. Analyst Relations Manager (Physical Retail Technology)

Analyst Relations Manager delivers a Physical Retail Technology AR program for Amazon, educating the analyst community on complex technologies and services while managing analyst reports, vendor ratings, and executive spokesperson materials. The work directly supports positive analyst placement, brand credibility in B2B and B2C markets, and the ability of business leaders to navigate fast-moving communications challenges.


Key Deliverables

  • Develop, execute, and scale a Physical Retail Technology AR program to educate the analyst community on Amazon's technologies and services.
  • Proactively manage analyst reports, vendor ratings, and related content to secure positive placement and results.
  • Build and update ongoing core messaging materials for the analyst community.
  • Prepare and evolve presentation materials for Amazon executive spokespeople for analyst briefings.
  • Drive alignment with key business counterparts and leaders.
  • Manage complex, fast-moving, and unexpected communications challenges both proactively and reactively.
  • Tackle deeply technical topics and make them consumable for key analyst audiences.


Minimum Qualifications

  • Holds a bachelor's degree.
  • Has 10 or more years of technology AR experience combining B2B and B2C work, with 5 or more years of direct experience interacting with major IT industry analyst firms.
  • Possesses excellent written and oral communication skills and the ability to understand and work with complex technical concepts.
  • Has experience writing and evolving clear messaging and plans with very good attention to detail.
  • Has a background in technology AR for large companies and experience in or clear understanding of PR in addition to AR.
  • Tracks a record of developing creative and effective approaches to difficult communications challenges.
  • Demonstrates a knack for diplomacy and the confidence to engage and build consensus with leaders at all levels.
  • Works well in an ambiguous environment and quickly identifies solutions to problems.

9. Analyst Relations Manager (Semiconductor and Consumer Electronics)

The Analyst Relations Manager owns global analyst relationships for Qualcomm, managing engagements with firms across cutting-edge technology sectors including mobile, semiconductor, wireless, and IoT market segments. Working closely with Qualcomm business units and analyst firm subject matter experts, the manager compiles market insights, organizes regional workshops, and identifies emerging trends shaping Qualcomm's growth businesses.


Key Responsibilities

  • Engage with industry analyst firms covering cutting-edge technology sectors and leading innovative companies.
  • Manage relationships with industry analyst firms and keep analysts worldwide up to speed on company products and technologies.
  • Identify new subject matter experts and firms with which the company should be working.
  • Organize virtual and in-person workshops for analysts in different regions and host analyst engagements at Qualcomm and industry events.
  • Compile market and industry insights from interactions with analyst firm subject matter experts.
  • Compile key learnings and track the impact of analyst engagements.
  • Help identify and vet trends in market segments important to Qualcomm's growth businesses and analyze transformational and disruptive forces from industry convergence.
  • Provide fresh ideas on projects with analyst firms based on technology, environmental, or social interests.
  • Consume key analysts' publications, commentaries, podcasts, and social media interactions and compile perspectives on their opinions and priority topics.


Required Qualifications

  • Has 5 years of analyst relations experience.
  • Has 5 years of experience in mobile, semiconductor, and consumer electronics industries.
  • Demonstrates strong analytical skills, strategic thinking, and strong organizational skills.
  • Manages multiple concurrent projects with excellent verbal, written, and presentation skills.
  • Designs, develops, and manages programs effectively.
  • Understands key trends impacting wireless, automotive, consumer electronics, and IoT market segments.

10. Analyst Relations Manager (Commerce Media Platform)

Embedded within Criteo's marketing and communications function, the Analyst Relations Manager defines and drives a global analyst engagement plan to enhance visibility and perception of the Commerce Media Platform with firms including Gartner, Forrester, and IDC. Working closely with Senior Leadership, Corporate Marketing, and cross-functional stakeholders across time zones, the manager coordinates global briefing projects, responds to RFIs, and generates thought leadership content for integrated multi-channel campaigns.


Core Functions

  • Proactively establish and maintain relationships with independent analysts and influencers.
  • Attend industry and analyst conferences and conduct secondary research to enrich articulation of the value proposition.
  • Provide analyst insights to internal stakeholders both reactively and proactively.
  • Leverage insights to help internal stakeholders in their strategic planning.
  • Present to Senior Leadership on analyst relations activities, progress against goals, and market and analyst perceptions.
  • Collaborate with internal stakeholders to articulate the value proposition of the Commerce Media Platform during formal briefings.
  • Coordinate global analyst briefing projects and ensure high-quality content and prepared spokespeople.
  • Respond to Requests for Information from analyst firms by collecting and simplifying internal data from various sources.
  • Facilitate engagement with key influencers from firms like Gartner, Forrester, and IDC to help them understand company strategy.
  • Run new product, service, and geo launches targeting the influencer community.
  • Generate thought leadership content for integrated multi-channel marketing campaigns in partnership with Corporate Marketing.


