WHAT DOES A JOURNALIST DO?

Published: Nov 17, 2025 - The Journalist produces engaging stories for print and online, with a focus on covering sports events and weekend matches. This role includes building key relationships, conducting interviews, taking photos, and working with editors on content development. The journalist also manages social media accounts professionally, with an emphasis on video content and scheduling posts across major platforms.

A Review of Professional Skills and Functions for Journalist

1. Journalist Duties

  • Storytelling Development: Promote a culture of storytelling through creative enterprise reporting for a variety of communication deliverables and initiatives.
  • Cross-Functional Collaboration: Work closely with cross-functional teams, internal stakeholders, external influencers, and industry experts to identify, research, and execute story opportunities that align with overall business objectives.
  • Content Creation: Develop content that showcases Arthrex’s culture and mission and drives awareness and employee engagement.
  • Story Production: Produce quick-turn stories as well as long-term projects based on assigned beats within the company.
  • Interview Engagement: Engage in interviews with individuals at all levels of the organization.
  • Global Content Support: Support global partners with content development and editing for various global communications, including the global employee intranet.
  • Campaign Development: Support global communication campaigns with the development of content that meets established goals and strategies.
  • Corporate Communications: Serve cross-functional roles within Corporate Communications.

2. Journalist Responsibilities

  • Cryptocurrency Research: Staying super active in the cryptocurrency market and searching for valuable and fresh news.
  • News Verification: Verifying the news's credibility and freshness from different sources.
  • Content Planning: Finalizing the news and starting to plan/create content.
  • Content Publishing: Publishing the final prepared content within the time limits to keep the freshness of the news.
  • Interview Participation: Taking interviews and participating in discussions.
  • Market Analysis: Understanding the market sentiments and preparing content that suits the trend.
  • Team Coordination: Keeping the team updated on every activity.
  • Content Strategy: Working on particular articles assigned and preparing a content strategy.
  • Crisis Management: Managing to handle challenging situations and time limits.

3. Journalist Job Summary

  • Story Pitching: Pitching stories for live shots and long-form storytelling.
  • Field Reporting: Reporting in the field with a photographer for the morning show and/or the Midday show.
  • Studio Reporting: Reporting in-studio utilizing the touchscreen.
  • Multimedia Journalism: Working as an MSJ to shoot/write/edit feature stories.
  • Social Media Engagement: Engage and excite the fans and followers on all major social media platforms via the hashtag.
  • Creative Brainstorming: Brainstorming big ideas with the morning show team.
  • Franchise Development: Working with news and marketing teams to create a franchise based on the personal passions and the needs of the North Texas community.
  • Anchor Support: Filling in as traffic anchor/trending storyteller, one of the main anchor ensemble positions.

4. Journalist Accountabilities

  • Breaking News Writing: Writing breaking news articles to tight deadlines with a dedication to accuracy, quality of copy, and producing outstanding editorial that readers will seek out.
  • News Research: Remaining proactive by researching and seeking the latest news, trends, and exclusives ahead of competitors.
  • Feature Development: Developing and pitching original feature ideas and lateral angles for trending topics.
  • Audience Engagement: Playing an active part in growing engagement, scroll depth, repeat visits, and dwell time on site.
  • Trend-Based Pitching: Proactively pitching features tied to news stories or based on evergreen trends that inform and educate the reader.
  • Source Networking: Growing and utilising contacts for leads.
  • Grammar Mastery: Maintaining impeccable grammar and punctuation skills.
  • Video Creation: Creating short-form video compilations to be published on Facebook.
  • Social Copywriting: Creating exciting and engaging copy to accompany social posts.
  • Editorial Collaboration: Sharing insights and ideas with the editorial team to improve the content created.

