AGENCY MARKETING MANAGER JOB DESCRIPTION

Most Agency Marketing Managers touch campaigns. Few own the full commercial relationship with the channel. In B2B technology marketing, where reseller and partner networks determine whether a product reaches enterprise buyers at scale, this role controls the go-to-market investment and the demand generation pipeline that feeds it. The Agency Marketing Manager sets campaign goals, allocates budget across paid and field channels, and reports performance back to sales leadership. Accountability runs directly to revenue targets.

As the Agency Marketing Manager, you own demand generation and channel marketing strategy for a B2B technology business, managing budgets, partner relationships, and campaign execution to produce a qualified pipeline for the sales organisation. You work within the marketing function, coordinating closely with sales POD leads and channel partners while reporting to a Marketing Director or VP of Marketing.

Career Impact: Managing go-to-market investment across paid media and channel partners in the B2B technology sector builds the kind of commercial fluency that advances careers toward Director of Demand Generation or Head of Channel Marketing.

Business Impact: The pipeline numbers this role produces directly determine whether sales teams have enough qualified opportunities to meet quarterly revenue targets at named accounts.

Growth Opportunity: Hands-on ownership of ABM programmes, paid demand generation, and partner co-marketing develops a skill combination that carries premium market value as B2B SaaS companies scale their channel motion.

• Own demand generation campaign strategy across paid social, SEM, and programmatic channels, aligning spend to pipeline targets within named accounts.
• Design and execute field marketing events and trade show activations, including webinar production, to generate net-new sales opportunities.
• Develop partner marketing plans with channel resellers and distributors, mapping their priorities to organisational go-to-market goals.
• Collaborate with sales POD leads to ensure marketing assets, messaging, and lead flow volumes meet field team expectations at each stage of the funnel.
• Monitor and report on campaign performance, budget pacing, and ROI benchmarks, translating results into actionable adjustments.
• Coordinate the creative development process for paid ad assets and co-marketing materials, managing agency and vendor relationships to deliver on time.
• Audit partner programme compliance, including marketing fund utilisation and proof-of-execution requirements, to protect budget integrity.
• Support the annual and joint business planning process by synthesising market insights and competitive intelligence for leadership review.

• Bachelor's degree in Marketing, Business, or a related field, or equivalent work experience.
• 3 or more years of B2B marketing experience, with direct ownership of demand generation or channel marketing programmes.
• Demonstrated ability to plan, execute, and measure multi-channel marketing campaigns that produce measurable pipeline contribution.
• Experience managing marketing budgets, including fund allocation, pacing oversight, and ROI reporting to senior stakeholders.
• Strong analytical capability to interpret campaign performance data and translate findings into strategic recommendations.
• Proven ability to collaborate cross-functionally with sales teams and communicate marketing impact in commercial terms.
• Working knowledge of marketing automation platforms and CRM-based lead management to support campaign tracking and attribution.

• Prior experience supporting partner or reseller channel programmes within a technology or SaaS company.
• Familiarity with account-based marketing frameworks and intent data in B2B demand generation contexts.
• Knowledge of the cybersecurity industry, its ecosystem of events, publications, and buying patterns.
• Experience writing external-facing marketing communications for field events, lead generation, or client success initiatives.

• Marketing-qualified leads generated per quarter, measuring campaign conversion against pipeline targets.
• Cost per MQL by channel, reflecting the efficiency of paid and field investment across the demand mix.
• Partner marketing fund utilisation rate, measuring how completely allocated co-marketing budgets are activated.
• Campaign-attributed pipeline value, linking demand generation spend to opportunities created in the CRM.
• Event and webinar lead capture volume, tracking field activation output against sales POD expectations.
• Typical tools: marketing automation (commonly Pardot or HubSpot); CRM and attribution (commonly Salesforce); paid media platforms (commonly LinkedIn Ads, Google Ads)

• Base Salary Range: $75,000–$110,000, depending on seniority and market
• Bonus: 10–15% annual performance bonus tied to pipeline and campaign KPIs
• Equity: Modest equity or stock options are common at growth-stage SaaS companies
• Health Benefits: Medical, dental, and vision coverage; employer contribution standard
• PTO: 15–20 days annually; some employers offer flexible or unlimited PTO
• Common Perks: Remote or hybrid flexibility, professional development budget, marketing conference attendance

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Employment in this role is contingent on successful completion of a background check in accordance with applicable law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected under federal, state, or local law. Applicants requiring a reasonable accommodation to participate in the hiring process should notify the recruiting team. Candidates must be authorized to work in the United States.

