WHAT DOES A COMMUNICATIONS LEAD DO?

Updated: Jan 15, 2026 - The Communications Lead prepares presentations, compiles information, and supports the Director in executing corporate communication strategies that strengthen the company’s professional image. This role involves contributing to internal and external communications such as annual reports, media relations, speeches, crisis management, CSR initiatives, and managing day-to-day messaging across digital and traditional channels. The lead also develops branding and marketing strategies, supports executive leaders with documentation, and provides administrative support to ensure smooth execution of the overall communication plan.

A Review of Professional Skills and Functions for Communications Team Leader

1. Communications Team Leader Accountabilities

  • Sales Support: Provide overall support to the sales team and its operations, introducing efficiency and guidelines across the wider business.
  • Sales Communications: Manage, develop, and deliver all sales communications nationally, ensuring the sales team has the information.
  • Collateral Delivery: Deliver against customer value proposition, including internal and external sales focus packs, customer presentations, eDM, social content, and other collateral.
  • Marketing Collaboration: Work closely with the marketing team to ensure sales collateral for campaigns meets all requirements.
  • Internal Communications: Manage internal communications, tone of voice, and consistency of collateral.
  • Insight Translation: Work closely with the insights team to take customer insights and analytics and translate them into a story for the wider team.
  • Stakeholder Management: Manage and present to various stakeholders in the business.
  • Document Quality: Ensure documents follow the Amazon writing tenets and are logically structured based on purpose (e.g., deep dive, decision point, status update, etc.)
  • Editing Management: Manage the editing and iteration process while keeping to deadlines.
  • Quality Checks: Perform continuous quality checks and provide feedback to help raise the bar of the Segment team’s writing overall.
  • Feedback Integration: Seek ongoing feedback from within the Segment Specialist Group as well as from external organizations to sharpen writing and editing skills.
  • Executive Documents: Deliver high-quality, executive-ready Amazonian documents.
  • Purpose Clarity: Collaborate with stakeholders to drive clarity of purpose and supporting elements in advance of document writing.

2. Communications Lead Job Summary

  • Storytelling: Source storytelling opportunities to showcase the impact United Way has in the community.
  • Media Strategy: Develop and implement the annual media and public relations strategy.
  • Editorial Management: Maintain the editorial calendar, media training schedule, experts list, and media distribution list to ensure stories, news, and programming activities successfully reach target audiences.
  • Media Relations: Establish and maintain relationships with media, field media calls, pitch stories to the media, and prepare media kits.
  • Speech Writing: Write speeches for organizational leaders.
  • Brand Protection: Protect the United Way brand and reputation and proactively develop and maintain key messages to prepare for potential crises.
  • Marketing Communications: Develop marketing communications material and prepare communications materials for various platforms.
  • Confidential Issues: Work closely with the Director of Content and Communications on confidential and sensitive issues to develop key messaging and strategy.
  • Media Monitoring: Set benchmarks and prepare media monitoring reports for distribution.
  • Public Relations Projects: Work with senior leaders, external partners, and internal groups on external and public relations projects.
  • Content Creation: Create content for MarComm projects, including internal communications, social media, and marketing materials.
  • Event Coverage: Help with content coverage of live and online events.
  • Social Media Support: Provide backup support for social media.

