LIFECYCLE MARKETING MANAGER SKILLS, EXPERIENCES, AND JOB REQUIREMENTS

Resume Cover Letter Skills Roles

Published: Jan 26, 2026 - The Lifecycle Marketing Manager manages coordinated and prioritized digital marketing tasks across email and SMS channels to ensure high-quality campaign execution. This role requires expertise in marketing platforms, dynamic content, A/B testing, and data-driven optimization within retail, eCommerce, and agency environments. The manager develops personalized, well-designed communications supported by cross-functional collaboration and also utilizes technical capabilities in Salesforce, HubSpot, HTML, and Photoshop.

Essential Hard and Soft Skills for a Lifecycle Marketing Manager Resume

Customer Journey
Channel Strategy
Campaign Management
Data Analysis
Lifecycle Automation
Content Personalization
KPI Reporting
A/B Testing
Segment Definition
Performance Reporting

Cross-Functional Collaboration
Brand Storytelling
Customer Partnership
Team Collaboration
Relationship Building
Opportunity Identification
Stakeholder Collaboration
Customer Motivation
Agency Partnership
Insight Communication

Summary of Lifecycle Marketing Manager Knowledge and Qualifications on Resume

1. BA in Marketing with 7 years of Experience

Experience in a lifecycle or growth marketing role
Familiar with the standard methodologies of email/push/in-app message/SMS channels
Understanding lifecycle marketing and user journey optimization in the tech, gaming or mobile app industry
Sound record of building and shaping the planning and execution of data-driven marketing campaigns across communication channels including A/B experimentation
Experience in working closely with the Product and Engineering teams to set up attributes and triggered events based on user lifecycle management needs
Solid HTML and debugging skills
Able to collaborate effectively with a global cross-functional team
Experience with a mobile-first omnichannel platform, like Braze or Leanplum
Understand the technology stack of operations, including marketing automation, attribution and analytics
Passionate about technology and entertainment, especially for Niantic’s products
Experience with liquid logic or conditional programming logic

2. BS in Business Administration with 9 years of Experience

Experience developing lifecycle programs
Comfortable with segmentation, automation strategy, marketing using digital channels (email, push, SMS, in-app, site, etc.)
Experience setting up targeting, building multi-step workflows, QA, hitting send and reporting
Basic HTML and conditional logic (Liquid, AMP script) experience
Proven success in working with cross-functional teams, such as Product and Analytics, to create and execute against shared goals that are based on data-informed hypotheses
Ability to set goals and manage rapidly shifting priorities and timelines
Ability to digest large data sets, ask the right questions due to a robust analytical skillset
Ability to think critically and develop creative solutions around (technical or resource) limitations
Experience developing and executing A/B tests to decrease churn, utilizing email, push, and site initiatives
Comfortable with quantitative analytics and have experience translating data into business and consumer insights
Ability to thrive in a fast-paced, collaborative team environment
Ability to execute a vision through consensus building, negotiation, and data-driven persuasion
Basic SQL experience
Familiar with analytics dashboards (e.g., Tableau, Looker)

3. BA in Communications with 5 years of Experience

Experience in B2C/B2B growth engagement, ideally in the financial sector
Proven track record of meeting and exceeding goals in a hyper-growth environment
History of owning the entire lifecycle of campaign creation, across consumer insights, hypothesis generation, creative briefing, distribution, and measurement
Strong analytical skills, competence in SQL
Experience partnering with marketing analytics on measurement
Experience in customer segmentation and subscriber management across multiple channels (email, push), deliverability, and CAN-SPAM laws
Experience with marketing platforms (like Hubspot, Braze, Segment), HTML/CSS, Tableau, Amplitude, etc
Strong written and verbal communication skills
Ability to use the spoken and written word to communicate effectively with all stakeholders

4. BS in Data Analytics with 4 years of Experience

Knowledge of digital marketing platforms (Braze)
Effective time management, creative, analytical, and organizational skills
Strong in data analysis and making data-driven decisions
Strong communicator who excels in fast-paced and collaborative environments
Strong attention to detail and project management skills
Experience with tech hardware
Experience in DTC or retail environments
Experience driving upsell and cross-sell revenue through products and hardware