The Agency Marketing Manager owns the marketing portfolio for technology distributors and resellers, synthesising industry insights and partner financials to design go-to-market strategies that drive Surface and Microsoft Cloud sales. Forming a team with the Partner Development Manager and working alongside internal and external stakeholders, the Agency Marketing Manager shapes partner capabilities, funds business plans, and builds trusted executive-level relationships that generate measurable revenue growth.

Key Responsibilities

• Synthesises information gathered from industry insights and sales listening mechanisms to inform and design partner strategy.
• Executes solution strategies with internal and external stakeholders based on research, understanding of partner financials, and strategic priorities.
• Develops partner marketing plans and supports the management of planning activities against key KPIs, scorecard metrics, and revenue goals.
• Maps partner capabilities and priorities with organisational goals and strategies to help ensure strategic alignment.
• Plans, develops, and executes marketing strategies to ensure market, channel, and partner readiness for new solutions and offering launches.
• Collaborates across cross-functional teams to execute solution and offering launch strategies within a go-to-market planning cycle to ensure full-funnel marketing.
• Optimises and delivers consistent experiences within the partner channel by leveraging marketing materials and toolkits to execute on time and within budget.
• Presents priorities, plays, and product value propositions to internal and external stakeholders to land key messages and drive clarity about goals.
• Supports the development and mutual creation of new partner capabilities to help provide a competitive advantage and land key product messages with customers through partners.
• Advocates for the channel in programme design, readiness engines, incentives, and core business support.
• Plans, manages, and is accountable for allocated marketing funds and budget spend in collaboration with partners.
• Identifies and executes business plans to drive strategic impact for partners, including revenue upside, new device growth, and optimisation of investment buckets.
• Monitors and tracks partner business investments to ensure effective and compliant budget utilisation and establishes ROI benchmarks to ensure performance goals are met.
• Ensures privacy, brand, marketing funding, statement of work, and marketing proof of execution compliance are followed across teams and functions.
• Drives trusted executive-level partner marketing relationships to work towards mutual business objectives and establish trust and credibility.
• Advises and informs partners on best practices through deep solution area knowledge.
• Ensures effective communication of marketing messages and product and programme incentive changes through and to partners.
• Identifies and works to connect customer and partner opportunities with internal stakeholders through partner capability sharing and advocates for customers and partners to internal teams.
• Provides thought leadership, opportunities for improvement, best practices, and learnings internally and externally through case studies, industry events, and training contributions.

Required Qualifications

• Bachelor's degree in Marketing, Business Management, Communications, or a related field, plus 5+ years of experience in marketing, business development, sales, or product marketing.
• Master's degree in Marketing, Business Management, Communications, or a related field, plus 3+ years of experience in marketing, business development, sales, or product marketing.
• 5+ years of experience across areas including go-to-market strategy and execution, product marketing, business planning, product management, customer and market analysis, competitive market analysis and positioning, and sales enablement.
• Proven track record in business building, including channel development and change management.
• Strong analytical skills to analyse business performance, identify market opportunities, and develop useful insights from data.
• Ability to influence without authority, collaborate effectively, and lead virtual teams.
• Executive-level and intercultural communication skills, with effective presentation and stakeholder management abilities.
• Strong cross-group collaboration skills and consultative leadership approach.
• Forward-looking and strategic thinking with a holistic, end-to-end perspective across marketing, sales, and partner functions.
• Business operational excellence with experience in new product launch economics, processes, and programmes.

Embedded within the Marketing and Commercial team, the Agency Marketing Manager implements marketing and merchandising initiatives that support operations and new location openings, working across menus, promotions, and commercial programmes. Working closely with General Managers, Regional Directors of Operations, and external agencies, the Agency Marketing Manager delivers airport marketing action plans and limited-time offers that drive revenue across a multi-unit foodservice environment.

