LIFECYCLE MARKETING MANAGER SKILLS, EXPERIENCES, AND JOB REQUIREMENTS
Published: Jan 26, 2026 - The Lifecycle Marketing Manager manages coordinated and prioritized digital marketing tasks across email and SMS channels to ensure high-quality campaign execution. This role requires expertise in marketing platforms, dynamic content, A/B testing, and data-driven optimization within retail, eCommerce, and agency environments. The manager develops personalized, well-designed communications supported by cross-functional collaboration and also utilizes technical capabilities in Salesforce, HubSpot, HTML, and Photoshop.
Essential Hard and Soft Skills for a Lifecycle Marketing Manager Resume
- Customer Journey
- Channel Strategy
- Campaign Management
- Data Analysis
- Lifecycle Automation
- Content Personalization
- KPI Reporting
- A/B Testing
- Segment Definition
- Performance Reporting
- Cross-Functional Collaboration
- Brand Storytelling
- Customer Partnership
- Team Collaboration
- Relationship Building
- Opportunity Identification
- Stakeholder Collaboration
- Customer Motivation
- Agency Partnership
- Insight Communication
Summary of Lifecycle Marketing Manager Knowledge and Qualifications on Resume
1. BA in Marketing with 7 years of Experience
- Experience in a lifecycle or growth marketing role
- Familiar with the standard methodologies of email/push/in-app message/SMS channels
- Understanding lifecycle marketing and user journey optimization in the tech, gaming or mobile app industry
- Sound record of building and shaping the planning and execution of data-driven marketing campaigns across communication channels including A/B experimentation
- Experience in working closely with the Product and Engineering teams to set up attributes and triggered events based on user lifecycle management needs
- Solid HTML and debugging skills
- Able to collaborate effectively with a global cross-functional team
- Experience with a mobile-first omnichannel platform, like Braze or Leanplum
- Understand the technology stack of operations, including marketing automation, attribution and analytics
- Passionate about technology and entertainment, especially for Niantic’s products
- Experience with liquid logic or conditional programming logic
2. BS in Business Administration with 9 years of Experience
- Experience developing lifecycle programs
- Comfortable with segmentation, automation strategy, marketing using digital channels (email, push, SMS, in-app, site, etc.)
- Experience setting up targeting, building multi-step workflows, QA, hitting send and reporting
- Basic HTML and conditional logic (Liquid, AMP script) experience
- Proven success in working with cross-functional teams, such as Product and Analytics, to create and execute against shared goals that are based on data-informed hypotheses
- Ability to set goals and manage rapidly shifting priorities and timelines
- Ability to digest large data sets, ask the right questions due to a robust analytical skillset
- Ability to think critically and develop creative solutions around (technical or resource) limitations
- Experience developing and executing A/B tests to decrease churn, utilizing email, push, and site initiatives
- Comfortable with quantitative analytics and have experience translating data into business and consumer insights
- Ability to thrive in a fast-paced, collaborative team environment
- Ability to execute a vision through consensus building, negotiation, and data-driven persuasion
- Basic SQL experience
- Familiar with analytics dashboards (e.g., Tableau, Looker)
3. BA in Communications with 5 years of Experience
- Experience in B2C/B2B growth engagement, ideally in the financial sector
- Proven track record of meeting and exceeding goals in a hyper-growth environment
- History of owning the entire lifecycle of campaign creation, across consumer insights, hypothesis generation, creative briefing, distribution, and measurement
- Strong analytical skills, competence in SQL
- Experience partnering with marketing analytics on measurement
- Experience in customer segmentation and subscriber management across multiple channels (email, push), deliverability, and CAN-SPAM laws
- Experience with marketing platforms (like Hubspot, Braze, Segment), HTML/CSS, Tableau, Amplitude, etc
- Strong written and verbal communication skills
- Ability to use the spoken and written word to communicate effectively with all stakeholders
4. BS in Data Analytics with 4 years of Experience
- Knowledge of digital marketing platforms (Braze)
- Effective time management, creative, analytical, and organizational skills
- Strong in data analysis and making data-driven decisions
- Strong communicator who excels in fast-paced and collaborative environments
- Strong attention to detail and project management skills
- Experience with tech hardware
- Experience in DTC or retail environments
- Experience driving upsell and cross-sell revenue through products and hardware
5. BA in Psychology with 6 years of Experience
- Strong analytical and problem-solving skills with data driven approach
- Positive attitude and ability to operate in a very fast-paced environment with ambiguity
- Proficient in IT skills, including but not limited to MS Office, CRM Software
- Experience in email marketing
- Self-starter who thrives in a fast-paced culture and sometimes an ambiguous environment
