ASSOCIATE GRAPHIC DESIGNER JOB DESCRIPTION

Defining what a viewer clicks on is a measurable skill. The Associate Graphic Designer in digital media owns the visual packaging of content - thumbnails, channel banners, and platform-specific assets - that audiences encounter before watching a single frame. Monthly content calendars, CTR benchmarking cycles, and COPPA compliance requirements all shape what this work looks like in practice. The role reports into a content publishing or creative optimization team and is evaluated on platform performance data, not just visual polish.

As the Associate Graphic Designer, you will produce and optimize static visual assets across a portfolio of digital video channels, directly influencing click-through rates and audience engagement for each brand's content slate. You will work within a content publishing or creative optimization team, collaborating with strategists, channel managers, and video operations partners to align every asset with platform specifications and brand standards.

Career Impact: Designers who build expertise in thumbnail strategy and CTR optimization develop a quantifiable, data-backed portfolio that commands attention from media companies, MCNs, and streaming platforms.

Business Impact: The visual assets this role produces determine whether audiences engage with content at all, making thumbnail performance a direct input to viewership numbers and channel growth.

Growth Opportunity: Consistent exposure to A/B testing methodology, YouTube Analytics, and platform algorithm behavior positions you for senior creative optimization or content strategy roles within digital media organizations.

• Conceptualize and produce platform-optimized visual assets including thumbnails and channel banners for a portfolio of digital video channels.
• Review content to identify key visual and narrative elements that inform asset design and audience appeal.
• Receive and interpret weekly asset briefs from content publishing managers, translating programming context into compelling imagery.
• Collaborate with channel strategists and video operations teams to execute A/B tests and benchmark performance updates.
• Monitor CTR data at defined intervals and iterate on existing assets to improve performance across the content library.
• Maintain organized asset libraries and file structures aligned with team workflows and brand guidelines.
• Ensure all visual output adheres to platform dimension requirements, legal policies, and applicable content regulations.

• Bachelor's degree in Graphic Design, Visual Communication, or equivalent work experience.
• 2 or more years of visual asset design experience, with demonstrated focus on digital video or platform-specific content.
• Proven ability to interpret performance metrics and apply data findings to iterative design decisions.
• Working knowledge of color correction, compositing, and background removal techniques used in digital asset production.
• Strong understanding of visual hierarchy, typography, and composition as applied to small-format, high-competition media environments.
• Excellent written and verbal communication skills, with the ability to manage multiple concurrent asset requests against publishing deadlines.
• Familiarity with children's content regulatory standards, including COPPA/CARU guidelines, as they apply to visual asset creation.

• Prior experience working within a media company, content studio, or multi-channel network on a defined publishing schedule.
• Understanding of YouTube platform mechanics including algorithm behavior, impression share, and CTR benchmarking methodology.
• Experience contributing to thumbnail A/B testing programs with documented performance outcomes.
• Background in brand voice development across multiple distinct content properties or audience segments.

• CTR rate per thumbnail, measured against channel baseline and benchmarked at defined publishing intervals.
• Asset revision cycle count, reflecting how accurately briefs are interpreted before final delivery.
• On-time delivery rate across weekly publishing schedules, tracked against editorial calendar deadlines.
• Library reoptimization completion rate, measuring progress against backlog of underperforming legacy assets.
• Brand guideline adherence score, assessed during creative review cycles across all active channel properties.
• Typical tools: image editing and compositing (commonly Adobe Photoshop, Adobe Lightroom); presentation software (commonly PowerPoint or Keynote).

• Base Salary Range: $52,000 to $72,000 annually, varying by market and experience.
• Bonus: Discretionary annual bonus, typically 5 to 8 percent of base salary.
• Equity: Not commonly offered at this seniority level in media.
• Health Benefits: Medical, dental, and vision coverage; employer contribution varies by organization.
• PTO: 15 to 20 days annually, plus standard company holidays.
• Common Perks: Content streaming subscriptions, professional development stipend, hybrid work options.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available to qualified individuals with disabilities throughout the application and employment process upon request. All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law. Employment is contingent on successful completion of a background check. Candidates must be authorized to work in the United States without employer sponsorship.