Core Functions

• Acts as a core member of the pricing process, managing menu updates in conjunction with other department leads and evaluating competitor and market pricing.
• Manages the implementation of new menu roll-outs and updates, including proofreading, auditing descriptors, and ensuring timely print and shipping to meet project timelines.
• Provides opening support to ensure all customer-facing programmes are executed correctly, collaborating with multiple departments, partners, agencies, and suppliers throughout the restaurant development process.
• Leads the development of airport marketing action plans rooted in commercial competencies and operational focus, bringing in cross-functional departments to support implementation.
• Partners with Commercial Category Management and the Creative Team to update and audit planograms, ensure key sales-driving products are in place, and apply visual merchandising best practices.
• Project-manages promotions and limited-time offers to ensure all marketing materials and products are in place.
• Provides feedback on marketing and commercial initiatives and ensures best practices are being executed in operations, developing action plans to address opportunity areas.
• Collaborates with each location's General Manager and Regional Director of Operations to drive the culture of an operationally centred organisation and deliver on location needs.
• Serves as an integral part of the Adult Beverage committee to manage and execute the programme.

Qualifications & Experience

• Bachelor's degree in Marketing or a related field preferred.
• Minimum five years of experience in sales and marketing in the hospitality or foodservice industry.
• Documented experience in multi-unit restaurant and foodservice operations, including knowledge of marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Basic P&L knowledge and understanding of sales and profitability analysis to evaluate the effectiveness of marketing and commercial initiatives.
• Proficiency in Microsoft Office Suite, social media platforms, point-of-sale and inventory systems, and related marketing software including graphics tools.
• Excellent written and verbal communication, organisation, time management, and presentation skills, with the ability to engage a wide variety of audiences.
• Ability to handle conflict, work under pressure, and resolve difficult situations while exercising sound judgement.
• Demonstrated ability to work both independently and within cross-functional teams in a fast-paced environment, managing multiple tasks while remaining highly organised.

Reporting to the Global Partner Marketing Manager, the Agency Marketing Manager leads regional segmentation strategy and competitive analysis to tailor global marketing plans for designated account regions, with a focus on data-driven lifecycle management that grows the business unit's revenue goals. Partnering with regional account managers, platform marketing teams, and assigned publishers, the Agency Marketing Manager delivers go-to-market plans for AAA portfolio titles and contractual marketing commitments across platforms.

Primary Duties

• Ingests global marketing plans and tailors them for designated regions, collaborating with regional account managers, platform marketing teams, and store and services teams to determine aligned priorities and deliver rollout plans.
• Works closely with global strategy and planning and regional marketing and media teams to understand trends, markets, and segmentation for each designated region to influence global strategy.
• Tailors the global consumer engagement and acquisition strategy for lifecycle management, refining segmentation, message matrices, testing and optimisation plans, and measurements for success.
• Tracks and communicates the performance of regional partnership and account goals with strategic advice and analysis on measurable analytics.
• Fully owns the modification of the global partnership narrative and platform advantage message to be used across regional marketing efforts.
• Regionally tracks competitive activities across platforms, publishers, and titles to understand changing market dynamics and influence regional and global campaigns.
• Creates and presents incremental ATL and BTL support recaps for partnerships and portfolio titles to demonstrate value with learnings and recommendations.
• Develops and presents go-to-market plans for AAA portfolio titles regionally.
• Facilitates regional discussions and planning for contractual marketing commitments, including reviewing creative, ensuring platform advantage integration meets standards, and leading all BTL activity from beginning to end.
• Works in partnership with media, hardware marketing, and retail marketing teams to review and track all regional ATL and co-marketing activations against partnership and portfolio titles.
• Serves as the trusted point of contact for assigned accounts by monitoring overall health, identifying challenges, translating business needs into solutions, and advocating internally for accounts.
• Leads special projects as assigned.
• Fosters positive internal relationships to help internal teams succeed and achieve their objectives.
• Collaborates with assigned publishers to build and customise strategies that fuse their priorities into a cohesive regional go-to-market plan.
• Drives publisher calls and in-person meeting logistics, including setting up technology, sending agendas, and formulating recap notes.

