SENIOR MANAGER CUSTOMER INSIGHTS SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: September 9, 2024 - The Senior Manager Customer Insights brings extensive experience in qualitative and quantitative research, strategic planning, and program management. Demonstrates exceptional capability in managing end-to-end research projects, deriving meaningful insights, and translating these into actionable business strategies. Possesses strong communication skills and a deep understanding of research methodologies, adept at navigating complex market scenarios and influencing cross-functional teams.

Essential Hard and Soft Skills for a Standout Senior Manager Customer Insights Resume
  • Data Analysis
  • Market Research
  • Quantitative Research
  • Qualitative Research
  • Statistical Analysis
  • Consumer Behavior Analysis
  • CRM Software Proficiency
  • Project Management
  • Strategic Planning
  • Advanced Excel.
  • Leadership
  • Communication
  • Problem Solving
  • Critical Thinking
  • Adaptability
  • Team Collaboration
  • Decision Making
  • Creativity
  • Emotional Intelligence
  • Persuasion.

Summary of Senior Manager Customer Insights Knowledge and Qualifications on Resume

1. BA in Marketing with 7 years of experience

  • Experience in market research or related field
  • Deep knowledge of both qualitative and quantitative methodologies
  • Advanced skills with analytical tools, including Excel and SPSS/SAS or other statistical package
  • Experience in shopper insights and sales analytics (Nielsen, IRI), category, or merchandising management in support of a CPG or private label retail brand.
  • Excellent business acumen, knowledge of retail practices and store environments
  • Exceptional written and oral communication abilities
  • Strong analytic skills with experience in statistical analysis
  • Experience working with a sales-focused culture

2. BA in Psychology with 10 years of experience

  • Experience in research (qual and quant), insights, strategic planning roles
  • Program management experience and research experience 
  • Demonstrated ability to create and manage the end-to-end execution of research projects, generate customer and market insights, and translate insights into actionable business recommendations
  • Excellent communication, presentation, and storytelling capability (both written and oral)
  • Thorough knowledge of research methodologies/ practices.
  • Ability to manage complex situations that involve multiple market segments/product offerings.
  • Excellent interpersonal skills, ability to build, manage and influence virtual teams.
  • Thorough knowledge of research methodologies/ practices.
  • Both B2B and B2C experience 

3. BA in Statistics with 9 years of experience

Experience in the market research field

Experience working with analytic/research software (e.g. SPSS, Wincross, Sawtooth, SAS, Decipher, Qualtrics, etc.)

Proven experience coaching others and operating as a team to drive business impact

Experience with Microsoft Office tools (e.g., Word, PowerPoint, Excel)

Mastery of unique market research areas such as Marketing, In-Store Experience, Retail, etc.

Experience working in a retail environment

Strong communicator with excellent verbal and written presentation skills

Excellent influencing, consensus-building, and conflict-resolution skills.

Ability to interface effectively with all levels of management and functional disciplines.