ANALYTICS CONSULTING JOB DESCRIPTION

A measurement strategy left undefined means marketing budgets get allocated on instinct rather than evidence. Analytics Consulting exists to close that gap. This role owns the end-to-end strategic analytics function for a portfolio of clients across marketing and digital channels, translating raw performance data into prioritized recommendations that reach C-suite decision-makers and channel managers alike. It sits within a consulting delivery structure, working alongside data architects, paid media teams, and SEO specialists.

As the Analytics Consulting professional, you define measurement frameworks and analysis strategies that connect client marketing investments to measurable business outcomes. You operate across a client portfolio in close collaboration with data architects, channel teams, and executive stakeholders, with accountability for both strategic direction and team-level delivery quality.

Career Impact: Owning the measurement strategy for multiple client accounts builds rare cross-channel fluency that distinguishes senior analytics consultants in a market where most practitioners specialize in a single channel.

Business Impact: The KPI frameworks and optimization recommendations produced in this role directly inform how clients reallocate paid media and SEO budgets, making the work visible at the executive level.

Growth Opportunity: Regular C-suite presentation responsibilities and exposure to proposal development accelerate the path toward principal consultant or analytics director roles faster than internal analyst tracks.

• Define client measurement frameworks and KPI architectures aligned to stated business objectives and marketing channel mix.
• Develop and deliver analysis strategies that translate digital performance data into prioritized, actionable recommendations.
• Partner with SEO and paid media channel teams to coordinate data-driven implementation and validate attribution logic.
• Present analytics findings and optimization recommendations to C-suite stakeholders and day-to-day marketing managers.
• Manage analytics project pacing, resource coordination, and deliverable review in collaboration with data architects and analysts.
• Identify opportunities where data and analytics can generate measurable client value and develop execution approaches.
• Mentor account team members on analytics methodology, marketing channel interaction, and reporting best practices.

• Bachelor's degree in a technological, quantitative, or communications-related discipline, or equivalent work experience.
• 3 or more years of analytics consulting, client management, or related experience, with demonstrated client-facing delivery.
• Experience managing projects including scope definition, timeline management, task delegation, and risk mitigation.
• Demonstrated knowledge of marketing channel interaction across SEO, paid media, nurture, mass media, and PR.
• Proficiency in data literacy including data source evaluation, construct interpretation, and foundational SQL.
• Strong written and verbal communication skills with proven ability to present technical concepts to executive audiences.

• Experience coordinating analytics resources across data architecture and channel specialist teams on multi-client engagements.
• Familiarity with web analytics implementation including tag management and data capture quality control.
• Exposure to business development activities including analytics scope writing or proposal contribution.

• Client KPI framework adoption rate, reflecting how consistently measurement structures are implemented across accounts.
• Recommendation-to-implementation ratio, measuring how often analysis outputs translate into client action.
• Stakeholder presentation CSAT score, indicating executive and manager-level confidence in reporting outputs.
• Deliverable on-time rate across managed client accounts, tracking project pacing and coordination reliability.
• Mentee analytics proficiency progression, measured through account team capability assessments over time.
• Typical tools: web analytics platforms (commonly Google Analytics or Adobe Analytics); data visualization platforms (commonly Power BI, Looker, or Tableau).

• Base Salary Range: $85,000 to $120,000 depending on experience and client portfolio scope.
• Bonus: Performance-based, typically 8 to 15 percent of base salary.
• Equity: Uncommon at this level in consulting; profit-sharing more typical.
• Health Benefits: Medical, dental, and vision coverage standard.
• PTO: 15 to 20 days annually plus public holidays.
• Common Perks: Professional development budget, analytics certification support, and flexible remote work options.

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other characteristic protected under applicable federal, state, and local law. Candidates requiring reasonable accommodations during any stage of the hiring process may request them at any time. Offers of employment are contingent on successful completion of a background screening. Applicants must be authorized to work in the United States.

The Analytics Consulting role owns the strategic measurement and analysis roadmap for clients, delivering holistic strategies that inform budget recommendations, media channel optimizations, and conversion rate improvements. Working alongside data architects, analysts, SEO, and paid media teams, this role shapes how marketing and digital platform performance is understood and acted on by C-suite and day-to-day marketing managers.

Key Responsibilities

• Develop and deliver holistic measurement and analysis strategies aligned to client business objectives.
• Partner with SEO and paid media channel teams to inform, measure, and support data-driven implementation.
• Manage and coordinate analytics resources, project pacing, and deliverable review with data architects and analysts.
• Present analytics insights and recommendations to C-suite and day-to-day marketing managers.
• Select and define KPIs that reflect client business goals across the full customer journey.
• Identify opportunities where data and analytics drive value and develop execution approaches.
• Proactively bring new ideas to clients and the internal analytics team to meet evolving needs.
• Train and mentor account team members on analytics tools, marketing channels, and best practices.