3. Communications Lead Overview

  • Brand Leadership: Provide leadership of branding, communications, and content marketing functions in the GCR market.
  • PR Strategy: Develop and implement fully integrated PR/communications plans in numerous markets across GCR- from strategy to tactics to execution.
  • Opportunity Identification: Identify, leverage, and prioritize opportunities to provide value that garners exposure in the business, technology, marketing, advertising, and mobile industries and beyond.
  • Thought Leadership: Articulate and scale AppsFlyer’s thought leadership, defining issues and topics for engagement through bylines, speaking opportunities, rapid-response, media interviews, announcements, events, awards, white papers, digital interactions, co-marketing initiatives, etc.
  • Agency Management: Manage agencies and POCs throughout GCR, ensuring positioning and messages are conveyed effectively and consistently across various markets and channels, while constantly measuring results and optimizing for success.
  • Strategic Alignment: Partner across the organization to employ communication strategies that align with key regional and global objectives (product launches, educational content and research reports on industry topics, conveying customer success stories, etc.).
  • Narrative Development: Strengthen the company’s overall narrative while maximizing impact on the AppsFlyer brand and business.
  • Media Relations: Develop proactive, deliberate media plans and written materials- including story pitches, messaging guidelines, press releases, Q and A, and presentations- and maintain thoughtful relationships with journalists.
  • External Relations: Manage relationships with external partners and customers to support program success and communication objectives.
  • Team Management: Lead a team of driven communicators, creating an environment for continuous growth and development.
  • Resource Management: Track and manage communications resources including op-ex spending and agency support.
  • Messaging Strategy: Create and maintain a cohesive strategic messaging narrative and ongoing updated corporate messaging that aligns across programs and solutions, working with the Senior Leadership Team and relevant functions

4. Communications Team Leader Details

  • Program Governance: Governance of the adoption and communications of plans for the program, ensuring each is integrated and incorporates campaigns and operational and strategic messages.
  • Change Communications: Business change communications, providing governance and quality assurance of deliverables and content produced by the various projects within the program.
  • Channel Strategy: Providing support, advice, and direction on the use of channels to achieve specific behavioral change outcomes.
  • End-to-end Processes: Devising and implementing end-to-end communications processes from initial business change communications through to measuring the readiness of end users, spanning a variety of parallel initiatives and tailored approaches.
  • Communications Framework: Owning, devising, and implementing a program for business change communications framework.
  • Message Design: Designing and creating compelling messages to drive program awareness through news, blogs, presentations, events, and e-learning.
  • Corporate Communication: Develop corporate communication plans and strategies to support company and product milestones and objectives.
  • Thought Leadership: Oversee thought leadership strategy, including executive visibility and events, to ensure engaging in high-value, relevant forums to support visibility for the products and services.
  • Strategy Ownership: Own communication strategy for both CX and UX.
  • Support Needs: Support the CX and UX team's internal and external communication needs.
  • Content Development: Develop content to support the leader’s communication across all channels.
  • Forum Engagement: Actively engage with external forums to find appropriate opportunities for Lenovo CX/UX leaders to participate.
  • Training Alignment: Training, align messaging with company culture pillar content/messaging, and other related activities with L and D organization.
  • Recognition Programs: Design and drive recognition programs globally.

5. Communications Team Leader Responsibilities

  • Stakeholder Support: Work in a Cloud Service Offering environment and assist government leaders with preparation for stakeholder and communication engagements.
  • Speech Writing: Prepare and write speeches, talking points, briefings, articles, and proposed public affairs guidance in support of client's programs and command information communications.
  • Multi-Media Management: Develop, coordinate, produce, and manage the dissemination of multi-media communications, including program information publications, handouts, posters, banners, news releases, articles, web-based and social media content, videos, and photographs.
  • Web Coordination: Coordinate the production of the organization's website and updates to the online portfolio, including providing media relations expertise to the Webmaster and graphics designer.
  • Media Training: Provide insights and review of team efforts for recurring and special media training and staff development events for the client workforce.
  • Article Writing: Write articles for both digital and paper dispersal to highlight the organization's efforts and results.
  • Change Management: Able to lead change management and transformation initiatives through clear and effective internal and external communications.
  • Team Leadership: Provide leadership and day-to-day management of the team.
  • Industry Expertise: Recognized for strong expertise in industry issues and trends.
  • Operational Assessment: Utilize functional area expertise gained through direct industry experience to assess the operational and functional baseline of an organization and its components.
  • Strategic Guidance: Work with senior customers and executives to provide industry vision and strategic direction regarding their enterprise.
  • IT Strategy: Guide the determination of information technology inadequacies and/or deficiencies that affect the functional area’s ability to support organizational goals.
  • Functional Strategy: Generate functional area strategies for enhanced IT operations in a cross-functional mode throughout the organization.

