ANALYTICS DIRECTOR JOB DESCRIPTION

An Analytics Director who cannot translate campaign data into client-facing decisions leaves account teams guessing, media budgets misallocated, and renewal conversations without evidence. This role owns the analytical function for a portfolio of advertising or media clients, from defining measurement frameworks through to presenting ROI findings at quarterly business reviews. The work spans multi-touch attribution, media mix modeling, and in-market experimentation design. It sits at Director level within the agency analytics practice, reporting upward to a Chief Analytics Officer or VP of Analytics.

As the Analytics Director, you lead the measurement strategy and analytical output for multiple client accounts, translating paid, owned, and earned channel data into recommendations that inform media investment and campaign direction. You manage a team of analysts and data scientists while serving as the senior analytics voice in client relationships, new business pitches, and cross-discipline agency planning sessions.

Career Impact: Directors who own multi-touch attribution and media mix modeling mandates develop one of the most sought-after skill sets in performance marketing, opening paths to VP of Analytics or Chief Analytics Officer within agency or brand-side organizations.

Business Impact: When this role performs well, clients renew contracts with clear evidence of ROI, media budgets shift toward higher-performing channels, and the agency retains and grows accounts year-on-year.

Growth Opportunity: Exposure to diverse client categories, from direct response to brand awareness campaigns, accelerates expertise in advanced test design and propensity modeling that commands a premium in the broader marketing analytics market.

• Lead the design and execution of cross-channel campaign measurement frameworks that align to client KPIs across paid, owned, and earned media.
• Own client analytics relationships, presenting insights and optimization recommendations at strategic meetings and quarterly business reviews.
• Develop and maintain advanced analytical models including media mix modeling and multi-touch attribution in partnership with specialist vendors.
• Mentor and manage a team of analysts and data scientists, overseeing workload, quality, and professional development.
• Drive new business development by contributing to RFP responses and presenting the analytics practice in client pitches.
• Establish testing roadmaps using structured marketing experiments to answer investment allocation and creative performance questions.
• Monitor real-time campaign performance and communicate progress against forecasts, including recommendations for in-flight optimization.
• Collaborate with media, creative, and strategy teams to ensure data-driven insights inform planning and creative development decisions.

• Bachelor's degree in marketing analytics, statistics, economics, mathematics, or a related quantitative field, or equivalent work experience.
• 7 or more years of analytics experience in a marketing agency or MarTech environment, with demonstrated client-facing responsibility.
• Proven ability to design, manage, and interpret media mix models and multi-touch attribution programs for advertiser clients.
• Experience leading and developing a team of analysts, including performance management and workload delegation.
• Proficiency in statistical analysis methods including regression, significance testing, and experimental design applied to campaign data.
• Strong command of SQL or a comparable query language for data extraction and transformation workflows.
• Demonstrated ability to translate complex analytical findings into concise, actionable recommendations for non-technical client audiences.
• Experience contributing to new business pitches and RFP processes within a marketing services environment.

• Advanced degree (MBA or Master's in a quantitative discipline) with applied focus on marketing measurement or consumer behavior.
• Experience with big data platforms and cloud-based data warehouse environments supporting large-scale advertising data pipelines.
• Familiarity with coding languages such as Python or R for statistical modeling and automation of reporting workflows.
• Background in both direct response and brand awareness measurement methodologies, including brand lift and incrementality testing.

Client NPS scores across managed accounts, reflecting analytical advisory quality and responsiveness.

Analyst team delivery rate, measured as percentage of projects completed on time and within agreed scope.

New business win rate on pitches where the Analytics Director contributed measurement strategy and presentation materials.

Attribution model coverage, tracking the share of client media spend governed by a structured attribution or media mix framework.

In-market experiment velocity, measured as the number of structured tests designed and analyzed per quarter across the client portfolio.

Typical tools: Web and campaign analytics (commonly Adobe Analytics or Google Analytics), visualization (commonly Tableau or PowerBI), query languages (commonly SQL with Python or R).

• Base Salary Range: $130,000 to $175,000 annually depending on market and agency size.
• Bonus: Annual performance bonus typically 10 to 20 percent of base salary.
• Equity: Equity is uncommon at independent agencies; offered at publicly traded or PE-backed holding companies.
• Health Benefits: Medical, dental, and vision coverage for employee and eligible dependents.
• PTO: 15 to 20 days annually, with some agencies offering unlimited PTO policies.
• Common Perks: Professional development budget, media and marketing conference attendance, hybrid or remote work options.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Background checks are a standard condition of employment for this role, and offers are contingent on satisfactory completion. All qualified applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under applicable federal, state, or local law. Reasonable accommodations are available to applicants and employees with disabilities upon request. Candidates must be authorized to work in the United States.

The Analytics Director leads the development of agency-wide analytics capabilities, owning client satisfaction scores and defining implementation roadmaps while managing cross-regional teams to meet utilization and revenue targets. Working closely with regional offices and department leadership at Jellyfish, this role shapes the analytics function by building team expertise, winning new analytics contracts, and retaining clients to generate year-on-year revenue growth.

Key Responsibilities

• Take a lead role in helping develop the agency analytics function.
• Provide management information and reporting to the department head in a timely manner.
• Work collaboratively with regional teams to ensure resources are shared and team utilization and revenue targets are met.
• Ensure methods, techniques and services continuously improve and keep pace with industry advancements.
• Own client satisfaction and NPS scores for analytics clients.
• Use data to spot opportunities to cross-sell other services including conversion optimization, PPC, display and attribution.
• Assist business development with creating and maintaining contracts and agreements.
• Retain existing clients through great service to generate increased revenue year-on-year.
• Deliver all projects on time and on budget, track progress and raise alarms when targets may not be achieved.
• Define an implementation roadmap and clear KPIs for an analytics and optimization strategy.
• Tackle performance issues within the team and take effective remedial measures.
• Assist with recruitment of staff and QA website analytics on new sites to ensure tracking requirements are fulfilled.
• Create and present tailored pitches to prospects to win additional analytics contracts, and manage team time logging for consistent billing.
• Lead analytics training for clients, develop new trainers, and grow the regional team while retaining an Analytics and Optimization approach.

