What Does A Website Do?

WHAT DOES A WEBSITE DO?

Published: Dec 26, 2025 - The Website Professional manages and improves website experiences by coordinating design, content, development, and performance optimization to support business goals. This role ensures consistent tracking, testing, and reporting of key website metrics while maintaining brand standards, usability, and technical quality across devices. The individual collaborates with cross-functional teams to plan releases, troubleshoot issues, implement enhancements, and deliver ongoing updates that strengthen user engagement and conversion outcomes.

A Review of Professional Skills and Functions for Website

1. Website Administrator Duties

SEO Strategy: Develop keyword strategies and implement SEO best practices to drive organic traffic
Link Building: Create and manage link-building strategies and content marketing strategies
Vendor Relations: Maintain positive professional relationships with external vendors and partners
Marketing Innovation: Innovate and present new digital marketing strategies
Content Writing: Develop engaging online content including solution pages, product descriptions and blog posts
Performance Analysis: Monitor and analyze content success
Campaign Execution: Execute email and social media marketing campaigns
Marketing Tools: Use Google Marketing Suite and other relevant sites
Lead Generation: Drive traffic to company pages for lead generation and conversion
CMS Upload: Upload products into the content management system
Product Imaging: Create and attach images to each product
Product Copy: Create and attach copy and attributes to each product
Release Testing: Participate in Quality Assurance QA and User Acceptance Testing UAT before the release of project deliverables

2. Website Analyst Details

Google Analytics: Own and manage Google Analytics configuration
Analytics Ownership: Take responsibility for all on-site analytics topics on the e-commerce website
Data Recommendations: Make suggestions and recommendations for improvements and incorporate new features based on the analysis
Mixed Research: Combine quantitative and qualitative research methods for comprehensive analyses of each area of concern
Dashboard Reporting: Use visualization tools and create dashboards in Data Studio and train other users on customer data usage to improve web processes
KPI Development: Lead the development of KPIs and ad hoc analysis to monitor and improve online campaigns
Strategic Insights: Develop insights and recommendations that support online marketing, ecommerce and A/B testing strategies
Channel Tracking: Work closely with the marketing team to ensure all digital marketing channels and promotions are tracked
AB Testing: Generate data-led test ideas, define key metrics and interpret results with the data analyst
Global Collaboration: Maintain continuous contact with the French central team and the Analytics international community and support international projects

3. Website Application Developer Responsibilities

NET Development: Design, test and implement component-based applications using the .NET framework within established project schedules
Business Analysis: Learn MSBA business processes and workflows to understand client requirements and develop system solutions
Application Maintenance: Maintain and re-engineer existing custom applications
Specification Setting: Collaborate with the team to set specifications for new and existing applications
Solution Review: Provide continuous review and proactively identify and recommend solutions for applications
Unit Testing: Perform unit and integration testing
Technical Documentation: Develop and update documentation to accurately represent application design code and functionality
Version Control: Maintain quality and version control of all applications as they are updated and revised
User Support: Support internal and external users of web applications through problem-solving and troubleshooting of various issues as they arise
Relationship Building: Cultivate and maintain strong relationships with customers, IT team members, management and project teams
Website Maintenance: Support the development and ongoing maintenance of the MSBA website
Tech Trends: Maintain a high awareness of industry trends and technologies in web development

4. Website Application Programmer Accountabilities

Program Development: Translate system designs and develop test, debug or modify programs to achieve desired results
Data Applications: Create PC based applications to extract, import, manipulate and calculate data from multiple systems including the core processing system
Requirements Analysis: Analyze new programming requests and document objectives, data sources, output requirements and internal controls
Database Design: Construct databases, SQL scripts and design forms, screens and reports to improve efficiency or enhancements
Development Standards: Prepare explanatory documentation and programming and web development standards and procedures
Server Configuration: Install and configure HTTP servers and associated operating systems and establish appropriate server directory trees
Project Oversight: Oversee web development projects including intranets and extranets
Web Applications: Develop code, install tests, debug and document web applications using appropriate editors
Web Security: Ensure the security of all websites and related applications
Regulatory Training: Complete all mandatory and elective training including BSA and Anti Money Laundering procedures
Compliance Adherence: Maintain compliance with all appropriate rules and regulations

5. Website Application Programmer Contractor Functions

NET Development: Develop new NET applications
Application Enhancement: Enhance existing NET applications
Web Support: Provide maintenance and support for NET web applications
System Analysis: Provide system analysis, design, programming and implementation support for applications
Production Deployment: Provide fully tested and commented application code implemented in the production environment
Technical Documentation: Write and provide application and project technical documentation
System Testing: Perform unit and system testing to ensure the system conforms to detailed requirement specifications
Project Documentation: Write and provide project management documentation
Project Leadership: Provide project leadership
Documentation Improvement: Develop and enhance project and technical documentation
Developer Mentoring: Work with staff to mentor them in NET development

