ADVERTISER JOB DESCRIPTION

Most clients cannot tell whether a campaign failed because of creative, targeting, or budget allocation. That gap is expensive. The Advertiser closes it by owning paid channel strategy, client relationships, and campaign performance accountability within a performance marketing or agency setting. This role operates across affiliate, paid social, and search channels simultaneously, requiring fluency in CPA-based buying models and multi-stakeholder account management. Few roles demand this range.

As the Advertiser, you translate client business goals into measurable paid media outcomes, managing campaign budgets, channel mix, and performance reporting to deliver against agreed cost-per-acquisition targets. You work within a marketing or agency team, coordinating with creative specialists, data analysts, and senior commercial leadership to ensure account health and revenue delivery stay on track.

Career Impact: Ownership of multi-channel CPA campaigns and direct client relationships builds the kind of commercial portfolio that agency directors and in-house performance leads actively recruit for.

Business Impact: The accounts you manage determine whether clients renew, expand, or churn, making your day-to-day optimization decisions directly visible in revenue outcomes.

Growth Opportunity: Managing campaigns across affiliate networks, paid social, and SEM simultaneously accelerates the path toward a Performance Marketing Manager or Head of Performance role faster than single-channel positions.

• Develop and execute paid media strategies across affiliate, paid social, and search channels to meet client CPA targets.
• Manage client portfolios end to end, serving as the primary point of contact for campaign performance and escalations.
• Identify and negotiate new affiliate and publisher partnerships to expand reach within approved budget parameters.
• Analyze campaign data at the ad set and ad level to surface optimization opportunities and reduce cost per acquisition.
• Educate clients on channel best practices, new ad products, and measurement approaches to grow adoption and partnership value.
• Collaborate with creative, SEO, and product teams to align campaign execution with content and feature roadmaps.
• Plan and monitor budget allocation across accounts to ensure revenue delivery meets monthly and quarterly targets.
• Run structured experiments using defined hypotheses and measurable outcomes to validate performance improvements.

• Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent work experience.
• 2 or more years of hands-on paid digital advertising experience, with demonstrated accountability for campaign performance and budget management.
• Solid understanding of CPA-based buying models, including cost per action, conversion rate, and cost of sale metrics.
• Experience managing multi-channel campaigns spanning paid social and search, with the ability to analyze performance data and draw actionable conclusions.
• Strong negotiation and commercial acumen, particularly in partner or agency contract contexts.
• Proficiency in data analysis and reporting, with the ability to translate campaign metrics into client-ready recommendations.
• Excellent written and verbal communication skills, including comfort presenting to clients and senior stakeholders.

• Experience working within or alongside affiliate networks such as TradeDoubler, Awin, Zanox, or comparable platforms, reframed as familiarity with affiliate ecosystem structures and publisher relationship management.
• Knowledge of SQL or statistical analysis methods to support deeper campaign performance investigation beyond standard platform dashboards.
• Fluency in a second language, particularly German or Spanish, for client-facing roles serving European markets.
• Prior experience mentoring junior performance marketers or coordinating workstreams across a small team.

• Cost per acquisition against agreed client targets, measured weekly at the campaign and ad set level.
• Portfolio revenue delivery rate, tracking whether managed accounts meet monthly billing commitments.
• New affiliate or publisher partnerships added per quarter, reflecting proactive network development activity.
• Client retention rate across the managed book of business, indicating account health and relationship quality.
• Experiment velocity, measured by the number of structured tests completed and documented per month.
• Typical tools: Paid social platforms (commonly Meta Ads Manager or TikTok Ads Manager); Affiliate network dashboards (commonly Awin or TradeDoubler); Analytics and reporting tools (commonly Google Analytics or Excel).

• Base Salary Range: $60,000 to $90,000 annually, depending on seniority and channel specialization.
• Bonus: Performance-based bonus of 8 to 15 percent of base, tied to client revenue and CPA targets.
• Equity: Uncommon at this level in agency settings; possible at growth-stage in-house roles.
• Health Benefits: Medical, dental, and vision coverage standard across most employers in this sector.
• PTO: 15 to 20 days annually, with some agencies offering unlimited PTO policies.
• Common Perks: Remote or hybrid flexibility, professional development budget, and platform certification reimbursement.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Work authorization in the United States is required for all applicants. All qualified candidates will receive equal consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, and local law. Reasonable accommodations are available to individuals with disabilities throughout the hiring process upon request. Final offers are contingent on the successful completion of a background check.

The Advertiser on Meta's Global Marketing Solutions team owns the full client relationship lifecycle, from identifying marketing solutions to managing internal account operations, to deliver measurable business results for partners in the Iberia region. Working closely with clients, agencies, and cross-functional internal teams, the Advertiser shapes strategy through data and insights that strengthen commercial partnerships and drive revenue growth.