6. Communications Lead Roles

  • Product Knowledge: Develop a deep understanding of product, market, users, and industry.
  • Brand Messaging: Help develop and refine brand voice, messaging, and maintain brand consistency across all platforms.
  • Copywriting: Write and edit different types of copy (long, short, headlines, stories) for a wide range of audiences and purposes, effectively distilling complex topics.
  • Content Strategy: Create and maintain a content strategy and calendar.
  • Partner Collaboration: Collaborate with ecosystem partners on announcements.
  • Industry Representation: Represent zkSync at industry events.
  • Cross-Functional Collaboration: Cooperate tightly with the product, business development, and marketing teams.
  • Product Communication: Ensure that both end-users and developers fully understand the benefits and nuances of the product.
  • Content Architecture: Assist in structuring content architecture.

7. Communications Lead Details and Accountabilities

  • Communications Planning: Help develop and implement communications plans in the UK and globally.
  • Messaging Development: Responsible for developing messaging and refining talk tracks and narratives.
  • Press Office Management: Manage Bulb's day-to-day press office activities, working with agencies to respond quickly to enquiries and identify opportunities.
  • Stakeholder Relations: Build and maintain relationships with media, policymakers, and other stakeholders.
  • Industry Analysis: Identify industry trends and issues relevant to Bulb.
  • Campaign Management: Work on high-profile speaking engagements, campaigns, and projects.
  • Event Coordination: Manage speaking opportunities, events, and awards calendars.
  • Executive Preparation: Prepare executives for interviews and speaking opportunities.
  • Communications Approval: Sign off on communications, including statements and messaging for executive presentations.

8. Communications Lead Functions

  • Communications Auditing: Conduct communications audits and coaching.
  • Communication Training: Deliver a communication training program advocating a positive response rate from internal and external customers.
  • Customer Advocacy: Drive customer obsession as the Site Champion.
  • Project Leadership: Spearhead projects related to issue resolution through communication.
  • Training Delivery: Deliver Site Essential Training for analysts up to the manager level.
  • Onboarding Support: Support the New Hire certification program for all processes.
  • Learning Design: Design, implement, and maintain learning materials for communication.
  • Instructional Adaptation: Modify training style to accommodate different learning techniques and methodologies in instructor-led training, including role play, simulations, group exercises, and videos.
  • Stakeholder Partnership: Partner with Team Leads and other levels of management.

9. Communications Lead Responsibilities and Key Tasks

  • Learning Management: Ensure achievement of learning and development goals and exceed S-team goals.
  • Training Evaluation: Track learning session feedback for relevance and impact.
  • Curriculum Development: Recommend changes to existing modules and develop new courses.
  • Training Needs Analysis: Identify training needs based on current performance and provide solutions to address knowledge gaps and skill issues.
  • Performance Monitoring: Support Transition to Production by observing, measuring, and monitoring analysts.
  • Communication Training: Create training interventions focused on communication skills.
  • Employee Engagement: Proactively contribute to and participate in engagement activities, team building, and other tasks to support business needs.
  • Culture Advocacy: Cultivate a culture of excellence among peers and serve as an ambassador of Amazon's culture.
  • Wellbeing Promotion: Promote work-life harmony within the organization.
  • Stakeholder Support: Support the Training Manager and work closely with Process Owners and stakeholders.

10. Communications Lead Duties

  • Communications Planning: Proactively identify communication opportunities and channels for execution.
  • PR Strategy: Develop communications plans for both CMR global and in-market PR.
  • Stakeholder Engagement: Work closely with external and internal stakeholders to tell the CMR and Versius story.
  • Media Relations: Maintain CMR relationships with top-tier media.
  • Press Office Management: Manage the day-to-day CMR press office, working alongside the senior communications executive.
  • Content Development: Develop content for use across traditional and digital channels.
  • Leadership Collaboration: Work closely with the CMR leadership team.
  • Global Brand Building: Build the company's profile around the world.