Required Qualifications

• Experience working with analytics solutions across auditing, implementations, presenting to large audiences and training.
• Experience training organisations to utilise paid analytics solutions correctly and efficiently.
• Experience with Display, PPC and SEO marketing channels, team management experience preferable.
• Excellent understanding of Universal Analytics and the Measurement Protocol for integration with offline data streams and CRM.
• Keep abreast of the latest analytics functionality and build these into the offering.
• Fluent understanding of Google Analytics Premium and 360 Suite and how to leverage the Google stack.
• Excellent understanding of paid tracking solutions - Google Analytics Premium/360, Sitecatalyst, Webtrends and Coremetrics.
• Excellent understanding of Tag Management solutions - Google Tag Manager, Tealium and Ensighten.
• Expert knowledge of Google integrations including Doubleclick and Big Query, with a technical background in Javascript, jQuery, HTML and SQL.
• Ability to troubleshoot technical issues and deliver complex implementations in a timely manner, with superb problem solving skills.
• Results orientated with good communication, interpersonal skills and attention to detail.
• Excellent written and verbal communication skills, confident presenting to stakeholders and large groups.
• Flexible, versatile and copes well under pressure, proactive and passionate about data.
• Open, honest and direct, comfortable giving and receiving constructive feedback.

Reporting to agency and client leadership, the Analytics Director develops analytic strategies for propensity-based targeting, ROI measurement and cross-channel attribution as a core component of integrated multichannel marketing campaigns in the pharma and healthcare sector. Partnering with account teams, healthcare professionals and industry leaders, this role delivers thought leadership and new business development that strengthens the company's position as a strategic analytics partner.

Core Functions

• Be a thought leader for analytics and data-driven marketing.
• Keep the company apprised of the latest trends and direction for analytics, integrated multichannel marketing and propensity modeling.
• Brainstorm and consult with account teams and clients to construct innovative measurement, data collection and reporting solutions.
• Ensure insights are converted to actionable plans for future initiatives.
• Act as the glue between internal teams to elevate analytics best practices, results and insights.
• Improve ongoing campaign performance and delivered value.
• Provide guidance to team members and analysts as required.
• Cultivate client and business relationships to identify, capture and grow analytics opportunities.
• Develop new business by contributing to RFP responses and pitch creation.
• Participate in face-to-face client pitches.
• Provide insights and develop content and POVs that position the company as a leader in marketing analytics.

Qualifications and Experience

• Bachelor's degree required.
• Between 7-10 years of relevant work experience.
• Current experience at a digital marketing agency or client side within pharma or healthcare, including healthcare marketing.
• Experience building integrated multichannel analytic and reporting models that drive marketing automation and CRM.
• Extensive marketing knowledge across pharma and healthcare.
• Understanding of statistical modeling techniques and segmentation.
• Ability to create various ROI and lifetime value measurement strategies.
• Insight and research skills, with the ability to find creative ways to gain insights using qualitative and quantitative methods.
• Proficiency with web and digital media analytics tools including Adobe Analytics and Google Analytics, plus mobile and social analytics.
• Proficiency with SQL Reporting Services, Tableau or equivalent and Microsoft Office.
• Excellent communication, writing and presentation skills, able to deliver compelling client presentations.
• Ability to author point-of-view documents and blog posts on analytics-driven marketing.
• Ability to see the big picture, multitask across brands and demonstrate strong business intuition.
• Great teamwork skills with a proactive, entrepreneurial mindset.

Embedded within the Kate Farms leadership team, the Analytics Director creates and leads an analytics organization that spans FP and A, sales, marketing and operations, establishing the vision and roadmap that makes analytics a strategic lever for visibility and growth. Working closely with executives and department heads, this role acts as a player-coach to deliver financial models, variance analysis and self-service data tools that drive informed decision-making across the business.

Primary Duties

• Create and lead the Kate Farms analytics team.
• Establish a vision and develop and organize analytics capabilities and roadmap across marketing analytics, sales analytics, forecast modeling and FP and A.
• Find the best balance of centralization and decentralization for resources and adjust as the company grows.
• Generate new insights across departments.
• Leverage technology and tools to spread training and create a company of citizen data scientists empowered with self-service tools.
• Ensure ongoing data stability and trust in the numbers.
• Bring enhanced rigor to the product development process and resource allocation.
• Manage current team members and plan and execute team expansion as needed.
• Act as a player-coach and be the primary provider of FP and A projects for the company.
• Analyze financial data and create models for decision support.
• Report on financial performance and prepare for regular leadership reviews.
• Analyze past results, perform variance analysis, identify trends and recommend improvements.
• Identify and drive process improvements including standard and ad-hoc reports, tools and dashboards.
• Work with executives to identify analytical gaps, establish a validation process, and take on the Sales Ops BI project when complete.

Education and Experience

• 10-15+ years of FP and A, business analytics, data analysis or other relevant experience.
• Experience managing a small team.
• Experience working with and presenting to senior executives and Boards.
• DBA and/or SQL experience preferred.
• Strong FP and A orientation.
• Outstanding financial modeling experience with excellent quantitative and analytical skills.
• Expert on current tools such as PowerBI, with advanced knowledge of Excel.
• Excellent attention to detail and constant focus on data quality.
• Exceptional project management skills across multiple complex projects with senior stakeholders.
• Exceptional interpersonal skills, able to develop and manage relationships across senior stakeholders.
• Intellectually curious and able to thrive in fast-paced, unstructured environments.
• Excellent communication skills.