Position Requirements

  • Holds a BA or BS in marketing, business, or a related field.
  • Has 10 or more years of B2B go-to-market experience with a background in advertising technology or B2B SaaS, ideally on both demand and supply sides.
  • Has experience working at or closely with an analyst relations firm.
  • Has experience managing projects at global scale across various time zones and stakeholders.
  • Demonstrates strong influential and interpersonal skills and experience collaborating with Senior Leadership.
  • Possesses exceptional verbal and written communication skills and the ability to distill complex information into easy-to-understand language.
  • Is a self-starter who is customer solutions obsessed, product savvy, and highly collaborative with strong organizational skills and attention to detail.
  • Works cross-organizationally to align multiple stakeholders and teams.

11. Analyst Relations Manager (Cloud Banking Software)

Reporting to the Director of Corporate Communications, the Analyst Relations Manager advances Blend's position as a leader in cloud banking software with the analyst and influencer community by building Tier 1 relationships and managing all analyst tiers, contracts, and conference presence. Partnering with Product, Engineering, and Marketing teams, the manager verifies key messages, monitors analyst reports, and coordinates briefings and inquiries to maintain positive market positioning.


Primary Duties

  • Build and nurture relationships with Tier 1 analysts through strategic consulting engagements, quarterly outreach, event invitations, and face-to-face meetings.
  • Build internal consensus for the corporate-wide program through briefings to Product, Engineering, and Marketing teams.
  • Verify and communicate key messages within the organization and out to the analyst community.
  • Manage incoming analyst requests and coordinate briefings and inquiries.
  • Manage the company presence at analyst conferences.
  • Monitor, analyze, and distribute analyst reports.
  • Assist with internal requests for analyst research and information.
  • Manage analyst contracts, coordinate employee access to reports, develop briefing materials, and respond to all incoming analyst requests.
  • Develop and maintain relationships with analysts by writing and submitting content for analyst reports and participating in events such as analyst strategy days.
  • Manage all Tier 2 and Tier 3 analyst relationships and interactions.


Education and Experience

  • Holds a bachelor's degree, preferably in Communications, Journalism, English, or a related discipline.
  • Has 3 to 5 years of experience in high-tech analyst relations, public relations, or communications.
  • Has experience preparing spokespeople for analyst engagements and speaking opportunities.
  • Is adept at translating complex technology concepts into easy-to-understand content.
  • Possesses excellent verbal and written communications skills and the ability to communicate effectively with analysts and management.
  • Juggles multiple high-detail, deadline-sensitive projects effectively and prioritizes and meets deadlines.
  • Is a high-energy, enthusiastic team player who is adaptable to growth and shifting responsibilities.
  • Has passion for acquiring deep knowledge about product capabilities, customers, and industry trends.
  • Has agency experience and existing relationships with financial industry analysts.

12. Analyst Relations Manager (Software and Cloud Technology)

A key member of Micro Focus's global communications team, the Analyst Relations Manager supports the execution of a worldwide AR program by managing vendor evaluations, developing AR plans for specific product groups, and securing positive placements in Gartner Magic Quadrants, IDC MarketScapes, and Forrester Waves. Collaborating across product marketing, product management, and stakeholders at all organizational levels, the manager monitors industry analyst publications and positions the company accurately and competitively.


Operational Focus

  • Support the management and execution of a global Analyst Relations program to educate the analyst community on behalf of Micro Focus and its products.
  • Create, cultivate, and oversee relationships with industry analysts and influencers to engage and educate them on product group business updates, roadmaps, and product news.
  • Develop AR plans and strategies for specific product groups.
  • Identify published reports and commission custom research to support sales, partners, and support organizations.
  • Consult with and educate business stakeholders at all levels on AR strategy.
  • Proactively manage vendor evaluations with the goal of securing positive placements.
  • Respond quickly and completely to information requests from industry analysts.
  • Manage competitive survey response processes, drive readiness for briefings and demos, and manage campaign launches of report results.
  • Partner closely with product marketing and product management to provide guidance on positioning, messaging, and competitive differentiation.
  • Monitor and track industry analyst publications and trends.


