WHAT DOES A FREELANCE DO?

Published: Jun 13, 2025 - The Freelance Professional provides tailored solutions to businesses and individuals by applying advanced expertise in project-based work, spanning fields such as digital marketing, design, writing, software development, and consulting. This role involves managing client expectations effectively by structuring clear agreements, adhering to strict deadlines, and delivering high-quality outputs that align with specific goals. The position also enhances client satisfaction and repeat business through strategic communication, proactive problem-solving, and a commitment to continuous improvement.

A Review of Professional Skills and Functions for Freelance

1. Freelance Author Responsibilities

  • Course Book Development: Creation of a course book and reading list (130–180 pages) from an existing module description
  • Assessment Design: Creation of various assessment types
  • Course Book Development: Creation of a course book based on an existing module description
  • Question Design: Creation of related online and exam questions
  • Reading Selection: Selection of related readings

2. Freelance Camera Operator Duties

  • Equipment Handling: Operate the daily setup and break down of professional camera and audio equipment
  • Quality Testing: Daily testing of video and audio quality for online live streaming
  • Multisystem Operation: Operate the camera equipment, website, and Open Broadcast System simultaneously with ease
  • Playback Monitoring: Monitor playback throughout the livestream
  • Team Communication: Communicate with the Operations Manager on content material information
  • File Organization: Organize all video production files on multiple backup drives
  • Editing Support: Assist with editing

3. Freelance Copywriter Overview

  • Content Writing: Write content that expresses a complex solution in easy-to-digest formats
  • Creative Interpretation: Interpret creative direction and adapt points from creative discussions into persuasive copy content
  • Concept Development: Propose copy concepts and present underlying strategic thinking to the business
  • Industry Terminology: Interpret Heating, Ventilation, and Air Conditioning (HVAC) industry terminology
  • Project Management: Ensure projects are completed with high quality and on schedule
  • Website Collaboration: Collaborate on creative direction for the company's website
  • Copy Editing: Perform retouching and manipulation of copy already written
  • Audience Targeting: Understand how to write content specific to each audience target

4. Junior Freelance Copywriter Functions

  • Brand Voice Mastery: Master the brand voice across all channels, exhibit mastery of the oVertone voice by writing engaging copy that communicates marketing messages primarily for ad-based copy while also writing for eCommerce/website, email, SMS, paid media, print, and any other copy
  • Cross-functional Collaboration: Collaborate with cross-functional partners, including the growth and creative teams, to evolve and communicate an understanding of what messages work with different consumer segments and why via case studies, post-launch content analysis, and social reporting tools
  • Creative Brainstorming: Brainstorm and concept with designers and cross-functional partners across departments
  • Idea Presentation: Pitch and articulate ideas to stakeholders, up to an executive level
  • Project Self-management: Self-manage projects and workflows, working independently and as part of a team
  • Creative Routing: Route all creative to the appropriate team members and apply feedback and edits on time
  • Trend Awareness: Stay abreast of the skincare and beauty trends, explore ideas of the latest ingredients, trends, and news
  • Design Collaboration: Partner with the Design team to ensure copy is accurately flowed into design and finds integrated visual/copy solutions
  • Deadline Ownership: Take ownership of deadlines and follow project schedules and updates
  • Editorial Contribution: Contribute to and update style guides and forthcoming editorial calendars

5. Freelance Designer Duties and Responsibilities

  • Team Collaboration: Work closely with the Director of Perry Ellis Collection Knits and Sweaters
  • Process Administration: Administer and follow up on product design process, including preparation of technical packages and seasonal presentation boards, understanding of PLM process, email correspondence, etc.
  • Color CADS: Responsible for the color CADS of fabric and styles
  • Product Development: Assist in the conceptual, product, and fabric development of the line
  • Design Revisions: Make revisions to sketches and design packages
  • Market Research: Assist in researching the local market
  • Cross-functional Coordination: Work closely with merchandising, product development, and sourcing to make sure that the team is on calendar
  • Design Maintenance: Responsible for maintaining design presentation boards
  • Sales Presentation: Responsible for creating presentation boards for sales tools