Sitting at the intersection of product analytics and user experience optimization, the Analytics Director sets and delivers the analytics agenda for Roku's end user experience organization, driving the development of analytic-based products and a data-driven culture. Operating across data science, data engineering and EUE stakeholder teams, this role leads and mentors analysts, manages A/B testing programs and communicates findings to SVP-level executive leadership to improve the user experience at scale.

Duties

• Partner with senior stakeholders to plan and drive the analytics strategy for end user experience.
• Be an analytics thought leader and sounding board for all EUE stakeholders.
• Partner with data science, data engineering and analytics teams to execute the EUE analytics strategy.
• Hire and develop a team of exceptional analytics professionals.
• Lead and mentor a team of data analysts to explore and process data from disparate sources.
• Generate deep and actionable insights and drive the development and adoption of best practices.
• Support the team's career growth and contributions to Roku over time.
• Champion an objective, data-driven culture.
• Manage the design, execution and analysis of A/B testing programs.
• Deliver presentations to clearly communicate findings to stakeholders and executive leadership.

Skills and Qualifications

• 10+ years relevant experience with analytics in tech, advertising or entertainment sectors.
• 5+ years of experience building and leading analytics teams including formal supervisory duties.
• Proven experience driving projects from start to finish while driving impact.
• Proven track record of thriving with ambiguity.
• Experience with statistical analysis and modeling such as causal inference, significance testing and regression analysis.
• Experience with SQL.
• Some coding ability in R or Python is a plus.
• Communication and presentation experience with a proven track record of using insights to influence executives and colleagues.

A key member of the client analytics leadership team, the Analytics Director manages the complete life cycle of analytical engagements including advanced predictive modeling, test design and program measurement across top strategic accounts. Collaborating across internal groups and senior client leads, this role maintains complex analytic frameworks with 50 or more predictive models and delivers strategic consulting that continuously refines client marketing programs.

Accountabilities

• Manage the complete life cycle of analytical engagements including advanced predictive modeling, test design and program measurement within top strategic accounts.
• Ensure timely delivery of data, analytics and strategic consulting to support client marketing objectives.
• Establish and maintain strong client partnerships by ensuring successful execution of deliverables.
• Establish working partnerships with primary client leads.
• Lead strategic client meetings and quarterly business reviews.
• Interpret and lead client discussions on results and results trending.
• Identify and provide recommendations to continuously refine and improve the marketing program.
• Mentor and coach team members for successful career growth.
• Foster a collaborative, energized internal team dynamic.
• Work with the team to develop and maintain complex analytic frameworks that may include 50+ predictive models, hands on when necessary.

Experience and Qualifications

• Bachelor's degree required, advanced degree preferred.
• 7+ years of machine learning and analytics experience.
• 7+ years of quantitative marketing experience.
• Experience with advanced test design.
• Financial or insurance industry experience preferred.
• Experience with R, Python and SQL.
• Analytically minded and comfortable with data, response metrics and trends.
• Ability to analyze problems and produce viable solutions.
• Ability to lead and coordinate people and activities throughout a full solution life cycle.
• Ability to lead a team and coordinate across different internal groups.
• Ability to present advanced analytical methodology and results to non-technical audiences.
• Excellent written and verbal communication skills.

Competitive advantage through end-to-end analysis depends on the Analytics Director, who delivers leadership across global and US markets by embedding leading-edge analytic techniques, managing a team of analysts and identifying new capabilities that support superior fact-based decision-making for a pharma business unit. Based within the BBU and partnering with the Brand Analytics Lead and Senior Director, this role develops statistical models, data mining capabilities and innovative analytical practices drawn from both internal and external sources.

Strategic Responsibilities

• Develop a deep understanding of internal customers' data and analytical needs, focusing on customer-facing model leadership.
• Champion the use of local customer insight in strategic and resourcing decisions across the business.
• Collaborate with US Sales Force Operations to ensure success of key business processes and coordination on joint initiatives.
• Identify and prioritize enhancements and new analytic capabilities, and lead their development, deployment and embedding across the organization.
• Instill a culture of continuous improvement, testing and deployment of new capabilities.
• Develop innovative analytical practices to create and sustain competitive advantage.
• Access appropriate information via a variety of tools and sources.
• Summarize and present findings through various communication channels.
• Recruit, train, manage, coach and develop a team of analysts.
• Demonstrate a high level of understanding of the points of integration between teams.
• Monitor the external environment to stay up to date on leading analytic capabilities within and outside of pharma.

Technical Qualifications

• Quantitative Bachelor's degree required in a field such as engineering, operations research, management science, economics, statistics, applied math, computer science or data science, advanced degree preferred (Master's, MBA or PhD).
• 8+ years of experience applying advanced methods and statistical procedures on large and disparate datasets.
• 2+ years of recent experience with Python, R, SQL and big data technology.
• 2+ years of experience in pharmaceutical, biotech or healthcare analytics or secondary data analysis.
• Proficiency in manipulating and extracting insights from large longitudinal data sources such as Claims, EMR and other patient level data sets.
• Expertise in managing and analyzing large secondary transactional databases.
• Statistical analysis and modelling including design of experiments, time series, regression, applied econometrics and Bayesian methods.
• Data mining, predictive modelling and machine learning algorithms.
• Optimization and simulation.
• Proficiency with Python, R, SQL and the Hadoop ecosystem including Impala, Hive, Hbase, Spark and MapReduce.
• Working knowledge of data visualization tools such as MicroStrategy, Tableau, PowerBI, Qlikview and D3js, plus MS Office Excel and PowerPoint.
• Strong leadership and interpersonal skills with the ability to work collaboratively across business leaders and cross-functional partners.
• Strong communication and influencing skills, with strategic and critical thinking and strong organizational and time management skills.