5. BA in Psychology with 6 years of Experience

Strong analytical and problem-solving skills with data driven approach
Positive attitude and ability to operate in a very fast-paced environment with ambiguity
Proficient in IT skills, including but not limited to MS Office, CRM Software
Experience in email marketing
Self-starter who thrives in a fast-paced culture and sometimes an ambiguous environment
Experience with Braze, Amplitude, and other lifecycle marketing tools
Familiar with life-cycle marketing
Experience managing marketing or production calendars
Strong attention to detail
Ability to collaborate and get buy-in with stakeholders across the organization

6. BS in Information Systems with 7 years of Experience

Performance marketing experience, owning program planning and execution
Deep knowledge of the entire email ecosystem and best practices, including responsive HTML emails, templates and landing pages
Able to partner with marketing analyst and engineering team to develop and compile campaign and channel performance reports across all digital touchpoints
Clearly communicate insights and present actionable findings
Experience in marketing focused on email marketing, customer analytics, retention and/or lifecycle (at a D2C business)
Strong data-driven mentality and deeply familiar with tools to support retention and CRM efforts such as Google Analytics, Looker, Email Creation/HTML, and ESPs such as Klaviyo
Experience in managing a customer loyalty program
Proven ability to work independently, juggle multiple priorities and complete responsibilities in a fast-paced, change-oriented environment
Proven ability to develop and maintain effective work relationships with internal and external stakeholders
Ability to deliver clear, concise, and reliable reporting on all activities to key stakeholders and senior management

7. BA in Advertising with 4 years of Experience

Working experience in marketing or related experience (at a B2B SaaS company) 
Ability to manage multiple stakeholders, both internal and external, to successfully deliver on programs and campaigns 
Creative problem solver, with a track record of creating unique solutions to complex problems
Skilled project manager with the ability to prioritize and manage competing deadlines  
Strong analytical skills with a keen eye for detail
Ability to make sound, data-driven decisions 
Excellent communicator, with an ability to influence and compel through a confident and credible delivery 
Ability to succeed in a fast-paced environment, while working across sometimes diverse teams

8. BS in Computer Science with 8 years of Experience

Passion for customer experience and will be an advocate for the customer experience throughout their lifecycle
Able to be collaborative and maintain strong communication and a collaborative approach with marketing stakeholders
Able to be diligent and have an eye for service excellence in identifying any gaps or highlighting any opportunities in the marketing plan and propose solutions to foster engagement
Able to be mythological in designing and executing customer campaigns and nurture programs that will make the experience of building Skywatch simpler, more engaging, and fun
Proven success as a marketer
Experience in lifecycle marketing, email marketing, and marketing operations
Strong analytical skills for robust data-driven decision making, continuous optimization, experimentation methodologies, and A/B testing
Passion for deeply understanding customer needs, challenges, development styles, and buyer and user personas
Solid understanding of what activation, engagement, and upsell metrics are and a track record of significantly impacting them through customer lifecycle programs
Strong command of email automation platforms and customer-engagement tools
Experience in a variety of marketing channels
Impeccable attention to detail
Ability to balance multiple projects simultaneously in a dynamic, fast-paced environment
Passion about the Skywatch brand, product, and opportunity to revolutionize modern communications

9. BA in Digital Media with 5 years of Experience

Experience in CRM B2C experience working across strategy, implementation and ongoing optimization
Ability to juggle multiple priorities under pressure and tight deadlines in a fast-paced, changing environment
Experience working across channels with an emphasis on email or paid media
Experience working with external agencies to deliver creative assets
Ability to drive initiatives at both a strategic and execution level
Ability to work through ambiguity
Strong quantitative analytical ability
Comfort in a fast-paced entrepreneurial environment
Passionate about technology, the internet and connectivity trends

