What Does A Product Designer Do?

WHAT DOES A PRODUCT DESIGNER DO?

Published: Dec 08, 2025 - The Product Designer shapes user-centered experiences by translating research, business goals, and technical constraints into clear user flows, wireframes, prototypes, and polished interfaces. This role partners with product, engineering, and research teams to validate solutions through testing, iterate quickly, and deliver designs that improve usability and measurable outcomes. The designer also contributes to designing systems and documentation to ensure consistency, scalability, and high-quality implementation across products.

A Review of Professional Skills and Functions for Product Designer

1. Product Designer Duties

Experience Design: Take complex user scenarios and convert them into simple, fluid and delightful experiences
Design Innovation: Drive innovation through visual, interaction and information design
Team Collaboration: Work and co-create with talented and diverse multi-disciplinary teams and individuals across the organization
Stakeholder Partnering: Partner with BU Heads, Product Managers, Team Leads, and Developers to shape end-to-end experiences from conceptualization to production
Feature Prototyping: Conceptualize, design, and prototype new features and components of the firm’s web and mobile platform (Design System)
Visual Communication: Think visually while successfully and effectively communicating design ideas
UI Strategy: Strategically design UIs using evidence-based best practices
Rapid Ideation: Create quick paper ideations and appropriate high-fidelity mockups to be converted into interactive prototypes, using prototyping tools and or HTML, CSS, JavaScript, depending on the project requirements
Design Presentation: Develop and present designs to internal stakeholders and other team members
System Expertise: Serve as the go-to person for the platform’s design system recommendations
Dev Collaboration: Work closely with development teams, business analysts, and project owners throughout all phases of product development
Standard Improvement: Maintain and systematically improve design standards to align with the industry’s best practices
Inclusive Culture: Create and support a diverse and inclusive culture where all voices are heard and where enabled to do their best work

2. Product Designer Details

Visual Excellence: Bring Tundra's visual experience to the next level
Design Systems: Own the Tundra Design System to increase design consistency
Design Contribution: Contribute to all design-related projects
Team Collaboration: Work closely with FE engineers and product management
Pixel Perfect: Translate UX design into pixel-perfect mocks
Design Adaptation: React fast to design changes and adapt designs by finding an optimal solution
UX Architecture: Research, plan and architect an exceptional user experience for products aligned with the company goals and vision
Dev Collaboration: Collaborate closely with developers to integrate new features and update existing designs
User Advocacy: Advocate for a cohesive and user-centered design
Brand Consistency: Ensure brand consistency across the product

3. Product Designer Responsibilities

Design Leadership: Leading a collaborative design process from conception to launch
Product Strategy: Partner with small, global teams of engineers, product managers and researchers to identify user needs, define product strategy and create roadmaps
Visual Prototyping: Develop storyboards, prototypes and high-fidelity visual design to communicate interaction and design ideas effectively
Quality Feedback: Actively give and solicit feedback from other designers to continually raise the bar for quality
Design Evangelism: Evangelize design and product thinking methodology
Team Growth: Grow a design team as products mature

4. Product Designer Job Summary

Digital Experience: Design original, useful and elegant digital experiences for guests of Disney Parks and Resorts worldwide
Design Execution: Apply a broad range of capabilities on digital product design from concept through execution and final implementation
Team Collaboration: Partner with other designers and collaborate with cross-functional teams, including product management, technology and consumer insights to take work from ideation to reality
Design Craft: Apply craft, ensuring the final product development fully reflects design specifications
Design Thinking: Apply rigorous design thinking to develop products at the crossroads of the physical and digital worlds
Brand Integration: Interpret and infuse unique brands and properties to deliver on high expectations from guests
Pattern Awareness: Reflect evolving design patterns in work
Guest Advocacy: Listen to guests and advocate for their perspectives, creating opportunities to deliver on their expectations within current and future projects
Design Communication: Support the design team in communicating product design recommendations to the cross-functional leadership team, by delivering sketches, wireframes, design specifications, compositions, redlines and prototypes
Multi-Platform Design: Be expected to design product experiences across web, mobile web and native apps (iOS and Android)
Design Storytelling: Use excellent visual, communication and storytelling skills to represent the product design process with stakeholders