As the Analytics Director, this role leads the Cabinetworks Group data analytics function reporting to the CIO, building the analytics roadmap, advising senior management and developing financial models to forecast the impact of internal actions and external factors on key business KPIs. The analytics organization relies on this work to translate empirical data into strategic recommendations, deliver integrated dashboards and embed data competency across all business functions and verticals.

Ownership Areas

• Develop the roadmap for and lead an innovative analytics organization that leverages data insights to advise the Executive Leadership Team.
• Solidify the role of analytics as partners to internal customers.
• Partner with business leaders across all verticals and functions to determine how data and insights can support their goals.
• Design, develop, execute and maintain a strong global data platform and reporting technology across people, process and tools.
• Contribute to the overall company strategy by providing empirical data and insights for strategic decision-making.
• Partner with department leads to develop innovation and pilots that impact growth, retention and customer experience.
• Gain and maintain strong knowledge of emerging and disruptive technologies across data, data services, data warehousing and data analytics.
• Design, develop and deliver standard key KPIs by working with the Executive Leadership team on business performance, opportunities and issues.
• Manage and maintain the complete delivery cycle of analytics deliverables including integrated dashboards and ad-hoc requests.
• Develop financial models to forecast the impact of internal actions and external factors on KPIs and business outlook.
• Leverage historical data and predictive models to identify factors impacting key KPIs and recommend actions to drive future performance.

Background and Experience

• 10+ years of experience in data strategy and analytics roles at a consumer-focused company.
• Experience defining and implementing data strategies and leading multi-faceted analytics organizations, especially in complete product BOMs and dynamic Bill of Materials.
• Five or more (5+) years of management experience.
• Prior experience presenting insights from data to senior management and business partners.
• Experience working with a geographically distributed team.
• High proficiency with PowerBI, data warehousing architectures and statistical model development.
• Hands on experience developing A/B testing frameworks, experimental design, sampling methods and hypothesis testing.
• Demonstrated competency translating data into actionable insights that define strategic direction and inform decisions.
• Highly developed communication skills with the ability to story-tell using data and influence executive leadership.
• Desire to roll up the sleeves and implement best practices, processes and structures to amplify team outputs.
• Proactive, ownership mindset with a strong desire to have impact on the business.
• Desire to work in a fast-paced, cross-functional environment that integrates with multiple stakeholders.

Analytics Director delivers quantitative and qualitative measurement of campaign performance for a team of 3-5 analysts and data scientists dedicated to the Essence account, applying advanced statistical and machine learning techniques to solve business problems and evolve agency measurement tools. The work directly supports client ROI measurement, in-market experimentation and global rollout of cutting-edge analytical capabilities across direct response and brand awareness campaigns.

Job Functions

• Lead a team of 3-5 analysts and data scientists dedicated to this account.
• Be seen as a trusted advisor by clients for all things analytics related.
• Drive successful application of advanced yet practical analytical capabilities, measure ROI and evangelize success internally and externally.
• Explore and develop robust, cutting edge statistical and machine learning techniques to solve business problems using available or third-party data.
• Play an instrumental role in evolving and designing new measurement tools and managing the process through to delivery and global roll out.
• Deliver best in class analytical capabilities across the agency using new methods, techniques, tools and systems.
• Recruit, manage and mentor analytical resource, ensuring efficient flow of work and timely delivery of high-quality outputs.
• Lead the creation of clear, robust and thought-provoking analysis reviews and insights.
• Work with media account teams to gain client buy-in and run in-market experiments where required.
• Collaborate with internal and external teams for data integrity, reporting, testing and ad-hoc analysis.

Professional Experience

• 7+ years of experience working in a data-based role.
• Experience managing a team and the ability to delegate effectively.
• Experience in measurement of both direct response and brand awareness campaigns.
• Knowledge of strategic marketing, media, social, website analysis and audience targeting tools and vendors, including quantitative tracking and ad effectiveness research methodologies.
• Hands-on experience with statistical software packages such as R, Python and SciPy and programming languages such as SQL, Python or Java.
• Proficiency in data science techniques and machine learning algorithms such as random forest, SVM and neural nets, plus statistical analysis and modeling.
• Experience with multi-touch attribution modeling, media mix modeling and data visualization is a big plus.
• Strong familiarity with the data science lifecycle from acquiring data to exploratory analysis and optimizing statistical models.
• Big data project experience on GCP and/or AWS is a plus.
• Strong organizational and project management skills.
• Strong communication skills, both verbal and written, with stakeholder management and motivational skills.
• Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise.

The Analytics Director leads campaign analytics across multiple client relationships, executing marketing and business analysis across paid, owned and earned channels and developing a team of analysts to deliver insights and optimization recommendations grounded in quantitative attribution methods. Working closely with cross-discipline agency leaders and client stakeholders, this role advances new practice offerings and guides clients from campaign development through to real-time performance analysis and experimentation.

Day-to-Day Responsibilities

• Serve as the analytics lead on multiple client projects and relationships, collaborating with cross-discipline leaders and client stakeholders and participating in new business pitches.
• Execute multiple forms of marketing and business analysis, leveraging a range of data sets, technologies and statistical methodologies to arrive at meaningful insights and recommendations.
• Develop and manage a team of analysts, ensuring successful completion of projects while fostering skill set growth.
• Analyze real-time performance of campaigns and communicate progress relative to forecasts, including ideas for optimization and experimentation.
• Join new business calls to explain the outcomes-driven process through interactive workshops, visualized concepts and case study examples.
• Guide clients early in the campaign development process on where to focus analytics efforts, from a sound business case to new analytics solutions.
• Brainstorm with colleagues to craft a high-impact content experience across brand touchpoints, leveraging data to inform decision making.
• Meet with analysts to problem-solve, apply concepts, evaluate performance results and guide them towards client and project growth opportunities.
• Advance the development of a new, cutting-edge practice offering that can be leveraged as a valued client service.

