WHAT IS A MARKET RESEARCH ANALYST?
The Market Research Analyst will gather and organize information on target markets and customers' needs and preferences, identify and categorize market requirements, develop use cases, quantify the impact of market problems, and maintain market research. They will transform information into market sizing (including TAM, SAM, SOM) and manage a portfolio of market research development studies to ensure relevance, consistency, and accuracy. Additionally, the analyst will deliver clear and concise market analysis updates enriched with insights on industry, geography, customer, competition, and market conditions.
Need-to-Know Overview of a Market Research Analyst
1. Market Research Analyst Roles and Responsibilities
- Track Operational Metrics on current Markets and ongoing Marketing initiatives
- Research and track Product Capabilities and performance
- Govern Account Segmentation & Targeting Process
- Identify Segments to help define Account Portfolios and Resource Allocation
- Discover growth initiatives through industry and portfolio analysis;
- Distill replicable best practices to implement across industry and market segments
- Support SDR team by providing New Logos Targets to grow pipeline
- Maintain Industry & Geographic mapping logic within Systems of Records
- Collaborate with Industry Principals to define Markets and potential changes to them that may alter analysis is meaningful way
- Assist in business planning activities for Sales, Marketing, and Business Development
- Evaluate and implement methods for collecting data into internal databases
- Confirm technology investments and optimal internal processes
- Increase operational effectiveness in Marketing, Sales, and Business Development through data driven insights
2. Market Research Analyst Requirements and Qualifications
- Bachelor’s degree in quantitative discipline (Engineering preferred) with a minimum 3.5 GPA
- Solid planning, priority setting, and project management skills with experience managing multiple projects concurrently
- Proven success developing relationships across diverse teams, including Sales, Business Development, and Marketing
- Familiar with the PI System and use cases within multiple industries and various sized companies
- Ability to display complex data visually, creating powerful presentations for both analytical and non-analytical audiences
- Motivated, curious, collaborative, and innovative
- Strong researcher that can quantify benefits
- Must demonstrate an ability to proactively recognize and define problems, understand business and system processes, collect data, establish facts, and draw valid conclusions