SENIOR ECOMMERCE MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Jun 02, 2025 - The Senior eCommerce Manager possesses extensive experience in managing eCommerce platforms, successfully growing business through data-driven strategies and digital marketing. Expert in utilizing tools such as Shopify, Google Analytics, and B2B eCommerce SaaS, with a deep understanding of site merchandising and the fashion industry. Excels in a dynamic environment, overseeing multiple projects and driving revenue growth by leveraging advanced analytics and strong project management skills.

Essential Hard and Soft Skills for a Standout Senior eCommerce Manager Resume
  • Ecommerce Platform Management
  • Website Analytics
  • Digital Marketing
  • Shopify Proficiency
  • Google Analytics
  • Search Engine Optimization
  • B2B SaaS Tools
  • Data Analysis
  • Google Tag Manager
  • Merchandising
  • Leadership
  • Strategic Thinking
  • Problem Solving
  • Project Management
  • Team Supervision
  • Multitasking
  • Adaptability
  • Decision Making
  • Communication
  • Time Management

Summary of Senior eCommerce Manager Knowledge and Qualifications on Resume

1. BS in Web Development with 7 years of Experience

  • Experience managing an eCommerce site
  • Success in growing a business backed by website analytics and digital strategy
  • Familiarity with Shopify and a solid understanding of third-party software vendors
  • Site merchandising experience and knowledge of the fashion industry
  • Experienced using tools/platforms like Google Analytics, Monday, Google Tag Manager, etc.
  • Strong project management and Excel skills
  • Comfortable working in a fast-paced environment with several overlapping projects and deadlines
  • Search and navigation eCommerce experience
  • Experience directly supervising teams
  • Proven experience driving eCommerce revenue growth through data-based strategies
  • Experience utilizing B2B eCommerce SaaS tools
  • Proven track record of growing business in eCommerce
  • Goal-oriented working style, reliable in project management
  • Strong understanding of digital retailing and economics of pure-player platforms and marketplaces

2. BA in Digital Marketing with 5 years of Experience

  • Ecommerce management focused on B2C, Exposure to B2B ecommerce
  • Excellent technical aptitude, including proficiency with Shopify (ideally Shopify Plus) and digital marketing systems
  • Excellent understanding of digital marketing for ecommerce – SEO optimization, promotions, reporting, etc.
  • Strong leadership ability, including the skills to manage a small team and ultimately grow this function
  • Experiences as eCommerce / Product / Brand Manager in multinational FMCG companies.
  • Excellent interpersonal skills
  • Cross-functional thinking and communication abilities (e.g. controlling, marketing, supply chain)
  • Passion and enthusiasm for Internet trends, technological innovation, and digital marketing
  • Entrepreneurial and international mindset
  • Ability to adapt to a complex and fast-changing environment by approaching unfamiliar situations, projects, and opportunities with confidence and curiosity
  • High level of passion for eCommerce, Digital marketing, and trends, strong entrepreneurial drive, proactive personality
  • Persuasive communication style to effectively interact with key stakeholders across functions, countries, and external partners
  • Excellent English language skills

3. BA in Public Relations with 8 years of Experience

  • Experience in eCommerce / digital merchandising
  • Exceptional analytical skills with proficiency in SQL, Excel, Tableau and Google Analytics
  • High accountability, self-motivation and entrepreneurial spirit
  • Strong written and verbal communication skills. 
  • Ability to communicate complex ideas and processes in a simplified manner.
  • Experience in eCommerce / digital merchandising
  • Demonstrated experience in driving cross-functional teams and influencing senior leaders
  • Experience working within the gaming industry
  • Deep understanding of SEO/SEM/UI-UX/Customer Persona Mapping.
  • Experience and Education Requirements
  • Familiarity with information security, IT / Data governance, and quality control.
  • Excellent written and verbal communication skills with the ability to present ideas and information.
  • Strong communication and analytical skills
  • Ability to effectively translate technical concepts to various stakeholders on multiple levels.

4. BA in Marketing with 8 years of Experience

  • Experience in quantitative analytics.
  • Background in direct-to-consumer (DTC) consumer products
  • Previous experience with forecasting and financial analysis.
  • Experience in advanced analytical techniques specifically in measuring customer journeys and optimization activities in a digital setting.
  • Familiar with data sources and ability to access data in multiple platforms (SQL, R, Python).
  • Strong understanding of emerging trends in eCommerce, personalization, and digital marketing.
  • Must have experience with BI Software like PowerBI, Tableau, Looker, or Domo.
  • Expert Excel skills (pivot creation, lookups, etc.).
  • Preferred experience with Google Analytics, Google Tag Manager, and paid media analytics.
  • Familiarity with A/B testing, Media Mix Modeling, Market Mix Modeling, Attribution Models, and Match Market Testing.
  • Preferred experience with point-of-sale data, promo analysis, and overall sales analytics.
  • Strong project and time management skills, able to be self-directed and proactively manage and direct multiple projects simultaneously.
  • Ability to work cross-functionally, demonstrating strong interpersonal and collaborative skills.
  • Demonstrated ability to manage competing priorities in a fast-paced environment.
  • Strong detail orientation with proven ability to work quickly and deliver accurate and actionable information.