- Experience with Braze, Amplitude, and other lifecycle marketing tools
- Familiar with life-cycle marketing
- Experience managing marketing or production calendars
- Strong attention to detail
- Ability to collaborate and get buy-in with stakeholders across the organization
6. BS in Information Systems with 7 years of Experience
- Performance marketing experience, owning program planning and execution
- Deep knowledge of the entire email ecosystem and best practices, including responsive HTML emails, templates and landing pages
- Able to partner with marketing analyst and engineering team to develop and compile campaign and channel performance reports across all digital touchpoints
- Clearly communicate insights and present actionable findings
- Experience in marketing focused on email marketing, customer analytics, retention and/or lifecycle (at a D2C business)
- Strong data-driven mentality and deeply familiar with tools to support retention and CRM efforts such as Google Analytics, Looker, Email Creation/HTML, and ESPs such as Klaviyo
- Experience in managing a customer loyalty program
- Proven ability to work independently, juggle multiple priorities and complete responsibilities in a fast-paced, change-oriented environment
- Proven ability to develop and maintain effective work relationships with internal and external stakeholders
- Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders and senior management
7. BA in Advertising with 4 years of Experience
- Working experience in marketing or related experience (at a B2B SaaS company)
- Ability to manage multiple stakeholders, both internal and external, to successfully deliver on programs and campaigns
- Creative problem solver, with a track record of creating unique solutions to complex problems
- Skilled project manager with the ability to prioritize and manage competing deadlines
- Strong analytical skills with a keen eye for detail
- Ability to make sound, data-driven decisions
- Excellent communicator, with an ability to influence and compel through a confident and credible delivery
- Ability to succeed in a fast-paced environment, while working across sometimes diverse teams
8. BS in Computer Science with 8 years of Experience
- Passion for customer experience and will be an advocate for the customer experience throughout their lifecycle
- Able to be collaborative and maintain strong communication and a collaborative approach with marketing stakeholders
- Able to be diligent and have an eye for service excellence in identifying any gaps or highlighting any opportunities in the marketing plan and propose solutions to foster engagement
- Able to be mythological in designing and executing customer campaigns and nurture programs that will make the experience of building Skywatch simpler, more engaging, and fun
- Proven success as a marketer
- Experience in lifecycle marketing, email marketing, and marketing operations
- Strong analytical skills for robust data-driven decision making, continuous optimization, experimentation methodologies, and A/B testing
- Passion for deeply understanding customer needs, challenges, development styles, and buyer and user personas
- Solid understanding of what activation, engagement, and upsell metrics are and a track record of significantly impacting them through customer lifecycle programs
- Strong command of email automation platforms and customer-engagement tools
- Experience in a variety of marketing channels
- Impeccable attention to detail
- Ability to balance multiple projects simultaneously in a dynamic, fast-paced environment
- Passion about the Skywatch brand, product, and opportunity to revolutionize modern communications
9. BA in Digital Media with 5 years of Experience
- Experience in CRM B2C experience working across strategy, implementation and ongoing optimization
- Ability to juggle multiple priorities under pressure and tight deadlines in a fast-paced, changing environment
- Experience working across channels with an emphasis on email or paid media
- Experience working with external agencies to deliver creative assets
- Ability to drive initiatives at both a strategic and execution level
- Ability to work through ambiguity
- Strong quantitative analytical ability
- Comfort in a fast-paced entrepreneurial environment
- Passionate about technology, the internet and connectivity trends
10. BS in Economics with 7 years of Experience
- Personalization and email automation marketing experience
- Ability to learn new technologies, products, or systems quickly
- Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight
- Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
- Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency
- Tech or SaaS experience, ideally in a multi-funnel or multi-vertical business model
- Experience in email or performance marketing with an emphasis on personalization and experimentation
- Working experience in industry marketing
- Experience managing multiple acquisition channels, digital marketing, and marketing automation, including email, in-app communications, push, sms, etc., at a high-growth company
- Strong analytical skills for robust data-driven decision making, natural affinity for numbers, analytics, optimization, and the workings of complex systems, including experimentation methodologies and A/B testing