Skills & Qualifications

• At least 4 years of brand, product, or partner marketing experience within gaming or top entertainment companies preferred.
• Distinctive problem-solving, strategic-thinking, and analytical capabilities, with the ability to apply quantitative analysis and business judgement to identify opportunities based on current market conditions and account objectives.
• Motivated self-starter with the ability to solve problems efficiently and respond with appropriate urgency.
• Very organised with strong attention to detail and the ability to prioritise a varied workload and manage multiple deadlines.
• An interest in and knowledge of video games is essential.
• Excellent interpersonal and communication skills to work effectively cross-functionally and with external partners.
• Ability to influence teams and individuals and effectively leverage resources and relationships for optimal results.
• High computer, social media, and technology literacy, including proficiency in MS Office and G Suite.

Sitting at the intersection of strategic planning and integrated campaign execution, the Agency Marketing Manager develops and manages promotional campaigns across email, digital, social media, and traditional channels for professional associations managed by Scientific Societies, reporting to the Director of Branding and Marketing. Operating across membership, online education, and webinar programmes, the Agency Marketing Manager leads tactics for prospecting campaigns and delivers content that builds reach for multiple member associations.

Duties

• Develops and manages the strategy and execution of promotional and informational campaigns within budget.
• Tracks campaign success rates and suggests future marketing plan changes based on campaign results.
• Participates in brainstorming new marketing, creative, and communication approaches with marketing teammates.
• Develops integrated campaigns by creating content for digital channels, including email, web, blog, landing pages, and social media paid advertising, as well as traditional media such as direct mail, events, trade show signage, and flyers.
• Initiates and oversees the development and production of marketing materials.
• Collaborates with relevant staff and association volunteers for content direction, design, and distribution, using project management skills to effectively move projects forward.
• Proposes strategies and leads tactics for online prospecting campaigns, recommending new vendor partners, software, or approaches to further membership and publication reach.

Requirements

• BA/BS in Marketing, Communications, or a related field.
• 4–7 years of related experience, with professional or member association experience preferred.
• Experience in the development and implementation of marketing campaigns and marketing communication strategies, with a proven ability to think strategically and create content and campaigns.
• Experience supervising interns or direct reports in a managerial role through professional or volunteer experience.
• Excellent written and verbal communication, copywriting, and editing skills with strong attention to detail.
• Working knowledge of marketing automation, list segmentation, and email template creation.
• Advanced computer skills, including experience with social media platforms, CMS, and web publishing software, and email marketing software; familiarity with HTML and Adobe Photoshop is a plus.
• Effective project management skills with the ability to prioritise, meet deadlines, and coordinate multi-faceted programmes independently and efficiently.
• Collaborative and inclusive approach with the ability to effectively gain input from various stakeholders and proactively identify areas lacking support.

A key member of the Marketing team, the Agency Marketing Manager builds and maintains relationships with customers across large media and entertainment companies and top brands to identify compelling workflows and use cases that can be translated into marketing content for Frame.io. Collaborating across sales, legal, and content production teams, the Agency Marketing Manager leads case study projects from idea to execution, producing written success stories, testimonial videos, and ad campaigns that convey Frame.io's value to large organisations.

Functions

• Works with sales and customer success teams to identify potential customers for marketing programmes.
• Works with customers across large media and entertainment companies, agencies, and top brands to identify outstanding workflows, use cases, and customer experiences that can be translated into compelling marketing content.
• Identifies assets and supervises customer content opportunities, prioritising them in alignment with impact and strategic goals.
• Drives processes and procedures to develop and maintain strong customer relationships.
• Collaborates closely with customers and sales teams to define programme scope and liaises with content and video production teams to hone the story and process.
• Partners closely with legal and content marketing teams to ensure all deliverables and their destinations are outlined and accounted for in contracts.
• Produces signed customer agreements before the commencement of production.
• Specifies any additional customer assets or agreements vital to final case study completion.
• Manages customer relationships from idea to execution as the internal point of contact throughout the lifecycle of case study projects.
• Maintains and updates a comprehensive reference database with quotes, narratives, and proof points.
• Collaborates with marketing programme management to ensure smooth translation of case study opportunities into detailed, cross-functional project plans or briefs.

Experience & Qualifications

• 5-8 years of customer-facing marketing experience with proven relationship management and partnership development skills.
• Experience with video production and workflows, and video storytelling.
• Polished interpersonal, written, and verbal communication skills for working with high-profile clients.
• Confidence to pitch customers, navigate relationships, and activate a strong personal network.
• Understanding of the video industry and its customer segments to identify appropriate story types.
• Creative problem-solving ability with the skill to change direction or find new paths when needed.
• Ability to lead multiple projects simultaneously.