10. BS in Economics with 7 years of Experience

Personalization and email automation marketing experience
Ability to learn new technologies, products, or systems quickly
Ability to thrive in a fast-paced environment while prioritizing tasks and meeting timelines with minimal oversight
Strong written and verbal communication and problem-solving skills with an outstanding eye for detail
Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency
Tech or SaaS experience, ideally in a multi-funnel or multi-vertical business model
Experience in email or performance marketing with an emphasis on personalization and experimentation
Working experience in industry marketing
Experience managing multiple acquisition channels, digital marketing, and marketing automation, including email, in-app communications, push, sms, etc., at a high-growth company
Strong analytical skills for robust data-driven decision making, natural affinity for numbers, analytics, optimization, and the workings of complex systems, including experimentation methodologies and A/B testing
Passion for and understanding of investing, customer personas and consumer insights to craft relevant messaging, leading and influencing Creative teams, Design and Copywriting
Excellent problem-solving skills, with a creative and innovative approach

11. BA in Public Relations with 6 years of Experience

Working experience in a CRM or lifecycle marketing function
Experience in enterprise software, SaaS
Experience working with Marketo, Salesforce, SalesLoft and similar tooling, reporting software and marketing tools
Knowledge of workflow and process automation, case management and no/low code application development
Knowledge of enterprise content management/content services would also be ideal
Manage email calendar, cadences, content and process
Ability to think strategically about complex issues, leading to thoughtful recommendations and action plans
Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
Excellent verbal and written communication skills, strong content marketer
Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
Must have a growth mindset

12. BS in Statistics with 4 years of Experience

Experience in lifecycle marketing/CRM
Work experience in highly quantitative roles
High level of comfort being hands-on with data and SQL
Strong desire to constantly test, iterate and improve performance to meet business goals
Working experience in lifecycle marketing, email marketing, or lead generation
Experience developing and executing A/B tests, analyzing, and translating data into business and customer insights
Strong data analysis skills and ability to use both quantitative and qualitative means to map strategy, decisions, product iterations, and roadmap prioritization
Experience developing engaging lifecycle plans for a subscription service that involves multiple communication channels - email, push notification and in-app message plans

13. BA in Journalism with 8 years of Experience

Experience in running and building lifecycle and email campaigns
Working experience within the Marketo platform with proven technical proficiency (Marketo certification)
Understanding of CRM (Salesforce) and working with data to build advanced filters for campaign targeting
Strong analytical skills and experience with experimental design (e.g., A/B and multivariate testing)
Proven ability to build and QA mobile-responsive templates
Strong interpersonal skills that encourage team cooperation, promote enthusiasm and foster strategic thinking
Ability to integrate with an existing marketing team full of other type A personalities
Close attention to detail, strong organizational skills
Ability to manage multiple competing priorities simultaneously
Skilled at working independently, as well as collaborating on objectives and success metrics on a broader team
Ability to direct and get the most out of vendor relationships
Self-starter who is highly accountable and communicative
Experience in the financial services industry

14. BS in Marketing Analytics with 7 years of Experience

Knowledge of databases and data structures to manage campaigns
Understanding of retention and how to measure and manage programs
Knowledge of statistical analysis
Ability to test programs and make decisions based upon data derived from tests
Hands-on experience with Responsys and/or enterprise-level MarTech platforms
Working knowledge of personalization tools (e.g., Movable Ink) and a remarketing platform (e.g., SmarterHQ)
Direct response marketing experience, either at an agency or on the client side
Ability to multi-task and utilize resources to execute tasks within a deadline-oriented environment
Understanding of statistics and basic analytics
Excellent communication and organizational skills
Commitment to continuous process improvement, initiatives, and the ability to solve problems creatively
Highly motivated and high level of initiative, inspires confidence to work independently and in support of department goals and business objectives
Ability to build relationships and work cross-functionally