5. BS in Operations Management with 7 years of Experience

  • ECommerce-specific experience in building and driving eCommerce businesses.
  • Understanding of Sales Force Commerce Cloud (formerly Demandware), Sales Force Marketing Cloud, Exact Target, Order Management Systems Warehouse Management Systems, and other systems in the eCommerce technology ecosystem.
  • Outstanding project management skills and meticulousness in details
  • Resourceful and able to meet challenging deadlines
  • Strong collaborating skills, vendor and stakeholder management
  • Demonstrated strong business judgment and decision-making skills, ability to identify, prioritize, and articulate highest impact initiatives
  • Must have online marketing experience, eCommerce or catalog experience 
  • Proven ability to deliver a range of projects based on project scope, timeline, cost, and quality.
  • Must have the ability to translate Brand vision to the online channel and execute strategies that lead the company consistently toward that vision.
  • Must have strong skills in strategy and planning, budget and P/L management, merchandising, and marketing.
  • Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team.
  • Be a creative and analytical thinker and problem solver, thrive in a fast-paced environment, prioritize and oversee multiple projects at once
  • Attention to detail, and work well with cross-functional teams.
  • Ability to manage internal and external project resources
  • Experience managing the work of third-party vendors

6. BS in Data Analytics with 5 years of Experience

  • Ability and interest in thriving in a fast-paced, startup-like environment
  • Excellent written and verbal communication skills
  • Strong analysis/reporting skills
  • Positive attitude and ability to motivate yourself and others
  • Open mind to explore different solutions and ideas presented by others
  • Ability to hold yourself and others accountable
  • Proven work experience in digital marketing, online retail, and Ecommerce sales.
  • Full understanding of Ecommerce platforms. (Product detail pages, cart, receipts)
  • Strong project management skills with the ability to work effectively in a fast-paced, deadline, and metrics-driven environment.
  • Knowledge of digital marketing best practices generally and specifically in the luxury wine market.
  • Intermediate to expert knowledge in Google Analytics
  • Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
  • Background in online channels and AMP/PWA Stack

7. BS in Economics with 6 years of Experience

  • Experience with B2C or B2B eCommerce and distribution for fulfillment process
  • Understand shopper's behavior of category in the conversion journey.
  • Sufficient understanding of eCommerce technology and analytics
  • Understanding of nurturing the process from lead to conversion
  • Proven ability to build cross-functional partnerships and inspire collaboration
  • An understanding of how to utilize customer databases.
  • Experience in driving measurable results through customer/consumer marketing efforts
  • Proven and strong experience in the Digital, and FMCG categories.
  • Strong communicator to various levels as well as business departments.
  • Ability to empathize with creative, technical, and business needs, and balance these against considerations of time and cost
  • Able to think commercially and create promo strategy mechanisms based on shopper behavior, matched with account character  
  • Excellent university degree, preferably in business administration, media management, or information science
  • Experience in the field of eCommerce/multichannel sales & marketing experience

8. BA in Digital Marketing with 8 years of Experience

  • Experience in Digital Engagement Strategy Development and/or Execution.
  • Have Customer Focused large-scale social channel development and strategy experience
  • Digital marketing ad-tech or IT leadership with large system integrations and digital implementations for customer acquisition and digital footprint growth.
  • Entrepreneurial in spirit.
  • Demonstrated ability to drive organization-wide initiatives.
  • Demonstrated ability to build, develop, and grow on-shore, near-shore, and off-shore teams.
  • Understanding of and experience building business cases for large technical projects including deep technical insights.
  • A charismatic leader with evidence of strong leadership and communication skills at an executive level.
  • Strong interpersonal skills, able to build and maintain key relationships, internally and externally.
  • Innovative, strategic thinker, and detail-oriented.
  • Action-oriented holds oneself and the team accountable to drive and deliver results.
  • Ability to tell the customer story through digital interactions.
  • Open communicator, with excellent oral and written communication skills.
  • Ability to work effectively in a dynamic, rapidly changing, team-based environment.

9. BS in Operations Management with 5 years of Experience

  • Significant CPG industry sales, eCommerce, marketing, or strategy experience with a manufacturer or retailer.
  • Experience with customer negotiations at management levels.
  • Experience communicating complex and/or detailed information to multiple individuals and audiences in both written and verbal methods.
  • Experience working in a matrix environment and leading peers and key project groups.
  • Highly creative, collaborative, and persuasive style.
  • Above average proficiency in Microsoft Office suite
  • Prior exposure and/or experience with eCommerce
  • Previous exposure and/or experience with click-and-collect and/or Direct to Consumer Business
  • Large customer sales and sales planning experience
  • Experience with digital marketing and media planning
  • Able to manage and strategically lead a team.
  • Able to work cross-functionally and collaborate with key matrix partners.
  • Ability to conduct root-cause analysis across functions to understand gaps and areas of opportunity.
  • Understands how to drive and lead through change.

10. BA in Advertising with 8 years of Experience

  • Experience in owning a business on brand eCommerce sites.
  • Ambitious results-oriented and profit-oriented.
  • Curious and passionate about eCommerce and the contribution of different traffic channels.
  • Comfortable with the rapid evolution of eCommerce technology and are excited to continue to develop and enhance knowledge, skills, and experience.
  • MNC background and sensitivity in a cross-culture environment
  • Strong strategic thinking and daily running business skillset to achieve tremendous performance.
  • Experience in planning and managing large budgets across channels while achieving high-volume growth targets.
  • Expert knowledge of operating native mobile apps.
  • Experience with attribution modeling
  • Strong (written and verbal) communication and interpersonal skills. 
  • Collaborative, and able to build strong relationships quickly. 
  • Comfortable presenting to stakeholders at various organizational levels both in person and remotely.
  • Excellent English language skills.
Relevant Information
Senior eCommerce Analyst Skills, Experience, and Job Requirements