Consistent commercial performance across assigned brands depends on the Agency Marketing Manager, who leads the marketing agenda for core and breakthrough innovations, translates brand priorities into channel-specific plans, and oversees scorecarding of emerging brand performance. Based within a cross-functional environment and partnering with digital experience, national, and off-premise teams, the Agency Marketing Manager supports joint business planning and customised creative development that secures launch readiness and drives retailer and foodservice success.

Accountabilities

• Leads the commercial marketing agenda for assigned brands across core and breakthrough innovations, ensuring all selling materials assume launch readiness.
• Leads the ongoing relationship with the sales team and partners with digital experience and national and off-premise teams to develop annual strategic plans and ensure successful implementation.
• Provides support and input into the annual operating and joint business planning process, translating brand agendas into channel and customer-specific priorities, tools, and plans.
• Supports customised creative development for brand activations while collaborating with brand team members to maintain one brand voice across the portfolio.
• Evaluates and prioritises advertising and marketing financial resources to strategically support key customers and innovation development.
• Oversees periodic scorecarding of emerging brand performance, leveraging reporting, category expertise, strategic analysis, and insights to identify opportunities.
• Develops productive and supportive working relationships with cross-functional counterparts.

Technical Qualifications

• MBA preferred.
• Minimum of 6 years of prior marketing experience with an undergraduate degree.
• Minimum of 3 years with an advanced degree.
• Proven experience in innovation and commercial roles, with strong knowledge of the innovation stage gate process and account-specific programme development.
• Track record of successful execution of innovation and marketing programmes.
• Critical thinking and business acumen, balanced with detailed time and project management skills.
• Excellent presentation, sell-in, and communication skills.
• Customer-oriented mindset to ensure innovations succeed across a variety of retail and foodservice formats.
• Demonstrated understanding of different go-to-market systems servicing emerging channels.
• Ability to turn consumer insights into ideas and growth opportunities through analytical thinking.
• Confident leader with strategic influencing skills to drive teamwork and alignment with cross-functional stakeholders.

As the Agency Marketing Manager, this role leads lifecycle and retention marketing programmes for a cross-functional squad that includes Product, UX, and Engineering partners at Alignable, designing multi-channel segmented campaigns that help small business owners build meaningful relationships and grow their businesses. The Core Networking squad relies on this work to increase member engagement, drive retention through behavioural pattern analysis, and deliver growth through email, in-product messaging, and product-led levers.

Activities

• Understands value drivers and creates multi-channel, segmented marketing programmes to maximise customer outcomes.
• Identifies, tests, and predicts behavioural patterns that are strongly linked to retention.
• Analyses customer data, feedback, and insights to inform campaigns that continuously drive customers to key moments.
• Uses simple, concise messaging to help customers quickly achieve success.
• Runs marketing campaigns end-to-end, designing experiments, developing campaign strategy, and driving execution through to completion.
• Works cross-functionally with product and engineering teams to meet ambitious growth targets through in-product messaging and email channels.
• Leverages analytics tools to measure the effectiveness of activities and ROI and adjusts activities based on performance.
• Leverages email, chat, in-product, and product messaging to drive deeper user engagement.

Position Requirements

• 5-8 years of experience in marketing, growth, analytics, or related roles.
• Hands-on experience with growth, lifecycle, or retention marketing with the ability to drive customers to take action.
• Experience creating and executing successful multi-channel segmented marketing campaigns, ideally for a networking, freemium, or SaaS product.
• Ability to capture and share key data and insights to drive marketing strategies and decisions.
• Excellent written and verbal communication skills.
• Affinity for small business and an entrepreneurial spirit.
• Proficiency with Marketo, HubSpot, Amplitude, Iterable, or similar platforms.

Agency Marketing Manager tracks and analyses the performance of advertising campaigns, manages the marketing budget across online and offline channels, and deploys marketing strategies from ideation to execution to build a strong and consistent brand. The work directly supports building strategic relationships with key industry players and enabling the organisation to measure and report on campaign results against clearly defined goals.

