WHAT DOES A VIDEOGRAPHER DO?

Published: Dec 25, 2025 - The Videographer shoots video and photography both in-office and on location, managing lighting, audio, and production design to support high-quality content creation. This role involves developing a wide range of multimedia assets, including instructional videos, animations, podcasts, and social media content, from concept through final delivery, while maintaining equipment and overseeing media archives. The videographer also collaborates with internal teams, liaises with vendors, supports council-wide initiatives, and stays current with emerging media trends and technologies.

A Review of Professional Skills and Functions for Videographer

1. Videographer Functions

  • Video Production: Create first-rate video assets that bring the Milestone narrative to life.
  • Marketing Collaboration: Work closely with the regional marketing team to concept, develop, and deploy creative projects in alignment with regional marketing priorities and strategy.
  • Video Editing: Plan, shoot, and edit video projects to support marketing goals and support sales enablement efforts across the region (North America, LATAM, Brazil).
  • Regional Video Production: Plan, shoot, and edit video based on regional communications needs such as interviews across the region (North America, LATAM, Brazil).
  • Agency Collaboration: Collaborate with agency partners on special projects, ensuring brand standards and alignment and authenticity to the brand narrative.
  • Asset Management: Cooperate with brand studio counterparts in HQ office to share, harvest, and repurpose assets to ensure efficiency and optimal use of assets globally.
  • Event Video Planning: Collaborate with the Event Marketing Manager to manage video production planning at marquee events.
  • Sales Enablement Support: Cooperate with the regional marketing team to build assets in support of sales enablement (assets include, but are not limited to, videos, animations, graphics, audio, etc.)

2. Videographer Roles

  • Multimedia Production: Create and maintain multimedia content for internal and external tutorials and training programs that customers and partners can use to self-serve, through all phases of the production cycle.
  • Content Creation: Script, film, edit, record audio, and create graphics.
  • Customer Support Videos: Translate common customer-reported issues into videos that help to resolve issues and improve understanding of key features.
  • Video Optimization: Edit and optimize video content for clarity and accuracy, ensuring that everything created is of the highest possible quality.
  • Cross-Functional Collaboration: Build close relationships with cross-functional teams to ensure work is aligned with all business activities.
  • Support Strategy Development: Develop and communicate new ideas for improving support video strategies and help to successfully implement those strategies.

3. Videographer Responsibilities

  • Video Production: Conceptualize, plan, shoot, and edit video content for a wide range of international clients.
  • Brand Quality: Ensure that assets are premium, original, and on-brand, and help deliver on team KPIs (such as video and social engagement, video conversion rate, and greater brand consistency, reach, and awareness).
  • Creative Collaboration: Work cross-functionally to seek out content opportunities and shape and define concepts.
  • Creative Excellence: Push creative boundaries and deliver quality output.
  • Trend Awareness: Keep up with the latest creative and technological trends to ensure the work produced remains world-class.

4. Videographer General Responsibilities

  • Route Documentation: Document the process of exploring and mapping new off-road routes through photos and videos.
  • Media Editing: Be responsible for image and video editing.
  • Team Support: Assist the senior photography team.
  • Asset Organization: Catalog and organise photos and footage in line with Explorer's in-house procedures.
  • Bilingual Communication: Support the English-speaking team in communicating with local Arabic speakers.

5. Videographer Roles and Details

  • Video Leadership: Lead the in-house video production and video editing efforts for Koko on both online and offline marketing channels.
  • Content Management: Manage all aspects of Koko video content on all channels, including but not limited to Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok.
  • Production Strategy: Drive Koko’s presence as a lead in video production and editing through regular content creation with the creative team and implementation of the video production plan and strategy.
  • Vendor Coordination: Liaise with third-party production companies for large-scale productions and work closely with production budgets.
  • Video Creation: Regularly conceptualize, script, and execute the production of in-house videos.
  • Equipment Management: Gain access to and take responsibility for managing and supervising all in-house production equipment and studios.
  • Trend Awareness: Keep up with the latest trends in video content.
  • Global Collaboration: Work cross-functionally and globally across markets, representing the Sri Lankan market.

6. Videographer Responsibilities and Key Tasks

  • Event Filming: Film healthcare-related conferences, seminars, and events.
  • Healthcare Communication: Promote public and private awareness of the mission, goals, initiatives, and objectives to ensure a complete understanding of the complex technical and social issues related to Veteran healthcare needs.
  • Video Development: Develop healthcare-related video and/or film materials across multiple media, including digital media, for customer use.
  • Video Editing: Perform tasks in the final editing process to fit various formats, such as High-Definition, streaming, and Moving Picture Experts Group (MPEG).
  • Strategic Communications: Assist in the healthcare-related strategic communication plan that builds beneficial relationships between the VHA, the public, and other entities.

7. Videographer Overview

  • Video Shooting: Shoot video for news and lifestyle reporters, anchors, and hosts.
  • Production Coordination: Confer with other personnel to discuss assignments, logistics, and shot requirements.
  • Camera Operation: Set up, compose, and execute video shots.
  • Equipment Maintenance: Maintain video equipment.
  • Video Editing: Edit video clips for television broadcasts and eMedia content.
  • Live Broadcast Operations: Operate live microwave and satellite trucks in remote situations.
  • Production Support: Assist the executive producer and the show producer with aspects of overall show production, including fill-in producing.

8. Videographer Details and Accountabilities

  • Media Production: Shoot video and photography, in-office and on location, including handling lighting, audio, and production design.
  • Content Creation: Create instructional and informational videos and other media, such as animations, podcasts, webinars, and social media assets, from concept through storyboard and production to final export, streaming, and archiving.
  • Production Oversight: Oversee NCARB’s video-making process through all stages of video production.
  • Brand Collaboration: Collaborate with the team to create high-quality, compelling content that supports the NCARB brand.
  • Equipment Management: Maintain and make recommendations on the organization’s audio and video equipment, studio setup, and supporting software.
  • Audio Production: Arrange music, capture narration, and perform audio editing.
  • Asset Management: Oversee video archives and image assets.
  • New Media Strategy: Identify opportunities to use new media in support of NCARB activities, advocate for new media use, and stay current on trends and developments within relevant fields.
  • Vendor Coordination: Liaise with third-party vendors.
  • Project Representation: Represent the Marketing and Communications team on Council-wide project teams.

9. Videographer Essential Functions

  • Marketing Video Support: Support Marketing channel owners with video content for, but not limited to, Social Media, Search Advertising, and CRM.
  • Promotional Content: Produce attractive visual material for all promotional campaigns, such as Black Friday, as well as other video content, including educational videos.
  • Video Capture: Capture videos on- and off-site, managing the technical aspects of recording and editing.
  • Asset Sourcing: Research and purchase all necessary raw footage, voice artist services, templates, and related resources.
  • Creative Ideation: Own the ideation process to generate ideas for visualizing Carly's USP for potential customers.
  • Brand Alignment: Align all video content with the company brand strategy and playbook.
  • Content Archiving: Organize the archive for all produced content and raw footage.

10. Videographer Duties and Roles

  • Field Camera Setup: Prepare, align, and set up field cameras, ensuring optimum visual and technical quality under prevailing conditions.
  • Lighting and Shooting: Light the subject or scene, and compose and record program material using a handheld camera.
  • Technical Quality Control: Ensure both visual and aural material meet technical and aesthetic requirements for editing and/or live presentation.
  • Video Editing: Deliver all recorded materials and perform editing.
  • Equipment Maintenance: Perform basic maintenance on equipment.
  • Still Photography: Shoot stills for digital platforms.