6. Website Coordinator Overview

CMS Oversight: Provides oversight of the content management system for the website
Form Development: Develops form templates and code for forms and emails for the website
SEO Support: Monitors website and assists users with implementing search engine optimization
UX Collaboration: Collaborates with Marketing and Public Relations to implement design layout, navigation and functionality changes for usability and access improvement
Content Testing: Tests and evaluates updated content to identify and resolve content or functionality errors
User Documentation: Uses best practices to design and write end-user documentation including user guides, online help, training materials and quick reference guides
Portal Administration: Administers and customizes college portals
ITSM Management: Manages incident requests, problems, changes and project tasks using the ServiceDesk ITSM platform
Service Requests: Fulfills standard service requests within specified service level agreement targets
Technical Support: Provides personal computer support, technical help, basic software support, data analysis project coordination, installation and helpdesk assistance
Directory Management: Manages the website employee directory
Site Monitoring: Monitors the technical health of the website daily
Keyword Updates: Ensures pages are updated and keywords are utilized
SEO Reporting: Checks insight reports daily for search engine optimization and accessibility
Error Troubleshooting: Troubleshoots errors such as broken links, coding, spelling, headings, images and videos

7. Website Content Manager Details and Accountabilities

AEM Management: Plan, coordinate and execute changes to website content using Adobe Experience Manager AEM and Adobe Target
Adobe Analytics: Measure the performance of optimization activities using Adobe Analytics
Feature Prioritization: Collaborate with functional owners and business owners to prioritize new website functionality while ensuring the integrity of existing solutions
Corrective Action: Take corrective action to address deviations from requirements during website design and development
Resource Planning: Effectively plan and prioritize deliverables and resources across multiple concurrent projects
SDLC Tracking: Monitor and track the progress of initiatives within SDLC tools
SEO QA: Review and QA content to ensure conformance with platform requirements, title tags, meta descriptions and other SEO best practices
Content Governance: Manage gated content domain redirects and vanity URLs
Schedule Reliability: Maintain regular, consistent and punctual attendance
Flexible Schedule: Work off regular hours and weekends with variable schedules

8. Website Content Specialist Tasks

Content Scheduling: Create and implement content schedules for people to produce or update content
Content Writing: Create texts and other content in English for translation to other languages
Review Coordination: Organize internal review processes with various stakeholders
Conversion Analysis: Conduct continuous analysis of user flows and conversions and assess legacy content for potential migration
Cross Functional: Work with designers, product management, marketing, sales and other industry experts
AEM CMS: Coordinate and edit the content management system using Adobe Experience Manager
Site Mapping: Produce maps and visualisations of the site to help staff understand the website structure and function
Content Management: Support the process of managing content for the website
Analytics Analysis: Analyse analytics data to learn how users interact with the HBK sites

9. Website Engineer Roles

UI Development: Develop user interfaces and technical infrastructure for Call of Duty for different platforms
Test Automation: Develop an automated testing and monitoring framework
Technical Planning: Participate in team technical planning, core tech plan designing and technical architecture
Resource Coordination: Coordinate resources and division of work
Feature Development: Participate in the design and development of features as required by the Call of Duty franchise
Bug Resolution: Work as part of a larger global web front-end team in identifying bugs and resolving them

10. Website Manager Additional Details

Website Management: Plan, implement, manage, monitor and upgrade the organization's website
Issue Troubleshooting: Respond to and troubleshoot all website issues
Complaint Handling: Identify and respond to all website complaints
Web Security: Ensure that the website is protected by enabling the appropriate security measures
Content Audits: Conduct content audits to eliminate redundant and duplicate information
Content Strategy: Create appropriate website content aligned with the organization’s strategy
Quality Testing: Ensure website quality and efficiency by conducting regular test plans
Brand Alignment: Collaborate with all staff and management to ensure that the website aligns with the brand strategy and meets the organization’s standards
Traffic Growth: Create strategies to grow the subscriber base and web traffic metrics
Regulatory Compliance: Ensure full compliance with all laws and regulations
Industry Monitoring: Keep up to date with industry best practices and monitor competitor websites

11. Website Producer Essential Functions

Roadmap Alignment: Partner with Sr. Producer to ensure detailed product roadmaps meet high-level goals
Backlog Prioritization: Manage backlog prioritization based on the roadmap and align with the Release Plan
Team Motivation: Communicate goals and deadlines to the team and motivate them to execute on time and at a high quality
Requirements Definition: Partner with Sr. Producer and stakeholders to define feature requirements
Publishing Planning: Manage the Content Publishing Plan including localization
QA Coordination: Partner with QA to ensure comprehensive test plans are in place
Risk Management: Proactively identify and manage risks, create mitigation plans or escalate issues
Process Improvement: Identify and improve processes for efficiency, risk mitigation or quality improvements
Status Reporting: Provide project updates to the Sr. Producer and project leads regularly

12. Senior Website Producer Role Purpose

Project Leadership: Lead and manage website projects including ongoing enhancements and integrations, in collaboration with the Marketing and IT teams
Web Strategy: Provide strategic direction and execution plans to shape the future of Absorb web properties including absorblms.com and absorbcreate.com
Technical Optimization: Stay current with industry best practices to implement technical optimizations related to site performance, SEO, core web vitals compliance and UI UX
Vendor Management: Work closely with third-party vendors including development and hosting and other teams to oversee and modify site configurations, drive technical site advancement, ensure timely security updates, manage future site updates and validate their work
Technical Support: Provide technical support to respond to technical issues, research and resolve problems
Tool Evaluation: Assist in evaluating and testing new marketing tools as they relate to the website and its operation
Site Monitoring: Monitor website stability including uptime, page speed, links, and images and ensure website UX works as intended
Optimization Reporting: Regularly report on opportunities for continued technical optimization