Operational Focus

• Develops strategies and tactics to drive qualified traffic and deploys successful marketing campaigns from ideation to execution.
• Experiments with a variety of organic and paid acquisition channels, including content creation, content curation, pay-per-click campaigns, event management, social media, lead generation, copywriting, and performance analysis.
• Produces valuable and engaging content for the website and blog that attracts and converts target audiences.
• Builds strategic relationships and partners with key industry players, agencies, and vendors.
• Prepares and monitors the marketing budget on a quarterly and annual basis and allocates funds wisely.
• Oversees marketing materials, from website banners to hard-copy brochures and case studies.
• Measures and reports on the performance of marketing campaigns and assesses results against goals.
• Analyses consumer behaviour and adjusts email and advertising campaigns accordingly.

Knowledge, Skills & Abilities

• Some graphic design knowledge or experience.
• Experience with marketing campaigns on social media.
• Marketing communications experience, with familiarity with advertising campaigns.
• Numerically literate and comfortable working with numbers, metrics, and spreadsheets.
• Proficient in PowerPoint, Publisher, and MailChimp.
• Comfortable with web content management tools such as WordPress.

The Agency Marketing Manager delivers demand generation campaigns and field marketing events that generate actionable opportunities across sales POD groups, leveraging familiarity with the cybersecurity and threat intelligence spaces to target marketing activities. Reporting through the marketing organisation and collaborating with sales PODs and third-party vendors, the Agency Marketing Manager produces comprehensive marketing strategies, webinars, and trade show executions that align with organisational goals and report on activity performance.

Key Deliverables

• Maintains relationships with sales POD groups and executes marketing requests.
• Plans and executes field marketing events, including trade shows.
• Prepares and executes comprehensive marketing strategies that align with organisational goals.
• Supports the sales team with up-to-date and situationally specific marketing assets.
• Creates and implements demand generation campaigns.
• Tracks activity expenses and manages the budget.
• Assists with webinar development and execution, acting as moderator when needed.
• Reports on activity performance and recommends adjustments as necessary.

Professional Experience

• Bachelor's degree or equivalent, with at least 2 years of experience as a marketing specialist in demand generation or programme management.
• 2–3 years of experience in marketing with a focus on demand generation.
• Experience with Pardot or a similar marketing automation tool.
• Experience working with third-party demand generation vendors.
• Experience in planning and tracking email campaigns, events, webinars, and trade shows.
• Detail-oriented and organised with experience tracking project deliverables and calendars.
• Experience writing external-facing marketing communications for events, lead generation, or client success efforts.
• Experience in determining which activities, content, and marketing channels will deliver the best-targeted leads.
• Knowledge of the cybersecurity industry and the ecosystem of events and publications.
• Intermediate Salesforce knowledge.

Reporting to senior sales and growth leaders, the Agency Marketing Manager produces end-to-end paid demand generation campaigns across paid social, SEM, programmatic display, and sponsorships, managing audiences, creatives, budgets, and bidding strategies to improve B2B funnel performance. Working closely with cross-functional teams and agencies, the Agency Marketing Manager advances the creative development process for paid ad assets and proactively identifies new channels and growth opportunities for a B2B SaaS business.

Areas of Ownership

• Maximises investments in and relationships with paid channels, including paid social, SEM, programmatic display, people-based advertising, and sponsorships.
• Serves as an end-to-end channel owner for paid demand generation campaigns, including tracking, measurement, attribution, and optimisation.
• Manages audiences, creatives, budgets, and bidding strategies to improve performance, including technical setup, account and data management, and payments management.
• Leads the creative development process for paid ad assets, owning the creative brief and working with cross-functional teams and agencies to produce final assets.
• Works closely with sales and growth leaders to ensure field teams understand channel investments, expected engagement outcomes, and lead flow volumes within target accounts.
• Sets and communicates campaign goals and channel benchmarks, pulls and analyzes reports to evaluate performance, and translates insights into practical changes.
• Proactively finds new channels and growth opportunities.