Knowledge Skills and Abilities

  • Holds a bachelor's degree in Marketing or Communications, or a related field.
  • Has 7 or more years of experience managing Analyst Relations strategy at an agency or in a fast-paced corporate communications or marketing team.
  • Has experience managing vendor evaluations for Gartner Magic Quadrants, IDC MarketScapes, Forrester Waves, and similar reports.
  • Has an understanding of software or cloud technology markets.
  • Demonstrates outstanding project management and leadership skills with experience working with large cross-functional teams.
  • Is experienced and comfortable engaging with all levels of the organization from executive management to product management, sales, and marketing.
  • Understands AR's impact on the sales cycle and product development lifecycle.
  • Demonstrates strong attention to detail, commitment to accuracy, and ability to work independently and collaboratively.

13. Analyst Relations Manager (B2B Enterprise DevOps)

Reporting to senior communications leadership, the Analyst Relations Manager designs, executes, and manages GitLab's overall industry analyst, influencer, and thought leader strategy for the B2B enterprise software market. Partnering with sales, marketing, product teams, and the GitLab Thought Leadership Advisory Board, the manager negotiates analyst firm contracts, schedules briefings and advisory days, and ensures all analyst advice informs applicable business activities.


Strategic Initiatives

  • Establish and maintain regular communication with analysts and influencers via multiple channels to engage and educate them on GitLab strategy, roadmap, and product updates.
  • Ensure all analyst and influencer advice informs applicable business activities and that publications mentioning GitLab are leveraged to build market awareness, increase lead generation, and simplify selling.
  • Plan, schedule, and manage analyst and influencer program activities such as research participation, conferences, advisory days, briefings, inquiries, and reporting.
  • Drive alignment with sales, marketing, and product teams to maximize program impact.
  • Schedule briefings, inquiries, demos, and advisory days with key analysts, influencers, GitLab customers, and executives.
  • Prioritize and manage incoming analyst requests for information, research support, research review, customer references, and event speakers.
  • Negotiate, secure, and manage contracts and related services ensuring full utilization of contracted services.
  • Support the GitLab reference program, market research activities, and serve as a program manager for the GitLab Thought Leadership Advisory Board.


Experience and Qualifications

  • Has prior experience working with industry analysts and influencers in B2B enterprise software and services.
  • Has specific, significant experience in an industry Analyst Relations role in enterprise software.
  • Understands how to build and maintain relationships with key influencers, leading analysts, and analyst firms.
  • Has prior significant experience working with senior executives and negotiating contracts with industry analyst firms.
  • Possesses excellent project, time management, and oral and written communications skills.
  • Is a self-starter with a strong sense of ownership who can prioritize in a complex, fast-paced, and lean organization.
  • Has a passion for building a world-class analyst relations program and a desire to own and refine key operational processes.
  • Shares GitLab's values and works in accordance with those values, including the ability to use GitLab.

14. Analyst Relations Manager (Data Streaming Platform)

Analyst Relations Manager refines Confluent's position in the data streaming market by serving as relationship manager for select Tier 1 analyst firms and leading responses to major evaluations including briefings, inquiries, and strategy days. The work directly supports cross-functional teams in product, product marketing, and PR, and builds internal AR dashboards and reports that track ROI and amplify the value of the analyst relations program.


Areas of Ownership

  • Serve as the relationship manager for select Tier 1 analyst firms.
  • Establish and execute paid and earned tactics to help influence positive positioning for Confluent in reports and analyst calls with clients.
  • Lead responses to major evaluations and execute briefings, inquiries, and strategy days to increase analyst understanding of Confluent's capabilities and competitive differentiation.
  • Serve as a trusted partner to cross-functional teams by proactively maintaining positive relationships with leading analysts.
  • Partner with Customer Marketing and Customer Success to support analyst ranking evaluations and peer review platforms.
  • Manage collection, analysis, and distribution of key analyst insights and reports to internal stakeholders to foster an outside-in perspective.
  • Build internal AR reports and dashboards to track ROI and metrics and amplify success and track value of AR.