11. Communications and Engagement Lead Roles and Responsibilities

  • Management Collaboration: Work with the management team to identify ways to improve staff engagement, build understanding, and embed processes and organisational developments.
  • Community Engagement: Help raise awareness, establish local connections, and stimulate interest.
  • Public Representation: Participate in community events, represent the organisation at local meetings, and support relevant community-led local initiatives.
  • Opportunity Development: Seek out new opportunities with key community groups to drive engagement.
  • Stakeholder Liaison: Liaise with a range of stakeholders to promote understanding.
  • People Management: Jointly line-manage the Corporate Apprentice.
  • Cross-Functional Support: Promote effective cross-functional working and support the achievement of objectives, standards, and protocols of other directorates.
  • Service Communications: Prepare communications about the performance and development of services, both internally and externally.

12. Communications and Engagement Lead Duties and Roles

  • Website Management: Manage the website in accordance with guidelines and content plans.
  • Social Media Content: Plan, create, and edit high-quality content to maintain an active social media presence across multiple platforms in line with current trends.
  • Digital Analytics: Monitor analytics regularly to measure and improve digital marketing activities.
  • Visual Marketing: Use high-quality visual content for online and offline marketing channels.
  • Media Asset Management: Establish, develop, and manage a central bank of photography and film.
  • Marketing Production: Manage the production and printing of marketing materials for target audiences by writing and editing copy, selecting imagery, ensuring accuracy, obtaining media permissions, and following brand guidelines.
  • Content Collaboration: Work with partners and internal teams to develop a regular stream of stories promoted internally and externally through press, website, and social media channels.
  • Event Promotion: Develop and deliver promotions for internal and external events, campaigns, and partnerships.

13. Communications and Engagement Lead Accountabilities

  • Campaign Evaluation: Conduct research, monitoring, and evaluation activities to track the effectiveness of promotional campaigns.
  • Event Logistics: Manage the logistics of external marketing events.
  • Meeting Support: Prepare materials for relevant meetings and take notes.
  • Financial Compliance: Ensure financial policies and procedures are adhered to and that best value for money is achieved.
  • Business Case Development: Provide business cases.
  • Information Governance: Operate and ensure the team operates within information governance protocols, maintaining business confidentiality at all times.
  • Training Oversight: Ensure all staff receive the defined company induction programme, core role training, and mandatory refresher training, and that accurate training records are maintained.
  • Performance Management: Ensure all staff receive an annual performance and development review, including the creation of a personal development plan.
  • Leadership Development: Seek feedback on leadership.

14. Global Communications Lead Essential Functions

  • Strategic Planning: Support the development and implementation of the company's strategy.
  • Business Alignment: Ensure financial and operational goals and growth strategies are achieved and aligned with customer expectations and the NSF strategy, mission, and values.
  • Internal Communications: Be accountable for internal and executive communications strategies and execution.
  • Organizational Alignment: Drive better alignment, understanding, and dialogue across the global organization in support of NSF's mission, goals, and objectives.
  • External Communications: Be accountable for external communication strategies, including media relations, analyst relations, and broader messaging.
  • Brand Storytelling: Help tell the NSF story to stakeholders and drive brand awareness in support of NSF’s global mission, goals, and objectives.
  • Reputation Management: Advise the Senior Leadership Team on sensitive issues and develop strategies to support reputation management initiatives.
  • Message Consistency: Ensure communications messages are effective and consistent across multiple regions, divisions, and communication platforms.
  • Business Acumen: Apply knowledge of business and the marketplace to advance the organization's goals.
  • Strategic Insights: Leverage insights to shape and drive critical initiatives.
  • Industry Awareness: Share industry developments with the team.

15. Global Communications Lead Details and Accountabilities

  • Business Acumen: Help others grasp business and industry fundamentals and understand how they contribute.
  • Professional Expertise: Use comprehensive knowledge and skills.
  • Brand Leadership: Act independently while guiding and training others to maximize brand impact and market value by managing and developing all aspects of the brand.
  • Talent Development: Develop a culture of engaged, high-performing, accountable, and continuously developed talent to support the organization.
  • Team Empowerment: Ensure teams are empowered to meet and exceed goals through performance management, leadership development, and business acumen.
  • Talent Management: Attract and retain top talent through effective recruiting, coaching, and mentoring.
  • Values Leadership: Lead by example by exhibiting NSF values.
  • Inspirational Leadership: Serve as a strong motivator and leader, inspiring team members to achieve higher levels of performance.
  • Team Culture: Maintain positive, team-oriented operations that support NSF’s positive culture vision.
  • Change Communications: Build communication strategies to support global employee transformation initiatives, including change management, executive communications, and enterprise-wide initiatives.

