2D DESIGNER JOB DESCRIPTION

One week, the 2D Designer is translating a retail category brief into supergraphics for a flagship store rollout; the next, producing digital ad templates for social channels and campaign landing pages. Those two modes of output rarely sit in the same team. In retail and brand environments, the 2D Designer owns the visual layer that connects brand guidelines to physical and digital consumer touchpoints, spanning in-store signage, print collateral, and digital marketing assets. Planogram awareness and brief-to-production workflow discipline are what separate this role from a general graphic designer.

The mandate of the 2D Designer is to translate brand strategy into on-brief visual executions across retail signage, print collateral, and digital marketing channels, ensuring consistency from concept through production. Working within a cross-functional creative team and alongside external print suppliers and agencies, the 2D Designer reports into senior design or creative leadership and supports multiple concurrent projects across commercial and experiential environments.

Career Impact: Hands-on ownership of supergraphics and in-store category signage builds a portfolio that carries weight with retail brand studios and agency creative directors.

Business Impact: The visual executions produced in this role are what shoppers and customers encounter first, making brand perception measurable at the point of sale.

Growth Opportunity: Exposure to both print production workflows and digital channel design accelerates the path toward Senior Designer or Brand Design Lead roles within retail or agency environments.

• Develop original 2D concepts for retail signage, supergraphics, and branded in-store spaces from brief to final file delivery.
• Produce print-ready and digital design assets spanning banners, standees, event collateral, email templates, and social ad formats.
• Collaborate with senior designers and creative leadership during design reviews to align executions with brand standards.
• Liaise with external print suppliers and agencies to manage production specifications, proofing, and implementation timelines.
• Interpret creative briefs and translate strategic input into compelling visual directions using typography, color, and composition.
• Maintain brand consistency across all deliverables, incorporating brand guidelines into every execution.
• Support visual merchandising signage best practices in partnership with internal business teams and store environment stakeholders.

• Bachelor's degree in Graphic Design, Visual Communication, or equivalent work experience.
• 3 or more years of graphic design experience, with a portfolio demonstrating signage, branding, and print production work.
• Knowledge of planograms, category assortment, and supergraphics concept development in retail or commercial environments.
• Demonstrated ability to interpret creative briefs and develop on-brand visual solutions that meet business objectives.
• Strong command of typography, color theory, and composition applied to both print and digital formats.
• Experience preparing production-ready files for offset and large-format print implementation.
• Effective written, verbal, and presentation skills, with the ability to manage multiple projects against tight deadlines.

• Experience with environmental or interior design contexts, including pop-up retail, corporate facilities, or exhibition spaces.
• Familiarity with digital marketing channel requirements, including social ad specs, email templates, and web banner formats.
• Exposure to video editing or short-form social content production as a supplementary design skill.
• Understanding of global retail experience trends and consumer-facing brand activation formats.

• Core Stack: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
• Production & Layout: Adobe Acrobat, Microsoft PowerPoint
• Productivity: Microsoft Office Suite, Google Workspace
• 3D & Environmental (Preferred): AutoCAD, Adobe Dimension

• Base Salary Range: $55,000 to $80,000 annually, depending on experience and market
• Bonus: Discretionary annual performance bonus, typically 5% to 10% of base
• Equity: Not standard at this level in retail brand environments
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by company size
• PTO: 15 to 20 days annually, plus standard public holidays
• Common Perks: Employee merchandise discount, hybrid work flexibility, professional development stipend

Figures based on current US market benchmarks. Adjust based on location, company size, and seniority level.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring a reasonable accommodation during any stage of the hiring process may request one at any time. Final offers are contingent on the successful completion of a background check. Applicants must be authorized to work in the United States.

Sitting at the intersection of brand strategy and spatial design, the 2D Designer drives consistent, on-brand creative executions across retail environments, pop-up shops, corporate facilities, and branded in-store spaces. Partnering with senior designers, leadership, and external agencies, this role shapes visual merchandising signage and graphics that meet and exceed business objectives.