The Associate Graphic Designer builds effective print and digital marketing communications by designing and executing materials from emails and banners to catalogs and landing pages within established brand guidelines. Working alongside the marketing and creative team and serving internal clients, this role ensures consistent, on-brand output that supports the organization's broader communications objectives.

Key Responsibilities

• Design and lay out marketing communication materials from established templates, including emails, banners, social posts, landing pages, catalogs, brochures, flyers, and digital ads.
• Execute final art files, specifications, and instructions, and deliver to the creative team or input into the email marketing system.
• Create new visual assets, including graphics, photos, or simple animations per the approved direction.
• Follow consistent verbal and visual brand guidelines in all materials designed.
• Manage own projects to deliver on time and maintain files and project documentation.
• Attend department meetings and project meetings as appropriate.

Required Qualifications

• Bachelor's degree in Graphic Design, Visual Communication Design, or a related field.
• Internship or 1 year of related experience as a corporate graphic designer delivering creative and engaging design across digital and print projects.
• Demonstrated proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop); experience with Xd and After Effects is a plus.
• Experience with Microsoft Word, Excel, and PowerPoint.
• Exceptional problem-solving abilities and strong organizational skills.
• Excellent communication and interpersonal skills to collaborate with teams and clients.
• Ability to fluently speak, read, and write in English.
• Comfortable working independently with excellent time management skills and the ability to handle multiple projects in a fast-paced environment.

Reporting to cross-functional partners across Production, Design, and Merchandising, the Trim/Package Associate Graphic Designer leads the creation of innovative trim and packaging for Aeropostale, Lucky Brand, and Nautica by applying trend intelligence and creative layout solutions. Partnering with teams to manage deadlines against the corporate calendar, this role shapes the visual identity of product lines through labels, hang tags, hardware, and packaging.

Primary Duties

• Design innovative trim and packaging for Aeropostale, Lucky Brand, and Nautica.
• Collaborate to develop creative layouts and solutions for main labels, hang tags, jokers, pocket flashers, hardware, and packaging.
• Use trend intelligence and understanding of current and historical business to design and execute specific categories.
• Develop strong working relationships with cross-functional team members through communication and problem solving.
• Understand the fundamentals of the production process as it impacts apparel marketing projects.
• Manage deadlines in accordance with the corporate calendar and assist with the creation and management of all guidelines.
• Maintain project libraries and compile reference materials together with program files.
• Perform duties as assigned by supervisor.

Skills & Qualifications

• Minimum 1–2 years of experience within Apparel Marketing or Packaging Design.
• Understanding of the youth market and environmental best practices.
• Proficiency in Adobe Illustrator, Photoshop, and InDesign.
• Ability to innovate, think creatively, multi-task, and shift priorities.
• Excellent organizational, communication, and time management skills.

Sitting at the intersection of digital design and e-commerce marketing, the Associate Graphic Designer partners with copywriters and the broader creative team to develop graphics, layouts, and visual concepts for the Lazada Platform and its promotional campaigns. Operating across UI/UX, web design, photography, and video, this role delivers brand-aligned visual content that drives user engagement across one of Southeast Asia's leading platforms.

Duties

• Participate in creating ideas for Lazada Promotion Campaigns.
• Partner with a Copywriter to visualize ideas.
• Create a wide range of graphics and layouts for the Lazada Platform and marketing communications.
• Apply UI/UX and web design principles.
• Apply knowledge of photography and video editing.

Education & Experience

• BA/BS in Art or Graphic Design.
• 3+ years of working experience in graphic and digital design, creative agency, or in-house brand or product communication.
• Experience in key visual development, creating website layouts, landing pages, and related digital sites.
• Strong conceptual skills with a high-level sense of design, layout, and typography, and ability to offer a variety of design solutions.
• Proficient in Adobe Creative Suite, especially Photoshop and Illustrator; knowledge of After Effects and Premiere Pro is a plus.
• Great sense of responsibility and ability to work under pressure and meet deadlines.

