BLOGGER JOB DESCRIPTION

Explore Blogger Job Descriptions covering content strategy, SEO, social media, and writing skills across multiple industries.

Blogger Job Description

1. About the Role

A Blogger is a writer who publishes original content for a defined audience, on a defined schedule, with measurable traffic goals. Few content functions are as directly tied to organic search performance as this one: SEO keyword application and on-page optimization decisions sit with the Blogger, not a separate team. The role typically reports into a News Editor, Director of Web Services, or Content lead, depending on organization size. Output quality, posting cadence, and audience engagement metrics are all observable and tracked.

2. Position Summary

As the Blogger, you own the research, writing, and publication of content that grows organic traffic and sustains reader engagement across web and social channels. You operate within an editorial or marketing team, collaborating with social media coordinators and web teams to distribute content and report on performance.

3. Why Join Us

Career Impact: Building a portfolio of published work across SEO-optimized editorial and marketing content strengthens a writer's market value toward senior content strategist and content manager titles.

Business Impact: The content this role publishes directly moves organic search rankings, newsletter subscriber counts, and audience engagement metrics that the broader marketing team is measured against.

Growth Opportunity: Hands-on ownership of KPI reporting, including bounce rate and traffic flow analysis, develops the analytical fluency that differentiates mid-level bloggers competing for content strategy roles.

4. Key Responsibilities

  • Research and develop article ideas aligned with audience interests and current industry trends to fill the editorial calendar.
  • Write original, SEO-optimized blog posts and newsletter content that match the organization's established tone and voice.
  • Edit and proofread all content before publication to ensure accuracy, brand consistency, and style compliance.
  • Publish and update content across multiple CMS and web development platforms, including adding links and making on-page edits.
  • Promote published posts through social media channels, coordinating with the Social Media Coordinator to maximize reach.
  • Monitor audience responses and engagement data across web and social platforms to inform future content decisions.
  • Report blog performance metrics including traffic flow, bounce rate, and content engagement to the editorial or marketing lead.
  • Pitch content ideas and headline angles to the editorial team, incorporating feedback to meet accuracy and style standards.

5. Required Qualifications

  • Bachelor's degree in English, Journalism, Marketing, Communications, or a related field, or equivalent work experience.
  • 2 or more years of professional blogging, content writing, or blog editing experience, with a portfolio of published work.
  • Demonstrated understanding of SEO principles including keyword placement, on-page optimization, and organic traffic mechanics.
  • Experience publishing and managing content within a professional CMS environment across multiple web platforms.
  • Experience managing and posting to professional social media accounts to distribute and promote editorial content.
  • Strong writing and editing skills with the ability to adapt style, tone, and voice to match a defined brand or publication.
  • Analytical mindset with the ability to interpret content performance data and apply findings to improve publishing strategy.
  • Excellent organizational skills with the ability to manage multiple articles and deadlines independently.

6. Preferred Qualifications

  • Familiarity with AP style and its application to digital editorial content.
  • Experience with HubSpot, marketing automation platforms, or web analytics reporting beyond standard CMS dashboards.
  • Basic working knowledge of HTML and CSS sufficient to make on-page content edits without developer support.
  • MFA, writing workshop training, or equivalent formal editorial development is a differentiating advantage.

7. Success Metrics and Environment

  • Monthly organic traffic growth rate, reflecting SEO effectiveness of published content.
  • Bounce rate per article, indicating how well content matches reader intent and search context.
  • Publishing cadence adherence, measured as percentage of scheduled posts delivered on time.
  • Social referral traffic per post, tracking how well promotion activity converts to site visits.
  • Audience engagement rate across web and social platforms, measured by comments, shares, and time on page.
  • Typical tools: CMS platforms (commonly WordPress or Drupal), project management tools (commonly Trello or similar)

8. Compensation and Benefits (US Market Benchmark)

  • Base Salary Range: $42,000 to $62,000 per year, varying by market and organization size.
  • Bonus: Performance bonuses tied to traffic and engagement KPIs, typically 5 to 10 percent of base.
  • Equity: Rarely offered at this level outside of early-stage startups.
  • Health Benefits: Medical, dental, and vision coverage standard for full-time positions.
  • PTO: 10 to 15 days per year, with some organizations offering unlimited PTO policies.
  • Common Perks: Remote or hybrid flexibility, professional writing tools stipend, and access to SEO and content training platforms.


Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

9. EEO and Legal

Background checks, including employment history verification, are a standard condition of hire for this role. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, or local law. Candidates requiring reasonable accommodations during the application or onboarding process may request them at any time. Applicants must be authorized to work in the United States.

Blogger Job Description Example

1. Blogger (Finance Content Strategy)

The Blogger at Fairview Wealth develops and executes a content strategy across blog and newsletter channels, including researching finance topics and writing articles for Medium. Working closely with the broader marketing effort, the Blogger shapes brand messaging and supports growth of the online community by producing personable and professional content aligned with audience interests.


Key Responsibilities

  • Develop a content strategy for the company blog and quarterly newsletter.
  • Develop new article ideas aligned with finance topics and audience interests.
  • Conduct desk research on finance-related topics to support content production.
  • Write personable, persuasive, and professional articles for Medium and newsletter channels.
  • Ensure brand messaging consistency and support engagement and growth of the online community.


Required Qualifications

  • Bachelor's degree in English, Marketing, Communications, or a related field is a plus.
  • Minimum 1 year of experience in content writing is a strong advantage.
  • Basic understanding of SEO and content strategies.
  • Strong IT skills with proficiency in tools such as Trello.
  • Image editing skills with Adobe tools are a plus.
  • Fluent English, with additional languages considered an advantage.

2. Blogger (SEO and Web Content)

Embedded within the web content team, the Blogger is responsible for creating and editing all content updates across multiple CMS and web development platforms, with a focus on applying SEO best practices to maximize traffic and engagement. Working closely with the Social Media Coordinator, the Blogger leverages social media platforms to amplify blog content and reports performance metrics to inform ongoing strategy.


Core Functions

  • Responsible for creating and editing all content updates on various forward-facing web blogs across multiple CMS and web development platforms.
  • Create, edit, publish, and promote all blogging operations and initiatives.
  • Apply best SEO practices to all blog articles created, edited, and published to maximize traffic and engagement.
  • Leverage existing social media platforms to maximize exposure for blog articles, working closely with the Social Media Coordinator.
  • Report blog performance metrics including traffic flow, engagement, bounce rate, content performance, and other assigned KPIs.


Qualifications and Experience

  • Bachelor's degree in Marketing or a related field, or equivalent work experience.
  • 1 to 5 years of professional blogging or blog editing experience.
  • Experience with basic website design and development using WordPress, Drupal, Joomla, HTML, CSS, or similar platforms.
  • Experience with HubSpot tools and philosophy.
  • Experience posting to professional social media accounts on Twitter, Facebook, YouTube, LinkedIn, and Google+.
  • Analytical mindset with interest in using data to optimize strategy and tactics.
  • Excellent organizational skills to work independently and manage projects with many moving parts.
  • Exceptional writing and editing skills with the ability to adopt the style, tone, and voice of the organization and its audience.

3. Blogger (Student Lifestyle and Money Saving)

Reporting to the remote content team, the Blogger produces advice-driven articles on student life and money saving for a consumer lifestyle blog, publishing content through the company CMS and promoting it via social media. Partnering with in-house staff, the Blogger maintains publishing quality and meets deadlines across a flexible part-time schedule of at least 8 hours per week over a 3-month commitment.


Primary Duties

  • Provide student readers with thoughtful advice on student life and money saving for a remote consumer lifestyle blog.
  • Write and publish content on consumer lifestyle topics using the company content management system.
  • Commit to a minimum of 8 hours per week over a 3-month period.
  • Self-promote published work through social media platforms.
  • Create visually engaging content including photo collages and image editing where required.
  • Meet deadlines and maintain quality without close supervision.


Skills and Qualifications

  • Previous blogging experience in student life and money saving topics is desirable.
  • Experience writing copy and content for consumer-focused websites is a bonus.
  • Computer skills with the ability to quickly master a new content management system.
  • Image editing skills using Photoshop or similar software.
  • Knowledge of and engagement with lifestyle blogs.
  • Genuine passion for and extensive knowledge of student life and saving money.