- Passion for and understanding of investing, customer personas and consumer insights to craft relevant messaging, leading and influencing Creative teams, Design and Copywriting
- Excellent problem-solving skills, with a creative and innovative approach
11. BA in Public Relations with 6 years of Experience
- Working experience in a CRM or lifecycle marketing function
- Experience in enterprise software, SaaS
- Experience working with Marketo, Salesforce, SalesLoft and similar tooling, reporting software and marketing tools
- Knowledge of workflow and process automation, case management and no/low code application development
- Knowledge of enterprise content management/content services would also be ideal
- Manage email calendar, cadences, content and process
- Ability to think strategically about complex issues, leading to thoughtful recommendations and action plans
- Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
- Excellent verbal and written communication skills, strong content marketer
- Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
- Must have a growth mindset
12. BS in Statistics with 4 years of Experience
- Experience in lifecycle marketing/CRM
- Work experience in highly quantitative roles
- High level of comfort being hands-on with data and SQL
- Strong desire to constantly test, iterate and improve performance to meet business goals
- Working experience in lifecycle marketing, email marketing, or lead generation
- Experience developing and executing A/B tests, analyzing, and translating data into business and customer insights
- Strong data analysis skills and ability to use both quantitative and qualitative means to map strategy, decisions, product iterations, and roadmap prioritization
- Experience developing engaging lifecycle plans for a subscription service that involves multiple communication channels - email, push notification and in-app message plans
13. BA in Journalism with 8 years of Experience
- Experience in running and building lifecycle and email campaigns
- Working experience within the Marketo platform with proven technical proficiency (Marketo certification)
- Understanding of CRM (Salesforce) and working with data to build advanced filters for campaign targeting
- Strong analytical skills and experience with experimental design (e.g., A/B and multivariate testing)
- Proven ability to build and QA mobile-responsive templates
- Strong interpersonal skills that encourage team cooperation, promote enthusiasm and foster strategic thinking
- Ability to integrate with an existing marketing team full of other type A personalities
- Close attention to detail, strong organizational skills
- Ability to manage multiple competing priorities simultaneously
- Skilled at working independently, as well as collaborating on objectives and success metrics on a broader team
- Ability to direct and get the most out of vendor relationships
- Self-starter who is highly accountable and communicative
- Experience in the financial services industry
14. BS in Marketing Analytics with 7 years of Experience
- Knowledge of databases and data structures to manage campaigns
- Understanding of retention and how to measure and manage programs
- Knowledge of statistical analysis
- Ability to test programs and make decisions based upon data derived from tests
- Hands-on experience with Responsys and/or enterprise-level MarTech platforms
- Working knowledge of personalization tools (e.g., Movable Ink) and a remarketing platform (e.g., SmarterHQ)
- Direct response marketing experience, either at an agency or on the client side
- Ability to multi-task and utilize resources to execute tasks within a deadline-oriented environment
- Understanding of statistics and basic analytics
- Excellent communication and organizational skills
- Commitment to continuous process improvement, initiatives, and the ability to solve problems creatively
- Highly motivated and high level of initiative, inspires confidence to work independently and in support of department goals and business objectives
- Ability to build relationships and work cross-functionally
15. BA in Sociology with 5 years of Experience
- Experience within a lifecycle and/or engagement marketing manager role
- Experience building, executing and scaling cross-functional marketing programs from concept to completion
- Experience using data and metrics to measure impact and determine improvements
- Experience using Microsoft Excel to manipulate and analyze data
- Excellent attention to detail and organization
- Passion for improving processes and workflows
- Possess exceptional marketing, merchandising and project management skills
- Strong oral and written communication skills
- Obsession with driving a best-in-class experience for customers
16. BS in E-Commerce Management with 9 years of Experience
- Must have Tertiary qualifications in Marketing or a relevant qualification
- Experience in data-driven customer marketing (either Client or Agency side)
- Experience executing customer lifecycle activities including direct and content marketing, 1:1 automated event and trigger-based programs
- Exposure to marketing effectiveness - ROI, LTV and budget management
- Exposure to any of the following Marketing Automation tools (Braze, Amplitude, Salesforce Marketing Cloud, Adobe Marketing Cloud, etc.)