15. BA in Sociology with 5 years of Experience

Experience within a lifecycle and/or engagement marketing manager role
Experience building, executing and scaling cross-functional marketing programs from concept to completion
Experience using data and metrics to measure impact and determine improvements
Experience using Microsoft Excel to manipulate and analyze data
Excellent attention to detail and organization
Passion for improving processes and workflows
Possess exceptional marketing, merchandising and project management skills
Strong oral and written communication skills
Obsession with driving a best-in-class experience for customers

16. BS in E-Commerce Management with 9 years of Experience

Must have Tertiary qualifications in Marketing or a relevant qualification
Experience in data-driven customer marketing (either Client or Agency side)
Experience executing customer lifecycle activities including direct and content marketing, 1:1 automated event and trigger-based programs
Exposure to marketing effectiveness - ROI, LTV and budget management
Exposure to any of the following Marketing Automation tools (Braze, Amplitude, Salesforce Marketing Cloud, Adobe Marketing Cloud, etc.)
Expertise in ROI, volume trends and forecasting
Experience in lifecycle-related roles, with a preference for at least some experience at a D2C brand
Experience working with an ESP (Braze) and delivering campaigns and messages based on triggered events
Demonstrable results in using data to create effective campaigns, including via A/B testing, personalization, etc.
High level of empathy for target members
Ability to manage multiple projects and prioritize based on impact
Learning Quotient mindset with the ability to adapt and solve problems within a fast-paced environment
Passion for the health and wearables space

17. BA in Graphic Design with 4 years of Experience

Capable of handling multiple projects at once amidst rapidly changing priorities and comfortable dealing with ambiguity
Ability to be successful both as an individual contributor and in a team environment
Able to perform at both strategic and tactical levels
Ability to manage a wide range of responsibilities, thrive on solving challenging problems, and not be afraid to challenge the status quo
Fluency in Spanish and English
Experience designing multi-touch customer journeys, with dynamic/personalized content and automation
Experience with large audience digital and interactive products
Experience in multi-territory campaign management

18. BS in Consumer Behavior with 7 years of Experience

Previous experience working in email or lifecycle marketing
Experience in B2B user engagement
Experience with mobile apps (push notifications)
Proven track record of user growth and engagement/retention
Must have a strategic mindset combined with the ability to execute effectively
Analytically driven, with a strong ability to gather insights across different channels
Ability to grasp every touch point in the user journey flow
Ability to relate to veterinary and hospital users, having an empathy-based mindset
Ability to plan, organize, prioritize, executive multiple activities/projects simultaneously
Ability to manage and report out topline/executive updates while “rolling up the sleeves” working on day-to-day activities
Collaborative with team members within and across US/international cities
Knowledge of HubSpot, Tableau, and Google Analytics
Proficiency in Excel and PowerPoint

19. BA in English with 8 years of Experience

Expertise in B2B or B2C engagement marketing, lead generation, and user lifecycle management
Knowledge ofthe latest digital marketing tools and channels, including Customer Relationship Management platforms andmarketing automation platforms
Excellent analytical skills and ability to convert insights into actionable business objectives
Experience with user behavior, including conversion funnels, A/B testing, experimentation, andcomplex database A/B tests and iterative product design
Hands-on experience collaborating with other teams to meet their needs (product management, engineering, data science) to drive web and mobile products
Ability to operate in a fast-paced, rapidly evolving environment
Experience or background in product management, development, or engineering
Familiarity with the Braze customer engagement platform or similar CRM tools
Experience with marketing B2B / business services software
Ability to create user experience mock-ups
Understanding of APIs, JSON files and/or Liquid templating language

20. BS in Integrated Marketing with 4 years of Experience

Experience in lifecycle email marketing
Advanced skills in marketing automation software, Marketo or Eloqua
Strong analytical ability with a test and learn mentality
Experience in CRM
Passion for CRM and email marketing
Experience within a high-growth eCommerce, financial services or retail environment
Highly creative with experience devising campaigns that engage, inform and motivate a target audience
Must be a strategic and analytical thinker
Must have a customer-first mindset