5. Journalist Functions

  • Story Writing: Gathering and writing stories for publication in print and online platforms.
  • Sports Reporting: Covering sports competitions, including weekend matches.
  • Content Creation: Breaking stories and creating engaging content.
  • Relationship Building: Developing positive relationships with key people and organisations.
  • Interviewing Skills: Interviewing and photographing subjects professionally.
  • Editorial Coordination: Liaising with the Great Southern editor and sports editor regarding story development.
  • Professional Representation: Representing the company professionally and courteously.
  • Social Media Management: Overseeing and managing social media accounts to a high standard, with a focus on video publishing.
  • Content Scheduling: Scheduling and posting content via Facebook, Twitter, and Instagram.

6. Journalist Job Description

  • News Production: Sourcing, producing, and presenting news to a high standard for a show, focusing on accuracy and credibility.
  • Interview Sourcing: Proactively chasing interviews for a Sydney audience.
  • Team Contribution: Making a positive contribution to the culture of the news team.
  • Feedback Integration: Taking on board feedback from the National News Director, Chief Content Officer, and WSFM Content Director.
  • News Presentation: Presenting the news with a credible and contemporary style.
  • Ethical Journalism: Adhering to the Journalist Code of Ethics, covering fairness, financial gain, and general editorial responsibilities, including accuracy.
  • Newsroom Engagement: Actively engaging in newsroom operations.
  • Financial Reporting: Working closely with colleagues on the broader Global Finance and Markets team to break news about banking trends.
  • Source Networking: Building a strong network of sources at big banks and within the broader banking ecosystem.

7. Journalist Overview

  • News Writing: Write and proofread daily news stories.
  • Content Management: Upload and organize content via CMS.
  • Interview Reporting: Conduct interviews and turn them into written video/features.
  • Industry Relations: Direct contact with industry thought leaders, executives, and industry representatives.
  • Feature Writing: Research and write in-depth reports and features.
  • Newsletter Content: Create engaging content for the newsletters and mailings.
  • News Monitoring: Stay on top of both scheduled and breaking news, as well as quarterly earnings.
  • Market Reporting: Work on insightful and high-impact stories across the wider finance and markets news file.
  • Multimedia Collaboration: Work with multimedia teams, including pictures, graphics, and video, to develop 360-degree storytelling.

8. Journalist Details and Accountabilities

  • News Reporting: Report quickly and accurately on the news stories of the day, from breaking news to social issues.
  • Investigative Journalism: Produce original journalism by using a wide range of contacts and sources and identify innovative story ideas and treatments for an online audience.
  • Feature Development: Come up with investigation and feature ideas that help represent different audiences in the region.
  • Field Reporting: Report on news stories in the field and from the office, conduct interviews, attend media conferences and live events, and report from court.
  • Digital Storytelling: Use social media and video to help the journalism travel further, either on its own or working with the video specialists.
  • Team Collaboration: Work as an integral part of the team, working alongside producers, correspondents, and reporters, as well as the wider BBC.
  • Deadline Management: Deliver to tight deadlines while maintaining the highest editorial standards.
  • Editorial Oversight: Work with a team of writers, commissioning and fact-checking work.
  • Content Prioritization: Prioritise content to be published on the website.
  • Industry Networking: Create and nurture relationships that help increase the exposure of the brand to others within the industry.

9. Journalist Tasks

  • News Monitoring: Monitoring news feeds for emerging stories and undertaking advanced searches using proprietary tools to discover original, eyewitness content.
  • Content Verification: Verifying images, posts, and videos from the social web.
  • Copywriting: Writing clean, concise, and accurate copy for publication on social platforms.
  • Source Communication: Contacting uploaders and sources involved in stories.
  • Client Collaboration: Working closely with newsroom clients and content creators.
  • Deadline Management: Working to deadlines and targets.
  • News Coverage: Delivering expert, authoritative, and creative news coverage as part of a small team covering a large geographical area.
  • Multiplatform Reporting: Reporting for multi-platform outlets, including radio, TV, online, and social media.
  • Broadcast Production: Involving TV and radio package making, live on-air reporting, writing for radio news bulletins, and providing material for social media.