- Expertise in ROI, volume trends and forecasting
- Experience in lifecycle-related roles, with a preference for at least some experience at a D2C brand
- Experience working with an ESP (Braze) and delivering campaigns and messages based on triggered events
- Demonstrable results in using data to create effective campaigns, including via A/B testing, personalization, etc.
- High level of empathy for target members
- Ability to manage multiple projects and prioritize based on impact
- Learning Quotient mindset with the ability to adapt and solve problems within a fast-paced environment
- Passion for the health and wearables space
17. BA in Graphic Design with 4 years of Experience
- Capable of handling multiple projects at once amidst rapidly changing priorities and comfortable dealing with ambiguity
- Ability to be successful both as an individual contributor and in a team environment
- Able to perform at both strategic and tactical levels
- Ability to manage a wide range of responsibilities, thrive on solving challenging problems, and not be afraid to challenge the status quo
- Fluency in Spanish and English
- Experience designing multi-touch customer journeys, with dynamic/personalized content and automation
- Experience with large audience digital and interactive products
- Experience in multi-territory campaign management
18. BS in Consumer Behavior with 7 years of Experience
- Previous experience working in email or lifecycle marketing
- Experience in B2B user engagement
- Experience with mobile apps (push notifications)
- Proven track record of user growth and engagement/retention
- Must have a strategic mindset combined with the ability to execute effectively
- Analytically driven, with a strong ability to gather insights across different channels
- Ability to grasp every touch point in the user journey flow
- Ability to relate to veterinary and hospital users, having an empathy-based mindset
- Ability to plan, organize, prioritize, executive multiple activities/projects simultaneously
- Ability to manage and report out topline/executive updates while “rolling up the sleeves” working on day-to-day activities
- Collaborative with team members within and across US/international cities
- Knowledge of HubSpot, Tableau, and Google Analytics
- Proficiency in Excel and PowerPoint
19. BA in English with 8 years of Experience
- Expertise in B2B or B2C engagement marketing, lead generation, and user lifecycle management
- Knowledge ofthe latest digital marketing tools and channels, including Customer Relationship Management platforms andmarketing automation platforms
- Excellent analytical skills and ability to convert insights into actionable business objectives
- Experience with user behavior, including conversion funnels, A/B testing, experimentation, andcomplex database A/B tests and iterative product design
- Hands-on experience collaborating with other teams to meet their needs (product management, engineering, data science) to drive web and mobile products
- Ability to operate in a fast-paced, rapidly evolving environment
- Experience or background in product management, development, or engineering
- Familiarity with the Braze customer engagement platform or similar CRM tools
- Experience with marketing B2B / business services software
- Ability to create user experience mock-ups
- Understanding of APIs, JSON files and/or Liquid templating language
20. BS in Integrated Marketing with 4 years of Experience
- Experience in lifecycle email marketing
- Advanced skills in marketing automation software, Marketo or Eloqua
- Strong analytical ability with a test and learn mentality
- Experience in CRM
- Passion for CRM and email marketing
- Experience within a high-growth eCommerce, financial services or retail environment
- Highly creative with experience devising campaigns that engage, inform and motivate a target audience
- Must be a strategic and analytical thinker
- Must have a customer-first mindset
21. BA in Marketing with 6 years of Experience
- Experience with multiple Email/SMS/Notification platforms
- Experience with Iterable (or similar, e.g., Braze, Marketo, Salesforce Marketing Cloud) and Twilio and segmentation tools (built into platforms or external tools like Segment, mParticle)
- Exceptional communication skills
- Capable of distilling complex ideas and translating concepts appropriately for the audience
- Capable of persuading and inspiring others
- Experience using data and external inspiration to identify potential opportunities, and a preference for validating a hypothesis through a quick test rather than conducting extensive research
- Deep understanding of customer needs
- Experience building long-term customer relationships
- Strong project management and planning skills, and flawless execution
- Ability to make things happen
- Comfort managing project ambiguity, complexity, and interdependencies in an organized and structured way