5. Product Designer Accountabilities

Figma Design: Deliver designs within Figma from concepts to final detailed design including well-thought-out edge cases
Component Governance: Work closely with the Design System and Accessibility team to identify and refine components through a governance process
Team Collaboration: Collaborate with product, engineering, research and business counterparts within the Engage, Discover and Select context of the kiosk
Multi-Platform Design: Support design needs across both the kiosk and the app, primarily focusing on the kiosk as the core area of ownership
Design Reviews: Lead design reviews tailored to stakeholders across the organization which include market leads, business owners, operations, legal and engineering
Insight Framing: Frame problems based on data and customer insights by working closely with product and analytics team members, who inform design decisions
Sprint Support: Support developers during sprints and QA to ensure what’s built meets intended designs

6. Assistant Product Designer Functions

Product Mockups: Develop and design product mock-ups, compile line sheets for line reviews, layout creative presentations and retail pitch decks
Design Approval: Collaborate with the design manager to design and approve products
Creative Reviews: Coordinate product submissions for creative reviews and approvals with the design team
Sample Management: Organize and maintain product and market samples
Packaging Approval: Execute product and packaging approvals through online systems and collaborative approval meetings, ensuring high quality standards in character execution, storytelling, color, material, form and function while maximizing profitability, and onboard new partners
CAD Design: Concept, design, sketch CADs, create graphics and patterns, and set up production-ready files to deliver and present trend-right consumer-centric product lines that feature innovation and strong price and value for each tier of the value pyramid
Fit Alignment: Work with cross-functional teams to ensure materials, product execution and fit are in line with product concepts and design
Competitive Monitoring: Monitor competitors, product innovation and market dynamics
Trend Research: Research initial seasonal trends by category

7. Product Designer Job Description

UX Design: Collaborate with the team to define functionality, producing user flows, wireframes, detailed visual designs and interactive prototypes for mobile and web
Consensus Building: Build consensus with product, engineering and legal colleagues while also identifying risks and removing roadblocks
Product Discovery: Partner on product discovery with business subject matter experts to improve customer experience
Partner Collaboration: Collaborate with external and internal partners to define functionality, producing prototypes that showcase multiple design concepts, with a deep understanding of the customer and business and the problems they solve
Effort Scoping: Accurately scope requests, develop and communicate a level of effort, and plan work in a team environment
User Research: Conduct foundational and directional research to help define and monitor adoption, engagement and satisfaction metrics for features and the product as a whole
Design Storytelling: Use storytelling and strong communication skills to bring a diverse set of stakeholders through the design process with a focus on transparent collaboration throughout

8. Product Designer Overview

Problem Discovery: Work with the team’s product manager and fellow designers, identify the user problems worth solving and the new ideas worth pursuing
End-To-End Design: Work through the full design process from early ideation to market-ready UI
Agile Collaboration: Collaborate closely with cross-functional team members in an agile environment
Journey Mapping: Work on user journey maps, user flow descriptions, prototypes and workshops to communicate the desired, end-to-end user experience across teams
Design Iteration: Revise and iterate on designs based on user validation, A/B testing and business outcomes
Experience Cohesion: Collaborate across team limits to drive a cohesive user experience across the user journey

9. Product Designer Details and Accountabilities

Strategy Planning: Actively involved in defining product strategy
Interface Design: Distill broad, conceptual ideas into practical and engaging interfaces
Opportunity Design: Identify high-impact opportunities, design features in pursuit of goals, and explain the rationale for decisions
Customer Advocacy: Advocate for a diverse customer base with hard data and in-depth research to help meet their unique needs
UX Research: Plan, prioritize, coordinate and conduct behavioral analysis, user requirements analysis, task analysis, conceptual modeling and usability testing
Design Systems: Ensure consistency across all of the products and integrations by adhering to design system standards and making updates
Cross-Functional Collaboration: Work with engineering, product management, data and marketing to eliminate inconsistencies
Quality Feedback: Give and solicit feedback from designers and engineers to continually raise the bar for quality

10. Product Designer Tasks

Customer Advocacy: Design from a customer-first perspective, advocating for the customer and approaching problems with an experience mindset
Process Improvement: Find opportunities to improve systems and processes to create more value in our business and our customer experience
Workshop Facilitation: Facilitate workshops, conduct research, and work cross-functionally to create a collective understanding of our tools, systems and services
Relationship Building: Build strong relationships with cross-functional team members
Journey Mapping: Create elegant and clear journey maps, service blueprints and documentation of systems
Design Systems: Create professional, well-thought-out designs using established design systems
Data Informed: Apply metrics, data, design research, user testing and customer support insights to inform experience decisions
Workload Management: Manage and prioritize your workload of multiple projects with different collaborators, with moderate guidance from design leadership