10. Journalist Roles

  • Video Journalism: Reporting, shooting, and editing video news stories and producing content for use in multiple outlets.
  • Digital Publishing: Write and post across various platforms, including updating the website and mobile products.
  • Story Production: Gather information, conduct interviews, shoot video, produce, report, and edit assigned stories daily.
  • Social Media Content: Post videos, pictures, and stories to the Website, Facebook, and other social media outlets.
  • News Awareness: Maintain strong familiarity with local, national, and international news and issues of the day.
  • Community Networking: Establish and maintain new contacts in the community.
  • Workplace Communication: Maintain a positive work atmosphere by behaving and communicating in a manner that works well with co-workers, supervisors, and the community at large.
  • Sector Insight: Help inform the direction of other penetrations within the banking sector, including the directory, online events, and panels.
  • Stakeholder Relations: Internal and external communication/relationships.
  • Audience Engagement: Develop and inform the desk’s output, working to ensure increased engagement with this tier 1 audience.

11. Journalist Additional Details

  • News Writing: Source and write news and features, both online and in print.
  • Content Research: Research written content from external industry organisations.
  • Editorial Management: Assist in overseeing all editorial and production aspects.
  • Team Collaboration: Liaise closely with internal teams and external partners, building strong working relationships.
  • Brand Representation: Represent the brand at press events and conferences.
  • Social Media Management: Monitor and maintain social media accounts.
  • Marketing Production: Produce marketing materials, including email marketing and media packs.
  • Feature Writing: Write in-depth analytical features, news-based pieces, and other forms of content in line with the editorial agenda.
  • Event Hosting: Host industry events, interview key market stakeholders.

12. Journalist Essential Functions

  • Data Journalism: Produce daily articles using data published in multiple structured and unstructured formats on central banks, commercial banks, insurers, funds, and derivatives markets.
  • Copywriting: Produce accurate, well-researched copy in house style.
  • Data Visualization: Produce data visualisations and infographics that capture the essence of each article.
  • Market Research: Stay up-to-date with the latest developments in financial products, markets, and central banks.
  • Team Collaboration: Work closely with team members and support the wider editorial staff on their projects.
  • Data Sourcing: Contribute to identifying new data sources and developing new coverage areas.
  • Journalistic Integrity: Adhere to the highest standards of journalistic ethics and integrity.
  • Database Management: Help maintain an excellent stats, records, and milestones database, which helps service video, social, and design teams.
  • Content Innovation: Create and execute new content ideas, always looking to find innovative strands that challenge the readership.

13. Journalist Role Purpose

  • Content Creation: Working to deadlines to create original content, including news, longform, videos, data-driven pieces, and reports.
  • Event Moderation: Helping to shape and moderate industry panels and roundtables.
  • Source Building: Building and maintaining a contact book of high-profile sources across the HR discipline in enterprise organizations, through phone, email, and face-to-face meetings, and networking.
  • Story Sourcing: Sourcing new data and stories on the practitioner side, HR technology trends, and building out data and stories to engage the client's readers.
  • Idea Generation: Conceiving and generating ideas to pitch to the Editor every week.
  • Content Production: Writing/producing at least 10 original pieces of content per week.
  • Networking: Attending events and networking to build contacts.
  • Deadline Management: Ensuring that all deadlines are met for the production of newsprint products.
  • Editorial Flexibility: Maintaining a flexible approach at all times, willing and able to turn a hand to any section of the main paper.

14. Journalist General Responsibilities

  • TV Presentation: Present or co-present strands and sections of output in TV, which may include reading from an autocue, interviewing guests, and working with studio audiences.
  • Script Preparation: Meet with the production team to go through the running order, being briefed by researchers, or preparing their own scripts, links, and interview questions, and rehearsing.
  • On-Air Persona: Presentable appearance, articulate speech patterns, and the ability to create a persona that resonates with audiences.
  • Editorial Participation: Participates in regular editorial meetings and keeps abreast of Arab and world current affairs.
  • Quality Development: Meet strategic and specific objectives set for the individual, the team, and the department, aimed at developing and improving the quality of the journalism, particularly in terms of understanding and interest communicated to diverse audiences.
  • Editorial Compliance: Follow the editorial policy and guidelines, particularly those concerning political coverage.
  • News Expertise: Sound editorial judgement and proven knowledge of the Arab world affairs and stories.
  • Newsletter Production: Work alongside desk editors to ensure newsletters are expertly subbed, produced, and delivered on time.
  • Creative Presentation: Generate creative solutions to presenting content online.
  • Cross-Platform Coordination: Liaise with Portal, SEO, Social Media, and Visual Storytelling teams to ensure content, including newsletters, is promoted the right way, for the required platform.