22. BS in Business Administration with 7 years of Experience
- Experience working directly with marketing automation (ex. Marketo) and CRM tools (ex. Salesforce) to create and optimize customer email journeys
- Expertise in email best practices and customer database management
- Knowledge of basic HTML, segmentation or SQL, and if/then/else logic
- Ability to create and edit email content
- Proficient with data and spreadsheets, and handling/manipulation of large data sets
- Clear demonstration of internal cross-functional partnership and collaboration
- Proven ability to develop strategy and execute day-to-day tactics
- Exceptional verbal and written communication skills
- Outstanding results orientation with a consistent track record in driving business impact
- Strong ability to synthesize quantitative and qualitative data into actionable insights about the customer, the channel, and the business
23. BA in Communications with 4 years of Experience
- Experience creating programs to help them onboard, activate, and deepen their usage
- Solid understanding of what activation, engagement, and upsell metrics are and a track record of significantly impacting them through Lifecycle programs
- Strong command of email automation platforms and customer-engagement tools with experience across a variety of marketing channels
- Strong analytical skills for robust data-driven decision making, continuous optimization, experimentation methodologies, and A/B testing
- Impeccable attention to detail, ability to balance multiple projects simultaneously
- Must have an entrepreneurial mindset with the drive to embrace change and navigate ambiguity in a fast-paced, rapidly growing company
- Basic knowledge of Analytics tools, HTML and data visualization platforms (e.g., Tableau, Periscope)
- Experience taking a Series B or later startup to the next stage of growth
24. BS in Data Analytics with 5 years of Experience
- Must have a combination of enterprise B2B marketing, online product, and/or consulting experience with exposure to SaaS and Fintech
- Experience in Email Service Provider platforms such as Braze, Sparkpost, Iterable, ExactTarget, etc.
- Working knowledge of HTML, CSS and cross-platform client requirements
- Understanding of Customer Marketing concepts, metrics, tools, and technology
- Experience working with cross-functional teams, including product, engineering, data, and go-to-market
- Understanding of QA processes and procedures
- Strong ownership and accountability
- Excellent communication, collaboration, and organizational skills
- Excellent time management skills and ability to meet deadlines
25. BA in Psychology with 7 years of Experience
- Strong strategic acumen and knowledge of CRM best practices
- Analytical skills and the ability to run clean and informative tests
- Experience in defining, tracking, and analyzing marketing performance
- Able to use clear prioritization frameworks to create a roadmap of impactful marketing initiatives
- Excellent organization and project management skills
- Proven track record of independently leading effective cross-functional workstreams
- Ability to manage relationships and influence decisions up and across the organization
- Strong communication and presentation skills
- Experience gathering customer insights or feedback to inform decision-making
- Experience working in a two-sided marketplace
- Experience working in Iterable
- Basic knowledge of SQL
- Experience driving engagement via push, SMS, or creative engagement channels
26. BS in Information Systems with 4 years of Experience
- Experience in B2C lifecycle or engagement marketing
- Demonstrated experience implementing programs through email, onsite, and push channels
- Creative problem solver with solid critical thinking skills
- Strong attention to detail, organized, and efficient, with the ability to rise to the occasion under tight timelines and pressure
- Professional demeanor, positive attitude, and strong desire to learn
- Experience with A/B testing and optimization, including iterative content testing
- Experience at an online marketplace or tech company
- Demonstrated experience partnering with product, data science, and engineering stakeholders to deliver results
27. BA in Advertising with 8 years of Experience
- Experience and proven track record leading the development of complex B2C lifecycle/CRM programs from strategy-to-execution
- Strong knowledge of marketing automation/CRM systems
- Hands-on track record of developing email marketing programs and driving business value across owned channels (email and sms)
- Curious, analytically-driven with a test-and-learn mentality
- Comfortable setting strategy and rolling up your sleeves to execute
- Comfortable in a fast-paced environment and with a strong bias for action
- Effective communicator, both written and verbal
- Strong ability to work collaboratively with cross-functional teams