21. BA in Marketing with 6 years of Experience

Experience with multiple Email/SMS/Notification platforms
Experience with Iterable (or similar, e.g., Braze, Marketo, Salesforce Marketing Cloud) and Twilio and segmentation tools (built into platforms or external tools like Segment, mParticle)
Exceptional communication skills
Capable of distilling complex ideas and translating concepts appropriately for the audience
Capable of persuading and inspiring others
Experience using data and external inspiration to identify potential opportunities, and a preference for validating a hypothesis through a quick test rather than conducting extensive research
Deep understanding of customer needs
Experience building long-term customer relationships
Strong project management and planning skills, and flawless execution
Ability to make things happen
Comfort managing project ambiguity, complexity, and interdependencies in an organized and structured way

22. BS in Business Administration with 7 years of Experience

Experience working directly with marketing automation (ex. Marketo) and CRM tools (ex. Salesforce) to create and optimize customer email journeys
Expertise in email best practices and customer database management
Knowledge of basic HTML, segmentation or SQL, and if/then/else logic
Ability to create and edit email content
Proficient with data and spreadsheets, and handling/manipulation of large data sets
Clear demonstration of internal cross-functional partnership and collaboration
Proven ability to develop strategy and execute day-to-day tactics
Exceptional verbal and written communication skills
Outstanding results orientation with a consistent track record in driving business impact
Strong ability to synthesize quantitative and qualitative data into actionable insights about the customer, the channel, and the business

23. BA in Communications with 4 years of Experience

Experience creating programs to help them onboard, activate, and deepen their usage
Solid understanding of what activation, engagement, and upsell metrics are and a track record of significantly impacting them through Lifecycle programs
Strong command of email automation platforms and customer-engagement tools with experience across a variety of marketing channels
Strong analytical skills for robust data-driven decision making, continuous optimization, experimentation methodologies, and A/B testing
Impeccable attention to detail, ability to balance multiple projects simultaneously
Must have an entrepreneurial mindset with the drive to embrace change and navigate ambiguity in a fast-paced, rapidly growing company
Basic knowledge of Analytics tools, HTML and data visualization platforms (e.g., Tableau, Periscope)
Experience taking a Series B or later startup to the next stage of growth

24. BS in Data Analytics with 5 years of Experience

Must have a combination of enterprise B2B marketing, online product, and/or consulting experience with exposure to SaaS and Fintech
Experience in Email Service Provider platforms such as Braze, Sparkpost, Iterable, ExactTarget, etc.
Working knowledge of HTML, CSS and cross-platform client requirements
Understanding of Customer Marketing concepts, metrics, tools, and technology
Experience working with cross-functional teams, including product, engineering, data, and go-to-market
Understanding of QA processes and procedures
Strong ownership and accountability
Excellent communication, collaboration, and organizational skills
Excellent time management skills and ability to meet deadlines

25. BA in Psychology with 7 years of Experience

Strong strategic acumen and knowledge of CRM best practices
Analytical skills and the ability to run clean and informative tests
Experience in defining, tracking, and analyzing marketing performance
Able to use clear prioritization frameworks to create a roadmap of impactful marketing initiatives
Excellent organization and project management skills
Proven track record of independently leading effective cross-functional workstreams
Ability to manage relationships and influence decisions up and across the organization
Strong communication and presentation skills
Experience gathering customer insights or feedback to inform decision-making
Experience working in a two-sided marketplace
Experience working in Iterable
Basic knowledge of SQL
Experience driving engagement via push, SMS, or creative engagement channels

26. BS in Information Systems with 4 years of Experience

Experience in B2C lifecycle or engagement marketing
Demonstrated experience implementing programs through email, onsite, and push channels
Creative problem solver with solid critical thinking skills
Strong attention to detail, organized, and efficient, with the ability to rise to the occasion under tight timelines and pressure
Professional demeanor, positive attitude, and strong desire to learn
Experience with A/B testing and optimization, including iterative content testing
Experience at an online marketplace or tech company
Demonstrated experience partnering with product, data science, and engineering stakeholders to deliver results