Knowledge Skills and Abilities

• Bachelors and/or Master's degree in marketing, marketing analytics, statistics, economics, business or finance.
• 7+ years of professional experience in marketing or business analytics functions, whether in an agency environment or a corporate business intelligence role.
• Demonstrated experience in analysis and insight development across marketing contribution and quantitative attribution methods.
• Demonstrated experience in performance forecasting, benchmarking and modeling, and paid, owned and earned channel analysis.
• Demonstrated experience in interactive experience analytics and in research and testing, including market research principles and test design.
• High level of comfort with data translation, organizing, blending and transforming disparate data sets into a cohesive database structure.
• Ad-serving platforms such as Google Campaign Manager, Google Ads, Facebook Ads Manager, Kenshoo and Marin.
• Web and business analytics solutions such as Google Analytics and Adobe Marketing Suite.
• Data visualization and analysis software such as Tableau, PowerBI and Google Data Studio.
• Social and audience intelligence tools such as Talkwalker, Meltwater and Sprinklr, and business application tools across Google and Microsoft suites.
• Database and pipeline tools such as BigQuery, MS SQL Server and Funnel, and statistical analysis tools such as R, Python and SPSS.

The Analytics Director produces expert-level work across all five sub-disciplines of Marketing Science including tracking and measurement, data visualization, testing and evaluation, data integration and statistical modelling, supervising and developing a team of analysts while serving as a subject matter expert and client consultant. Working closely with multidisciplinary teams across creative, tech, media, account and client groups, this role delivers complex multi-stage projects and crafts custom data practices built on a deep understanding of client categories.

Leadership Responsibilities

• Understand data, data management, data infrastructure and marketing applications.
• Communicate and present complex technical concepts to non-technical audiences.
• Use empirical practice in digital experience design and optimization.
• Deliver complex projects involving multiple stages, components and contributors in a timely manner.
• Solve problems creatively, improve processes and design methodically.
• Manage teams and projects including training and staff development.
• Supervise and develop a team of analysts, exposing them to all Marketing Science sub-disciplines.

Position Requirements

• 10+ years in the marketing industry measuring digital campaigns.
• 5+ years in the online measurement industry including managing teams.
• Proficiency in current issues and trends within the online marketing industry with emphasis on emerging media and mobile platforms.
• Ability to distill large quantities of information into clear, concise insights and actionable recommendations.
• Ability to articulate ideas and concepts in visually interesting and compelling formats.
• Strong across all five Marketing Science sub-disciplines - tracking and measurement, data visualization, testing and evaluation, data integration and statistical modelling.
• Strong collaboration, project management and team building skills.
• Excellent communication and presentation skills to varied audiences including creative, tech, media, project management, account and client teams.
• Mentorship and management skills for team members in Toronto and remote as required.
• An insatiable curiosity, sense of humour and understanding that each project requires a fresh approach.

Embedded within Visa's Consulting and Analytics practice, the Analytics Director undertakes end-to-end consulting engagements for clients in Romania and the Central and Eastern Europe region, driving digital banking growth and managing project budgets and delivery standards across complex financial services mandates. Working closely with Account Management Teams, sales and digital product teams, and senior banking executives, this role develops digital business solutions and leverages Visa's innovation and data capabilities to grow client business.

Strategic Initiatives

• Support the growth of the Visa Consulting and Analytics practice in Romania and CEE.
• Drive meaningful business relationships between Visa and its key clients in the region.
• Help clients grow their business especially in the payments and digital areas.
• Manage the end-to-end delivery of top-notch consulting engagements.
• Understand clients' business objectives together with the Account Management Teams.
• Identify opportunities to grow the overall business and digital banking capabilities of clients.
• Develop and propose appropriate concepts and digital business solutions to clients.
• Lead the delivery of projects alone or with the support of internal or external resources.
• Manage project budgets and timeframes and ensure a high standard of delivery.
• Leverage Visa's innovation, product and data capabilities together with sales and digital product teams.

Minimum Qualifications

• Mid-level experience in management consulting, ideally delivering projects in the financial services and payments sector.
• Experience conceptualizing new products and business models in digital and technology-driven environments.
• Experience in global management consulting firms and in using agile methods such as Design Thinking, Lean Start-up and Scrum would be an advantage.
• Broad network across the banking industry in Romania and extensive knowledge in retail banking.
• Expert knowledge of payment systems would be an advantage.
• Excellent analytical and quantitative skills.
• Highly proficient in PowerPoint, Word and Excel.
• Excellent client relationship management skills including at senior executive level in financial services.
• Excellent presentation and communication skills, written and verbal, able to convey complex business information.
• Proven ability to thrive in high pressure, fast-paced, matrixed environments.
• Willingness to travel and work on client premises if needed.
• Excellent spoken and written command of English and Romanian.

Reporting to senior leadership at Braze, the Analytics Director oversees the day-to-day operations of people managers and data engineers, managing a division that analyzes billions of mobile and digital messaging data points while developing career ladders, compensation structures and technical processes. Partnering with stakeholders across departments, this role vets new software tools, uncovers growth opportunities for the analytics team and coaches staff at all levels to drive continued impact within the organization.