Education & Experience

• Bachelor's degree in Business or Marketing preferred.
• 2–4 years of relevant work experience at an in-house marketing team or agency, including running paid programmes for B2B SaaS companies.
• Understanding of the B2B funnel, ABM, and industry standards and best practices across digital and traditional marketing channels.
• Strong knowledge of ad platforms such as Facebook Ads, LinkedIn Ads, and Google Ads, with confidence in scaling efforts across social, digital, and programmatic media.
• Analytical and data-savvy mindset with a focus on reporting, testing, and iterating, including knowledge of analytics tools such as Google Analytics.

Reporting to senior sales leadership, the Agency Marketing Manager develops ground-up programmes for key chain customers to grow the retailer's beverage category, rooting plans in shopper insights and driving activation across digital, social, and loyalty platforms. Partnering with internal chain sales teams and retail partners, the Agency Marketing Manager refines execution along the shopper journey to deliver against national account volume and financial goals and support new brand and packaging opportunities.

Role Responsibilities

• Builds the portfolio of brands within key chain customers to grow the retailer's beverage category.
• Delivers against national account volume and financial goals annually and demonstrates strategic ability to meet long-term plan targets.
• Builds strong customer relationships with retail partners and internal chain sales teams, providing thought leadership on industry and activation.
• Leads ground-up programme development for key customers, rooted in shopper insights and addressing retailer and shopper needs.
• Executes with excellence along the shopper journey, including pre-shop digital and social media as well as integration with retailer loyalty platforms.
• Activates and develops support plans against new brands, national packaging innovations, and local promotional packaging opportunities.
• Evaluates the effectiveness of plans and identifies opportunities to be the first choice for customers and consumers.

Background & Experience

• Bachelor's degree in Sales, Marketing, or a related field, or equivalent progressive experience of 5+ years in sales or marketing.
• Experience collaborating with sales teams on implementing retail-based shopper programmes.
• Ability to build empathy with shoppers to reach them on the occasions they seek.
• Ability to complete complex projects quickly with a strong understanding of business priorities.
• Strong relationship-building and collaboration skills with the ability to drive desired outcomes.
• Accountability for results, acting with integrity and honouring commitments.
• Commitment to continuous learning and helping others grow.

Sitting at the intersection of promotional content development and field sales enablement, the Agency Marketing Manager executes annual tactical strategic plans, coordinates the review and approval of promotional materials, and manages relationships with external downstream marketing partners in a medical marketing context. Operating across product education, data-driven insights, and sales support functions, the Agency Marketing Manager serves as the main point of contact for field sales stakeholders and the sales enablement organisation.

Job Functions

• Executes annual tactical and strategic plans.
• Develops all promotional content and collateral.
• Coordinates the submission, review, and approval of promotional materials.
• Coordinates with operations specialists to manage promotional material inventory, including audits to ensure materials reflect current strategy.
• Develops and delivers product educational content for new hire training and sales meetings.
• Manages relationships with external downstream marketing partners and vendors.
• Serves as the main point of contact for field sales stakeholders, sales support, and sales enablement.
• Supports the marketing organisation with specific projects, especially in the creation of data-driven insights, analysis, and ROI.

Minimum Qualifications

• Bachelor's degree with a major in Marketing or a related business area.
• Master's in Business Administration or a related area preferred.
• Two years of medical marketing experience or a combination of marketing and sales management experience; related business or industry experience will be considered.
• Strong written and verbal communication skills.
• Ability to present in a persuasive, engaging, and clinically credible manner to both internal and external audiences.
• Ability to work in an entrepreneurial environment with moderate supervision.

A key member of the marketing organisation, the Agency Marketing Manager develops and optimises campaigns across Google Ads, YouTube, Reddit, and TikTok, collaborating with data and art teams to improve KPIs and fuel a content plan that serves performance marketing goals. Collaborating across external partners, including agencies and influencers, the Agency Marketing Manager bridges day-to-day marketing operations and senior management to oversee all marketing campaigns with a specific focus on performance outcomes.

What You'll Do

• Oversees and owns all marketing campaigns with a specific focus on performance marketing.
• Creates and optimises campaigns across platforms, including Google Ads, YouTube, Reddit, and TikTok.
• Collaborates with the data team to ensure marketing activities consistently improve KPIs.
• Collaborates with the art team to create and maintain a content plan to fuel marketing efforts.
• Works with community management to ensure owned channels are optimised and reflect the brand.
• Works with external partners, including agencies and influencers, to achieve marketing goals.
• Serves as the bridge between day-to-day marketing operations and senior management.