27. BA in Advertising with 8 years of Experience

Experience and proven track record leading the development of complex B2C lifecycle/CRM programs from strategy-to-execution
Strong knowledge of marketing automation/CRM systems
Hands-on track record of developing email marketing programs and driving business value across owned channels (email and sms)
Curious, analytically-driven with a test-and-learn mentality
Comfortable setting strategy and rolling up your sleeves to execute
Comfortable in a fast-paced environment and with a strong bias for action
Effective communicator, both written and verbal
Strong ability to work collaboratively with cross-functional teams
Significant experience with a growth mindset, a solid understanding of CRM and experience in solving business problems
Proven experience in planning and execution of pan-EMEA email marketing campaigns in a consumer/e-commerce environment
Excellent analytical skills for data-led decision making
Ability to analyze, size and prioritize opportunities

28. BS in Computer Science with 5 years of Experience

Working experience in a customer lifecycle marketing role in a B2B SaaS company
Able to analyze and understand data to uncover new insights and measure, track and optimize the success of marketing programs
Experience working cross-functionally to build relationships internally and externally
Proven organizational and time-management skills
Ability to manage multiple projects and competing tasks/priorities
Strong communication skills and ability to effectively interact with customers and team members
Flexibility and adaptability to changing business needs and priorities
Creative, positive attitude, team-oriented, who is curious and innovative
Ability to work individually and remotely and to collaborate within a team environment to achieve goals
Experience with Marketo, Asana, Pendo, Salesforce

29. BA in Digital Media with 6 years of Experience

Experience in marketing, growth marketing, or marketing automation
Integrated marketing or lifecycle marketing experience
Demonstrated success in executing lifecycle marketing programs
Exceptional at managing, optimizing, and reporting on marketing performance
Skilled in conversion copywriting or persuasive writing
Skilled in driving business growth through both lead generation and product-led motions
Experience working in Marketo, Intercom, and/or Pendo
Experience in retention marketing, customer marketing, lifecycle or CRM space
Ability to translate data into actionable insights and strategies (experience with a BI tool like Tableau/Looker)
Experience working with Product and Engineering teams to conceptualize, execute, and measure the impact of features to improve the customer experience and drive customer growth (upsell, retention)
Results-oriented with the ability to move quickly and easily between high-level strategy and rolling up sleeves to get it done

30. BS in Economics with 7 years of Experience

Digital marketing experience in a customer lifecycle, engagement or retention role in a startup context
Demonstrated customer-centric commitment and deep empathy and understanding of how to ensure customers feel seen, heard and valued
Team player who works cross-functionally to bring in multiple voices and perspectives
Excellent written and verbal communication skills
Comfortable with ambiguity and the ability to adapt in a constantly evolving environment
Previous experience working in lifecycle marketing, email marketing, or marketing automation
Proven track record of managing successful email marketing and SMS campaigns, including both automated journeys and one-off messages
Experience creating successful digital marketing strategies, from insight to execution to reporting to optimization
Project lead on at least one major lifecycle journey mapping project, including identifying landmarks, writing communications, building them within a marketing automation platform, and optimizing for results
Proven success optimizing multiple conversion points along a B2C sales funnel, including MQL to SQL and customer to advocate
Strong experience with change management

31. BA in Public Relations with 4 years of Experience

Experience in B2B2C/B2C marketing, lifecycle marketing or growth marketing
Experience in creating and executing marketing programs/campaigns
Deep knowledge of various marketing and analytics tools such as Iterable, Hubspot, Google Analytics, Amplitude and content management systems
Experience with modern cloud-based workforce systems and tools, including Google Workspace and Slack
Skilled in writing and editing content and campaigns with an attention to detail
Excellent analytical skills and a knack for data analysis and reporting
Strong written and verbal communication skills
Strong prioritization, organization and project management skills