16. Internal Communications Lead Essential Functions

  • Internal Communications: Provide communications expertise and tactical execution for all UKI-wide Internal Communications.
  • Strategic Alignment: Support the region in identifying and planning out initiatives that will support its vision, strategy and goals as they relate to wider Sage global objectives.
  • Communications Framework: Execute a consistent, transparent framework of planned activities and communication channels for the region.
  • Values Communication: Support the delivery/articulation of the Sage values and behaviours via simple, engaging, accurate and consistent visual, verbal and written communications.
  • Content Creation: Produce original, innovative communications content that connects colleagues to Sage.
  • Event Management: Responsible for the delivery and project management of internal colleague events.
  • Global Collaboration: Responsible for supporting the delivery of communications in close collaboration with the global team.
  • People Management: Manage and develop the communications executive.

17. Global Communications Lead Key Accountabilities

  • Communications Planning: Create integrated communication plans that are aligned with the Syntax strategy, upcoming business deliverables and initiatives.
  • Budget Management: Ensure that communications are developed, approved, and sent on time and on budget.
  • Media Assessment: Assess applicable trends, traditional and non-traditional media and overall external landscape.
  • PR Collaboration: Identify and leverage external communications opportunities alongside the PR firm.
  • Crisis Management: Successfully manage complex, fast-moving, and unexpected communications challenges.
  • Analyst Relations: Develop global annual analyst relations plans.
  • Analyst Engagement: Manage analyst briefings, inquiries, analyst tours and develop content for such engagements.
  • GTM Validation: Validate GTM initiatives with analysts, such as messaging, pricing and new marketing entry.
  • Portfolio Communication: Keep analysts informed of significant changes and/or additions to the Syntax portfolio.
  • Cross-Functional Collaboration: Stay abreast of Syntax’s products, services, roadmap and build relationships with cross-functional teams, including product, strategy, and sales.
  • PR Management: Create and manage global PR plans and execution.
  • Corporate Content: Create corporate content to be distributed through multiple channels, including traditional/corporate media and social media.
  • Executive Social Media: Responsible for developing content and delivering Executive social media programs.
  • Internal Communications: Establish an internal communications process, including tools used and content delivered.

18. Communications Lead Responsibilities and Key Tasks

  • Process Management: Own process management to support all foundation communications efforts.
  • Editorial Support: Support the communications team in writing and editing a range of materials, including reporter briefs, messaging, correspondence and press materials, with attention to detail always top of mind.
  • Executive Support: Support the Chief Comms Officer and the Deputy Director of Comms in day-to-day operations, including pitching and global media and scheduling interviews.
  • Inclusive Messaging: Develop inclusive messaging that resonates across broad audiences.
  • Media Coordination: Coordinate responses to incoming media inquiries and track relevant PR metrics.
  • Research Support: Conduct research to support media efforts and communications initiatives.
  • Media Relations: Build and maintain media relationships through a mix of channels (e.g., traditional, broadcast, digital).
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to coordinate and develop plans and projects.

19. Communications Lead Tasks

  • Corporate Communications: Manage P&SCC corporate communications.
  • Internal Communications: Create and develop world-class internal communication for P&SCC.
  • Executive Messaging: Create all communications, including but not limited to speeches and announcements for BU leaders, and appropriately distribute them.
  • Stakeholder Liaison: Serve as the communication point person with P&SCC BU leaders and other key members to develop communication strategies that further business objectives.
  • Event Communications: Provide communications support to P&SCC on internal and external events.
  • Content Development: Cultivate, write, and share content and stories for P&SCC consumption, as well as for broader internal and external channels.
  • ELP Communications: Lead ELP internal and external corporate communications.
  • Employee Engagement: Lead the development of ELP internal communication, including town hall meetings, bulletins, associate storytelling, and executive communication at those facilities.