15. Journalist Key Accountabilities

  • Digital News Writing: Writing concise and accurate news stories for the digital team, demonstrating the ability to exercise strong editorial judgement while under pressure.
  • Editorial Management: Dealing with complex editorial and legal issues.
  • Audience Engagement: Contributing daily to the production of original journalism by the team, helping reach new audiences, including people who might not normally consume news or news from the BBC.
  • Multimedia Production: Daily production and editing of video, audio, stills, and graphics to enhance the offering for all the digital platforms.
  • Social Interaction: Interacting informally but credibly with the audience on those platforms.
  • Cross-Platform Collaboration: Liaising daily with teams in radio and television to promote an integrated approach across all platforms.
  • Relationship Building: Developing and maintaining positive relationships with key people and organisations.
  • Content Creation: Breaking news stories and creating engaging content.
  • News Planning: Contributing to news planning meetings and liaising with the News Director regarding story development.
  • Professional Representation: Representing the Company professionally and courteously.
  • Feature Writing: Researching and writing feature articles and profiles.
  • Business Profiling: Interviewing and profiling business leaders.
  • Editorial Coordination: Writing, coordinating, and editing at an international level.
  • B2B Publishing: Contributing to an award-winning portfolio of B2B titles across Australia.

16. Journalist Roles and Details

  • News Reporting: Report clearly and accurately, and provide context for the readers.
  • Story Development: Cultivate stories by developing relationships with local business owners and workers to help inform coverage.
  • Multimedia Delivery: Deliver stories, photos, videos, and galleries via stories, video, Facebook, Twitter, Instagram, or any other methods available to reach the audience.
  • Team Collaboration: Work with other journalists to collaborate on stories and visuals.
  • Editorial Analysis: Work with editors to evaluate what's working and use metrics to inform story and visual choices, content delivery, and shape beat strategies.
  • Brand Promotion: Promote personal brand, the brands of colleagues, and the institutional brand.
  • Editorial Assistance: Assist the Head of Editorial and Managing Editors in all daily tasks.
  • Content Writing: Provide high-quality written copy for web/app, digital magazine, and matchday programmes.
  • Content Optimisation: Assist with content optimisation, maintaining a high standard of website hygiene, and best practices in SEO.
  • News Agenda Support: Assist the Matchday Live team and help drive their news agenda.
  • Copy Editing: Ensure copy is accurate and brilliantly presented, writing sharp, digital-friendly headlines and making use of the best pictures, video, and other multimedia assets to drive engagement.
  • Digital Coordination: Work alongside the Head of Digital Lifestyle and Head of Digital Features to ensure daily and weekly priorities are delivered and that content is optimised for SEO, social media, and other platforms.

17. Journalist Responsibilities and Key Tasks

  • Story Development: Bring in original story ideas regularly, and understand how best to tell these stories across all platforms.
  • Community Reporting: Deliver stories that make the content relevant to the many diverse communities across the South West.
  • Bulletin Production: Be responsible for producing and presenting early, late, and weekend bulletins.
  • Compliance Management: Be responsible for compliance when producing and presenting various bulletins.
  • Content Production: Set a high standard of quality in the production of pages, through quick and effective subbing of stories, sharp headlines, or captions by chief production journalists (CPJs) or the Head of Production.
  • Team Support: Support the senior production team by making themselves available for new tasks after completing their existing work.
  • Data Management: Assist in data research and management.
  • Social Media Posting: Create simple posts for social media.
  • Copywriting Support: Assist in short-form copywriting for social media.
  • Campaign Coordination: Assist in coordinating global campaigns.
  • Industry Monitoring: Keep track of the latest news within the plant-based universe.