Required Qualifications

• Bachelor's degree in a technological, quantitative, or communications-related discipline.
• Minimum 3-5 years of experience in analytics consulting, client management, or a related role.
• Experience managing large projects including scoping, setting timelines, delegating work, and managing risk.
• Familiarity with common marketing channels including SEO, paid media, nurture, mass media, and PR, and how they interact.
• Proficiency in data literacy, data sources, data constructs, and the basics of SQL.
• Experience with analytics platforms such as Google Analytics and Adobe Analytics, and tag management tools.
• Proficiency in data visualization tools such as Power BI, Looker, Tableau, and Google Suite.
• Strong written and verbal communication skills with the ability to present technical concepts to executive audiences.

Embedded within a newly formed AMS team, the Analytics Consulting role leads the operationalization of intelligence about available technology and talent acquisition trends to help Heads of Talent make informed decisions about the technology landscape. Working closely with Product and Account Management teams, this role builds and maintains vendor profiles on the Verified platform while producing content and tracking strategic objectives that expand platform usage and community engagement.

Core Functions

• Manage a portfolio of relationships with Heads of Talent, technology vendors, and internal employees across the AMS Verified platform.
• Connect with technology vendors to build, update, and maintain profiles on the Verified platform.
• Onboard new AMS Verified members and field questions from vendors, Heads of Talent, and internal staff.
• Build and nurture relationships with vendors to increase the number of platform reviews and usage.
• Contribute to auxiliary content such as white papers, research reports, case studies, and blog articles.
• Track strategic objectives and manage member concerns on a vendor-by-vendor basis.
• Monitor vendor updates and technology news to serve as a product expert for internal and external stakeholders.

Qualifications and Experience

• Bachelor's degree in English, communications, or a related writing-focused discipline, or equivalent experience.
• Experience managing client and vendor relationships in a consulting or technology environment.
• Experience in talent acquisition and knowledge of corporate recruitment processes and common HR technology.
• Strong organizational skills and attention to detail with a data-driven approach to recommendations.
• Excellent written and verbal communication skills with the ability to present research findings to a general audience.
• Ability to adapt to shifting priorities, work independently, and deliver under pressure and uncertainty.
• Collaborative and positive working style in virtual team environments with internal and external stakeholders.

Reporting to senior leadership, the Analytics Consulting role provides oversight and quality control over the development of analytics solutions using tools such as Python, SQL, R, Alteryx, and SAS. Partnering with client service delivery teams and business development stakeholders, this role advances data-driven value for clients while managing staff-level professionals and contributing to proposal development and practice growth.

Primary Duties

• Provide oversight, scoping, technical assistance, and quality control over the development of analytics solutions.
• Perform data operations including cleansing, integration, and transformation to prepare data for analysis.
• Lead senior client discussions on the value proposition of analytics, methodologies, and solution outputs.
• Identify opportunities where data and analytics can drive client value and develop execution strategies.
• Develop documentation and guides for analytics usage and maintenance.
• Manage and lead teams of staff-level professionals with active involvement in development and practice management.
• Lead multiple client service delivery teams in executing engagements in compliance with firm standards.
• Participate in business development by identifying opportunities and assisting with proposal responses.

Skills and Qualifications

• Bachelor's degree in a technological or quantitative discipline from an accredited college or university.
• Minimum 5 years of experience analyzing and wrangling data using Python, SQL, R, Alteryx, SAS, or similar tools.
• Experience managing large projects including scope definition, timeline setting, task delegation, and risk management.
• Experience overseeing technical staff, mentoring, providing on-the-job training, and conducting quality control.
• Experience developing winning proposals and impactful marketing materials for analytics solutions.
• Strong written and verbal communication skills with ability to present technical concepts to executive audiences.
• Strong attention to detail, organization, and ability to learn new concepts and technologies.

Sitting at the intersection of client engagement and data analytics, the Analytics Consulting role develops project plans from concept to delivery for analytics studies designed around client business problems. Operating across NielsenIQ and client organizations, this role builds story-driven presentations, manages stakeholder progress updates, and identifies opportunities to expand strategic partnerships across business units.

Duties

• Define clear scope and requirements for execution teams to ensure successful project delivery.
• Build dynamic, story-driven presentations based on execution outputs for client stakeholders.
• Manage daily and weekly progress updates with key stakeholders within NielsenIQ and client organizations.
• Engage and lead clients throughout the analytics engagement lifecycle.
• Identify opportunities to build strategic partnerships and expand projects across business units.

Experience and Qualifications

• Bachelor's degree in engineering, computer science, or MBA with a statistics background preferred.
• Minimum 3 years of experience in client management or client engagement roles.
• Prior experience working with Nielsen databases preferred.
• Industry knowledge in consumer analytics or related commercial research environments.
• Proficiency in PowerPoint, Power BI, Excel, and R.
• Commercial acumen with the ability to manage key day-to-day client stakeholders proactively and independently.