4. Blogger (Nonprofit Digital Content)

Sitting at the intersection of digital content and nonprofit mission delivery, the Blogger generates and publishes original content for the AF.IM Organization website, leveraging SEO keywords and collaborative editorial input to maximize site traffic and audience reach. Operating across web, social media, and email channels, the Blogger works closely with the web team to ensure the organization's online presence drives meaningful impact over a 6 to 12 month commitment.


Duties

  • Generate strong, engaging, and original content for the organization website and blog.
  • Write, edit, publish, and promote content for the AF.IM Organization.
  • Brainstorm with the editorial team for new content ideas and strategies.
  • Maximize site traffic by utilizing SEO keywords across all published content.
  • Update and make changes to the AF.IM website including adding content, creating links, and publishing blog posts.
  • Develop posts that appeal to the target audience and promote the blog through advertisements, emails, and social media.
  • Work closely with the web team to fully leverage the website for maximum impact.
  • Provide status updates and reports while meeting project deadlines and milestones.


Education and Experience

  • Bachelor's degree in English, Journalism, Communications, or a related field preferred.
  • 3 or more years of professional writing experience, especially with digital platforms.
  • Familiarity with keyword placement and SEO.
  • Portfolio of published work required.
  • Proficient with Microsoft Office Suite and Google Docs.
  • Exceptional writing, research, and communication skills.
  • Strong understanding of the target audience and industry trends.
  • Able to multitask, prioritize, and manage time efficiently.
  • Position requires a 6 to 12 month commitment.

5. Blogger (Women's Empowerment and Social Issues)

A key member of the VOW communications team, the Blogger writes, publishes, and promotes content across the charity's website and social media platforms to advocate for women's empowerment and grow VOW's online presence. Collaborating across editorial and marketing functions and reporting directly to the Chair and Founder, the Blogger oversees campaign development and monitors audience engagement to strengthen reach among target partners.


Functions

  • Write, edit, publish, and promote content on the VOW website and social media platforms.
  • Promote new posts using advertisements, emails, and social media to attract new partners and readers.
  • Advocate for VOW main goals, purposes, and activities through published content.
  • Report progress to the Chair and Founder of the charity.
  • Increase VOW social media presence on existing platforms including Facebook and expand to LinkedIn, Twitter, and Instagram.
  • Create and distribute engaging content in the form of e-newsletters, blog posts, and social media messages.
  • Monitor audience responses via the website and social media to better understand reader behavior.
  • Explore new ways to engage audiences and identify new social networks to reach target partners.
  • Oversee and develop marketing campaigns in line with organizational goals.


Experience and Qualifications

  • Previous experience as a marketing blogger.
  • Exceptional writing and editing skills with the ability to adopt the style, tone, and voice of VOW.
  • Web design and technology skills.
  • Excellent communicator and creative thinker with the ability to use both data and intuition to inform decisions.
  • Proactive attitude, drive, and enthusiasm to carry projects to conclusion.
  • Commitment to empowering women's voices and rights.
  • Ability to work as part of a team.

6. Blogger - The Cut (News and Culture)

The Cut is looking for a Morning Blogger to write news stories across all areas of the site - Power, Culture, Self, and Style - from Monday to Thursday, 7am to 1pm, and Friday, 7am to noon. Consistent audience engagement at The Cut depends on the Morning Blogger, who identifies and writes up to 4 news posts per shift by monitoring politics, culture, and celebrity news and pitching headlines that reflect the site's voice. Based within the editorial team and reporting to the News Editor, the Blogger ensures the first post is live by 10:00 AM each day, supporting the site's daily traffic and reader growth.


What You'll Do

  • Identify the most important news stories each shift and write them up with the Cut's voice and style.
  • Pitch headlines and conceive the proper approach to each story from the Cut's point of view.
  • Write up to 4 short news posts per day, aiming to engage readers with the Cut's tone.
  • Closely follow politics, culture trends, and celebrity news.
  • Actively monitor social media to keep on top of breaking news and current trends.
  • Work with and report to the News Editor, who oversees all news posts on the blog.


Requirements

  • Minimum 2 years of writing experience.
  • Strong understanding of SEO and experience applying it to news content.
  • Strong understanding of Cut tone and sensibility.
  • Ability to write quickly and cleanly with minimal supervision.
  • Ability to work independently in a fast-paced, deadline-driven environment.