32. BS in Statistics with 5 years of Experience

Experience in a customer marketing, lifecycle or retention role with key experience in integrated marketing campaigns, programs, and A/B testing
Prior success in developing marketing strategy and launching integrated campaigns leveraging cross-functional partners and hands-on execution
Experience building impactful marketing campaigns and reporting success using quantifiable metrics
Experience collaborating with cross-functional teams and leading without authority
Experience in identifying and scoping potential opportunities, and prioritizing initiatives based on maximizing ROi
Prior experience marketing to the SMB base
Experience with SaaS and fintech
Excellent communication and interpersonal skills
Excellent storyteller and empathetic to the customer

33. BA in Journalism with 8 years of Experience

Experience in lifecycle marketing, customer marketing, and/or digital customer retention or adoption/nurture programs in a B2B SaaS environment
History of successfully launching end-to-end lifecycle programs across multiple channels and experience investing in the right levers to drive outsized results in areas like customer retention, product adoption, customer loyalty and advocacy, and expansion
Outstanding project management and organizational skills
Ability to prioritize effectively amidst many moving pieces and complete tasks with high quality and on-deadline
Understanding their behaviors, motivations, blockers, and goals and weaves this into decision making and execution
Excellent copywriting and creative skill sets
Ability to deliver strong ‘no fluff’ content
Outstanding business judgment and a deep love for data-based decision making and experimentation
Strong written and verbal communication
Cross-functional collaborator with strong listening skills rooted in empathy to develop authentic relationships
Track record of building and managing programs with sophisticated planning/roadmapping skillset and a lover of documentation
Experience using Iterable or another ESP

34. BS in Marketing Analytics with 7 years of Experience

Experience leading email strategy, including managing enterprise marketing automation and communication platforms
Previous marketing and communications experience, agency or corporate
Experienced in customer lifecycle and B2B marketing
Previous experience managing customer databases (SAP, Salesforce ideally), marketing automation and email software (e.g., Salesforce Marketing Cloud, SAP Campaign Manager, Hubspot, etc.)
Ability to build and execute email templates in HTML / CSS or with drag and drop template tools
Skilled in Microsoft Office Suite
Experience managing digital production processes, well organized and able to work well with many stakeholders at once
Experience in the energy/utilities sector
Passion for continuous improvement

35. BA in Sociology with 6 years of Experience

Work experience in marketing strategy and email execution
Experience managing Agency partners and vendors
Experience in the following: Marketo, Salesforce, Drift, Twilio or other chatbot
Experience building a buyer journey experience, complete with audience segmentation, trigger logic, touchpoint rationalization, optimization and more
Proven track record of building and optimizing multiple, simultaneous marketing campaigns, while equally comfortable building strategic marketing plans and executing at a tactical level
Comfortable presenting ideas to senior-level stakeholders, receptive to feedback and quick to apply changes
Expert understanding of email nurturing methodology and best practices
Strong analytical abilities, specifically with respect to email and conversational marketing
Superior communication skills, clear, persuasive, and inspiring in both written and verbal communication

36. BS in E-Commerce Management with 5 years of Experience

High proficiency in English
Work experience at product marketing / digital marketing function in global companies, fintech background
Experience in rigorous analytical problem-solving, leading to thoughtful recommendations and quantitative analysis
Deep understanding / strong interest in the fintech industry and payment products
Proven track record of influencing stakeholders at all levels, working effectively across functions and geographies
Ability to effectively operate in a dynamic and constantly evolving environment
Outstanding work ethic, sense of ownership and accountability
Self-starter, consistently seeking new ideas and opportunities to improve metrics, with follow-through on execution
Comfort with change in a fast-paced startup environment

37. BA in Graphic Design with 4 years of Experience

Experience in a lifecycle or growth marketing role
Familiar with the standard methodologies of email/SMS channels
Understanding lifecycle marketing and user journey optimization, growth marketing, and performance marketing
Experience in analyzing raw data, concluding, and making recommendations
Strong attention to detail with experience in proper campaign set-up and QA execution
Experience managing sizable budgets and driving growth
Experience with Google Tag Manager, Google Analytics, and Looker to ensure ad platforms and internal data tools have reliable data for analysis
Highly collaborative with strong communication and interpersonal skills