Technical Qualifications

  • Has 3 or more years of analyst relations experience in the high-tech industry.
  • Has experience working with technology industry analyst firms.
  • Demonstrates proven success collaborating with cross-functional teams including product, product marketing, and PR.
  • Possesses solid organizational skills with the capacity to work on multiple projects and competing deadlines in a highly dynamic work environment.
  • Demonstrates excellent presentation, written, and verbal communication skills.
  • Is familiar with AR systems such as ARchitect to help track engagements and distribute news.

15. Analyst Relations Manager (Health IT and Fintech)

The Analyst Relations Manager develops and maintains robust analyst partner relationships for InterSystems, serving as the primary contact between analysts and internal staff while setting global best practices for analyst communication across geographies. Working within the Marketing and Communications department alongside the Director of Communications, the manager oversees analyst contracts, manages budgets, and coaches subject matter experts to maximize the value of every analyst engagement.


Day-to-Day Responsibilities

  • Develop and maintain robust relationships with analyst partners and serve as a primary contact between analysts and InterSystems.
  • Serve as a connector to expertise within InterSystems staff.
  • Oversee contracts with analyst companies, manage budgets, and maximize value for InterSystems.
  • Develop a calendar and strategy for communications and engagements.
  • Capitalize on, merchandize, and promote analyst reports, events, and recognition.
  • Analyze and synthesize findings from reports and relay content back to business partners.
  • Manage and coach InterSystems' subject matter experts on communications with analysts and press.
  • Attend and manage communications between analysts and InterSystems at major national conferences.
  • Set global best practices for analyst relationships and communication and liaise with international partners to ensure consistency across geographies.


Qualifications and Experience

  • Has 8 to 10 years of relevant experience.
  • Demonstrates exemplary written and verbal communication skills.
  • Brings a strong portfolio of existing analyst relationships.
  • Has a background and interest in healthcare IT, fintech, or supply chain data management.
  • Demonstrates strong emotional intelligence and relationship-building experience.
  • Has experience with the AR insights ARchitect tool.

16. Analyst Relations Manager (B2B Technology Marketing)

Embedded within Red Hat's Corporate Marketing team, the Analyst Relations Manager develops and implements a holistic analyst relations program that increases awareness, visibility, and understanding of Red Hat offerings while enhancing market momentum and customer success. Working closely with executives, international marketing, communications, and customer reference teams, the manager guides consistent analyst engagement and promotes insights that shape future product strategy and direction.


Ownership Areas

  • Develop and implement a holistic analyst relations program that increases awareness, visibility, and understanding of Red Hat and enhances market momentum and customer success.
  • Guide consistent interaction and engagement with key analysts to ensure positive opinion for their research, evaluations, and recommendations to customers.
  • Promote thoughtful insights based on analysts' perceptions and research to help guide future offerings and strategic direction.
  • Provide end-to-end coordination of meetings, analyst days, analyst briefings, and activities at Red Hat events, including preparation of briefing documents and materials.
  • Work with Red Hat's executives, business teams, and international marketing, communications, and customer reference teams to implement analyst relations programs.
  • Build and manage strategic relationships with industry analysts and experts.
  • Measure progress and contribute to Red Hat's Corporate Marketing team in support of various initiatives.


Background and Experience

  • Has 5 or more years of industry experience in marketing, analyst relations, or communications, with experience in B2B technology.
  • Holds a bachelor's degree or equivalent.
  • Demonstrates excellent written and verbal communication skills, excellent editing skills, and the ability to communicate simply and effectively.
  • Possesses excellent leadership, organizational, interpersonal, collaboration, and project management skills.
  • Demonstrates the ability to build and maintain relationships with executives and teams across the company.
  • Is motivated and detail-oriented with the ability to thrive and quickly prioritize projects in a fast-paced and deadline-driven environment.
  • Thinks critically and demonstrates solid judgment and initiative with high responsiveness.
  • Has a flexible attitude and a proven ability to pick up new tools and concepts quickly.

17. Analyst Relations Manager (IT Professional Services)

As the Analyst Relations Manager, this role creates annual outreach plans and coordinates with lead executives to educate target analysts about Capgemini's strategic initiatives, offers, and client wins across assigned areas including Magic Quadrants, Waves, and MarketScapes. The global and regional marketing and communications teams rely on this work to ensure unified messaging to the analyst community and to distribute thought leadership and news at scale.