Required Qualifications

• 1–3 years of experience in the digital and performance marketing field.
• Bachelor's degree in Marketing and/or Business.
• Analytical mindset with a data-driven marketing approach.
• Excellent written communication skills.
• Proficiency in project management across multiple stages and stakeholders.

Strong partner engagement and growing consumer conversion depend on the Agency Marketing Manager, who develops annual account plans, generates performance insights, and manages close partner relationships to propose new concepts and functionalities that increase engagement. Serving as the direct point of contact for partners and working with multiple internal stakeholders to address queries, the Agency Marketing Manager refines partnership marketing strategy through a self-directed approach to continuous learning and relationship development.

Day-to-Day Responsibilities

• Develops and maintains the annual account plan and secures execution of the plan with partners.
• Monitors and reports on traffic, conversion, and other key performance metrics.
• Generates insights that help steer future performance marketing activities.
• Interprets and proactively manages partner needs by developing close relationships and understanding partner objectives.
• Proposes new concepts, offers, and functionalities to increase consumer engagement.
• Works directly with partners to address queries, concerns, and issues.
• Applies research and problem-solving skills while working with multiple internal stakeholders to address partner queries.
• Continuously updates knowledge of new industry and product-related developments.

Qualifications & Experience

• Bachelor's or Master's degree, ideally in Business, Marketing, or E-Commerce.
• 3+ years of experience in a partnership marketing function.
• Exceptional relationship management skills with strong interpersonal and communication abilities.
• Strong analytical and reporting skills with a willingness to go the extra mile.
• Autonomous working style with a self-starter attitude and quick-learning ability.
• Fluency in English; additional languages are a plus.

As the Agency Marketing Manager, this role serves as the team lead for Marketing, driving strategy, goals, and day-to-day operations while executing global campaigns through a highly collaborative cross-functional process from conception to launch. The Marketing team relies on this work to continuously evaluate and improve campaign performance, automate content sourcing and delivery, and share insights that keep global programmes optimised across all stages of the product lifecycle.

Scope of Work

• Serves as a team lead for Marketing to drive strategy, goals, and day-to-day team operations.
• Partners cross-functionally to develop creative solutions for automating content sourcing and delivery, and devise testing strategies to improve engagement.
• Evaluates opportunities continuously to improve the performance of campaigns and experiences and shares insights and recommendations with key stakeholders.
• Executes global campaigns through a highly collaborative, cross-functional process from conception to launch.
• Collects and manages content curation from all functional partners.

Skills & Qualifications

• 5 years of experience in global marketing at all stages of the product lifecycle.
• Experience working cross-functionally to design, launch, and scale marketing programmes.
• Understanding of email experimentation and segmentation best practices.
• Ability to analyse email KPIs and provide comprehensive reporting.
• Ability to take initiative and work in a fast-paced environment with high ambiguity.
• Excellent written and verbal communication skills.
• Excellent organisational and project management skills.

Agency Marketing Manager manages marketing, advertising, and promotional activities across corporate and field teams, coordinating strategy development, budget oversight, and community events to meet organisational marketing objectives. The work directly supports reporting to management on marketing effectiveness, monitoring web and social media presence, and teaching sales-building programmes to operations staff in the communities served.

Work Activities

• Liaises between corporate and field teams.
• Commissions and analyses research.
• Coordinates all marketing, advertising, and promotional activities.
• Develops marketing strategies to meet objectives.
• Establishes and manages the marketing budget.
• Identifies marketing business opportunities for expansion.
• Oversees the implementation of strategies.
• Reports to management on marketing activity and effectiveness.
• Monitors and analyzes web and social media presence.
• Coordinates the development of marketing materials.
• Teaches customer service and sales-building programmes to operations staff.
• Oversees community events.

Requirements

• College diploma in Marketing, Business Administration, or a related field.
• Several years of experience in a related occupation.
• Basic computer skills.
• Excellent communication skills and strong customer service orientation.
• Effective time management, organisational skills, and the ability to work both independently and collaboratively.
• Analytical ability to assess information effectively and solve problems.
• Creative thinking and strong leadership ability.
• Ability to teach sales-building courses and network in the communities served.