Scope of Work

• Develop career ladders and job descriptions and manage compensation for the division.
• Create and document business and technical processes.
• Identify opportunities within Braze to partner with senior management on data projects.
• Analyze billions of mobile and digital messaging data points.
• Oversee the day-to-day operations of your people managers and data engineers.
• Coach staff, assist in their career development and perform skip level meetings to stay on the pulse of the division.
• Work with key stakeholders to develop plans for new analyses and tools that help them meet their goals.
• Vet new software tools and manage a procurement process.
• Uncover new opportunities for the team to make an impact within Braze.

Education and Experience

• BA or BS in Statistics, Math, Physics, Computer Science or similar technical discipline.
• 4+ years in a management position in BI, data analysis and data modeling.
• Experience managing a team of 3+ people managers and managing data engineers.
• 4+ years of SQL experience and demonstrated project management experience.
• Knowledge of advanced statistical analysis techniques.
• Experience with NoSQL databases such as MongoDB and Redis.
• Experience with programming and scripting languages such as Python, R, Java, VBA, C# and C++.
• Experience with data visualization tools such as Looker, Tableau, MicroStrategy and DataBricks.
• Experience working with Agile and Kanban frameworks.
• Fast learner, self-starter, go-getter and intellectually curious.
• Able to manage multiple projects while juggling various stakeholders.
• Experience working with Customer Success, Product Marketing and Product teams.

Sitting at the intersection of digital analytics and consumer behavior insight, the Analytics Director oversees a team responsible for driving key insights across the organization through deeper understanding of site and app performance, social analytics and path-to-purchase using a full suite of analytics tools. Operating across product, marketing and IT stakeholder groups, this role leads data-driven narrative construction for cross-channel reporting and partners with technology teams on analytics implementation, tag management and database integrations.

Role Responsibilities

• Develop, manage and communicate the analytics roadmap and deliverables.
• Collaborate closely with counterparts in Data and Analytics on projects that span multiple disciplines.
• Represent the best practices of the Digital Analytics group to internal partners.
• Develop a comprehensive understanding of current stakeholder strategic needs across digital platforms.
• Build out, supervise, lead and mentor a small team responsible for day-to-day measurement, tracking and reporting.
• Own the quality and direction of the analytics team's work.
• Oversee and construct data-driven narratives to support cross-channel reporting across web, app and social.
• Partner with technology teams on analytics implementation, datalayer, database integrations, tag management and emerging tools.

Requirements

• Bachelor's degree in Analytics, Marketing or a related field.
• 8+ years of related work experience.
• People leadership experience.
• Experience conducting analysis using web analytical tools such as Adobe, Omniture and Google Analytics.
• Strong strategic capabilities alongside hands-on comfort with tactical execution.
• Solid problem solving and time management skills.
• Great interpersonal skills.
• Excellent written and verbal communication skills.
• Strong attention to detail.

The Analytics Director refines the quantitative and qualitative KPI framework for a gaming portfolio, leading a team of Game Analysts to research, design and validate models that analyze player behavior, forecast engagement and monitor acquisition, retention and monetization performance. The analytics team relies on this work to define a data roadmap in collaboration with BI and infrastructure partners and to enable critical business decisions across a diverse range of data sources.

Executive Functions

• Lead the definition and implementation of quantitative and qualitative metrics and KPIs.
• Define the data roadmap and strategy in collaboration with cross-functional teams.
• Partner with teams such as BI and infrastructure to deliver the roadmap and optimize the analytics infrastructure.
• Consolidate, develop and manage the team of Game Analysts.
• Research, design, implement and validate models and algorithms to analyze diverse data and enable critical business decisions.
• Conceptualize, create and maintain performance dashboards to monitor KPIs for acquisition, retention and monetization of players.
• Perform analyses to identify trends in player behavior and measure the impact of content releases on activity and monetization.
• Develop and maintain predictive models to forecast player engagement and retention across the game portfolio.

Experience and Qualifications

• Track record of building and managing high-performing teams and delivering short-term wins while building towards a larger strategic vision.
• Solid experience in quantitative analysis roles.
• Demonstrated experience applying data science methodologies to real world problems.
• Expertise in analyzing large, complex, multi-dimensional data sets with a variety of tools.
• Knowledge of SQL and familiarity with at least one scripting language such as R or Python.
• Excellent communication skills, capable of presenting findings to both technical and non-technical audiences.
• Pro-active and self-motivated with the ability to thrive in a dynamic environment.

A key member of the Research, Analytics and Insights team, the Analytics Director manages the full analytics cycle from KPI identification to client-facing reports across online and offline channels, applying tools such as marketing mix modeling and multi-touch attribution to improve the effectiveness of advertiser campaigns. Collaborating across media investment teams, measurement partners and internal agency groups, this role advances automated data workflows and delivers data visualizations that unlock business opportunities and guide investment allocation decisions.

Key Deliverables

• Manage the full analytics cycle from identification of KPIs to client-facing reports across online and offline channels.
• Understand business needs and lead the design and execution of cross-channel campaign measurement frameworks.
• Be the face of analytics to clients and present media and creative insights supported by data.
• Collaborate with internal and external stakeholders and manage data logistics including media investment and measurement partners.
• Develop a holistic view of campaign performance to refine strategy and inform future media plans and creative development.
• Provide data-driven insights that inform investment allocation and identify high-potential audiences, channels, publishers and tactics.
• Create a testing roadmap using structured marketing experiments to answer important business questions.
• Manage advanced analytical models such as marketing mix modeling and multi-touch attribution with best-in-class partners.
• Use data visualization and transformation tools to elevate reports and dashboards delivered to clients.
• Identify process improvements and cost savings, automating data extraction and transformation flows using SQL and Python.