- Significant experience with a growth mindset, a solid understanding of CRM and experience in solving business problems
- Proven experience in planning and execution of pan-EMEA email marketing campaigns in a consumer/e-commerce environment
- Excellent analytical skills for data-led decision making
- Ability to analyze, size and prioritize opportunities
28. BS in Computer Science with 5 years of Experience
- Working experience in a customer lifecycle marketing role in a B2B SaaS company
- Able to analyze and understand data to uncover new insights and measure, track and optimize the success of marketing programs
- Experience working cross-functionally to build relationships internally and externally
- Proven organizational and time-management skills
- Ability to manage multiple projects and competing tasks/priorities
- Strong communication skills and ability to effectively interact with customers and team members
- Flexibility and adaptability to changing business needs and priorities
- Creative, positive attitude, team-oriented, who is curious and innovative
- Ability to work individually and remotely and to collaborate within a team environment to achieve goals
- Experience with Marketo, Asana, Pendo, Salesforce
29. BA in Digital Media with 6 years of Experience
- Experience in marketing, growth marketing, or marketing automation
- Integrated marketing or lifecycle marketing experience
- Demonstrated success in executing lifecycle marketing programs
- Exceptional at managing, optimizing, and reporting on marketing performance
- Skilled in conversion copywriting or persuasive writing
- Skilled in driving business growth through both lead generation and product-led motions
- Experience working in Marketo, Intercom, and/or Pendo
- Experience in retention marketing, customer marketing, lifecycle or CRM space
- Ability to translate data into actionable insights and strategies (experience with a BI tool like Tableau/Looker)
- Experience working with Product and Engineering teams to conceptualize, execute, and measure the impact of features to improve the customer experience and drive customer growth (upsell, retention)
- Results-oriented with the ability to move quickly and easily between high-level strategy and rolling up sleeves to get it done
30. BS in Economics with 7 years of Experience
- Digital marketing experience in a customer lifecycle, engagement or retention role in a startup context
- Demonstrated customer-centric commitment and deep empathy and understanding of how to ensure customers feel seen, heard and valued
- Team player who works cross-functionally to bring in multiple voices and perspectives
- Excellent written and verbal communication skills
- Comfortable with ambiguity and the ability to adapt in a constantly evolving environment
- Previous experience working in lifecycle marketing, email marketing, or marketing automation
- Proven track record of managing successful email marketing and SMS campaigns, including both automated journeys and one-off messages
- Experience creating successful digital marketing strategies, from insight to execution to reporting to optimization
- Project lead on at least one major lifecycle journey mapping project, including identifying landmarks, writing communications, building them within a marketing automation platform, and optimizing for results
- Proven success optimizing multiple conversion points along a B2C sales funnel, including MQL to SQL and customer to advocate
- Strong experience with change management
31. BA in Public Relations with 4 years of Experience
- Experience in B2B2C/B2C marketing, lifecycle marketing or growth marketing
- Experience in creating and executing marketing programs/campaigns
- Deep knowledge of various marketing and analytics tools such as Iterable, Hubspot, Google Analytics, Amplitude and content management systems
- Experience with modern cloud-based workforce systems and tools, including Google Workspace and Slack
- Skilled in writing and editing content and campaigns with an attention to detail
- Excellent analytical skills and a knack for data analysis and reporting
- Strong written and verbal communication skills
- Strong prioritization, organization and project management skills
32. BS in Statistics with 5 years of Experience
- Experience in a customer marketing, lifecycle or retention role with key experience in integrated marketing campaigns, programs, and A/B testing
- Prior success in developing marketing strategy and launching integrated campaigns leveraging cross-functional partners and hands-on execution
- Experience building impactful marketing campaigns and reporting success using quantifiable metrics
- Experience collaborating with cross-functional teams and leading without authority
- Experience in identifying and scoping potential opportunities, and prioritizing initiatives based on maximizing ROi
- Prior experience marketing to the SMB base
- Experience with SaaS and fintech