Embedded within the creative team at Membersy, the Associate Graphic Designer executes brand visions across web, print, email, and social by designing everything from print collateral to large-scale business-critical projects. Working closely with the Art Director and collaborating across multiple departments, this role delivers design output that directly advances the company's brand identity and growth.

Core Functions

• Create all print designs including flyers, merch, brochures, and business cards.
• Design large-scale, business-critical projects from concept to completion.
• Create assets for email, web pages, and social media.
• Ensure all work aligns with clients' brand guidelines and assist in upkeep of client brand profiles and asset organization.
• Interpret project briefs to meet clients' needs and collaborate with multiple departments.
• Keep up with current design and industry trends.

Qualifications & Experience

• At least 1 year of work experience or equivalent combination of education and freelance experience.
• Strong conceptual design skills with a portfolio required; understanding of key design principles including typographical hierarchy, alignment, and white space.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop); familiarity with HTML, CSS, photography, video, and animation preferred.
• Ability to maintain consistency across brand guidelines and adapt design style to fit multiple brands.
• Clear and concise communicator with strong time management, adaptability, and creative problem-solving skills; passion for tech and innovation.
• High level of efficiency, accuracy, and detail orientation.
• Must reside in the Austin metro area and be legally authorized to work permanently in the US without employer sponsorship.

A key member of the corporate creative team, the Associate Graphic Designer owns the production of templated and non-templated designs across print, digital, web, and PowerPoint in support of business partner objectives. Collaborating across designers, writers, editors, project managers, and operations teams, this role enables the delivery of brand-aligned creative assets that directly serve organizational communications goals.

Functions

• Create and implement designs, both templated and non-templated, across media including print, digital, web, and PowerPoint.
• Leverage templates and adapt them to fit the needs of various communications.
• Take high-level design concepts from a Senior Graphic Designer and create supporting assets such as web banners, email headers, and social cards.
• Support asset creation and maintenance including photo sourcing, retouching, digital optimization, icon and illustration creation, and template maintenance.
• Collaborate with designers, writers, editors, project managers, and operations teams to deliver best-in-class creative.
• Welcome feedback and leverage best practices to evolve designs aligned with brand strategy.
• Thrive in a fast-paced environment, manage multiple projects from start to finish, and release flawless print-ready or digitally optimized files.

Experience & Qualifications

• University degree in Graphic Design, Digital Design, or a related field; 1–2 years of experience in an Associate Graphic Designer role, preferably in a corporate creative team.
• Portfolio of both digital and print design samples with ability to speak to your role in each piece.
• Design skills including meticulous attention to typography, color, layout, grids, and style sheets.
• Working knowledge of Adobe Creative Cloud (InDesign, Photoshop, Illustrator) is required; knowledge of Figma, After Effects, Adobe Premiere, Microsoft Office, and Google Workspace is a plus.
• Strong written, verbal, and interpersonal communication skills with exceptional collaboration and attention to detail.

Consistent CTR performance across Mattel's portfolio of YouTube channels depends on the Graphics Design Associate, who conceptualizes and crafts thumbnails, channel banners, and other static visual assets guided by the content publishing team. Based within the YouTube Operations and Creative ecosystem and collaborating with Content Publishing Associate Managers and YT Strategists, this role enables data-informed visual optimization that directly supports audience engagement and platform growth.

Accountabilities

• Build a deep understanding of voice and strategy for each brand.
• Receive weekly reports from Content Publishing Associate Managers on upcoming content and asset needs.
• Watch content to understand key plot and visual elements needed for thumbnails.
• Conceptualize and craft YouTube-related visual assets including thumbnails and channel banners that accurately reflect content, engage the target audience, and adhere to platform dimensions and company policies.
• Collaborate with Content Publishing Associate Managers and YT Strategists to track CTR performance, execute thumbnail benchmark updates, and conduct A/B tests.
• Coordinate with YT Operations and Creative teams to iterate on thumbnail design and optimize for maximum CTR across YouTube and Facebook.