Qualifications and Experience

• Bachelor's degree or related experience in a quantitative field.
• MBA is a plus.
• At least 5-7+ years of experience within media analytics, preferably in an agency environment or at a MarTech company.
• Experience managing a team of analysts.
• Knowledge of digital data technologies such as DCO, DMPs, DSPs, MTA, MMM, web analytics, digital pixel tracking and site tagging.
• Fluent in SQL or a similar language with an understanding of Python and R a plus.
• Outstanding critical thinking and problem-solving capabilities.
• Extensive experience with digital media platforms such as DV360, DCM, Google Ads, Innovid, Facebook Ads Manager, The Trade Desk, Verizon DSP and Smartly.
• Experience creating data visualizations using business intelligence tools such as Tableau, Domo, PowerBI and Looker.
• Experience working with cloud-based data warehouses such as Google BigQuery, AWS and Azure.
• Strong communicator with ample client-facing experience and the ability to synthesize complex findings for a non-technical audience.
• Effective time management with proven ability to handle multiple projects while maintaining attention to detail.

As the Analytics Director, this role provides technical subject matter expertise in web analytics, tag management and conversion rate optimization, delivering client program analysis and reporting across daily, weekly, monthly and ad-hoc cycles while maintaining client-facing dashboards grounded in visitor behavior data. The digital intelligence team relies on this work to support tracking implementations, automate reporting processes and communicate performance insights on budget, campaign results and CRO testing to executive management and internal teams.

Areas of Ownership

• Provide technical support on advanced tagging needs.
• Setup, review and interpret CRO testing experiment results.
• Create and interpret client program analysis and reporting on a daily, weekly, monthly, quarterly and ad-hoc basis.
• Develop and maintain client-facing dashboards.
• Provide subject matter expertise on web analytics, user experience and behavior, data analysis and reporting.
• Coordinate and track tag and tracking parameter implementations supporting reporting, analytics and Digital Intelligence.
• Create data-driven insights about visitor behavior from website data on traffic, conversion and navigation.
• Identify opportunities for efficiencies in processes such as automation and follow industry best practices.
• Deliver online and digital reporting to executive management and internal teams on budget, campaign performance and testing.
• Develop and present client reports and manage junior team members as required.

Background and Experience

• Bachelor's degree with relevant work experience.
• At least 7 years of experience at a digital agency, consulting firm, online marketing department or software provider in an analytical capacity.
• 4+ years of experience in web analytics and 3+ years with basic front-end coding, HTML, javascript and advanced website tagging.
• 2+ years developing measurement and reporting methodologies for Paid Search, Display and Social Media and 2+ years with automation tools.
• Exposure to Big Data and the challenges of harnessing data to drive insight.
• Knowledge of online ad serving platforms and ad networks, with offline marketing experience helpful but not required.
• Technical knowledge of databases, data warehousing, business intelligence and data tools.
• Experience with Google Analytics, Adobe Analytics and testing platforms such as Google Optimize, Optimizely, VWO and Adobe Test and Target.
• Experience with automation tools such as Supermetrics and Funnel.io, with Tealium iQ and Audience Stream a plus.
• Familiarity with ad serving tools such as DoubleClick, Google Campaign Manager and Sizmek and business intelligence tools such as Tableau.
• Ability to work both independently and in a team environment.
• A detail-oriented mindset focused on driving results and analyzing data for insights and growth opportunities.
• Excellent verbal and written communication skills.

The Analytics Director creates analysis, models and automations that quantify how the perception of the FanDuel brand affects new and existing user growth, leading a team of analysts and data scientists across group-wide marketing and commercial teams. Working closely with Brand Marketing stakeholders across the FanDuel Group, this role elevates brand positioning strategy through data-driven insights, roadmap planning and the vetting of new analytical tools and techniques to improve business performance.

Strategic Responsibilities

• Lead a team of analysts and data scientists to create analysis, models and automations that quantify how brand perception affects new and existing user growth.
• Work with Brand Marketing stakeholders across the Group to develop and roll out solutions, closing technical and process gaps.
• Develop and maintain a vision of how FanDuel Group should value and evolve its Brand Marketing positioning.
• Take ownership for ensuring the benefits of insights are communicated, realized, quantified and iterated on.
• Ensure projects and resources align with company and business unit strategy.
• Provide line management, coaching and professional development to managers, analysts and data scientists.
• Contribute to the analytics and data strategy, reflecting team and stakeholder priorities.
• Review and vet new technology tools and techniques for viability within the organization.
• Implement processes to embed analysis best practices, data knowledge archiving and knowledge sharing.
• Review analytical languages for correctness, provide feedback and identify and grow top talent.

Education and Experience

• Bachelor's degree in a highly numerate major such as Math, Statistics or Economics, or relevant experience in data and business analysis.
• Minimum of 7 years of relevant work experience in an analytical, technical or commercial field preferred.
• Minimum of 3 years managing and coaching analysts, data scientists and data engineers.
• Demonstrated history of creating and maintaining long-term and short-term roadmap plans based on company goals.
• Experience leading teams and working with colleagues in other countries and time zones.
• Finger on the pulse of current and emerging technologies and techniques, prioritizing effort in exploring potential value.
• Interest in Fantasy Sports, iGaming and Sports Gaming preferred.
• Proficiency in SQL and Excel required, with the ability to use Python, R and Spark for analysis preferred.
• Ability to hold teams to account for delivery of project roadmaps and proactively problem solve to hit deadlines.
• Demonstrated experience using data visualization software to convey analysis in an easy to digest format, Tableau preferred.
• Strong verbal and written communication skills with a track record of influencing up, down and across organizations.