- Excellent communication and interpersonal skills
- Excellent storyteller and empathetic to the customer
33. BA in Journalism with 8 years of Experience
- Experience in lifecycle marketing, customer marketing, and/or digital customer retention or adoption/nurture programs in a B2B SaaS environment
- History of successfully launching end-to-end lifecycle programs across multiple channels and experience investing in the right levers to drive outsized results in areas like customer retention, product adoption, customer loyalty and advocacy, and expansion
- Outstanding project management and organizational skills
- Ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on-deadline
- Understanding their behaviors, motivations, blockers, and goals and weaves this into decision making and execution
- Excellent copywriting and creative skill sets
- Ability to deliver strong ‘no fluff’ content
- Outstanding business judgment and a deep love for data-based decision making and experimentation
- Strong written and verbal communication
- Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships
- Track record of building and managing programs with sophisticated planning/roadmapping skillset and a lover of documentation
- Experience using Iterable or another ESP
34. BS in Marketing Analytics with 7 years of Experience
- Experience leading email strategy, including managing enterprise marketing automation and communication platforms
- Previous marketing and communications experience, agency or corporate
- Experienced in customer lifecycle and B2B marketing
- Previous experience managing customer databases (SAP, Salesforce ideally), marketing automation and email software (e.g., Salesforce Marketing Cloud, SAP Campaign Manager, Hubspot, etc.)
- Ability to build and execute email templates in HTML / CSS or with drag and drop template tools
- Skilled in Microsoft Office Suite
- Experience managing digital production processes, well organized and able to work well with many stakeholders at once
- Experience in the energy/utilities sector
- Passion for continuous improvement
35. BA in Sociology with 6 years of Experience
- Work experience in marketing strategy and email execution
- Experience managing Agency partners and vendors
- Experience in the following: Marketo, Salesforce, Drift, Twilio or other chatbot
- Experience building a buyer journey experience, complete with audience segmentation, trigger logic, touchpoint rationalization, optimization and more
- Proven track record of building and optimizing multiple, simultaneous marketing campaigns, while equally comfortable building strategic marketing plans and executing at a tactical level
- Comfortable presenting ideas to senior-level stakeholders, receptive to feedback and quick to apply changes
- Expert understanding of email nurturing methodology and best practices
- Strong analytical abilities, specifically with respect to email and conversational marketing
- Superior communication skills, clear, persuasive, and inspiring in both written and verbal communication
36. BS in E-Commerce Management with 5 years of Experience
- High proficiency in English
- Work experience at product marketing / digital marketing function in global companies, fintech background
- Experience in rigorous analytical problem-solving, leading to thoughtful recommendations and quantitative analysis
- Deep understanding / strong interest in the fintech industry and payment products
- Proven track record of influencing stakeholders at all levels, working effectively across functions and geographies
- Ability to effectively operate in a dynamic and constantly evolving environment
- Outstanding work ethic, sense of ownership and accountability
- Self-starter, consistently seeking new ideas and opportunities to improve metrics, with follow-through on execution
- Comfort with change in a fast-paced startup environment
37. BA in Graphic Design with 4 years of Experience
- Experience in a lifecycle or growth marketing role
- Familiar with the standard methodologies of email/SMS channels
- Understanding lifecycle marketing and user journey optimization, growth marketing, and performance marketing
- Experience in analyzing raw data, concluding, and making recommendations
- Strong attention to detail with experience in proper campaign set-up and QA execution
- Experience managing sizable budgets and driving growth
- Experience with Google Tag Manager, Google Analytics, and Looker to ensure ad platforms and internal data tools have reliable data for analysis
- Highly collaborative with strong communication and interpersonal skills
38. BS in Consumer Behavior with 7 years of Experience
- Work experience in Marketing, Growth, Business Analytics, or Strategy Consulting
- Experience in the Growth Marketing function, with experience in B2C
- Experience in consumer finance and credit cards
- Experience with email platforms, including Iterable, Braze, Salesforce, etc.