7. Blogger (Mortgage and Lending Content)

As the Blogger, this role researches and writes clear, informative articles on mortgage and commercial lending topics for a professional audience, collaborating with the marketing team to ensure accuracy, style alignment, and consistent on-time delivery. The marketing team relies on this work to strengthen digital reach, build authority in the lending space, and advance SEO performance through well-researched, audience-focused content.


Accountabilities

  • Research article topics relevant to mortgage and commercial lending for a professional audience.
  • Write clear, compelling, and informative consumer-facing articles.
  • Pitch article ideas to the marketing team and collaborate to ensure accuracy and style.
  • Meet all publishing deadlines consistently.
  • Stay current with industry news and trends to inform content.
  • Use and continually develop knowledge of best SEO practices.


Background and Experience

  • Bachelor's degree in English, Journalism, Marketing, Communications, or a related field, and/or equivalent professional experience.
  • Knowledge of digital marketing, content writing, and best SEO practices.
  • Knowledge of mortgage and commercial lending is preferred.
  • Familiarity with financial services is a plus.
  • Familiarity with AP style.
  • Writing workshop experience or MFA is preferred but not required.
  • Excellent proofreading, organizational, and communication skills.
  • Adaptability and responsiveness to feedback.

8. Blogger (Food and Recipe Content)

This is a part-time, on-site position at our home office in Citrus Heights, CA. Blogger creates step-by-step recipes and accompanying food images for the company food blog, ensuring each post includes clear cooking instructions and meets the publication schedule. The work directly supports the blog's content calendar by maintaining productivity and quality across recipe writing, photography, and proofreading tasks.


Key Deliverables

  • Create step-by-step recipes to be featured on the company food blog, including simple shopping lists and cooking instructions.
  • Take compelling food images to accompany published recipes.
  • Write, edit, and proofread recipe instructions to ensure accuracy and quality.
  • Maintain high productivity levels.
  • Ensure publishing schedules are kept within timeline.


Minimum Qualifications

  • Minimum 2 years of culinary experience in a full-service restaurant, and/or completion of a culinary program curriculum.
  • Knowledgeable and passionate about various cooking methods, ingredients, equipment, and industry-standard practices and trends.
  • Typing speed of 40 or more words per minute required.
  • Excellent aesthetic judgment.
  • Photoshop editing ability preferred but not required.

9. Vlogger and Blogger (Video and Social Media Content)

The Vlogger and Blogger owns the full video blog production cycle, from meeting with company directors to brainstorm topics through filming, editing, and uploading to the host site, while also generating and promoting written blog content across platforms. Working with brand partners, community moderators, and social media channels including Twitter and Facebook, the Vlogger and Blogger drives site traffic through SEO and expands audience reach through strategic content distribution.


Role Responsibilities

  • Meet with company directors to discuss topics of interest and brainstorm video blog ideas.
  • Write, edit, and produce video blog scripts and ensure top-notch video quality.
  • Film, edit, and upload video blogs to the host site, checking copyright issues before publishing.
  • Generate, research, and pitch ideas for written blog posts.
  • Write, edit, publish, and promote written content across platforms.
  • Handle social media marketing activities including posting to Twitter and Facebook.
  • Answer emails and review user engagement and comments.
  • Manage the blogging community by moderating and responding to comments.
  • Invite bloggers, experts, and notable guests to contribute content to the webpage.
  • Maximize site traffic by utilizing SEO keywords and staying current on industry trends.


Professional Experience

  • Bachelor's degree in Cinematography, Film Studies, Communications, or Marketing.
  • 4 or more years of experience in a similar role.
  • Deep understanding of social media marketing, editing techniques, and YouTube algorithms.
  • Proficient with content management software, social media platforms, MS Office, SEO keywords, and basic HTML.
  • Exceptional writing, research, and communication skills.
  • Knowledge of trending topics and current affairs.
  • Top-notch marketing and troubleshooting abilities.

Editorial Process and Content Quality

This content is developed by the Lamwork Editorial Team using structured analysis of real-world job data, skill requirements, and hiring patterns.

Research framework by Lam Nguyen, Founder & Editorial Lead.

Reviewed by Thanh Huyen, Managing Editor.

Learn more about our editorial standards.