The Analytics Director coordinates campaign measurement across multiple client projects at MFG, guiding the process at every stage from defining success metrics and in-flight optimization through to global rollout of innovative measurement tools. Working closely with clients, Client Services partners and the broader analytics team, this role recruits and mentors analysts, ensures efficient workflow and keeps an ongoing eye on client strategic objectives to deliver actionable insights that align analytical work to business outcomes.

Operational Focus

• Partner and build relationships with key clients to identify strategic objectives and inform design thinking for marketing measurement plans.
• Leverage an understanding of data signals to inform business decision-making and become a problem-solving partner for clients.
• Guide the campaign process at every stage by defining success metrics, optimizing in-flight and reporting performance and recommendations.
• Be a hands-on contributor in evolving and designing new, innovative measurement tools from inception to global rollout.
• Support team members in the delivery of their responsibilities, ensuring quality and that deadlines are met.
• Recruit, lead and mentor the team, ensuring efficient workflow and managing workload across the team.
• Develop the evolution and improvement of work delivery, processes and communication of actionable insights.
• Keep an eye on clients' strategic objectives to ensure the work aligns to them.
• Support the leadership of the broader Analytics team of the account.

Technical Qualifications

• 7+ years of experience in a data and insight role with practical knowledge of how analytical techniques and models are used in marketing.
• 3+ years of experience managing teams of at least 3 analysts.
• Experience across agency environments, client-side marketing analytics, financial analysis and CRM analytics highly desirable.
• Interest and knowledge of digital and offline media campaigns.
• Understanding of campaign measurement practices, modelling techniques and best practices.
• Technical proficiency with systems such as SQL, Python, R and social analytics tools.
• Strong understanding of what data can be collected and analysed in both digital and non-digital campaigns.
• A curious person with a natural inclination for learning and personal growth.
• Excellent at building and presenting data in a visually engaging and insightful manner that cuts through the noise.
• Experience managing internal and external client stakeholders and partnering with Client Services.
• Strong organisational and project management skills with the ability to delegate effectively.
• Established and professional communication, presentation and motivational skills.

The Analytics Director elevates client engagement with data by co-owning the analytic strategy and environment across a globally distributed team, delivering analytic projects and driving channel, audience, influencer and messaging analysis to inform strategy and measure performance. Working closely with Earned Media, Social and Digital strategy leads and global account teams, this role defines analytic needs, sells in strategy and fosters a team culture grounded in continuous innovation and client data management excellence.

Key Responsibilities

• Lead the delivery of analytic projects, deliverables and environments for multiple agency clients.
• Work with a globally distributed team and coordinate the management and delivery of work.
• Actively listen to the agency team and client, define analytic needs, draft scopes and sell in strategy.
• Collaborate with Earned Media, Social and Digital strategy leads to ensure data and analysis are accessible and connected.
• Develop and maintain the team culture in a way that stays true to agency core values.
• Support the growth of the client's engagement with data and analysis.
• Develop the delivery plan for all client reporting and manage budget and resource allocations.
• Drive the overall continuous innovation strategy of the agency analytic offering.
• Drive analysis around channel, audience, influencer and messaging to inform strategy and measure performance.
• Be the trusted advisor for all things data and analytics to the agency account teams and clients.

Education and Experience

• Bachelor's degree in Mathematics, Statistics, Economics or a similar field required, Master's degree highly preferred.
• 5-7 years of data analytics team management experience required.
• Extensive experience in an analytic professional services discipline including client management and engagement.
• Proven success in managing large teams or multiple accounts preferred.
• Experience working globally or with colleagues in multiple locations.
• Advanced experience with tools such as Talkwalker, Meltwater, Netbase, Sprinklr, Signal-AI, Audiense and Tagger required.
• Ability to inspire the team through career and personal development.
• Solid organizational and project management skills.
• Self-motivated and able to adapt quickly to changing priorities and tight deadlines.
• Exceptional communication and strong presentation and consulting skills.
• Customer service orientation with the ability to handle multiple tasks under pressure.
• Ability to read, write and speak English.
• Must be able to work more than 40 hours per week on occasion.

The Analytics Director guides a team of problem solvers in resolving complex business issues from strategy to execution, identifying market gaps, creating value propositions and embedding long-term client relationships that add value to the firm. Working closely with external clients and internal firm leadership, this role leads high-performing teams in data analytics and consulting, applying alternative data sets, business frameworks and financial modeling to assess company performance and competitive positioning.

Core Responsibilities

• Support the team to disrupt, improve and evolve ways of working when necessary.
• Arrange and sponsor appropriate assignments and experiences to help people realise their potential and support their aspirations.
• Identify gaps in the market and spot opportunities to create value propositions.
• Look for opportunities to scale efficiencies and new ways of working across multiple projects and environments.
• Create an environment where people and technology thrive together to accomplish more than they could apart.
• Promote and encourage others to value difference when working in diverse teams.
• Drive and take ownership for developing connections that deliver what is best for people and stakeholders.
• Influence and facilitate the creation of long-term relationships that add value to the firm.
• Uphold the firm's code of ethics and business conduct.

Education and Experience

• Bachelor's degree required in a field such as Accounting, Data Analytics or Science, Business Administration, Economics, Statistics, Computer and Information Science, Management Information Systems, Mathematics, Engineering or Finance.
• Master of Business Administration.
• Leads high performing teams preferably in data analytics, consulting and private equity.
• Leads projects in a dynamic, collaborative environment while working under time-sensitive client deadlines.
• Cultivates knowledge of financial statements, business cycles such as revenue and supply chain, business diligence, financial modeling and valuation.
• Works with business frameworks to analyze markets and assess company position and performance.
• Utilizes alternative data and market data sets to draw insight on competitive positioning and company performance.
• Interacts, communicates and presents effectively with external clients and internal firm leadership.