- Excellent written and verbal communication skills
- Must have superb people skills with a proven track record of success interacting with colleagues in cross-functional teams
- Proven track record of taking initiative and driving projects through to completion in a complex organization
- Able to be an independent and creative thinker who can bring new ideas and perspectives to existing products
- Able to be results-oriented and customer-oriented mindset
- Experience with mobile apps measurement (user acquisition, re-engagement)
- Able to be a self-starter with a drive to succeed in a quickly changing business environment
39. BA in English with 6 years of Experience
- Experience in digital messaging channels such as email, in-app, push notifications, and SMS
- Proven track record of creating, implementing, and optimizing complex journeys to meet business goals
- Knowledge of key marketing metrics
- Solid analytical expertise and experience in building reports, tracking campaign results, and ROI
- Excellent project management skills with impeccable attention to detail
- Ability to balance multiple projects in a fast-paced, time-sensitive environment
- Ability to work independently as well as build effective working relationships with cross-functional teams
- Experience with Salesforce Marketing Cloud
- Experience with HTML, Google Analytics, and Adobe Creative Suite
- Experience with SQL
40. BS in Integrated Marketing with 5 years of Experience
- Experience in lifecycle or campaign marketing management
- Marketing experience at an early-stage SaaS business
- Deep knowledge in lifecycle strategies, customer segmentation, list management, building and optimizing drip campaigns, subscriber management, and CAN-SPAM laws
- Deep knowledge of email and CRM marketing
- Analytical and problem-solving skills, and strong attention to detail
- Ability to demonstrate leadership, initiative, motivation, and a track record of “Get it Done.”
- Excellent written and verbal communication
- Strong project management and prioritization skills
- Proven track record of strong business impact and being able to quantify results
- Highly collaborative and loves working together to solve a problem
41. BA in Marketing with 4 years of Experience
- Experience in managing CRM/CLM systems
- Good understanding of customer and behavioural segmentation
- Keen interest in livestreaming, videos and music content
- Able to work in a fast-paced environment
- Strong analytical skills, data-driven, problem solver and meticulous
- Excellent external and internal communication skills
- Creative, resourceful and results-oriented
- Able to work independently
- Experience working with subscription businesses
42. BS in Business Administration with 6 years of Experience
- Experience in a lifecycle marketing role that includes building lifecycle marketing strategies and executing lifecycle campaigns
- Strong ability to influence and work cross-functionally
- Strong copywriting experience
- Excellent organizational skills
- Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability, and CAN-SPAM laws
- Ability to effectively prioritize workload and manage changes in directions
- Lifecycle experience including email, in-app and push notification
- Proven track record of driving and executing Life Cycle strategies
- Strong background in data, analysis and testing methodologies
- Must have a strategic mindset that can see the big picture while managing the individual pieces
43. BA in Communications with 7 years of Experience
- Ability to coordinate, prioritize and execute multiple tasks with competing deadlines
- Demonstrated knowledge of digital marketing best practices across multiple channels including email and mobile SMS
- Experience with Salesforce Marketing Cloud, Exact Target, Cheetah Digital, or comparable
- Familiar with dynamic content, personalization, and responsive rendering behaviors
- Working experience in Retail/eCommerce
- Working experience in a Digital Agency
- Hands-on experience in managing the email marketing channel
- Excellent written communication skills and an eye for good design
- Proven track record in developing and executing A/B tests, analyzing and translating data into improvements that drive results
- Experience with HubSpot and Salesforce
- Demonstrated experience collaborating cross-functionally
- Knowledge of Photoshop and HTML
Editorial Process and Content Quality
This content is part of Lamwork's career intelligence platform and is developed using structured analysis of real-world job data, including publicly available job descriptions, skill requirements, and hiring patterns.
Lam Nguyen, Founder & Editorial Lead, defines the research framework behind Lamwork's career intelligence platform, including job role analysis, skills taxonomy, and structured career insights.
All content is reviewed by Thanh Huyen, Managing Editor, who oversees editorial quality, content consistency, and alignment with real-world role expectations and Lamwork's editorial standards.
Content is developed through a structured process that includes data analysis, role and skill mapping, standardized content formatting, editorial review, and periodic updates.
Content is reviewed and updated periodically to reflect changes in skills, role requirements, and labor market trends.
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