20. Communications Lead Responsibilities

  • Leadership Communications: Serve as the communication point person with the ELP leadership team in developing strategies, including the writing of town hall and associate messages.
  • Creative Collaboration: Work with designers and outside vendors to ensure strong internal communications.
  • Change Communications: Develop strong HR and change management communication for these areas in scope.
  • Crisis Communications: Support crisis communication, including labour.
  • Internal Events: Manage all internal events and announcements such as line-offs, investments, and people stories at ELP.
  • External Messaging: Develop strong external message points and press material for ELP activity and share with the NACC team for execution.
  • CSR Storytelling: Develop strong CSR storytelling opportunities for ELP.
  • PR Collaboration: Work with NACC and Product PR to tell compelling stories about the people making ELP products.
  • Social Media Content: Provide social media content to the Zone 1 social media lead.

21. Communications Lead Details

  • Communications Planning: Set up and manage a communications delivery plan, in line with the communications strategy, and manage outputs for both internal and external communications.
  • Social Media Management: Set up, manage, and measure engagement of Redress Scotland social media accounts, providing regular, informative content for external stakeholders and updates to the senior leadership team.
  • Website Management: Ensure the Redress Scotland website is regularly updated with information relevant to a range of stakeholders about the redress scheme and the work of Redress Scotland.
  • Content Development: Work with board members, panel members, and the team to develop content for the website and social media, such as blogs and news stories.
  • Media Materials: Develop and maintain materials for the media.
  • Media Enquiries: Act as the point of contact for media enquiries.
  • Press Writing: Prepare press releases, opinion pieces, and statements for the Chief Executive and Chair.
  • Report Writing: Assist in drafting and preparing the annual report and other reports.
  • Publication Management: Develop and implement an approach to managing publications for Redress Scotland, including the publications scheme.
  • Document Publication: Manage the publication of documents, from board meeting minutes to the annual report.

22. Communications Lead Functions

  • Executive Briefings: Provide briefings for the Chair, Chief Executive and other people within Redress Scotland.
  • Internal Communications: Support internal communications, including writing and producing regular newsletters for employees, board members and panel members.
  • Survivor Communications: Contribute to communications with survivors, ensuring that all information is clear, direct and useful.
  • Information Requests: Respond to requests for information about the scheme from survivors and other stakeholder groups.
  • Stakeholder Mapping: Work collaboratively with others across Redress Scotland and create stakeholder mapping for communication networks.
  • User-Centred Communication: Work with survivors to ensure that communications meet their needs and preferences.
  • Government Liaison: Liaise and work with the Scottish Government on all aspects of communications about Scotland's redress scheme.
  • Awareness Building: Contribute to awareness raising about the scheme.
  • Stakeholder Relations: Support work on developing and maintaining positive relationships with external stakeholders.
  • Media Monitoring: Monitor media coverage and make recommendations on opportunities to engage proactively and reactively.

23. Communications Lead Duties and Roles

  • Content Writing: Responsible for writing ideas, compiling information, preparing files, and making presentations.
  • Corporate Communications: Assist the Director with the execution of corporate communication strategies to project a professional image of the Company.
  • Internal Communications: Participate in the development of internal and external corporate communications, including annual reports, press conferences, speeches, media relations, public relations, crisis management plans, CSR, website, social networks, and internal communications.
  • Executive Coordination: Participate in meetings with the Executive Team.
  • Document Preparation: Prepare documents for the VP Sales and Marketing.
  • Editorial Management: Ensure the writing, revision, and translation of texts to meet the needs of different lines of business and manage day-to-day communications.
  • Marketing Strategy: Develop marketing plans and branding strategies.
  • Administrative Support: Provide administrative support for the management and progress of the communication strategy.
Relevant Information
What Does A Senior Communications Specialist Do?
What Does A Communications Director Do?
What Does A Communications Executive Do?
What Does A Communications Coordinator Do?