Key Responsibilities

• Identify and implement marketing solutions to achieve measurable business results for partners.
• Manage strategic marketing conversations with clients, agencies, and partners.
• Educate clients on products, new solutions, and best practices to drive adoption and grow business partnerships.
• Use data and insights to guide strategy and implementation of solutions against client marketing objectives.
• Build and manage relationships with key clients and agency partners.
• Advise on media, measurement, and creative strategy to deliver against client goals.
• Collaborate with internal cross-functional teams and manage complex workstreams.
• Manage internal account operations including revenue delivery, media recommendations, and optimization opportunities.
• Contribute to overall regional sales team goals and development.

Required Qualifications

• Bachelor's degree in Marketing, Economics, Business, Statistics, Engineering, or Computer Science, Master's degree preferred.
• Minimum 5 years of experience working directly with marketing, media, or consulting companies.
• Experience working directly with or at top-tier advertising, digital, or media agencies.
• Solid understanding of customer marketing funnel, traditional marketing ecosystem, and brand measurement fundamentals.
• Understanding of traditional media and video ecosystem.
• Experience working with Excel to deliver actionable insights.
• Knowledge of SQL, relational databases, or statistical packages such as R, SAS, or SPSS.
• Experience as a Facebook user with knowledge of Facebook's ad products.
• Strong consultative sales, analytical, and problem-solving skills with high attention to detail.
• Fluent in Spanish and English.

Embedded within a team of 10 across Berlin and Hamburg, the Advertiser manages a key portfolio of clients supporting their affiliate campaigns on a CPA model while identifying new affiliate and publisher partnerships. Working closely with the SVP of Advertiser and Publisher Development, the Advertiser advances new initiatives and serves as the primary point of contact for client questions and product updates.

Core Functions

• Develop and manage a key portfolio of clients, supporting their affiliate campaigns on a CPA model.
• Identify, select, negotiate, and acquire new affiliates, publishers, and partnerships.
• Identify upselling and cross-selling opportunities within the client portfolio.
• Spearhead new initiatives and ideas in collaboration with the SVP of Advertiser and Publisher Development.
• Handle client questions and inquiries as the key point of contact and voice of the business.
• Collaborate with the product team to communicate feature updates and enhancements to clients.

Qualifications and Experience

• 2 to 6 years of affiliate experience from an advertiser, CPA network, or affiliate network.
• Solid understanding of performance media including affiliate, search marketing, online publishing, and digital media.
• Experience with CPA models and associated KPIs such as cost per action, conversion, and cost of sale.
• Experience with ad marketplaces like Kelkoo or affiliate networks such as TradeDoubler, Awin, Affilinet, Affiliate Window, Zanox, or Unister.
• Negotiating experience and commercial acumen for contract negotiations with new partners.
• Fluent in German and English.

Reporting to the marketing leadership team, the Advertiser builds and manages winning paid campaigns across Facebook Ads and Google SEM for overseas markets, with budget accountability of at least 100 million per month. Partnering with Social Media Specialists, KOL Management, and Copywriters, this work enables the company to hit conversion targets and maintain strong SEO-aligned content output.

Primary Duties

• Make winning campaigns on Facebook Ads for overseas markets based on website conversions.
• Plan and manage budget in line with company targets.
• Work with Social Media Specialists and KOL Management in content creation.
• Make winning campaigns in Google SEM.
• Review articles based on SEO with the Copywriter.

Skills and Qualifications

• Minimum 1 year of experience in Facebook Ads managing budgets of at least 100 million per month, including website-based conversion, CPAS, and retargeting.
• Minimum 6 months of experience in TikTok Ads.
• Experience in Google Ads including SEO and SEM.
• Ability to analyze and manage Business Manager accounts.
• Basic knowledge of AIDA.
• Strong communication and teamwork skills.

Sitting at the intersection of performance strategy and team leadership, the Advertiser builds and optimizes multi-channel paid campaigns across Facebook, Instagram, Snapchat, TikTok, Pinterest, and Twitter for innovative mobile app clients at a remote, sustainability-focused agency. Operating across junior, mid-level, and senior collaborators including the Head of Performance Marketing, the Advertiser delivers measurable CPA reduction through scientific experimentation and data-driven channel analysis.

Duties

• Work on performance strategies for clients across advertising channels.
• Maintain and analyze advertising channels including Facebook, Instagram, Snapchat, TikTok, Pinterest, and Twitter.
• Plan performance goals for the company and clients.
• Manage junior and mid-level performance marketers and mentor junior advertisers.
• Work closely with the Head of Performance Marketing to deliver optimal results.
• Create, analyze, and optimize campaigns at the campaign, ad set, and ad level.
• Run experiments using a scientific approach with observation, hypothesis, desired outcomes, and actions.
• Develop company procedures and identify new opportunities to reduce CPA through data analysis.

Experience and Qualifications

• Bachelor's degree or above.
• At least 5 years of experience in Digital Marketing.
• Practical experience in setting up, troubleshooting, and optimizing campaigns across Facebook, Snapchat, TikTok, and Pinterest.
• Strong analytical, critical thinking, and strategic communication skills.
• Detail-oriented, self-starter with a high say-do ratio and result-oriented working style.
• Fluent in English, additional languages are a plus.