38. BS in Consumer Behavior with 7 years of Experience

Work experience in Marketing, Growth, Business Analytics, or Strategy Consulting
Experience in the Growth Marketing function, with experience in B2C
Experience in consumer finance and credit cards
Experience with email platforms, including Iterable, Braze, Salesforce, etc.
Excellent written and verbal communication skills
Must have superb people skills with a proven track record of success interacting with colleagues in cross-functional teams
Proven track record of taking initiative and driving projects through to completion in a complex organization
Able to be an independent and creative thinker who can bring new ideas and perspectives to existing products
Able to be results-oriented and customer-oriented mindset
Experience with mobile apps measurement (user acquisition, re-engagement)
Able to be a self-starter with a drive to succeed in a quickly changing business environment

39. BA in English with 6 years of Experience

Experience in digital messaging channels such as email, in-app, push notifications, and SMS
Proven track record of creating, implementing, and optimizing complex journeys to meet business goals
Knowledge of key marketing metrics
Solid analytical expertise and experience in building reports, tracking campaign results, and ROI
Excellent project management skills with impeccable attention to detail
Ability to balance multiple projects in a fast-paced, time-sensitive environment
Ability to work independently as well as build effective working relationships with cross-functional teams
Experience with Salesforce Marketing Cloud
Experience with HTML, Google Analytics, and Adobe Creative Suite
Experience with SQL

40. BS in Integrated Marketing with 5 years of Experience

Experience in lifecycle or campaign marketing management
Marketing experience at an early-stage SaaS business
Deep knowledge in lifecycle strategies, customer segmentation, list management, building and optimizing drip campaigns, subscriber management, and CAN-SPAM laws
Deep knowledge of email and CRM marketing
Analytical and problem-solving skills, and strong attention to detail
Ability to demonstrate leadership, initiative, motivation, and a track record of “Get it Done.”
Excellent written and verbal communication
Strong project management and prioritization skills
Proven track record of strong business impact and being able to quantify results
Highly collaborative and loves working together to solve a problem

41. BA in Marketing with 4 years of Experience

Experience in managing CRM/CLM systems
Good understanding of customer and behavioural segmentation
Keen interest in livestreaming, videos and music content
Able to work in a fast-paced environment
Strong analytical skills, data-driven, problem solver and meticulous
Excellent external and internal communication skills
Creative, resourceful and results-oriented
Able to work independently
Experience working with subscription businesses

42. BS in Business Administration with 6 years of Experience

Experience in a lifecycle marketing role that includes building lifecycle marketing strategies and executing lifecycle campaigns
Strong ability to influence and work cross-functionally
Strong copywriting experience
Excellent organizational skills
Knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability, and CAN-SPAM laws
Ability to effectively prioritize workload and manage changes in directions
Lifecycle experience including email, in-app and push notification
Proven track record of driving and executing Life Cycle strategies
Strong background in data, analysis and testing methodologies
Must have a strategic mindset that can see the big picture while managing the individual pieces

43. BA in Communications with 7 years of Experience

Ability to coordinate, prioritize and execute multiple tasks with competing deadlines
Demonstrated knowledge of digital marketing best practices across multiple channels including email and mobile SMS
Experience with Salesforce Marketing Cloud, Exact Target, Cheetah Digital, or comparable
Familiar with dynamic content, personalization, and responsive rendering behaviors
Working experience in Retail/eCommerce
Working experience in a Digital Agency
Hands-on experience in managing the email marketing channel
Excellent written communication skills and an eye for good design
Proven track record in developing and executing A/B tests, analyzing and translating data into improvements that drive results
Experience with HubSpot and Salesforce
Demonstrated experience collaborating cross-functionally
Knowledge of Photoshop and HTML

Editorial Process and Content Quality

This content is developed by the Lamwork Editorial Team using structured analysis of real-world job data, skill requirements, and hiring patterns.

Research framework by Lam Nguyen, Founder & Editorial Lead.

Reviewed by Thanh Huyen, Managing Editor.

Learn more about our editorial standards.