Job Functions

  • Educate target industry analysts about Capgemini's strategic initiatives, offers, and client wins.
  • Support major research initiatives such as Magic Quadrants, Waves, and MarketScapes for assigned areas and contribute to other analyst research.
  • Develop annual analyst outreach plans to represent Capgemini's offers and business units to the analyst community.
  • Coordinate with lead executives to plan and execute analyst interactions that effectively convey Capgemini's messages.
  • Ensure unified global messaging to the analyst community by facilitating communication between executives across the business and multiple regions.
  • Collaborate with global and regional marketing and communications teams to distribute thought leadership and news to analysts.
  • Contribute to planning and organization of analyst day events.
  • Support sales teams on analyst relations.


Education and Experience

  • Holds a university degree in an appropriate field.
  • Has at least 6 years of technology marketing experience with significant AR or advisory experience, with previous experience in the professional services space strongly preferred.
  • Brings strong existing relationships with global and regional analysts.
  • Has in-depth knowledge of the IT services industry.
  • Demonstrates strong relationship-building skills and strong communication skills both oral and written.
  • Possesses excellent analytical and problem-solving skills and the ability to articulate and present different points of view on various technologies.
  • Has strong executive presence and the ability to interact at the CxO level.
  • Demonstrates successful teamwork experience and leadership abilities and works collaboratively in a team environment.

18. Analyst Relations Manager (Enterprise Collaboration)

Analyst Relations Manager advances the company's enterprise collaboration solutions by owning the analyst engagement calendar, managing inquiries and briefings, and relaying analyst findings directly to marketing, product, and sales partners. The work directly supports a unified voice to the global analyst community and enables communications and marketing initiatives with timely, relevant analyst research.


Work Activities

  • Own the analyst engagement calendar including managing inquiries and briefings to keep analysts current and up to date.
  • Conduct analyst inquiries on key topics and relay findings to internal partners on the marketing, product, and sales teams.
  • Orchestrate strategic briefings alongside company product and marketing teams.
  • Support communications and marketing initiatives with analyst research.
  • Manage and prioritize inbound requests including participation in research and customer references.


Minimum Qualifications

  • Has 3 or more years of analyst relations and product communications experience with enterprise technology, in-house or at an agency.
  • Possesses great writing skills with a love for messaging platforms, executive speaking points, and presentations.
  • Has a strong interest in the latest moves in technology and the future of work.
  • Demonstrates strong organizational skills and the ability to manage multiple long-term and short-term initiatives simultaneously.
  • Proves competence in project management and exceptional attention to detail.
  • Works effectively with a variety of team members across different functions.
  • Is a quick learner who is able to take direction and complete projects independently.

19. Analyst Relations Manager (Cloud and DevOps Technology)

Reporting to the Director of Communications, the Analyst Relations Manager drives the strategy for Datadog's global analyst relations program, deepening relationships with analysts and market influencers while advancing coverage of Datadog's vision, competitive differentiation, and market leadership. Partnering with solutions marketing, product management, and sales, the manager coaches spokespeople, tracks analyst mentions, and provides strategic business value across all go-to-market functions.


Executive Functions

  • Drive the strategy for a global analyst relations program to further the business goals of the company.
  • Proactively engage and deepen relationships with analysts and other market influencers.
  • Drive coverage and understanding of Datadog's vision, strategy, competitive differentiation, and market leadership.
  • Respond quickly to analyst requests and manage all responses, which may require creating deliverables and coordinating between internal departments.
  • Lead program activities such as analyst inquiries, briefings, and interviews.
  • Provide strategic business value to solutions marketing, product management, marketing, and sales.
  • Coach and prepare spokespeople for analyst engagements and assist internal subject matter experts in tailoring content for an analyst audience.
  • Track, report, and distribute notable mentions, tips, and callouts from analyst interactions, new research papers, social conversations, and coverage.


Technical Qualifications

  • Has 5 or more years of experience in IT industry analyst relations in a vendor, agency role, or related field, with enterprise software industry experience preferred.
  • Holds a graduate degree in a related field, preferred.
  • Has knowledge of cloud computing, agile development, virtualization, and DevOps.
  • Demonstrates exceptional interpersonal, verbal, and written communication skills.
  • Manages numerous deadline-driven projects simultaneously with strong attention to detail.

Editorial Process and Content Quality

This content is developed by the Lamwork Editorial Team using structured analysis of real-world job data, skill requirements, and hiring patterns.

Research framework by Lam Nguyen, Founder & Editorial Lead.

Reviewed by Thanh Huyen, Managing Editor.

Learn more about our editorial standards.