Key Responsibilities

• Generate impactful creative ideas and executions that deliver and adhere to the brand vision and brand standards while ensuring consistency.
• Bring creative ideas and vision to life across a wide scope of graphics for unique projects, e.g., retail stores and clinics, branded in-store spaces, department and category reimagination, pop-up shops, corporate facilities, etc.
• Collaborate on design concepts with senior designers and management within the team for design reviews and approval.
• Bring ideas to life across a wide scope of unique projects through innovation and collaboration with internal stakeholders and external agencies.
• Maintain trusted partnerships with peers, internal business teams, and external agencies.
• Use skills and knowledge to create compelling themes, ideas, and designs that are on brand and meet or exceed business objectives.
• Partner with ideation and implementation to deliver on the brief and project expectations and ensure execution of ideas as planned.
• Partner with Senior Designers and leadership on visual merchandising signage and best practices.

Required Qualifications

• High School Diploma or GED required.
• 3+ years of experience as a graphic designer position at a design firm, agency, and/or corporate environment with examples of how their contributions assisted in the development of breakthrough creative, including signage and branding.
• Knowledge and understanding of planograms and category assortment.
• Knowledge, understanding, and experience in developing concepts for supergraphics and signage (2d and dimensional).
• Interest in interior and exterior architecture, interior design, visual merchandising, and digital technologies.
• Knowledge and understanding of the latest global experience and retail concepts and trends.
• Acute sense of health and wellness, pop culture, retail, tech, and design trends.
• Proficiency in the Adobe Creative Suite, MS Office, hand sketching, and proficient on a Mac with concept to production knowledge for the preparation of files for print implementation.
• Ability to create designs that reflect and expand on brand guidelines with knowledge of typography, color, and composition.
• Ability to understand creative briefs and translate the input into ideas.
• Ability to demonstrate a passion for strategic and creative problem-solving to meet business objectives.
• Ability to take direction and generate impactful creative ideas and executions that deliver and adhere to brand vision and brand standards while ensuring consistency.
• Strong written, verbal, and presentation skills.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

A key member of a multi-disciplinary creative team, the 2D Designer delivers innovative 2D and 3D design solutions across print, digital, and event build environments from initial brief through final execution. Serving as the link between internal and external stakeholders, this role ensures client needs are met while mentoring team members and upholding creative standards.

Core Functions

• Oversee all 2D design services to internal and external customers.
• Serve as the link between internal and external stakeholders where creative design direction is required.
• Provide creative and innovative solutions throughout the entire creative process, from taking on a brief to conceptualisation and designs to production and final execution.
• Take an active role to ascertain internal and external customers' needs and to develop graphic directions, concept, and specification for the assigned project.
• Ensure client needs and expectations are met or exceeded.
• Support and mentor team members as required.
• Perform other roles & responsibilities as requested based on business needs.

Qualifications & Experience

• Diploma in Graphic Design or related discipline.
• 1 year of experience in the meetings, incentive travel, conferences, exhibitions, and special events industry or related experience.
• Experience in interpreting briefs.
• Strong space planning, creative and visualisation skills.
• Ability to translate creative concepts into production drawings.
• Proficiency in Adobe Creative Suite, such as Illustrator and Photoshop.
• Knowledge of 3D Studio Max and AutoCAD would be an added advantage.
• Proficiency in Microsoft Office and Google Suite applications.
• Strong attention to detail and able to work well under pressure.
• Strong ability to manage multiple projects, timelines, and deliverables.
• Excellent presentation and communication skills.

Embedded within a marketing-focused creative function, the 2D Designer produces brand-consistent visual assets spanning offline print materials, digital marketing channels, and social video content. Collaborating across teams and external partners, this role supports campaign execution and maintains product imagery standards in line with brand guidelines.

Primary Duties

• Oversee brand image design and maintain brand consistency.
• Plan and implement designs according to requirements.
• Design and print products for offline communication: standee, banner, backdrop, bandroll, invitation letter, flyer, voucher, etc.
• Design advertising templates on digital marketing channels (website, Facebook, YouTube, etc.) such as Facebook post, flash banner, pop-up, email template, website interface, etc.
• Take pictures of products according to company standards and update new product images to the product directory.
• Edit videos, TikTok clips, etc.
• Perform other roles & responsibilities as requested based on business needs.