Professional Experience

• College degree or equivalent experience; 2 years designing YouTube visual assets such as thumbnails.
• Experience in the digital media industry, specifically kids' YouTube content publishing; basic understanding of YouTube performance metrics and familiarity with COPPA/CARU.
• Proficiency in Adobe Creative Suite, primarily Photoshop and Lightroom, with experience in color correction, masking, and layout.
• Working knowledge of PowerPoint or Keynote.
• Strong time management, planning, and project execution skills with key attention to organization and file storage.
• Excellent written and verbal communication skills and outstanding attention to detail.

As the Associate Graphic Design Manager, this role shapes graphic design output from concept to final artwork across Disney, Pixar, Star Wars, and 20th Century brands for the Merch-on-Demand business serving Amazon, Shop Disney, and Parks. The MOD business relies on this work to maintain high design standards, expand franchise opportunities, and deliver monthly creative deliverables across multiple brand partners under general supervision.

Job Functions

• Develop graphic designs across multiple properties and brands for the Merch-on-Demand business model for Amazon, Shop Disney, and Parks.
• Generate ideas for franchise expansion and contribute to new product ideation and brainstorming sessions.
• Develop art styles and new techniques aligned with market trends.
• Coordinate with MOD partners, internal teams, and content partners on new monthly development.
• Design flexibly across multiple brands including Disney, Pixar, Lucas, and 20th Century while maintaining high graphic design standards.
• Develop a strong graphic design community across GPC and understand how graphic design translates to products.

Background & Experience

• Bachelor's degree or equivalent in Art and Design.
• 2–5 years of related experience in graphic design, illustration, character art, or merchandise design.
• Strong knowledge of graphic design, branding, fashion, and merchandise design.
• Strong traditional and digital drawing, illustration, concepting, and character stylization skills; hand lettering and custom typography abilities.
• Strong color sense and layout and composition abilities.
• Proficient in Adobe Illustrator, Photoshop, InDesign, Creative Suite, and Keynote.
• Pro-active, resourceful, strong team player with excellent time management skills and ability to handle multiple projects in a fast-paced environment.

Associate Graphic Designer delivers thumbnail and title creative for YouTube pilots and library content, testing and iterating on visual formats to grow CTR and views for CNE's programming slate. The work directly supports the Senior Manager of Creative Optimization and requires close partnership with Video Operations teammates and the Programming team across channels based in New York or Los Angeles.

Key Deliverables

• Develop thumbnails and titles for YouTube pilots.
• Create new thumbnail templates for existing key shows.
• Partner with Programming to ensure core appeal is always expressed in optimization.
• Continuously monitor and proactively reoptimize library content.
• Create new systems to measure the effectiveness of reoptimization tactics.
• Utilize community mechanisms with Video Operations teammates to promote re-optimized content.

Knowledge Skills & Abilities

• Minimum 3 years of experience in a similar role for a media company, creator, or MCN.
• Advanced understanding of the YouTube algorithm.
• Expertise in YouTube Analytics and YouTube CMS.
• Curious and entrepreneurial, always looking for new methods to grow CTR, impressions, and views on new and library content.
• Highly detail oriented, strongly intuitive, organized, and willing to learn and iterate as new products and partnerships are launched.

The Associate Graphic Designer builds immersive brand experiences for some of the world's biggest clients by generating ideas, refining concepts, and expressing them efficiently across consumer, retail, live events, digital, social, mobile, and environmental media. Partnering with Creative Directors and Art Directors within the Exp Creative team, this role shapes strategically inspired creative work that elevates the agency's output across every channel it serves.

Day-to-Day Responsibilities

• Contribute to award-winning, innovative brand experiences for clients.
• Champion strategically inspired and creatively led work with teams.
• Support and collaborate with the Exp Creative team.
• Efficiently express ideas across all media types including consumer, retail, live events, digital, social, mobile, and environmental.
• Be the best version of yourself every day.

Minimum Qualifications

• 2+ years of design experience with a refined design eye.
• Exceptional skills in typography, color theory, and layout; innovative approach always looking to raise the bar with process and creativity.
• Fluent with Adobe Creative Cloud and Google Suite.
• Ongoing interest in the latest trends in design, culture, and innovation.
• Flexible, adaptive, strong work ethic, positive attitude, and ability to leap between projects with detail focus.