ACTIVATION MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 6, 2024 – The Activation Manager possesses extensive marketing expertise, advanced Marketo and Salesforce experience, and proficiency with nurture campaigns and webinars, to drive impactful client activations. Strong analytical skills and a solutions-focused approach facilitate effective decision-making and relationship-building across enterprise organizations. Proven communication excellence and emotional intelligence enable seamless collaboration within teams and with clients, ensuring success in dynamic, client-centered environments.

Essential Hard and Soft Skills for a Standout Activation Manager Resume
  • Project Management
  • Budgeting
  • Data Analysis
  • Digital Marketing
  • Content Creation
  • Campaign Management
  • CRM Software Proficiency
  • Market Research
  • SEO/SEM
  • Performance Metrics Tracking
  • Communication
  • Leadership
  • Problem-Solving
  • Adaptability
  • Creativity
  • Team Collaboration
  • Strategic Thinking
  • Time Management
  • Attention to Detail
  • Conflict Resolution

Summary of Activation Manager Knowledge and Qualifications on Resume

1. BA in Marketing with 5 years of Experience

  • Specialist in publisher ad technology with experience working with major publisher ad servers.
  • Solid understanding of the programmatic advertising ecosystem and digital inventory management.
  • Significant experience working with multiple technology platforms, SSPs, DSPs, DMPs, etc.
  • Expert in monetization partners and inventory management at a large publisher
  • Proven track record in analyzing digital media portfolio profitability
  • Ability to build strong relationships both internally and externally with key strategic partners.
  • Have an entrepreneurial spirit and are driven, creative energetic, and passionate
  • Comfortable working with team members at all levels, including senior management
  • High proficiency with Microsoft Excel (can perform complex functions)
  • The ability to build powerful relationships and work collaboratively within a team

2. BA in Advertising with 3 years of Experience

  • Experience working in the retail or FMCG sector
  • Proven track record in budget and plan set-up, innovative thinking
  • Strong strategic and analytical skills with business acumen and entrepreneurial spirit
  • Self-organized and autonomous, with a strong problem-solving approach
  • Consumer-centered and intuitive, with a real passion for (Campari Group) brands
  • Enthusiastic, dynamic with a "can-do" mentality, with an innovative, creative, and out-of-the-box approach
  • Team player, with the ability to manage different projects on different levels
  • Ability to interact and influence internal and external stakeholders at all levels to create cross-team collaboration while driving projects to conclusion
  • Excellent verbal and written communication skills with strong presentation skills
  • Experience in using syndicated research (i.e. Nielsen) and CRM (C4C)

3. BA in Communications with 4 years of Experience

  • Professional experience in marketing
  • Admin-level Marketo experience with Marketo certification
  • Salesforce working experience
  • Experience working with enterprise companies
  • Excellent written and verbal English communication skills. 
  • Demonstrate confidence and emotional intelligence to team members and leadership, in the organization and with clients.
  • Must be able to work in an assigned client office location.
  • Strong history of building relationships across organizations and clientele with a diplomatic, solutions-oriented approach to decision-making and communication
  • Highly analytical, with a track record of being a strong problem solver
  • Experience working with nurture campaigns and webinars
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