Skills & Qualifications

• College/university graduate or equivalent.
• Experience in pattern design.
• Has a good taste in color and understanding of fashion.
• Awareness of media trends and having a flair for digital marketing.
• Capability in machine drawing and hand drawing.
• Ability to use WordPress; coding is a plus.
• Ability to edit videos and use graphics software.
• Familiarity with MS Office, G Suite (Gmail, Gdrive, G-apps, etc).
• Good communication and interpersonal skills.
• Ability to work in a high-pressure environment.
• Growth mindset, painstaking, and love new challenges.
• Proficiency in English speaking and listening.

As the 2D Animator, this role creates visually compelling animations for interactive gameplay and cinematic cutscenes within a real-time slot game development environment. Working side-by-side with Game Developers, Concept Artists, UI Designers, Technical Artists, and QA, this position plays an integral role in bringing new games to life from concept through production.

Scope of Work

• Create amazing 2D animations.
• Create stunning effects that reward players as well as communicate in-game information.
• Play a big role in the concept phase and animate proof of concepts.
• Optimize assets for file size and performance.
• Build features with our game development team in our unique animation system.
• Create, maintain, and export production-quality graphic assets.

Experience & Qualifications

• Knowledge of Adobe Flash/Animate, After Effects, and Maya.
• Previous experience doing slot game animations.
• Familiarity with 3D animations.
• Passionate about games, with an understanding of game-play mechanics.
• Excellent verbal and written communication skills in English.
• Exceptional organizational, collaboration, and communication skills.
• Positive team player who gladly speaks their mind.

Reporting to the Director of Animation, the 2D Designer is responsible for developing new visual styles and replicating existing ones across a range of children's entertainment content, from characters and environments to logos. Collaborating with Creative Producers and UI experts, this role balances creative excellence with brand feasibility under tight production deadlines.

Day-to-Day Responsibilities

• Work from concept through final delivery.
• Help establish new styles for emerging content.
• Build new assets for existing styles and properties.
• Design a wide array of concepts, including characters, environments, and logos.
• Work alongside the UI expert to ensure visual clarity.
• Partner with Creative Producers to maintain creative excellence and feasibility that uphold and enhance the brand.
• Be extremely detail-oriented, organized, and thorough, able and willing to refine work to a high degree of polish.
• Work quickly and complete tasks on tight deadlines.

Position Requirements

• Experience designing for kids' entertainment.
• Ability to generate work that appeals to a wide range of children.
• Experience in Pre-K entertainment a plus.
• Game experience a plus.
• Motion Graphics a plus.
• Proficiency in Photoshop, Illustrator, and similar software.
• Excellent understanding of color theory and form.
• Ability to articulate and influence creative concepts.
• Excellent communication skills and a professional, collaborative attitude.
• Team player capable of working with a large-scale team.
• Be flexible and have enthusiasm for innovation and change, and interest in keeping abreast of new developments.

As the 2D Creative Graphic Designer, this role conceptualizes and produces a broad range of print and digital marketing materials that support sales communication strategies and campaigns. Collaborating with external printers and internal marketing teams, the position requires strong attention to detail and the ability to manage multiple collateral projects simultaneously to tight deadlines.

Accountabilities

• Conceptualize and maintain print and electronic related materials.
• Design brochures, event posters, newsletters, and other publishing collaterals.
• Deal and consult with external printers and suppliers for print production.
• Assist in developing, planning, and managing marketing communication strategies and campaigns to support sales.

Background & Experience

• Minimum Diploma in Visual Communication, Graphic Design, or related course.
• 2 years of work experience in a related field in an in-house atmosphere.
• Basic experience in dealing with external offset printing companies.
• Ability to do simple illustrations, with good attention to detail, and the ability to work under tight deadlines.
• Knowledge in Adobe Illustrator, Photoshop, and InDesign; Flash animation is a bonus.
• Good organizational skills and a team player.
• Great attention to detail, creativity, and ability to prioritize and multitask.